The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 1 October 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 Oct 2016
Same period 2015 Same period 2014
Web Analytics
Rank 99 118 121
Rank change year-on-year
+19 +3
Contract jobs citing Web Analytics 19 10 9
As % of all contract IT jobs located in Berkshire 0.87% 0.40% 0.37%
As % of the Processes & Methodologies category 1.09% 0.53% 0.48%
Number of daily rates quoted 4 7 5
Median daily rate £338 £190 £350
Median daily rate % change year-on-year
+77.63% -45.71%
90% offered a daily rate of more than £325 £175 £325
10% offered a daily rate of more than £525 £493 £410
UK excluding London median daily rate £450 £375 £338
% change year-on-year
+20.00% +11.11%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £19.00
UK excluding London median hourly rate £36.00 £34.82 £19.00
% change year-on-year
+3.38% +83.26%
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1751 1884 1864
As % of all contract IT jobs located in Berkshire 80.39% 76.09% 76.11%
Number of daily rates quoted 961 1086 893
Median daily rate £413 £400 £388
Median daily rate % change year-on-year
+3.12% +3.22%
90% offered a daily rate of more than £275 £250 £257
10% offered a daily rate of more than £575 £529 £525
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 64 64 32
Median hourly rate £19.61 £37.09 £19.00
Median hourly rate % change year-on-year
-47.12% +95.21%
90% offered a hourly rate of more than £12.50 £14.50 £12.00
10% offered a hourly rate of more than £47.25 £40.00 £56.10
UK excluding London median hourly rate £32.50 £34.00 £26.00
% change year-on-year
-4.41% +30.76%

Web Analytics
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Berkshire

Web Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Berkshire region.

Web Analytics Daily Rate Trend in Berkshire

Web Analytics
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the Berkshire region over the 3 months to 1 October 2016.

Web Analytics Daily Rate Histogram in Berkshire

Web Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Berkshire region.

Web Analytics Hourly Rate Trend in Berkshire

Web Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 1 October 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidenhead - 5 - -
Bracknell -13 4 £325 +71.05%
Reading +14 3 £600 -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 1 October 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Web Analytics.

1 29 (100.00%) Analytics
2 13 (44.83%) Adobe Analytics
2 13 (44.83%) MS Office
2 13 (44.83%) Adobe
3 11 (37.93%) HTML
4 10 (34.48%) Marketing
5 9 (31.03%) Telecoms
5 9 (31.03%) Handset
6 8 (27.59%) Stakeholder Management
6 8 (27.59%) JavaScript
6 8 (27.59%) SQL
6 8 (27.59%) CSS
6 8 (27.59%) MS Excel
7 7 (24.14%) E-Commerce
7 7 (24.14%) Microsoft
7 7 (24.14%) QA
8 6 (20.69%) Quantitative Analysis
8 6 (20.69%) Degree
8 6 (20.69%) CMS
8 6 (20.69%) Digital Analytics
8 6 (20.69%) Performance Improvement
9 5 (17.24%) Project Management
9 5 (17.24%) Google Analytics
9 5 (17.24%) Apache Flex
9 5 (17.24%) Web Design
9 5 (17.24%) Retail
9 5 (17.24%) Google
10 4 (13.79%) Agile Software Development
10 4 (13.79%) Omniture
10 4 (13.79%) Animation

Web Analytics
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (20.69%) CMS
2 2 (6.90%) SAS
3 1 (3.45%) Confluence
3 1 (3.45%) Drupal
3 1 (3.45%) WebSphere
Applications
1 13 (44.83%) MS Office
2 8 (27.59%) MS Excel
3 4 (13.79%) Adobe Creative Suite
4 3 (10.34%) Adobe Illustrator
4 3 (10.34%) Photoshop
5 1 (3.45%) SPSS
Cloud Services
1 13 (44.83%) Adobe Analytics
2 5 (17.24%) Google Analytics
3 3 (10.34%) Google Tag Manager
4 1 (3.45%) Basecamp
4 1 (3.45%) Microsoft Azure
Database & Business Intelligence
1 2 (6.90%) Big Data
2 1 (3.45%) Azure SQL Database
2 1 (3.45%) Base SAS
2 1 (3.45%) QlikView
2 1 (3.45%) SAS Enterprise Guide
Development Applications
1 3 (10.34%) Dreamweaver
2 1 (3.45%) Git (software)
2 1 (3.45%) JIRA
2 1 (3.45%) Subversion
General
1 10 (34.48%) Marketing
2 9 (31.03%) Telecoms
3 5 (17.24%) Retail
4 1 (3.45%) Finance
Job Titles
1 8 (27.59%) Analytics Manager
1 8 (27.59%) Developer
1 8 (27.59%) Digital Analytics Manager
2 5 (17.24%) Analytics Developer
3 4 (13.79%) Designer
3 4 (13.79%) Graphic Designer
3 4 (13.79%) Web Designer
4 3 (10.34%) Product Owner
5 2 (6.90%) Analyst
5 2 (6.90%) Commercial Manager
5 2 (6.90%) JavaScript Developer
5 2 (6.90%) Web Analytics Manager
5 2 (6.90%) Web Manager
6 1 (3.45%) .NET Architect
6 1 (3.45%) Architect
6 1 (3.45%) Consultant
6 1 (3.45%) Data Analyst
6 1 (3.45%) Digital Project Manager
6 1 (3.45%) Product Manager
6 1 (3.45%) Project Manager
Libraries, Frameworks & Software Standards
1 11 (37.93%) HTML
2 8 (27.59%) CSS
3 5 (17.24%) Apache Flex
4 4 (13.79%) HTML5
5 3 (10.34%) jQuery
6 1 (3.45%) .NET
6 1 (3.45%) AngularJS
6 1 (3.45%) Compass CSS Framework
6 1 (3.45%) CSS3
6 1 (3.45%) Dojo
6 1 (3.45%) LESS
6 1 (3.45%) Sass
Miscellaneous
1 9 (31.03%) Handset
2 4 (13.79%) Animation
2 4 (13.79%) User Experience
2 4 (13.79%) Video Editing
3 3 (10.34%) Graphic Design
4 2 (6.90%) Analytical Skills
4 2 (6.90%) Credit Risk
4 2 (6.90%) FMCG
4 2 (6.90%) Social Media
5 1 (3.45%) Computer Science
5 1 (3.45%) Statistics
5 1 (3.45%) Visualisation
5 1 (3.45%) W3C
Processes & Methodologies
1 29 (100.00%) Analytics
2 8 (27.59%) Stakeholder Management
3 7 (24.14%) E-Commerce
4 6 (20.69%) Digital Analytics
4 6 (20.69%) Performance Improvement
4 6 (20.69%) Quantitative Analysis
5 5 (17.24%) Project Management
5 5 (17.24%) Web Design
6 4 (13.79%) Agile Software Development
6 4 (13.79%) Infographics
6 4 (13.79%) Responsive Web Design
6 4 (13.79%) Scrum
6 4 (13.79%) SEO
6 4 (13.79%) Wireframes
7 3 (10.34%) B2B
7 3 (10.34%) B2C
7 3 (10.34%) Business Intelligence
7 3 (10.34%) Content Development
8 2 (6.90%) ETL
8 2 (6.90%) Workflow
Programming Languages
1 8 (27.59%) JavaScript
1 8 (27.59%) SQL
2 1 (3.45%) C#
2 1 (3.45%) R
Qualifications
1 6 (20.69%) Degree
Quality Assurance & Compliance
1 7 (24.14%) QA
2 1 (3.45%) WCAG
Vendors
1 13 (44.83%) Adobe
2 7 (24.14%) Microsoft
3 5 (17.24%) Google
4 4 (13.79%) Omniture
5 2 (6.90%) Tableau
6 1 (3.45%) IBM
6 1 (3.45%) Maxymiser
6 1 (3.45%) MicroStrategy