The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Web Analytics
Rank 106 100 101
Rank change year-on-year
-6 +1
Contract jobs citing Web Analytics 19 21 29
As % of all contract IT jobs located in Berkshire 0.73% 0.87% 1.14%
As % of the Processes & Methodologies category 1.00% 1.16% 1.61%
Number of daily rates quoted 15 6 17
Average daily rate
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of your Daily Rate
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£294 £350 £285
Average daily rate % change year-on-year
-16.07% +22.80%
90% offered a daily rate of more than £184 £350 £218
10% offered a daily rate of more than £494 £425 £440
UK excluding London average daily rate £363 £350 £325
% change year-on-year
+3.57% +7.69%
Number of hourly rates quoted 0 2 0
Average hourly rate - £19.00 -
UK excluding London average hourly rate £33.32 £19.00 £17.69
% change year-on-year
+75.36% +7.40%
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1901 1816 1796
As % of all contract IT jobs located in Berkshire 72.92% 74.82% 70.82%
Number of daily rates quoted 1102 895 829
Average daily rate £400 £388 £385
Average daily rate % change year-on-year
+3.22% +0.64%
90% offered a daily rate of more than £250 £250 £220
10% offered a daily rate of more than £528 £500 £500
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 66 23 36
Average hourly rate £33.50 £17.04 £25.50
Average hourly rate % change year-on-year
+96.65% -33.19%
90% offered a hourly rate of more than £14.50 £12.00 £14.64
10% offered a hourly rate of more than £40.00 £59.00 £42.60
UK excluding London average hourly rate £32.50 £25.00 £30.00
% change year-on-year
+30.00% -16.66%

Web Analytics
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Berkshire

Web Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Berkshire region.

Web Analytics Daily Rate Trend in Berkshire

Web Analytics
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the Berkshire region over the 3 months to 28 August 2015.

Web Analytics Daily Rate Histogram in Berkshire

Web Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Berkshire region.

Web Analytics Hourly Rate Trend in Berkshire

Web Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell 0 12 £288 -
Reading -14 4 £369 -18.05%
Maidenhead - 1 £363 -
Slough - 1 £190 -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 28 August 2015, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 37 (100.00%) Analytics
2 30 (81.08%) Marketing
3 15 (40.54%) Digital Marketing
3 15 (40.54%) Social Media
3 15 (40.54%) E-Commerce
4 14 (37.84%) SEO
5 13 (35.14%) User Experience
6 12 (32.43%) Adobe
7 10 (27.03%) Omniture
8 9 (24.32%) Google
8 9 (24.32%) Agile Software Development
8 9 (24.32%) HTML
8 9 (24.32%) Google Analytics
9 8 (21.62%) Project Management
9 8 (21.62%) Content Management
10 6 (16.22%) CMS
10 6 (16.22%) Telecoms
10 6 (16.22%) CSS
10 6 (16.22%) B2B
10 6 (16.22%) B2C
10 6 (16.22%) Digital Media
10 6 (16.22%) Adobe Analytics
10 6 (16.22%) Analytical Skills
11 5 (13.51%) WebCenter
11 5 (13.51%) WebSphere
11 5 (13.51%) Continuous Integration
11 5 (13.51%) Pega
11 5 (13.51%) Sitecore
11 5 (13.51%) Remedy ITSM
11 5 (13.51%) JavaScript

Web Analytics
Top Related IT Skills in Berkshire by Category

For the 6 months to 28 August 2015, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (16.22%) CMS
2 5 (13.51%) WebSphere
2 5 (13.51%) WebLogic
2 5 (13.51%) WebLogic Portal
3 4 (10.81%) WebSphere Portal
Applications
1 3 (8.11%) MS Excel
2 2 (5.41%) MS Office
3 1 (2.70%) OmniGraffle
Business Applications
1 5 (13.51%) Remedy ITSM
2 4 (10.81%) WebTrends
3 2 (5.41%) Optimost
Cloud Services
1 9 (24.32%) Google Analytics
2 6 (16.22%) Adobe Analytics
3 1 (2.70%) SaaS
Communications & Networking
1 1 (2.70%) HTTP
1 1 (2.70%) MVNO
Database & Business Intelligence
1 1 (2.70%) Data Mining
1 1 (2.70%) MongoDB
1 1 (2.70%) NoSQL
Development Applications
1 1 (2.70%) JIRA
1 1 (2.70%) Balsamiq Mockups
1 1 (2.70%) Axure RP
General
1 30 (81.08%) Marketing
2 6 (16.22%) Telecoms
3 4 (10.81%) Retail
3 4 (10.81%) Billing
4 2 (5.41%) Danish Language
4 2 (5.41%) Italian Language
4 2 (5.41%) Norwegian Language
4 2 (5.41%) Swedish Language
5 1 (2.70%) Automotive
5 1 (2.70%) Manufacturing
5 1 (2.70%) Pharmaceutical
Job Titles
1 11 (29.73%) Analyst
2 5 (13.51%) Data Analyst
2 5 (13.51%) Marketing Executive
2 5 (13.51%) Digital Marketing Executive
3 4 (10.81%) Junior
3 4 (10.81%) Junior Analyst
4 3 (8.11%) Web Analyst
4 3 (8.11%) Junior Data Analyst
4 3 (8.11%) Product Manager
4 3 (8.11%) E-Commerce Manager
4 3 (8.11%) Architect
4 3 (8.11%) Consultant
4 3 (8.11%) Designer
5 2 (5.41%) Oracle Architect
5 2 (5.41%) Marketing Consultant
5 2 (5.41%) Web Marketing Executive
5 2 (5.41%) WebCenter Architect
5 2 (5.41%) Business Intelligence Analyst
5 2 (5.41%) Web Manager
6 1 (2.70%) Web Content Manager
Libraries, Frameworks & Software Standards
1 9 (24.32%) HTML
2 6 (16.22%) CSS
3 5 (13.51%) WebCenter
4 2 (5.41%) HTML5
5 1 (2.70%) REST
5 1 (2.70%) CSS3
5 1 (2.70%) JSON
5 1 (2.70%) RESTful
Miscellaneous
1 15 (40.54%) Social Media
2 13 (35.14%) User Experience
3 6 (16.22%) Analytical Skills
3 6 (16.22%) Digital Media
4 3 (8.11%) Mobile App
5 2 (5.41%) Enterprise Software
6 1 (2.70%) EPoS
6 1 (2.70%) Web 2.0
6 1 (2.70%) Visualisation
Processes & Methodologies
1 37 (100.00%) Analytics
2 15 (40.54%) E-Commerce
2 15 (40.54%) Digital Marketing
3 14 (37.84%) SEO
4 9 (24.32%) Agile Software Development
5 8 (21.62%) Project Management
5 8 (21.62%) Content Management
6 6 (16.22%) B2B
6 6 (16.22%) B2C
7 5 (13.51%) CRM
7 5 (13.51%) Continuous Integration
8 4 (10.81%) Data Architecture
8 4 (10.81%) Multivariate Testing
8 4 (10.81%) Open Source
8 4 (10.81%) Enterprise Architecture
8 4 (10.81%) Service Management
8 4 (10.81%) Scrum
8 4 (10.81%) DevOps
9 3 (8.11%) Online Marketing
9 3 (8.11%) Continuous Improvement
Programming Languages
1 5 (13.51%) JavaScript
2 1 (2.70%) Groovy
2 1 (2.70%) Scala
2 1 (2.70%) Java
Qualifications
1 2 (5.41%) Degree
Systems Management
1 5 (13.51%) Netcool
Vendors
1 12 (32.43%) Adobe
2 10 (27.03%) Omniture
3 9 (24.32%) Google
4 5 (13.51%) Pega
4 5 (13.51%) Sitecore
4 5 (13.51%) BMC
4 5 (13.51%) TIBCO
4 5 (13.51%) Remedy
4 5 (13.51%) Infovista
4 5 (13.51%) Amdocs
4 5 (13.51%) Oracle
5 4 (10.81%) IBM
5 4 (10.81%) Microsoft
6 2 (5.41%) Maxymiser
6 2 (5.41%) Tealeaf
7 1 (2.70%) Hitwise
7 1 (2.70%) Eloqua
7 1 (2.70%) Marketo