The first table below looks at the demand for Online Marketing skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 20 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Berkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
20 May 2013
Same period 2012 Same period 2011
Online Marketing
Rank - 119 117
Contract jobs citing Online Marketing 0 18 11
As % of all contract IT jobs located in Berkshire - 0.587% 0.376%
As % of the Processes & Methodologies category - 0.939% 0.598%
Number of daily rates quoted 0 2 6
Average daily rate - £250 £325
Average daily rate % change year-on-year
- -23.07%
UK excluding London average daily rate £218 £268 £275
% change year-on-year
-18.69% -2.72%
Number of hourly rates quoted 0 1 0
Average hourly rate - £14.40 -
UK excluding London average hourly rate - £14.40 -
All Processes & Methodologies
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1603 1916 1838
As % of all contract IT jobs located in Berkshire 65.89% 62.51% 62.90%
Number of daily rates quoted 648 728 728
Average daily rate £388 £365 £350
Average daily rate % change year-on-year
+6.16% +4.28%
90% offered a daily rate of more than £265 £250 £225
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £363 £363 £375
% change year-on-year
- -3.33%
Number of hourly rates quoted 38 65 74
Average hourly rate £17.00 £19.00 £31.50
Average hourly rate % change year-on-year
-10.52% -39.68%
90% offered a hourly rate of more than £13.75 £11.00 £14.00
10% offered a hourly rate of more than £37.50 £50.00 £47.00
UK excluding London average hourly rate £32.00 £25.00 £30.00
% change year-on-year
+28.00% -16.66%
Online Marketing
South East

Online Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Berkshire Online Marketing Jobs Demand Trend

Online Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the Berkshire region.

Berkshire Online Marketing Daily Rate Trend

Online Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the Berkshire region.

Berkshire Online Marketing Hourly Rate Trend

Online Marketing
Top 30 Related IT Skills

For the 6 months to 20 May 2013, IT contractor jobs across the Berkshire region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 11 (100.00%) Marketing
2 8 (72.73%) E-Commerce
3 7 (63.64%) Fireworks
3 7 (63.64%) JavaScript
3 7 (63.64%) Photoshop
3 7 (63.64%) CSS
3 7 (63.64%) Flash
3 7 (63.64%) XHTML
3 7 (63.64%) Project Management
3 7 (63.64%) HTML5
4 5 (45.45%) Information Architecture
5 4 (36.36%) SEO
5 4 (36.36%) Retail
6 3 (27.27%) Pay per click
7 2 (18.18%) Telecoms
7 2 (18.18%) Budget Control
7 2 (18.18%) Digital Media
7 2 (18.18%) Internet
7 2 (18.18%) Broadband
8 1 (9.091%) B2B
8 1 (9.091%) Content Management
8 1 (9.091%) Web Analytics
8 1 (9.091%) Finance
8 1 (9.091%) Analytics
8 1 (9.091%) Social Media
8 1 (9.091%) Multivariate Testing
8 1 (9.091%) Market Research
8 1 (9.091%) Business Development
8 1 (9.091%) Degree
8 1 (9.091%) Direct Marketing

Online Marketing
Top Related IT Skills by Category

For the 6 months to 20 May 2013, IT contractor jobs across the Berkshire region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Development
1 7 (63.64%) CSS
1 7 (63.64%) Flash
1 7 (63.64%) XHTML
1 7 (63.64%) HTML5
Applications
1 7 (63.64%) Photoshop
1 7 (63.64%) Fireworks
Communications & Networking
1 2 (18.18%) Broadband
1 2 (18.18%) Internet
General
1 11 (100.00%) Marketing
2 4 (36.36%) Retail
3 2 (18.18%) Telecoms
4 1 (9.091%) Finance
Job Titles
1 6 (54.55%) Project Manager
2 5 (45.45%) User Experience Manager
3 4 (36.36%) Marketing Manager
4 3 (27.27%) Online Marketing Manager
5 1 (9.091%) Digital Project Manager
5 1 (9.091%) Development Manager
5 1 (9.091%) E-Commerce Manager
Miscellaneous
1 2 (18.18%) Digital Media
2 1 (9.091%) RIA
2 1 (9.091%) Social Media
Processes & Methodologies
1 8 (72.73%) E-Commerce
2 7 (63.64%) Project Management
3 5 (45.45%) Information Architecture
4 4 (36.36%) SEO
5 3 (27.27%) Pay per click
6 2 (18.18%) Budget Control
7 1 (9.091%) Analytics
7 1 (9.091%) B2B
7 1 (9.091%) Business Development
7 1 (9.091%) Direct Marketing
7 1 (9.091%) Digital Marketing
7 1 (9.091%) Usability Testing
7 1 (9.091%) Multivariate Testing
7 1 (9.091%) Market Research
7 1 (9.091%) Content Management
7 1 (9.091%) Web Analytics
Programming Languages
1 7 (63.64%) JavaScript
Qualifications
1 1 (9.091%) Degree