The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 1 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 Jul 2016
Same period 2015 Same period 2014
Online Marketing
Rank 115 118 117
Rank change year-on-year
+3 -1
Contract jobs citing Online Marketing 8 4 6
As % of all contract IT jobs located in Berkshire 0.34% 0.16% 0.24%
As % of the Processes & Methodologies category 0.43% 0.21% 0.32%
Number of daily rates quoted 8 3 4
Median daily rate £195 £238 £350
Median daily rate % change year-on-year
-17.89% -32.14%
UK excluding London median daily rate £195 £300 £288
% change year-on-year
-35.00% +4.34%
Number of hourly rates quoted 0 1 0
Median hourly rate - £18.00 -
UK excluding London median hourly rate - £18.00 -
Online Marketing
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1863 1935 1891
As % of all contract IT jobs located in Berkshire 79.48% 77.99% 75.67%
Number of daily rates quoted 1014 968 904
Median daily rate £400 £375 £375
Median daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £260 £245 £225
10% offered a daily rate of more than £525 £500 £500
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 69 69 22
Median hourly rate £19.61 £21.55 £19.75
Median hourly rate % change year-on-year
-9.00% +9.11%
90% offered a hourly rate of more than £12.00 £14.00 £13.00
10% offered a hourly rate of more than £32.50 £40.39 £35.00
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

Online Marketing
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Online Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Berkshire

Online Marketing
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the Berkshire region.

Online Marketing Daily Rate Trend in Berkshire

Online Marketing
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the Berkshire region.

Online Marketing Hourly Rate Trend in Berkshire

Online Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Online Marketing within the Berkshire region over the 3 months to 1 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading - 8 £195 -
Online Marketing
South East

Online Marketing
Top 30 Related IT Skills in Berkshire

For the 6 months to 1 July 2016, IT contractor jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Online Marketing.

1 15 (100.00%) SEO
1 15 (100.00%) Pay per click
1 15 (100.00%) Marketing
1 15 (100.00%) Digital Marketing
1 15 (100.00%) Social Media
2 12 (80.00%) Email Marketing
2 12 (80.00%) Digital Media
2 12 (80.00%) Marketo
2 12 (80.00%) SaaS
2 12 (80.00%) Brand Awareness
2 12 (80.00%) Marketing Automation
2 12 (80.00%) Data Acquisition
2 12 (80.00%) Integrated Marketing
2 12 (80.00%) Project Planning
2 12 (80.00%) Degree
2 12 (80.00%) German Language
2 12 (80.00%) B2B
2 12 (80.00%) Salesforce.com
3 2 (13.33%) Line Management
3 2 (13.33%) Customer Insight
3 2 (13.33%) Analytics
3 2 (13.33%) Content Management
3 2 (13.33%) Strategic Planning
3 2 (13.33%) E-Commerce
3 2 (13.33%) Spanish Language
3 2 (13.33%) Project Management
3 2 (13.33%) CMS
4 1 (6.67%) Italian Language
4 1 (6.67%) Portuguese Language
4 1 (6.67%) User Acceptance Testing

Online Marketing
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (13.33%) CMS
2 1 (6.67%) Magnolia
Cloud Services
1 12 (80.00%) SaaS
General
1 15 (100.00%) Marketing
2 12 (80.00%) Brand Awareness
2 12 (80.00%) German Language
3 2 (13.33%) Spanish Language
4 1 (6.67%) Italian Language
4 1 (6.67%) Portuguese Language
Job Titles
1 6 (40.00%) Marketing Manager
2 3 (20.00%) Marketing Officer
3 2 (13.33%) Marketing Assistant
4 1 (6.67%) Digital Executive
4 1 (6.67%) Digital Marketing Executive
4 1 (6.67%) Digital Marketing Manager
4 1 (6.67%) Marketing Executive
Miscellaneous
1 15 (100.00%) Social Media
2 12 (80.00%) Digital Media
Processes & Methodologies
1 15 (100.00%) Digital Marketing
1 15 (100.00%) Pay per click
1 15 (100.00%) SEO
2 12 (80.00%) B2B
2 12 (80.00%) Data Acquisition
2 12 (80.00%) Email Marketing
2 12 (80.00%) Integrated Marketing
2 12 (80.00%) Marketing Automation
2 12 (80.00%) Project Planning
3 2 (13.33%) Analytics
3 2 (13.33%) Content Management
3 2 (13.33%) Customer Insight
3 2 (13.33%) E-Commerce
3 2 (13.33%) Line Management
3 2 (13.33%) Project Management
3 2 (13.33%) Strategic Planning
4 1 (6.67%) Marketing Strategy
4 1 (6.67%) User Acceptance Testing
Qualifications
1 12 (80.00%) Degree
Vendors
1 12 (80.00%) Marketo
1 12 (80.00%) Salesforce.com