The table below looks at the statistics for Pay per click skills in IT contracts advertised for the Basingstoke region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 28 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Nov 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 33 - -
Rank change year-on-year
- 0
Contract jobs citing Pay per click 1 0 0
As % of all contract IT jobs located in Basingstoke 0.42% - -
As % of the Processes & Methodologies category 0.65% - -
Number of daily rates quoted 0 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
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- - -
UK excluding London average daily rate £250 £300 £213
% change year-on-year
-16.66% +41.17%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £17.50 - £12.50
Pay per click
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Contract IT job ads with a match in the
Processes & Methodologies category
153 163 187
As % of all contract IT jobs located in Basingstoke 64.29% 70.87% 75.10%
Number of daily rates quoted 69 100 70
Average daily rate £350 £400 £325
Average daily rate % change year-on-year
-12.50% +23.07%
90% offered a daily rate of more than £268 £263 £255
10% offered a daily rate of more than £600 £588 £503
UK excluding London average daily rate £388 £363 £370
% change year-on-year
+6.89% -2.02%
Number of hourly rates quoted 15 6 19
Average hourly rate £34.00 £35.00 £39.00
Average hourly rate % change year-on-year
-2.87% -10.25%
UK excluding London average hourly rate £25.00 £27.50 £29.75
% change year-on-year
-9.09% -7.56%

Pay per click
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the Basingstoke region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Basingstoke

Pay per click
Top 8 Related IT Skills in Basingstoke

For the 6 months to 28 November 2014, IT contractor jobs across the Basingstoke region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 1 (100.00%) Adobe
1 1 (100.00%) SEO
1 1 (100.00%) Google
1 1 (100.00%) Marketing
1 1 (100.00%) Search Engine Marketing
1 1 (100.00%) Google Analytics
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Analytics

Pay per click
Top Related IT Skills in Basingstoke by Category

For the 6 months to 28 November 2014, IT contractor jobs across the Basingstoke region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Business Applications
1 1 (100.00%) Google Analytics
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Coordinator
Processes & Methodologies
1 1 (100.00%) SEO
1 1 (100.00%) Search Engine Marketing
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Analytics
Vendors
1 1 (100.00%) Adobe
1 1 (100.00%) Google