The table below looks at the prevalence of the term Copywriting in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Copywriting
Rank 116 121 134
Rank change year-on-year
+5 +13
Contract jobs citing Copywriting 4 9 4
As % of all contract IT jobs located in Berkshire 0.16% 0.35% 0.13%
As % of the Miscellaneous category 0.58% 1.42% 0.52%
Number of daily rates quoted 2 1 1
Average daily rate
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£263 £400 £325
Average daily rate % change year-on-year
-34.37% +23.07%
UK excluding London average daily rate £210 £394 £200
% change year-on-year
-46.66% +96.87%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £15.00
UK excluding London average hourly rate £16.28 - £14.50
Copywriting
South East

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Berkshire region.

Miscellaneous Category
Berkshire
Contract IT job ads with a match in the
Miscellaneous category
686 636 776
As % of all contract IT jobs located in Berkshire 28.18% 25.00% 24.63%
Number of daily rates quoted 356 309 305
Average daily rate £375 £375 £365
Average daily rate % change year-on-year
- +2.73%
90% offered a daily rate of more than £246 £221 £225
10% offered a daily rate of more than £501 £475 £500
UK excluding London average daily rate £350 £350 £340
% change year-on-year
- +2.94%
Number of hourly rates quoted 18 24 31
Average hourly rate £15.50 £17.50 £32.50
Average hourly rate % change year-on-year
-11.42% -46.15%
90% offered a hourly rate of more than £10.50 £11.45 £11.60
10% offered a hourly rate of more than £41.70 £41.10 £50.00
UK excluding London average hourly rate £18.90 £17.50 £27.82
% change year-on-year
+8.00% -37.08%

Copywriting
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Copywriting across the Berkshire region as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in Berkshire

Copywriting
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the Berkshire region.

Copywriting Daily Rate Trend in Berkshire

Copywriting
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the Berkshire region.

Copywriting Hourly Rate Trend in Berkshire

Copywriting
Top 27 Related IT Skills in Berkshire

For the 6 months to 16 September 2014, IT contractor jobs across the Berkshire region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 3 (60.00%) Marketing
1 3 (60.00%) CMS
2 2 (40.00%) Analytics
2 2 (40.00%) SEO
3 1 (20.00%) Publishing
3 1 (20.00%) Migration
3 1 (20.00%) Stakeholder Management
3 1 (20.00%) Photoshop
3 1 (20.00%) MS Office
3 1 (20.00%) MS Excel
3 1 (20.00%) Adobe
3 1 (20.00%) Intranet
3 1 (20.00%) Telecoms
3 1 (20.00%) Blog
3 1 (20.00%) Digital Marketing
3 1 (20.00%) Data Migration
3 1 (20.00%) Social Media
3 1 (20.00%) Digital Media
3 1 (20.00%) Adobe CQ
3 1 (20.00%) Business Analytics
3 1 (20.00%) Mobile App
3 1 (20.00%) Magnolia
3 1 (20.00%) Adobe Premiere
3 1 (20.00%) Content Management
3 1 (20.00%) Web Analytics
3 1 (20.00%) MS PowerPoint
3 1 (20.00%) Statistical Analysis

Copywriting
Top Related IT Skills in Berkshire by Category

For the 6 months to 16 September 2014, IT contractor jobs across the Berkshire region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 3 (60.00%) CMS
2 1 (20.00%) Adobe CQ
2 1 (20.00%) Magnolia
Applications
1 1 (20.00%) Photoshop
1 1 (20.00%) MS Office
1 1 (20.00%) MS Excel
1 1 (20.00%) Adobe Premiere
1 1 (20.00%) MS PowerPoint
Communications & Networking
1 1 (20.00%) Intranet
General
1 3 (60.00%) Marketing
2 1 (20.00%) Telecoms
2 1 (20.00%) Publishing
Job Titles
1 2 (40.00%) Copywriter
2 1 (20.00%) Content Manager
Miscellaneous
1 1 (20.00%) Blog
1 1 (20.00%) Social Media
1 1 (20.00%) Digital Media
1 1 (20.00%) Mobile App
Processes & Methodologies
1 2 (40.00%) SEO
1 2 (40.00%) Analytics
2 1 (20.00%) Migration
2 1 (20.00%) Stakeholder Management
2 1 (20.00%) Content Management
2 1 (20.00%) Web Analytics
2 1 (20.00%) Statistical Analysis
2 1 (20.00%) Digital Marketing
2 1 (20.00%) Data Migration
2 1 (20.00%) Business Analytics
Vendors
1 1 (20.00%) Adobe