The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Online Marketing
Rank 120 121 -
Rank change year-on-year
+1 -
Contract jobs citing Online Marketing 3 5 0
As % of all contract IT jobs located in Berkshire 0.12% 0.19% -
As % of the Processes & Methodologies category 0.15% 0.26% -
Number of daily rates quoted 3 0 0
Average daily rate £256 - -
UK excluding London average daily rate £256 £365 £300
% change year-on-year
-30.00% +21.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.00 - -
Online Marketing
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1992 1941 1978
As % of all contract IT jobs located in Berkshire 78.39% 73.33% 75.41%
Number of daily rates quoted 1061 988 1018
Average daily rate £400 £400 £400
90% offered a daily rate of more than £275 £253 £265
10% offered a daily rate of more than £538 £545 £525
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 72 36 58
Average hourly rate £16.09 £27.50 £16.00
Average hourly rate % change year-on-year
-41.49% +71.87%
90% offered a hourly rate of more than £11.42 £13.65 £11.90
10% offered a hourly rate of more than £63.00 £55.65 £127.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Online Marketing
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Berkshire

Online Marketing
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the Berkshire region.

Online Marketing Daily Rate Trend in Berkshire

Online Marketing
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the Berkshire region.

Online Marketing Hourly Rate Trend in Berkshire

Online Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the Berkshire region over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell -4 3 £256 -
Online Marketing
South East

Online Marketing
Top 30 Related IT Skills in Berkshire

For the 6 months to 5 February 2016, IT contractor jobs across the Berkshire region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 10 (100.00%) Marketing
2 9 (90.00%) Analytics
3 7 (70.00%) Digital Marketing
3 7 (70.00%) SEO
3 7 (70.00%) CMS
4 6 (60.00%) Content Management
5 5 (50.00%) Social Media
6 4 (40.00%) UX Design
6 4 (40.00%) Campaign Management
6 4 (40.00%) Mobile Development
6 4 (40.00%) SDLC
6 4 (40.00%) User Experience
6 4 (40.00%) Web Development
6 4 (40.00%) Degree
6 4 (40.00%) Computer Science
6 4 (40.00%) Advertising
6 4 (40.00%) QA
7 3 (30.00%) Google Analytics
7 3 (30.00%) Google
7 3 (30.00%) Pay per click
7 3 (30.00%) HTML
7 3 (30.00%) CSS
7 3 (30.00%) MS Excel
7 3 (30.00%) E-Commerce
7 3 (30.00%) PMI
7 3 (30.00%) PMI Certification
7 3 (30.00%) Analytical Skills
8 2 (20.00%) Line Management
8 2 (20.00%) Customer Insight
8 2 (20.00%) CRM

Online Marketing
Top Related IT Skills in Berkshire by Category

For the 6 months to 5 February 2016, IT contractor jobs across the Berkshire region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (70.00%) CMS
2 1 (10.00%) Magnolia
Applications
1 3 (30.00%) MS Excel
Cloud Services
1 3 (30.00%) Google Analytics
General
1 10 (100.00%) Marketing
2 4 (40.00%) Advertising
3 2 (20.00%) Finance
3 2 (20.00%) Spanish Language
4 1 (10.00%) Italian Language
4 1 (10.00%) Pharmaceutical
4 1 (10.00%) Portuguese Language
Job Titles
1 2 (20.00%) Digital Programme Manager
1 2 (20.00%) Email Marketing Specialist
1 2 (20.00%) Email Specialist
1 2 (20.00%) Marketing Specialist
1 2 (20.00%) Programme Manager
2 1 (10.00%) Digital Executive
2 1 (10.00%) Digital Marketing Executive
2 1 (10.00%) Digital Marketing Manager
2 1 (10.00%) IT Manager
2 1 (10.00%) Marketing Executive
2 1 (10.00%) Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (30.00%) CSS
1 3 (30.00%) HTML
Miscellaneous
1 5 (50.00%) Social Media
2 4 (40.00%) Computer Science
2 4 (40.00%) User Experience
3 3 (30.00%) Analytical Skills
3 3 (30.00%) PMI
4 1 (10.00%) FMCG
4 1 (10.00%) NHS
Processes & Methodologies
1 9 (90.00%) Analytics
2 7 (70.00%) Digital Marketing
2 7 (70.00%) SEO
3 6 (60.00%) Content Management
4 4 (40.00%) Campaign Management
4 4 (40.00%) Mobile Development
4 4 (40.00%) SDLC
4 4 (40.00%) UX Design
4 4 (40.00%) Web Development
5 3 (30.00%) E-Commerce
5 3 (30.00%) Pay per click
6 2 (20.00%) CRM
6 2 (20.00%) Customer Insight
6 2 (20.00%) Email Marketing
6 2 (20.00%) Line Management
6 2 (20.00%) Project Management
6 2 (20.00%) Strategic Planning
7 1 (10.00%) Business Development
7 1 (10.00%) Marketing Strategy
7 1 (10.00%) User Acceptance Testing
Programming Languages
1 1 (10.00%) JavaScript
Qualifications
1 4 (40.00%) Degree
2 3 (30.00%) PMI Certification
Quality Assurance & Compliance
1 4 (40.00%) QA
Systems Management
1 2 (20.00%) Systems Management Server (SMS)
Vendors
1 3 (30.00%) Google