The table below looks at the statistics for SEO skills in IT contracts advertised for the Basingstoke region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank - 34 36
Contract jobs citing SEO 0 3 1
As % of all contract IT jobs located in Basingstoke - 1.28% 0.46%
As % of the Processes & Methodologies category - 1.84% 0.59%
Number of daily rates quoted 0 1 1
Average daily rate - £538 £425
Average daily rate % change year-on-year
- +26.47%
UK excluding London average daily rate £355 £300 £325
% change year-on-year
+18.33% -7.69%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £30.00 £30.00 £48.75
% change year-on-year
- -38.46%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Contract IT job ads with a match in the
Processes & Methodologies category
198 163 170
As % of all contract IT jobs located in Basingstoke 81.82% 69.66% 78.34%
Number of daily rates quoted 120 75 91
Average daily rate £375 £350 £400
Average daily rate % change year-on-year
+7.14% -12.50%
90% offered a daily rate of more than £250 £180 £300
10% offered a daily rate of more than £500 £538 £440
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 7 10 3
Average hourly rate £17.50 £11.35 £35.00
Average hourly rate % change year-on-year
+54.18% -67.57%
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

SEO
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Basingstoke region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Basingstoke

SEO
Daily Rate Trend in Basingstoke

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Basingstoke region.

SEO Daily Rate Trend in Basingstoke

SEO
Hourly Rate Trend in Basingstoke

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Basingstoke region.

SEO Hourly Rate Trend in Basingstoke