The table below looks at the statistics for SEO skills in IT contracts advertised for the Basingstoke region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 29 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 31 32 -
Rank change year-on-year
+1 -
Contract jobs citing SEO 1 1 0
As % of all contract IT jobs located in Basingstoke 0.50% 0.49% -
As % of the Processes & Methodologies category 0.63% 0.69% -
Number of daily rates quoted 1 1 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£295 £263 -
Average daily rate % change year-on-year
+12.38% -
UK excluding London average daily rate £250 £328 £256
% change year-on-year
-23.66% +27.80%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £12.50 £43.25 £13.75
% change year-on-year
-71.09% +214.54%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Contract IT job ads with a match in the
Processes & Methodologies category
158 144 143
As % of all contract IT jobs located in Basingstoke 79.00% 70.59% 72.22%
Number of daily rates quoted 99 91 91
Average daily rate £388 £375 £350
Average daily rate % change year-on-year
+3.33% +7.14%
90% offered a daily rate of more than £250 £185 £290
10% offered a daily rate of more than £475 £525 £450
UK excluding London average daily rate £388 £375 £365
% change year-on-year
+3.33% +2.73%
Number of hourly rates quoted 2 7 9
Average hourly rate £15.00 £31.00 £39.00
Average hourly rate % change year-on-year
-51.61% -20.51%
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

SEO
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Basingstoke region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Basingstoke

SEO
Daily Rate Trend in Basingstoke

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Basingstoke region.

SEO Daily Rate Trend in Basingstoke

SEO
Hourly Rate Trend in Basingstoke

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Basingstoke region.

SEO Hourly Rate Trend in Basingstoke

SEO
Top 30 Related IT Skills in Basingstoke

For the 6 months to 29 May 2015, IT contractor jobs across the Basingstoke region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 3 (100.00%) Marketing
2 2 (66.67%) CRM
2 2 (66.67%) E-Commerce
2 2 (66.67%) Digital Marketing
3 1 (33.33%) PHP5
3 1 (33.33%) jQuery
3 1 (33.33%) Google Maps API
3 1 (33.33%) Git (software)
3 1 (33.33%) ExpressionEngine
3 1 (33.33%) Online Marketing
3 1 (33.33%) FBML
3 1 (33.33%) HTML5
3 1 (33.33%) Social Media
3 1 (33.33%) CSS3
3 1 (33.33%) Facebook
3 1 (33.33%) Twitter
3 1 (33.33%) Analytics
3 1 (33.33%) OO PHP
3 1 (33.33%) OOD
3 1 (33.33%) Adobe
3 1 (33.33%) W3C
3 1 (33.33%) Fireworks
3 1 (33.33%) Internet
3 1 (33.33%) MVC
3 1 (33.33%) Telecoms
3 1 (33.33%) CMS
3 1 (33.33%) Adobe Illustrator
3 1 (33.33%) Subversion
3 1 (33.33%) Content Management
3 1 (33.33%) Google

SEO
Top Related IT Skills in Basingstoke by Category

For the 6 months to 29 May 2015, IT contractor jobs across the Basingstoke region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) ExpressionEngine
1 1 (33.33%) CMS
1 1 (33.33%) Apache
Applications
1 1 (33.33%) Fireworks
1 1 (33.33%) Adobe Illustrator
1 1 (33.33%) Photoshop
Cloud Services
1 1 (33.33%) Google Analytics
Communications & Networking
1 1 (33.33%) Internet
Database & Business Intelligence
1 1 (33.33%) MySQL
Development Applications
1 1 (33.33%) Git (software)
1 1 (33.33%) Subversion
General
1 3 (100.00%) Marketing
2 1 (33.33%) Telecoms
Job Titles
1 1 (33.33%) Content Manager
1 1 (33.33%) Senior Content Manager
1 1 (33.33%) Online Content Manager
1 1 (33.33%) Developer
1 1 (33.33%) Senior Manager
1 1 (33.33%) PHP Developer
1 1 (33.33%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 1 (33.33%) jQuery
1 1 (33.33%) Google Maps API
1 1 (33.33%) FBML
1 1 (33.33%) HTML5
1 1 (33.33%) CSS3
1 1 (33.33%) CodeIgniter
1 1 (33.33%) HTML
1 1 (33.33%) CSS
1 1 (33.33%) XHTML
Miscellaneous
1 1 (33.33%) Social Media
1 1 (33.33%) W3C
1 1 (33.33%) Cybernetics
1 1 (33.33%) Computer Science
Operating Systems
1 1 (33.33%) UNIX
1 1 (33.33%) Windows
1 1 (33.33%) Linux
Processes & Methodologies
1 2 (66.67%) CRM
1 2 (66.67%) E-Commerce
1 2 (66.67%) Digital Marketing
2 1 (33.33%) Online Marketing
2 1 (33.33%) Analytics
2 1 (33.33%) OO PHP
2 1 (33.33%) OOD
2 1 (33.33%) MVC
2 1 (33.33%) Content Management
2 1 (33.33%) OOP
2 1 (33.33%) OO
Programming Languages
1 1 (33.33%) PHP5
1 1 (33.33%) JavaScript
1 1 (33.33%) PHP
Qualifications
1 1 (33.33%) Degree
Quality Assurance & Compliance
1 1 (33.33%) WAI
Vendors
1 1 (33.33%) Facebook
1 1 (33.33%) Twitter
1 1 (33.33%) Adobe
1 1 (33.33%) Google