The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Web Analytics
Rank 114 116 139
Rank change year-on-year
+2 +23
Contract jobs citing Web Analytics 9 17 4
As % of all contract IT jobs located in Berkshire 0.36% 0.65% 0.13%
As % of the Processes & Methodologies category 0.50% 0.95% 0.20%
Number of daily rates quoted 3 10 1
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£308 £369 £280
Average daily rate % change year-on-year
-16.61% +31.69%
UK excluding London average daily rate £350 £326 £300
% change year-on-year
+7.27% +8.75%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.35 -
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1784 1785 2041
As % of all contract IT jobs located in Berkshire 72.26% 68.21% 68.44%
Number of daily rates quoted 898 895 742
Average daily rate £400 £375 £375
Average daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £263 £238 £250
10% offered a daily rate of more than £550 £500 £500
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 24 46 49
Average hourly rate £21.00 £20.00 £20.00
Average hourly rate % change year-on-year
+5.00% -
90% offered a hourly rate of more than £12.00 £13.00 £12.00
10% offered a hourly rate of more than £42.50 £39.75 £39.00
UK excluding London average hourly rate £25.00 £29.00 £27.50
% change year-on-year
-13.79% +5.45%

Web Analytics
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Berkshire

Web Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Berkshire region.

Web Analytics Daily Rate Trend in Berkshire

Web Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Berkshire region.

Web Analytics Hourly Rate Trend in Berkshire

Web Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 21 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidenhead +1 4 - - 1
Slough - 3 £308 - 1
Reading +12 1 £443 +103.44%
Bracknell - - - -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 21 October 2014, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 42 (100.00%) Analytics
2 32 (76.19%) Marketing
3 28 (66.67%) Digital Marketing
4 23 (54.76%) HTML
5 16 (38.10%) SEO
6 15 (35.71%) E-Commerce
7 13 (30.95%) WebTrends
8 12 (28.57%) Google Analytics
8 12 (28.57%) Google
8 12 (28.57%) Social Media
9 11 (26.19%) Agile Software Development
10 9 (21.43%) Adobe
10 9 (21.43%) CMS
11 8 (19.05%) JavaScript
11 8 (19.05%) CSS
11 8 (19.05%) Degree
11 8 (19.05%) Marketing Strategy
12 7 (16.67%) SiteCatalyst
12 7 (16.67%) Visualisation
12 7 (16.67%) Content Management
12 7 (16.67%) Omniture
12 7 (16.67%) Stakeholder Management
13 6 (14.29%) Finance
13 6 (14.29%) EPoS
13 6 (14.29%) Project Management
13 6 (14.29%) Pharmaceutical
13 6 (14.29%) IIS
13 6 (14.29%) Java
13 6 (14.29%) .NET
13 6 (14.29%) Data Mining

Web Analytics
Top Related IT Skills in Berkshire by Category

For the 6 months to 21 October 2014, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 9 (21.43%) CMS
2 6 (14.29%) Drupal
2 6 (14.29%) IIS
3 5 (11.90%) SharePoint
4 4 (9.52%) Magnolia
5 1 (2.38%) Adobe CQ
Applications
1 5 (11.90%) MS Excel
2 2 (4.76%) MS Visio
2 2 (4.76%) MS PowerPoint
2 2 (4.76%) Photoshop
Business Applications
1 13 (30.95%) WebTrends
2 12 (28.57%) Google Analytics
3 7 (16.67%) SiteCatalyst
4 4 (9.52%) Optimost
5 3 (7.14%) Oracle CRM
Cloud Services
1 3 (7.14%) Microsoft Azure
Communications & Networking
1 3 (7.14%) HTTP
1 3 (7.14%) DNS
1 3 (7.14%) Internet
Database & Business Intelligence
1 6 (14.29%) Data Mining
2 3 (7.14%) MongoDB
2 3 (7.14%) NoSQL
2 3 (7.14%) SQL Server
Development Applications
1 3 (7.14%) Visual Studio
1 3 (7.14%) JIRA
2 2 (4.76%) Axure RP
2 2 (4.76%) Appcelerator Titanium
2 2 (4.76%) Dreamweaver
General
1 32 (76.19%) Marketing
2 6 (14.29%) Pharmaceutical
2 6 (14.29%) Finance
3 5 (11.90%) Dutch Language
4 3 (7.14%) French Language
5 2 (4.76%) Italian Language
5 2 (4.76%) Japanese Language
5 2 (4.76%) Korean Language
5 2 (4.76%) Portuguese Language
5 2 (4.76%) Spanish Language
5 2 (4.76%) Swedish Language
5 2 (4.76%) Automotive
5 2 (4.76%) Retail
5 2 (4.76%) Danish Language
Job Titles
1 9 (21.43%) Analyst
2 5 (11.90%) Designer
2 5 (11.90%) Planning Manager
3 4 (9.52%) Senior Planning Manager
3 4 (9.52%) Web Developer
3 4 (9.52%) Senior Manager
3 4 (9.52%) Developer
4 3 (7.14%) Web Designer
4 3 (7.14%) Relationships Manager
4 3 (7.14%) Marketing Manager
4 3 (7.14%) Business Manager
4 3 (7.14%) Business Analyst
4 3 (7.14%) Digital Marketing Manager
4 3 (7.14%) Marketing Executive
4 3 (7.14%) Agile Business Analyst
4 3 (7.14%) Digital Marketing Executive
5 2 (4.76%) UX Designer
5 2 (4.76%) Web Producer
6 1 (2.38%) Senior Web Developer
6 1 (2.38%) Web Editor
Libraries, Frameworks & Software Standards
1 23 (54.76%) HTML
2 8 (19.05%) CSS
3 6 (14.29%) .NET Framework
3 6 (14.29%) .NET
4 5 (11.90%) XML
4 5 (11.90%) HTML5
5 4 (9.52%) jQuery
6 3 (7.14%) RESTful
6 3 (7.14%) XSLT
6 3 (7.14%) Flash
6 3 (7.14%) Ajax
6 3 (7.14%) ASP.NET
6 3 (7.14%) Web Services
7 2 (4.76%) ASP.NET MVC
7 2 (4.76%) WebCenter
7 2 (4.76%) CSS3
7 2 (4.76%) ASP.NET MVC 3
7 2 (4.76%) JSP
8 1 (2.38%) COM
Miscellaneous
1 12 (28.57%) Social Media
2 7 (16.67%) Visualisation
3 6 (14.29%) Mobile App
3 6 (14.29%) EPoS
4 5 (11.90%) User Experience
4 5 (11.90%) Analytical Skills
5 3 (7.14%) Web 2.0
5 3 (7.14%) Wiki
6 2 (4.76%) Smartphone
6 2 (4.76%) W3C
7 1 (2.38%) Management Information System
7 1 (2.38%) Copywriting
Operating Systems
1 6 (14.29%) Windows
2 3 (7.14%) Windows XP
2 3 (7.14%) Windows Server 2003
2 3 (7.14%) Windows Server 2008
3 2 (4.76%) Apple iOS
3 2 (4.76%) Android
Processes & Methodologies
1 42 (100.00%) Analytics
2 28 (66.67%) Digital Marketing
3 16 (38.10%) SEO
4 15 (35.71%) E-Commerce
5 11 (26.19%) Agile Software Development
6 8 (19.05%) Marketing Strategy
7 7 (16.67%) Content Management
7 7 (16.67%) Stakeholder Management
8 6 (14.29%) Data Analysis
8 6 (14.29%) Project Management
8 6 (14.29%) Email Marketing
8 6 (14.29%) Customer Analytics
9 5 (11.90%) Data Modelling
9 5 (11.90%) Scrum
10 4 (9.52%) B2B
10 4 (9.52%) B2C
10 4 (9.52%) Marketing Management
11 3 (7.14%) Financial Analysis
11 3 (7.14%) Feature Driven Development
11 3 (7.14%) Pay per click
Programming Languages
1 8 (19.05%) JavaScript
2 6 (14.29%) Java
3 3 (7.14%) C#
3 3 (7.14%) PHP
3 3 (7.14%) Groovy
3 3 (7.14%) Scala
4 2 (4.76%) Perl
Qualifications
1 8 (19.05%) Degree
2 3 (7.14%) PMP
2 3 (7.14%) PMI Certification
2 3 (7.14%) Security Cleared
3 2 (4.76%) SC Cleared
System Software
1 3 (7.14%) Active Directory
Vendors
1 12 (28.57%) Google
2 9 (21.43%) Adobe
3 7 (16.67%) Omniture
4 6 (14.29%) Hitwise
5 5 (11.90%) Oracle
6 4 (9.52%) Microsoft
6 4 (9.52%) Coremetrics
7 3 (7.14%) Unica
7 3 (7.14%) Salesforce.com
8 2 (4.76%) Appcelerator