The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 27 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Apr 2015
Same period 2014 Same period 2013
Web Analytics
Rank 113 113 115
Rank change year-on-year
0 +2
Contract jobs citing Web Analytics 10 16 4
As % of all contract IT jobs located in Berkshire 0.35% 0.59% 0.16%
As % of the Processes & Methodologies category 0.50% 0.82% 0.23%
Number of daily rates quoted 6 8 3
Average daily rate
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of your Daily Rate
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£224 £400 £400
Average daily rate % change year-on-year
-44.06% -
UK excluding London average daily rate £338 £400 £238
% change year-on-year
-15.62% +68.42%
Number of hourly rates quoted 0 1 0
Average hourly rate - £20.50 -
UK excluding London average hourly rate - £20.50 -
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1993 1948 1719
As % of all contract IT jobs located in Berkshire 70.50% 71.59% 69.18%
Number of daily rates quoted 1060 999 683
Average daily rate £400 £400 £375
Average daily rate % change year-on-year
- +6.66%
90% offered a daily rate of more than £240 £225 £264
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £390 £375 £362
% change year-on-year
+4.00% +3.73%
Number of hourly rates quoted 57 44 54
Average hourly rate £27.50 £17.50 £23.25
Average hourly rate % change year-on-year
+57.14% -24.73%
90% offered a hourly rate of more than £14.00 £11.25 £12.55
10% offered a hourly rate of more than £39.40 £173.75 £58.75
UK excluding London average hourly rate £30.20 £31.00 £32.00
% change year-on-year
-2.58% -3.12%

Web Analytics
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Berkshire

Web Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Berkshire region.

Web Analytics Daily Rate Trend in Berkshire

Web Analytics
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the Berkshire region over the 3 months to 27 April 2015.

Web Analytics Daily Rate Histogram in Berkshire

Web Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Berkshire region.

Web Analytics Hourly Rate Trend in Berkshire

Web Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 27 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +5 4 £625 +66.66%
Slough - 2 - -
Bracknell +1 1 £238 -42.42%
Maidenhead - 1 £190 -
Newbury - 1 - -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 27 April 2015, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 21 (100.00%) Analytics
2 15 (71.43%) HTML
3 12 (57.14%) E-Commerce
4 10 (47.62%) Marketing
5 9 (42.86%) Social Media
6 7 (33.33%) Java
6 7 (33.33%) Asset Management
7 6 (28.57%) Agile Software Development
7 6 (28.57%) Adobe
7 6 (28.57%) SEO
7 6 (28.57%) Scrum
7 6 (28.57%) HTML5
7 6 (28.57%) User Experience
8 5 (23.81%) REST
8 5 (23.81%) User Stories
8 5 (23.81%) BDD
8 5 (23.81%) MongoDB
8 5 (23.81%) NoSQL
8 5 (23.81%) SaaS
8 5 (23.81%) Feature Driven Development
8 5 (23.81%) Extreme Programming
8 5 (23.81%) Stakeholder Management
8 5 (23.81%) HTTP
8 5 (23.81%) TDD
8 5 (23.81%) Pair Programming
8 5 (23.81%) TOGAF
8 5 (23.81%) Web 2.0
8 5 (23.81%) JSON
8 5 (23.81%) JIRA
8 5 (23.81%) Digital Marketing

Web Analytics
Top Related IT Skills in Berkshire by Category

For the 6 months to 27 April 2015, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (19.05%) CMS
2 2 (9.52%) Adobe Experience Manager
3 1 (4.76%) Drupal
Applications
1 2 (9.52%) MS Office
1 2 (9.52%) MS Excel
2 1 (4.76%) OmniGraffle
Business Applications
1 3 (14.29%) WebTrends
2 2 (9.52%) Optimost
Cloud Services
1 5 (23.81%) SaaS
2 4 (19.05%) Google Analytics
3 2 (9.52%) Adobe Analytics
Communications & Networking
1 5 (23.81%) HTTP
2 1 (4.76%) MVNO
Database & Business Intelligence
1 5 (23.81%) MongoDB
1 5 (23.81%) NoSQL
2 1 (4.76%) Data Mining
Development Applications
1 5 (23.81%) JIRA
2 1 (4.76%) Balsamiq Mockups
2 1 (4.76%) Axure RP
General
1 10 (47.62%) Marketing
2 3 (14.29%) Telecoms
2 3 (14.29%) Retail
3 1 (4.76%) Pharmaceutical
3 1 (4.76%) Manufacturing
Job Titles
1 9 (42.86%) Analyst
2 7 (33.33%) Architect
3 5 (23.81%) Business Analyst
3 5 (23.81%) Solutions Architect
3 5 (23.81%) Agile Business Analyst
3 5 (23.81%) Digital Architect
3 5 (23.81%) Digital Solutions Architect
4 2 (9.52%) Web Analytics Manager
4 2 (9.52%) Senior Architect
4 2 (9.52%) Web Manager
4 2 (9.52%) Data Analyst
4 2 (9.52%) Senior Consultant
4 2 (9.52%) Consultant
5 1 (4.76%) Junior
5 1 (4.76%) Business Intelligence Analyst
5 1 (4.76%) Junior Data Analyst
5 1 (4.76%) Junior Analyst
5 1 (4.76%) UX Designer
5 1 (4.76%) Designer
5 1 (4.76%) Content Manager
Libraries, Frameworks & Software Standards
1 15 (71.43%) HTML
2 6 (28.57%) HTML5
3 5 (23.81%) REST
3 5 (23.81%) RESTful
3 5 (23.81%) JSON
4 4 (19.05%) CSS
5 2 (9.52%) JSR 170
5 2 (9.52%) .NET
5 2 (9.52%) J2EE
5 2 (9.52%) Apache Sling
6 1 (4.76%) CSS3
Miscellaneous
1 9 (42.86%) Social Media
2 6 (28.57%) User Experience
3 5 (23.81%) Web 2.0
4 2 (9.52%) Analytical Skills
5 1 (4.76%) Computer Science
5 1 (4.76%) Visualisation
5 1 (4.76%) Digital Media
5 1 (4.76%) Mobile App
5 1 (4.76%) Enterprise Software
5 1 (4.76%) EPoS
Operating Systems
1 1 (4.76%) Apple iOS
Processes & Methodologies
1 21 (100.00%) Analytics
2 12 (57.14%) E-Commerce
3 7 (33.33%) Asset Management
4 6 (28.57%) Scrum
4 6 (28.57%) SEO
4 6 (28.57%) Agile Software Development
5 5 (23.81%) TDD
5 5 (23.81%) Pair Programming
5 5 (23.81%) Digital Marketing
5 5 (23.81%) User Stories
5 5 (23.81%) Feature Driven Development
5 5 (23.81%) BDD
5 5 (23.81%) Extreme Programming
5 5 (23.81%) Stakeholder Management
5 5 (23.81%) TOGAF
6 4 (19.05%) Content Management
7 3 (14.29%) Multivariate Testing
8 2 (9.52%) Marketing Management
8 2 (9.52%) Online Marketing
8 2 (9.52%) Direct Marketing
Programming Languages
1 7 (33.33%) Java
2 5 (23.81%) Groovy
2 5 (23.81%) Scala
3 3 (14.29%) JavaScript
Qualifications
1 2 (9.52%) Degree
Vendors
1 6 (28.57%) Adobe
2 4 (19.05%) Omniture
2 4 (19.05%) Google
3 3 (14.29%) Microsoft
4 1 (4.76%) Hitwise