Berkshire Product Marketing Contracts

This section looks at the demand for Product Marketing skills within the Berkshire region with a comparison to our Processes & Methodologies category. Included is a guide to the contractor rates offered in IT jobs that have cited Product Marketing over the 3 months to 20 August 2008 with a comparison to the same period last year.

Product Marketing
Location Berkshire Cardiff City of London England London Newbury Reading Slough South East South Wales Staines Surrey UK Wales	3 months to 20 Aug 2008	Same period last year
Rank	118	152
Rank change on same period last year	+34
Matching contract IT job ads	11	14
As % of all UK contract IT job ads sampled	0.015 %	0.014 %
As % of the category below	0.541 %	0.525 %
Daily rates quoted	7	4
Average minimum daily rate	£436	£511
Average daily rate	£482	£528
% change on same period last year	-8.59 %
Average maximum daily rate	£529	£544
UK excluding London average daily rate	£497	£437
% change on same period last year	+13.65 %
Hourly rates quoted	0	0
Average minimum hourly rate	-	-
Average hourly rate	-	-
% change on same period last year	-
Average maximum hourly rate	-	-
UK excluding London average hourly rate	-	-
% change on same period last year	-
Processes & Methodologies Berkshire
Matching contract IT job ads	2032	2666
As % of all UK contract IT job ads sampled	2.682 %	2.655 %
Daily rates quoted	518	945
Average minimum daily rate	£363	£360
Average daily rate	£385	£382
% change on same period last year	+0.68 %
Average maximum daily rate	£406	£405
UK excluding London average daily rate	£380	£377
% change on same period last year	+0.71 %
Hourly rates quoted	98	196
Average minimum hourly rate	£27.75	£31.38
Average hourly rate	£30.44	£32.96
% change on same period last year	-7.64 %
Average maximum hourly rate	£33.13	£34.54
UK excluding London average hourly rate	£30.34	£30.18
% change on same period last year	+0.55 %
Product Marketing South East

We calculate average IT contractor rates directly from the figures quoted and do not attempt to derive hourly rates from daily rates or vice versa.

Product Marketing
Demand Trend

The chart provides a 3-month moving total beginning in 2004 of IT contractor jobs citing Product Marketing across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Product Marketing
Daily Rate Trend

The chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Product Marketing across the Berkshire region.

Product Marketing
Daily Rate Histogram

The chart provides a histogram of daily rates quoted in contract IT jobs citing Product Marketing across the Berkshire region over the 3 months to 20 August 2008.

Product Marketing
Contract Locations

This section looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Product Marketing within the Berkshire region over the 3 months to 20 August 2008. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year. A positive number indicates a relative increase in demand.

Location	Rank Change on Same Period Last Last	Matching Contract IT Job Ads	Average Daily Rate Last 3 Months	Average Daily Rate % Change on Same Period Last Year
Newbury	+17	5	£600	+9.09 %
Slough	-	1	-	-
Reading	-	1	£200	-

Product Marketing South East

Product Marketing
Top 23 Related IT Skills

For the 6 months to 20 August 2008, IT contractor jobs across the Berkshire region citing Product Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Product Marketing.

1 45 (100.00 %) Marketing 2 37 (82.22 %) Telecoms 3 32 (71.11 %) Finance 4 15 (33.33 %) Billing 5 11 (24.44 %) Project Management 6 6 (13.33 %) Cisco 6 6 (13.33 %) Microsoft 7 5 (11.11 %) Broadband 7 5 (11.11 %) Legal 7 5 (11.11 %) Programme Management 7 5 (11.11 %) Business Analysis 8 4 (8.889 %) MS PowerPoint 8 4 (8.889 %) MS Excel 9 3 (6.667 %) IP Telephony 10 1 (2.222 %) Google

10 1 (2.222 %) Stakeholder Management 10 1 (2.222 %) PBX 10 1 (2.222 %) VoIP 10 1 (2.222 %) IBM 10 1 (2.222 %) HP 10 1 (2.222 %) Nortel 10 1 (2.222 %) Internet 10 1 (2.222 %) DSL

Product Marketing
Top Related IT Skills by Category

For the 6 months to 20 August 2008, IT contractor jobs across the Berkshire region citing Product Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Product Marketing. Up to 20 skills are shown per category.

Applications 1 4 (8.889 %) MS PowerPoint 1 4 (8.889 %) MS Excel	Communications & Networking 1 5 (11.11 %) Broadband 2 3 (6.667 %) IP Telephony 3 1 (2.222 %) PBX 3 1 (2.222 %) VoIP 3 1 (2.222 %) Internet 3 1 (2.222 %) DSL
General 1 45 (100.00 %) Marketing 2 37 (82.22 %) Telecoms 3 32 (71.11 %) Finance 4 15 (33.33 %) Billing 5 5 (11.11 %) Legal	Job Titles 1 22 (48.89 %) Marketing Manager 2 11 (24.44 %) Delivery Manager 2 11 (24.44 %) Project Manager 3 9 (20.00 %) Product Manager 4 5 (11.11 %) Consultant 4 5 (11.11 %) Data Manager 4 5 (11.11 %) Marketing Consultant 5 4 (8.889 %) Product Marketing Manager 6 2 (4.444 %) Delivery Project Manager 6 2 (4.444 %) Product Consultant 7 1 (2.222 %) Strategy Consultant 7 1 (2.222 %) Senior Product Manager 7 1 (2.222 %) Project Coordinator 7 1 (2.222 %) Senior Manager 7 1 (2.222 %) Coordinator
Processes & Methodologies 1 11 (24.44 %) Project Management 2 5 (11.11 %) Programme Management 2 5 (11.11 %) Business Analysis 3 1 (2.222 %) Stakeholder Management	Vendors 1 6 (13.33 %) Cisco 1 6 (13.33 %) Microsoft 2 1 (2.222 %) Google 2 1 (2.222 %) IBM 2 1 (2.222 %) HP 2 1 (2.222 %) Nortel