The table below looks at the statistics for Social Media Marketing skills in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media Marketing over the 3 months to 26 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Sep 2016
Same period 2015 Same period 2014
Social Media Marketing
Rank 107 117 -
Rank change year-on-year
+10 -
Contract jobs citing Social Media Marketing 6 5 0
As % of all contract IT jobs located in Berkshire 0.27% 0.20% -
As % of the Processes & Methodologies category 0.33% 0.26% -
Number of daily rates quoted 4 5 0
Median daily rate £250 £288 -
Median daily rate % change year-on-year
-13.04% -
UK excluding London median daily rate £250 £288 -
% change year-on-year
-13.04% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -
Social Media Marketing
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1792 1891 1852
As % of all contract IT jobs located in Berkshire 80.61% 76.31% 76.56%
Number of daily rates quoted 967 1109 899
Median daily rate £413 £400 £390
Median daily rate % change year-on-year
+3.12% +2.56%
90% offered a daily rate of more than £275 £250 £255
10% offered a daily rate of more than £575 £525 £525
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 65 63 28
Median hourly rate £19.61 £37.00 £17.07
Median hourly rate % change year-on-year
-47.00% +116.75%
90% offered a hourly rate of more than £12.50 £14.50 £12.00
10% offered a hourly rate of more than £45.00 £40.00 £59.00
UK excluding London median hourly rate £32.50 £33.64 £26.00
% change year-on-year
-3.38% +29.38%

Social Media Marketing
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Social Media Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in Berkshire

Social Media Marketing
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media Marketing across the Berkshire region.

Social Media Marketing Daily Rate Trend in Berkshire

Social Media Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Marketing within the Berkshire region over the 3 months to 26 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +11 1 - -
Slough - 1 £250 -
Social Media Marketing
South East

Social Media Marketing
Top 30 Related IT Skills in Berkshire

For the 6 months to 26 September 2016, IT contractor jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Social Media Marketing.

1 6 (100.00%) Marketing
1 6 (100.00%) Social Media
1 6 (100.00%) Analytics
2 5 (83.33%) Marketing Automation
2 5 (83.33%) Tableau
2 5 (83.33%) Digital Marketing
2 5 (83.33%) Google Analytics
2 5 (83.33%) Workflow Management
2 5 (83.33%) Google
2 5 (83.33%) CSS
2 5 (83.33%) CRM
2 5 (83.33%) HTML
2 5 (83.33%) Workflow
2 5 (83.33%) Mobile Optimisation
3 4 (66.67%) Mobile Marketing
4 1 (16.67%) Email Marketing
4 1 (16.67%) Blog
4 1 (16.67%) Publishing
4 1 (16.67%) Java
4 1 (16.67%) B2B
4 1 (16.67%) B2C
4 1 (16.67%) WebTrends
4 1 (16.67%) Benchmarking
4 1 (16.67%) Brand Management
4 1 (16.67%) Customer Engagement
4 1 (16.67%) Microsoft Azure
4 1 (16.67%) Web Marketing
4 1 (16.67%) Facebook
4 1 (16.67%) Twitter
4 1 (16.67%) Customer Insight

Social Media Marketing
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (16.67%) Sprinklr
1 1 (16.67%) WebTrends
Cloud Services
1 5 (83.33%) Google Analytics
2 1 (16.67%) Microsoft Azure
General
1 6 (100.00%) Marketing
2 1 (16.67%) Publishing
Job Titles
1 6 (100.00%) Marketing Manager
2 5 (83.33%) Digital Marketing Manager
3 3 (50.00%) Email Marketing Manager
4 2 (33.33%) Marketing Automation Manager
4 2 (33.33%) Web Manager
4 2 (33.33%) Web Marketing Manager
5 1 (16.67%) Mobile Marketing Manager
5 1 (16.67%) Social Media Manager
5 1 (16.67%) Website Marketing Manager
Libraries, Frameworks & Software Standards
1 5 (83.33%) CSS
1 5 (83.33%) HTML
Miscellaneous
1 6 (100.00%) Social Media
2 1 (16.67%) Analytical Skills
2 1 (16.67%) Blog
2 1 (16.67%) Data Centre
Processes & Methodologies
1 6 (100.00%) Analytics
2 5 (83.33%) CRM
2 5 (83.33%) Digital Marketing
2 5 (83.33%) Marketing Automation
2 5 (83.33%) Mobile Optimisation
2 5 (83.33%) Workflow
2 5 (83.33%) Workflow Management
3 4 (66.67%) Mobile Marketing
4 1 (16.67%) B2B
4 1 (16.67%) B2C
4 1 (16.67%) Benchmarking
4 1 (16.67%) Brand Management
4 1 (16.67%) Channel Management
4 1 (16.67%) Content Development
4 1 (16.67%) Customer Engagement
4 1 (16.67%) Customer Insight
4 1 (16.67%) Data-Driven Marketing
4 1 (16.67%) Email Marketing
4 1 (16.67%) Web Marketing
Programming Languages
1 1 (16.67%) Java
Vendors
1 5 (83.33%) Google
1 5 (83.33%) Tableau
2 1 (16.67%) Facebook
2 1 (16.67%) Twitter