The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 5 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 Dec 2016
Same period 2015 Same period 2014
Web Analytics
Rank 100 115 115
Rank change year-on-year
+15 0
Contract jobs citing Web Analytics 9 3 15
As % of all contract IT jobs located in Berkshire 0.46% 0.12% 0.56%
As % of the Processes & Methodologies category 0.58% 0.16% 0.76%
Number of daily rates quoted 1 2 9
Median daily rate £325 £175 £308
Median daily rate % change year-on-year
+85.71% -43.08%
UK excluding London median daily rate £420 £400 £369
% change year-on-year
+5.00% +8.47%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £36.00 -
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1565 1926 1966
As % of all contract IT jobs located in Berkshire 79.36% 77.16% 73.85%
Number of daily rates quoted 862 1027 1038
Median daily rate £401 £400 £400
Median daily rate % change year-on-year
+0.12% -
90% offered a daily rate of more than £275 £275 £263
10% offered a daily rate of more than £531 £525 £550
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 55 87 23
Median hourly rate £22.50 £30.90 £24.25
Median hourly rate % change year-on-year
-27.18% +27.42%
90% offered a hourly rate of more than £12.70 £11.42 £15.50
10% offered a hourly rate of more than £55.00 £45.18 £42.50
UK excluding London median hourly rate £30.75 £34.95 £25.00
% change year-on-year
-12.01% +39.80%

Web Analytics
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Berkshire

Web Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Berkshire region.

Web Analytics Daily Rate Trend in Berkshire

Web Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Berkshire region.

Web Analytics Hourly Rate Trend in Berkshire

Web Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 5 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell +1 2 £325 +85.71%
Maidenhead - 2 - -
Reading - 1 - -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 5 December 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Web Analytics.

1 27 (100.00%) Analytics
2 13 (48.15%) Adobe Analytics
3 11 (40.74%) Adobe
3 11 (40.74%) Marketing
4 10 (37.04%) SQL
4 10 (37.04%) Telecoms
4 10 (37.04%) Stakeholder Management
5 9 (33.33%) Handset
6 8 (29.63%) MS Office
7 7 (25.93%) QA
8 6 (22.22%) Quantitative Analysis
8 6 (22.22%) HTML
8 6 (22.22%) Business Intelligence
8 6 (22.22%) Digital Analytics
8 6 (22.22%) Performance Improvement
9 5 (18.52%) Big Data
9 5 (18.52%) JavaScript
9 5 (18.52%) Microsoft
9 5 (18.52%) Credit Risk
9 5 (18.52%) Google Analytics
9 5 (18.52%) Apache Flex
9 5 (18.52%) Google
10 4 (14.81%) Scrum
10 4 (14.81%) Agile Software Development
10 4 (14.81%) SAS
10 4 (14.81%) SEO
10 4 (14.81%) MS Excel
10 4 (14.81%) E-Commerce
10 4 (14.81%) Omniture
11 3 (11.11%) Google Tag Manager

Web Analytics
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (14.81%) SAS
2 3 (11.11%) CMS
3 1 (3.70%) Apache Spark
3 1 (3.70%) Confluence
3 1 (3.70%) Drupal
Applications
1 8 (29.63%) MS Office
2 4 (14.81%) MS Excel
3 2 (7.41%) Adobe Creative Suite
4 1 (3.70%) SPSS
Business Applications
1 3 (11.11%) SessionCam
Cloud Services
1 13 (48.15%) Adobe Analytics
2 5 (18.52%) Google Analytics
3 3 (11.11%) Google Tag Manager
4 1 (3.70%) Basecamp
4 1 (3.70%) Microsoft Azure
Database & Business Intelligence
1 5 (18.52%) Big Data
2 2 (7.41%) Base SAS
2 2 (7.41%) SAS EBI
3 1 (3.70%) Azure SQL Database
3 1 (3.70%) Hadoop
3 1 (3.70%) HBase
3 1 (3.70%) NoSQL
3 1 (3.70%) QlikView
3 1 (3.70%) SAS Enterprise Guide
3 1 (3.70%) SAS Visual Analytics
Development Applications
1 1 (3.70%) JIRA
1 1 (3.70%) Subversion
General
1 11 (40.74%) Marketing
2 10 (37.04%) Telecoms
3 3 (11.11%) Retail
4 2 (7.41%) Games
5 1 (3.70%) Finance
Job Titles
1 8 (29.63%) Analytics Manager
1 8 (29.63%) Digital Analytics Manager
2 5 (18.52%) Analytics Developer
2 5 (18.52%) Developer
3 3 (11.11%) Product Owner
4 2 (7.41%) Analyst
4 2 (7.41%) Commercial Manager
4 2 (7.41%) Consultant
4 2 (7.41%) Designer
4 2 (7.41%) Graphic Designer
4 2 (7.41%) JavaScript Developer
4 2 (7.41%) Web Analytics Manager
4 2 (7.41%) Web Designer
4 2 (7.41%) Web Manager
5 1 (3.70%) .NET Architect
5 1 (3.70%) Architect
5 1 (3.70%) Data Analyst
5 1 (3.70%) Product Manager
5 1 (3.70%) SAS Consultant
5 1 (3.70%) Web Analyst
Libraries, Frameworks & Software Standards
1 6 (22.22%) HTML
2 5 (18.52%) Apache Flex
3 3 (11.11%) CSS
4 2 (7.41%) jQuery
5 1 (3.70%) .NET
5 1 (3.70%) CSS3
5 1 (3.70%) HTML5
Miscellaneous
1 9 (33.33%) Handset
2 5 (18.52%) Credit Risk
3 2 (7.41%) Analytical Skills
3 2 (7.41%) Animation
3 2 (7.41%) FMCG
3 2 (7.41%) Social Media
3 2 (7.41%) User Experience
3 2 (7.41%) Video Editing
4 1 (3.70%) Graphic Design
4 1 (3.70%) Statistics
4 1 (3.70%) Visualisation
4 1 (3.70%) W3C
Processes & Methodologies
1 27 (100.00%) Analytics
2 10 (37.04%) Stakeholder Management
3 6 (22.22%) Business Intelligence
3 6 (22.22%) Digital Analytics
3 6 (22.22%) Performance Improvement
3 6 (22.22%) Quantitative Analysis
4 4 (14.81%) Agile Software Development
4 4 (14.81%) E-Commerce
4 4 (14.81%) Scrum
4 4 (14.81%) SEO
5 3 (11.11%) Project Management
5 3 (11.11%) Web Design
6 2 (7.41%) B2B
6 2 (7.41%) B2C
6 2 (7.41%) Dashboard Development
6 2 (7.41%) ETL
6 2 (7.41%) Infographics
6 2 (7.41%) Tag Management
6 2 (7.41%) Wireframes
6 2 (7.41%) Workflow
Programming Languages
1 10 (37.04%) SQL
2 5 (18.52%) JavaScript
3 1 (3.70%) C#
3 1 (3.70%) Java
3 1 (3.70%) Python
3 1 (3.70%) R
3 1 (3.70%) Scala
Qualifications
1 3 (11.11%) Degree
Quality Assurance & Compliance
1 7 (25.93%) QA
2 1 (3.70%) WCAG
Vendors
1 11 (40.74%) Adobe
2 5 (18.52%) Google
2 5 (18.52%) Microsoft
3 4 (14.81%) Omniture
4 2 (7.41%) Tableau
5 1 (3.70%) Maxymiser
5 1 (3.70%) MicroStrategy