The table below looks at the statistics for SEO skills in IT contracts advertised for the Basingstoke region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 4 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
4 Dec 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 29 - 35
Rank change year-on-year
- 0
Contract jobs citing SEO 1 0 2
As % of all contract IT jobs located in Basingstoke 0.52% - 0.87%
As % of the Processes & Methodologies category 0.67% - 1.21%
Number of daily rates quoted 1 0 0
Median daily rate £188 - -
UK excluding London median daily rate £363 £400 £320
% change year-on-year
-9.37% +25.00%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.00 £33.00 £29.25
% change year-on-year
-36.36% +12.82%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Contract IT job ads with a match in the
Processes & Methodologies category
149 231 165
As % of all contract IT jobs located in Basingstoke 76.80% 85.56% 71.43%
Number of daily rates quoted 86 151 73
Median daily rate £360 £375 £350
Median daily rate % change year-on-year
-4.00% +7.14%
90% offered a daily rate of more than £158 £219 £275
10% offered a daily rate of more than £425 £525 £600
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 9 12 14
Median hourly rate £14.75 £15.78 £34.00
Median hourly rate % change year-on-year
-6.49% -53.59%
90% offered a hourly rate of more than £11.25 £14.58 £11.35
10% offered a hourly rate of more than £34.25 £21.50 £35.20
UK excluding London median hourly rate £31.00 £34.95 £25.00
% change year-on-year
-11.30% +39.80%

SEO
Jobs Demand Trend in Basingstoke

The demand trend of contract jobs across the Basingstoke region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Basingstoke

SEO
Daily Rate Trend in Basingstoke

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Basingstoke region.

SEO Daily Rate Trend in Basingstoke

SEO
Hourly Rate Trend in Basingstoke

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Basingstoke region.

SEO Hourly Rate Trend in Basingstoke

SEO
Top 17 Related IT Skills in Basingstoke

For the 6 months to 4 December 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Basingstoke region with a requirement for SEO.

1 2 (66.67%) Google Analytics
1 2 (66.67%) Analytics
1 2 (66.67%) Google
1 2 (66.67%) Marketing
2 1 (33.33%) Copywriting
2 1 (33.33%) User Experience
2 1 (33.33%) Analytical Skills
2 1 (33.33%) Digital Content Management
2 1 (33.33%) Front End Development
2 1 (33.33%) Digital Media Management
2 1 (33.33%) Digital Marketing
2 1 (33.33%) Digital Media
2 1 (33.33%) HTML
2 1 (33.33%) JavaScript
2 1 (33.33%) CSS
2 1 (33.33%) CRM
2 1 (33.33%) B2C

SEO
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (66.67%) Google Analytics
General
1 2 (66.67%) Marketing
Job Titles
1 1 (33.33%) Content Manager
1 1 (33.33%) Developer
1 1 (33.33%) Digital Content Manager
1 1 (33.33%) Front End Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 1 (33.33%) CSS
1 1 (33.33%) HTML
Miscellaneous
1 1 (33.33%) Analytical Skills
1 1 (33.33%) Copywriting
1 1 (33.33%) Digital Media
1 1 (33.33%) User Experience
Processes & Methodologies
1 2 (66.67%) Analytics
2 1 (33.33%) B2C
2 1 (33.33%) CRM
2 1 (33.33%) Digital Content Management
2 1 (33.33%) Digital Marketing
2 1 (33.33%) Digital Media Management
2 1 (33.33%) Front End Development
Programming Languages
1 1 (33.33%) JavaScript
Vendors
1 2 (66.67%) Google