The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 2 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Jul 2015
Same period 2014 Same period 2013
Web Analytics
Rank 95 95 111
Rank change year-on-year
0 +16
Contract jobs citing Web Analytics 24 31 11
As % of all contract IT jobs located in Berkshire 0.99% 1.26% 0.46%
As % of the Processes & Methodologies category 1.33% 1.70% 0.65%
Number of daily rates quoted 17 8 5
Average daily rate
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£219 £313 £300
Average daily rate % change year-on-year
-30.00% +4.16%
90% offered a daily rate of more than £184 £190 £245
10% offered a daily rate of more than £430 £415 £500
UK excluding London average daily rate £350 £383 £325
% change year-on-year
-8.49% +17.69%
Number of hourly rates quoted 0 3 0
Average hourly rate - £19.00 -
UK excluding London average hourly rate £33.00 £19.00 -
% change year-on-year
+73.68% -
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1799 1819 1694
As % of all contract IT jobs located in Berkshire 74.19% 73.70% 70.14%
Number of daily rates quoted 911 858 728
Average daily rate £379 £375 £400
Average daily rate % change year-on-year
+1.06% -6.25%
90% offered a daily rate of more than £249 £225 £220
10% offered a daily rate of more than £500 £500 £525
UK excluding London average daily rate £388 £375 £370
% change year-on-year
+3.33% +1.35%
Number of hourly rates quoted 68 22 37
Average hourly rate £21.55 £19.00 £30.00
Average hourly rate % change year-on-year
+13.42% -36.66%
90% offered a hourly rate of more than £14.00 £11.80 £14.50
10% offered a hourly rate of more than £39.00 £35.00 £37.50
UK excluding London average hourly rate £30.00 £28.50 £30.50
% change year-on-year
+5.26% -6.55%

Web Analytics
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Berkshire

Web Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Berkshire region.

Web Analytics Daily Rate Trend in Berkshire

Web Analytics
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the Berkshire region over the 3 months to 2 July 2015.

Web Analytics Daily Rate Histogram in Berkshire

Web Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Berkshire region.

Web Analytics Hourly Rate Trend in Berkshire

Web Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 2 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell +1 10 £238 -26.92% 1
Reading +4 5 £369 -18.05% 1
Slough - 2 £190 -
Maidenhead -3 1 £363 +90.78%
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 2 July 2015, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 32 (100.00%) Analytics
2 22 (68.75%) Marketing
3 16 (50.00%) E-Commerce
4 13 (40.63%) User Experience
5 12 (37.50%) HTML
6 11 (34.38%) SEO
6 11 (34.38%) Social Media
7 10 (31.25%) Adobe
8 9 (28.13%) Omniture
9 8 (25.00%) Google
9 8 (25.00%) Agile Software Development
9 8 (25.00%) Google Analytics
9 8 (25.00%) Digital Marketing
10 6 (18.75%) Analytical Skills
10 6 (18.75%) Adobe Analytics
10 6 (18.75%) Scrum
10 6 (18.75%) CSS
10 6 (18.75%) Telecoms
11 5 (15.63%) JavaScript
12 4 (12.50%) Content Management
12 4 (12.50%) Retail
12 4 (12.50%) B2B
12 4 (12.50%) B2C
12 4 (12.50%) Project Management
12 4 (12.50%) Microsoft
12 4 (12.50%) Data Architecture
12 4 (12.50%) Multivariate Testing
13 3 (9.38%) Continuous Integration
13 3 (9.38%) Groovy
13 3 (9.38%) Pega

Web Analytics
Top Related IT Skills in Berkshire by Category

For the 6 months to 2 July 2015, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (9.38%) WebLogic
1 3 (9.38%) WebLogic Portal
1 3 (9.38%) WebSphere
2 2 (6.25%) WebSphere Portal
2 2 (6.25%) CMS
Applications
1 3 (9.38%) MS Excel
2 2 (6.25%) MS Office
3 1 (3.13%) OmniGraffle
Business Applications
1 3 (9.38%) WebTrends
1 3 (9.38%) Remedy ITSM
2 2 (6.25%) Optimost
Cloud Services
1 8 (25.00%) Google Analytics
2 6 (18.75%) Adobe Analytics
3 2 (6.25%) SaaS
Communications & Networking
1 3 (9.38%) HTTP
2 1 (3.13%) MVNO
Database & Business Intelligence
1 3 (9.38%) MongoDB
1 3 (9.38%) NoSQL
2 1 (3.13%) Data Mining
Development Applications
1 3 (9.38%) JIRA
2 1 (3.13%) Balsamiq Mockups
2 1 (3.13%) Axure RP
General
1 22 (68.75%) Marketing
2 6 (18.75%) Telecoms
3 4 (12.50%) Retail
4 2 (6.25%) Billing
4 2 (6.25%) Danish Language
4 2 (6.25%) Italian Language
4 2 (6.25%) Norwegian Language
4 2 (6.25%) Swedish Language
5 1 (3.13%) Automotive
5 1 (3.13%) Manufacturing
5 1 (3.13%) Pharmaceutical
Job Titles
1 13 (40.63%) Analyst
2 5 (15.63%) Data Analyst
3 4 (12.50%) Junior
3 4 (12.50%) Junior Analyst
4 3 (9.38%) Web Analyst
4 3 (9.38%) Junior Data Analyst
4 3 (9.38%) Business Analyst
4 3 (9.38%) Consultant
4 3 (9.38%) Designer
4 3 (9.38%) Agile Business Analyst
5 2 (6.25%) Digital Architect
5 2 (6.25%) Digital Solutions Architect
5 2 (6.25%) Solutions Architect
5 2 (6.25%) Architect
5 2 (6.25%) Product Manager
5 2 (6.25%) E-Commerce Manager
5 2 (6.25%) Business Intelligence Analyst
5 2 (6.25%) Marketing Consultant
6 1 (3.13%) Marketing Executive
6 1 (3.13%) UX Designer
Libraries, Frameworks & Software Standards
1 12 (37.50%) HTML
2 6 (18.75%) CSS
3 3 (9.38%) RESTful
3 3 (9.38%) WebCenter
3 3 (9.38%) HTML5
4 2 (6.25%) REST
4 2 (6.25%) JSON
5 1 (3.13%) CSS3
Miscellaneous
1 13 (40.63%) User Experience
2 11 (34.38%) Social Media
3 6 (18.75%) Analytical Skills
4 3 (9.38%) Mobile App
4 3 (9.38%) Web 2.0
5 2 (6.25%) Digital Media
5 2 (6.25%) Enterprise Software
6 1 (3.13%) Visualisation
6 1 (3.13%) EPoS
Processes & Methodologies
1 32 (100.00%) Analytics
2 16 (50.00%) E-Commerce
3 11 (34.38%) SEO
4 8 (25.00%) Agile Software Development
4 8 (25.00%) Digital Marketing
5 6 (18.75%) Scrum
6 4 (12.50%) B2B
6 4 (12.50%) B2C
6 4 (12.50%) Project Management
6 4 (12.50%) Content Management
6 4 (12.50%) Data Architecture
6 4 (12.50%) Multivariate Testing
7 3 (9.38%) Online Marketing
7 3 (9.38%) BDD
7 3 (9.38%) Continuous Improvement
7 3 (9.38%) Extreme Programming
7 3 (9.38%) Stakeholder Management
7 3 (9.38%) TDD
7 3 (9.38%) Pair Programming
7 3 (9.38%) User Stories
Programming Languages
1 5 (15.63%) JavaScript
2 3 (9.38%) Groovy
2 3 (9.38%) Scala
2 3 (9.38%) Java
Qualifications
1 1 (3.13%) Degree
Systems Management
1 3 (9.38%) Netcool
Vendors
1 10 (31.25%) Adobe
2 9 (28.13%) Omniture
3 8 (25.00%) Google
4 4 (12.50%) Microsoft
5 3 (9.38%) Oracle
5 3 (9.38%) BMC
5 3 (9.38%) TIBCO
5 3 (9.38%) Remedy
5 3 (9.38%) Infovista
5 3 (9.38%) Amdocs
5 3 (9.38%) Pega
5 3 (9.38%) Sitecore
6 2 (6.25%) Maxymiser
6 2 (6.25%) Tealeaf
6 2 (6.25%) IBM
7 1 (3.13%) Hitwise
7 1 (3.13%) Eloqua
7 1 (3.13%) Marketo
Bracknell
Intuition IT Solutions
Rate: £0.00 - £400 per day
Posted: 8 days ago
Berkshire
Deerfoot IT
Rate: £200 - £250 per day
Posted: 16 days ago