The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Basingstoke region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 30 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Aug 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 25 33 -
Rank change year-on-year
+8 -
Contract jobs citing Google Analytics 1 3 0
As % of all contract IT jobs located in Basingstoke 0.55% 1.27% -
As % of the Cloud Services category 10.00% 50.00% -
Number of daily rates quoted 1 3 0
Median daily rate £220 £365 -
Median daily rate % change year-on-year
-39.72% -
UK excluding London median daily rate £300 £363 £275
% change year-on-year
-17.24% +31.81%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £19.25 £11.00
% change year-on-year
+1.87% +75.00%
Google Analytics
Hampshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Basingstoke region.

Cloud Services Category
Basingstoke
Contract IT job ads with a match in the
Cloud Services category
10 6 9
As % of all contract IT jobs located in Basingstoke 5.52% 2.53% 4.43%
Number of daily rates quoted 8 5 1
Median daily rate £338 £375 £400
Median daily rate % change year-on-year
-10.00% -6.25%
UK excluding London median daily rate £425 £400 £399
% change year-on-year
+6.25% +0.25%
Number of hourly rates quoted 0 1 0
Median hourly rate - £25.00 -
UK excluding London median hourly rate £17.75 £23.00 £17.50
% change year-on-year
-22.82% +31.42%

Google Analytics
Jobs Demand Trend in Basingstoke

The demand trend of contract jobs across the Basingstoke region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Basingstoke

Google Analytics
Daily Rate Trend in Basingstoke

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Basingstoke region.

Google Analytics Daily Rate Trend in Basingstoke

Google Analytics
Top 9 Related IT Skills in Basingstoke

For the 6 months to 30 August 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Basingstoke region with a requirement for Google Analytics.

1 1 (100.00%) CRM
1 1 (100.00%) B2C
1 1 (100.00%) SEO
1 1 (100.00%) Google
1 1 (100.00%) Marketing
1 1 (100.00%) Copywriting
1 1 (100.00%) Analytics
1 1 (100.00%) User Experience
1 1 (100.00%) Digital Content Management

Google Analytics
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Content Manager
1 1 (100.00%) Digital Content Manager
Miscellaneous
1 1 (100.00%) Copywriting
1 1 (100.00%) User Experience
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) B2C
1 1 (100.00%) CRM
1 1 (100.00%) Digital Content Management
1 1 (100.00%) SEO
Vendors
1 1 (100.00%) Google