The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 24 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jan 2017
Same period 2016 Same period 2015
Web Analytics
South East / Berkshire
Rank 102 118 110
Rank change year-on-year
+16 -8
Contract jobs citing Web Analytics 5 5 11
As % of all contract IT jobs located in Berkshire 0.26% 0.21% 0.43%
As % of the Processes & Methodologies category 0.32% 0.26% 0.58%
Number of daily rates quoted 3 1 7
Median daily rate £550 £175 £308
Median daily rate % change year-on-year
+214.28% -43.08%
90% offered a daily rate of more than £390 £175 £300
10% offered a daily rate of more than £590 £175 £587
UK excluding London median daily rate £350 £400 £356
% change year-on-year
-12.50% +12.28%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - £14.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1567 1907 1883
As % of all contract IT jobs located in Berkshire 80.77% 78.51% 73.84%
Number of daily rates quoted 781 995 974
Median daily rate £425 £400 £400
Median daily rate % change year-on-year
+6.25% -
90% offered a daily rate of more than £286 £275 £263
10% offered a daily rate of more than £525 £525 £535
UK excluding London median daily rate £405 £400 £390
% change year-on-year
+1.25% +2.56%
Number of hourly rates quoted 52 73 27
Median hourly rate £23.34 £16.50 £17.50
Median hourly rate % change year-on-year
+41.45% -5.71%
90% offered a hourly rate of more than £11.00 £11.42 £14.76
10% offered a hourly rate of more than £55.00 £63.00 £39.50
UK excluding London median hourly rate £35.00 £40.00 £26.00
% change year-on-year
-12.50% +53.84%

Web Analytics
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Berkshire

Web Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Berkshire region.

Web Analytics Daily Rate Trend in Berkshire

Web Analytics
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the Berkshire region over the 3 months to 24 January 2017.

Web Analytics Daily Rate Histogram in Berkshire

Web Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Berkshire region.

Web Analytics Hourly Rate Trend in Berkshire

Web Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 24 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +14 3 £550 - 1
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 24 January 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Web Analytics.

1 20 (100.00%) Analytics
2 13 (65.00%) Marketing
3 8 (40.00%) SQL
4 7 (35.00%) Business Intelligence
4 7 (35.00%) Telecoms
4 7 (35.00%) QA
4 7 (35.00%) Credit Risk
4 7 (35.00%) Big Data
5 6 (30.00%) HTML
6 5 (25.00%) Google Analytics
6 5 (25.00%) Google
7 4 (20.00%) Adobe Analytics
7 4 (20.00%) Apache Spark
7 4 (20.00%) Agile Software Development
7 4 (20.00%) Hadoop
7 4 (20.00%) Stakeholder Management
7 4 (20.00%) Scrum
7 4 (20.00%) SEO
7 4 (20.00%) JavaScript
7 4 (20.00%) E-Commerce
8 3 (15.00%) SAS
8 3 (15.00%) Microsoft
8 3 (15.00%) Java
8 3 (15.00%) CSS
8 3 (15.00%) Project Management
8 3 (15.00%) Web Design
8 3 (15.00%) CMS
8 3 (15.00%) NoSQL
8 3 (15.00%) Scala
8 3 (15.00%) Retail

Web Analytics
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (20.00%) Apache Spark
2 3 (15.00%) CMS
2 3 (15.00%) SAS
3 1 (5.00%) Confluence
3 1 (5.00%) Drupal
Applications
1 2 (10.00%) Adobe Creative Suite
1 2 (10.00%) MS Excel
1 2 (10.00%) MS Office
Business Applications
1 2 (10.00%) SessionCam
Cloud Services
1 5 (25.00%) Google Analytics
2 4 (20.00%) Adobe Analytics
3 3 (15.00%) Google Tag Manager
4 1 (5.00%) Basecamp
4 1 (5.00%) Microsoft Azure
Database & Business Intelligence
1 7 (35.00%) Big Data
2 4 (20.00%) Hadoop
3 3 (15.00%) HBase
3 3 (15.00%) NoSQL
4 2 (10.00%) Base SAS
4 2 (10.00%) SAS EBI
5 1 (5.00%) Azure SQL Database
5 1 (5.00%) SAS Enterprise Guide
5 1 (5.00%) SAS Visual Analytics
Development Applications
1 1 (5.00%) JIRA
1 1 (5.00%) Subversion
General
1 13 (65.00%) Marketing
2 7 (35.00%) Telecoms
3 3 (15.00%) Retail
4 2 (10.00%) Games
5 1 (5.00%) Finance
Job Titles
1 5 (25.00%) Analytics Developer
1 5 (25.00%) Developer
2 3 (15.00%) Big Data Engineer
2 3 (15.00%) Data Engineer
2 3 (15.00%) Hadoop Engineer
2 3 (15.00%) Java Engineer
2 3 (15.00%) Product Owner
3 2 (10.00%) Architect
3 2 (10.00%) Consultant
3 2 (10.00%) Designer
3 2 (10.00%) Graphic Designer
3 2 (10.00%) JavaScript Developer
3 2 (10.00%) Web Designer
4 1 (5.00%) Big Data Architect
4 1 (5.00%) Data Architect
4 1 (5.00%) Junior
4 1 (5.00%) Junior Data Engineer
4 1 (5.00%) Product Manager
4 1 (5.00%) Project Manager
4 1 (5.00%) Risk Consultant
Libraries, Frameworks & Software Standards
1 6 (30.00%) HTML
2 3 (15.00%) CSS
3 2 (10.00%) jQuery
4 1 (5.00%) .NET
4 1 (5.00%) CSS3
4 1 (5.00%) HTML5
Miscellaneous
1 7 (35.00%) Credit Risk
2 2 (10.00%) Animation
2 2 (10.00%) FMCG
2 2 (10.00%) Social Media
2 2 (10.00%) User Experience
2 2 (10.00%) Video Editing
3 1 (5.00%) Analytical Skills
3 1 (5.00%) Graphic Design
3 1 (5.00%) Statistics
3 1 (5.00%) W3C
Processes & Methodologies
1 20 (100.00%) Analytics
2 7 (35.00%) Business Intelligence
3 4 (20.00%) Agile Software Development
3 4 (20.00%) E-Commerce
3 4 (20.00%) Scrum
3 4 (20.00%) SEO
3 4 (20.00%) Stakeholder Management
4 3 (15.00%) Project Management
4 3 (15.00%) Web Design
5 2 (10.00%) B2B
5 2 (10.00%) B2C
5 2 (10.00%) Dashboard Development
5 2 (10.00%) ETL
5 2 (10.00%) Infographics
5 2 (10.00%) Online Marketing
5 2 (10.00%) Responsive Web Design
5 2 (10.00%) Tag Management
5 2 (10.00%) Wireframes
5 2 (10.00%) Workflow
6 1 (5.00%) Visual Analytics
Programming Languages
1 8 (40.00%) SQL
2 4 (20.00%) JavaScript
3 3 (15.00%) Java
3 3 (15.00%) Scala
4 2 (10.00%) Python
5 1 (5.00%) C#
Qualifications
1 2 (10.00%) Degree
Quality Assurance & Compliance
1 7 (35.00%) QA
2 1 (5.00%) WCAG
Vendors
1 5 (25.00%) Google
2 3 (15.00%) Microsoft
3 2 (10.00%) Adobe
3 2 (10.00%) Omniture