The table below looks at the statistics for Database Marketing skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Database Marketing over the 3 months to 7 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
7 Jul 2015
Same period 2014 Same period 2013
Database Marketing
Rank - - 120
Contract jobs citing Database Marketing 0 0 2
As % of all contract IT jobs located in Berkshire - - 0.082%
As % of the Processes & Methodologies category - - 0.12%
Number of daily rates quoted 0 0 2
Average daily rate
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of your Daily Rate
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- - £220
UK excluding London average daily rate £325 £200 £220
% change year-on-year
+62.50% -9.09%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £11.00 -
Database Marketing
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1773 1810 1702
As % of all contract IT jobs located in Berkshire 73.97% 74.33% 70.13%
Number of daily rates quoted 905 857 733
Average daily rate £375 £375 £400
Average daily rate % change year-on-year
- -6.25%
90% offered a daily rate of more than £250 £225 £220
10% offered a daily rate of more than £500 £500 £525
UK excluding London average daily rate £388 £375 £365
% change year-on-year
+3.33% +2.61%
Number of hourly rates quoted 64 22 35
Average hourly rate £21.55 £19.00 £30.00
Average hourly rate % change year-on-year
+13.42% -36.66%
90% offered a hourly rate of more than £14.00 £11.80 £14.50
10% offered a hourly rate of more than £40.00 £35.00 £37.50
UK excluding London average hourly rate £30.00 £27.50 £30.50
% change year-on-year
+9.09% -9.83%

Database Marketing
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Database Marketing across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in Berkshire

Database Marketing
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Database Marketing across the Berkshire region.

Database Marketing Daily Rate Trend in Berkshire

Database Marketing
Top 12 Related IT Skills in Berkshire

For the 6 months to 7 July 2015, IT contractor jobs across the Berkshire region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing.

1 2 (100.00%) SAS
1 2 (100.00%) Chordiant
1 2 (100.00%) SMS
1 2 (100.00%) SPSS
1 2 (100.00%) Epiphany
1 2 (100.00%) Marketing
1 2 (100.00%) Unica
1 2 (100.00%) Campaign Management
2 1 (50.00%) Propensity Modelling
2 1 (50.00%) Direct Marketing
2 1 (50.00%) QA
2 1 (50.00%) Degree

Database Marketing
Top Related IT Skills in Berkshire by Category

For the 6 months to 7 July 2015, IT contractor jobs across the Berkshire region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (100.00%) SAS
Applications
1 2 (100.00%) SPSS
Business Applications
1 2 (100.00%) Unica
Communications & Networking
1 2 (100.00%) SMS
General
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) Developer
1 2 (100.00%) Senior Developer
Processes & Methodologies
1 2 (100.00%) Campaign Management
2 1 (50.00%) Propensity Modelling
2 1 (50.00%) Direct Marketing
Qualifications
1 1 (50.00%) Degree
Quality Assurance & Compliance
1 1 (50.00%) QA
Vendors
1 2 (100.00%) Chordiant
1 2 (100.00%) Epiphany