The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Basingstoke region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 21 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Nov 2014
Same period 2013 Same period 2012
Google Analytics
Rank 34 - -
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 1 0 0
As % of all contract IT jobs located in Basingstoke 0.45% - -
As % of the Business Applications category 10.00% - -
Number of daily rates quoted 0 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
- - -
UK excluding London average daily rate £325 £420 £275
% change year-on-year
-22.61% +52.72%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £37.50 - £9.00
Google Analytics
Hampshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Basingstoke region.

Business Applications Category
Basingstoke
Contract IT job ads with a match in the
Business Applications category
10 10 17
As % of all contract IT jobs located in Basingstoke 4.48% 4.76% 6.32%
Number of daily rates quoted 6 6 9
Average daily rate £710 £525 £538
Average daily rate % change year-on-year
+35.23% -2.32%
90% offered a daily rate of more than £353 £392 £337
10% offered a daily rate of more than £1,000 £620 £700
UK excluding London average daily rate £425 £425 £425
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £24.00 £35.85 £36.00
% change year-on-year
-33.05% -0.41%

Google Analytics
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Basingstoke region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Basingstoke

Google Analytics
Top 8 Related IT Skills in Basingstoke

For the 6 months to 21 November 2014, IT contractor jobs across the Basingstoke region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 1 (100.00%) Adobe
1 1 (100.00%) SEO
1 1 (100.00%) Google
1 1 (100.00%) Pay per click
1 1 (100.00%) Marketing
1 1 (100.00%) Search Engine Marketing
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Analytics

Google Analytics
Top Related IT Skills in Basingstoke by Category

For the 6 months to 21 November 2014, IT contractor jobs across the Basingstoke region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Coordinator
Processes & Methodologies
1 1 (100.00%) SEO
1 1 (100.00%) Pay per click
1 1 (100.00%) Search Engine Marketing
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Analytics
Vendors
1 1 (100.00%) Adobe
1 1 (100.00%) Google