The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 18 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Berkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Jun 2013
Same period 2012 Same period 2011
Web Analytics
Rank 113 111 -
Rank change year-on-year
-2 -
Contract jobs citing Web Analytics 5 33 0
As % of all contract IT jobs located in Berkshire 0.212% 1.031% -
As % of the Processes & Methodologies category 0.317% 1.602% -
Number of daily rates quoted 2 8 0
Average daily rate £500 £250 -
Average daily rate % change year-on-year
+100.00% -
UK excluding London average daily rate £288 £325 £219
% change year-on-year
-11.53% +48.57%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.50 £9.00
% change year-on-year
- +83.33%
All Processes & Methodologies
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1579 2060 1902
As % of all contract IT jobs located in Berkshire 66.82% 64.35% 63.46%
Number of daily rates quoted 672 808 785
Average daily rate £400 £370 £350
Average daily rate % change year-on-year
+8.10% +5.71%
90% offered a daily rate of more than £225 £250 £225
10% offered a daily rate of more than £525 £500 £450
UK excluding London average daily rate £370 £365 £375
% change year-on-year
+1.36% -2.66%
Number of hourly rates quoted 37 49 71
Average hourly rate £27.50 £27.00 £30.00
Average hourly rate % change year-on-year
+1.85% -10.00%
90% offered a hourly rate of more than £14.50 £11.40 £11.00
10% offered a hourly rate of more than £37.50 £50.00 £47.00
UK excluding London average hourly rate £31.00 £25.00 £29.00
% change year-on-year
+24.00% -13.79%
Web Analytics
South East

Web Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Berkshire Web Analytics Jobs Demand Trend

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Berkshire region.

Berkshire Web Analytics Daily Rate Trend

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Berkshire region.

Berkshire Web Analytics Hourly Rate Trend

Web Analytics
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 18 June 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Reading +5 2 - -
Bracknell - - - -
Maidenhead - - - -
Newbury - - - -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills

For the 6 months to 18 June 2013, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 9 (100.00%) Analytics
2 4 (44.44%) HTML
3 3 (33.33%) SharePoint
3 3 (33.33%) SQL
3 3 (33.33%) T-SQL
3 3 (33.33%) SiteCatalyst
4 2 (22.22%) Appcelerator Titanium
4 2 (22.22%) PowerPivot
4 2 (22.22%) Appcelerator
4 2 (22.22%) SQL Server Analysis Services
4 2 (22.22%) SharePoint 2010
4 2 (22.22%) Android
4 2 (22.22%) SQL Server 2008
4 2 (22.22%) Agile Software Development
4 2 (22.22%) Retail
4 2 (22.22%) Microsoft Analysis Services
4 2 (22.22%) SQL Server Reporting Services
4 2 (22.22%) Business Analysis
4 2 (22.22%) SQL Server Integration Services
4 2 (22.22%) Marketing
4 2 (22.22%) SQL Server
4 2 (22.22%) Business Intelligence
4 2 (22.22%) B2B
4 2 (22.22%) B2C
4 2 (22.22%) Microsoft
4 2 (22.22%) CSS
4 2 (22.22%) XML
4 2 (22.22%) MS Excel
4 2 (22.22%) SEO
4 2 (22.22%) Scrum

Web Analytics
Top Related IT Skills by Category

For the 6 months to 18 June 2013, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Development
1 4 (44.44%) HTML
2 2 (22.22%) CSS
2 2 (22.22%) XML
3 1 (11.11%) Windows SharePoint Services
3 1 (11.11%) jQuery
3 1 (11.11%) HTML5
3 1 (11.11%) .NET
3 1 (11.11%) ASP.NET
Application Platforms
1 3 (33.33%) SharePoint
2 2 (22.22%) SharePoint 2010
3 1 (11.11%) Kentico
3 1 (11.11%) IIS
3 1 (11.11%) CMS
3 1 (11.11%) Joomla!
3 1 (11.11%) DotNetNuke
3 1 (11.11%) WordPress
Applications
1 2 (22.22%) MS Excel
1 2 (22.22%) PowerPivot
Business Applications
1 3 (33.33%) SiteCatalyst
Database & Business Intelligence
1 2 (22.22%) Microsoft Analysis Services
1 2 (22.22%) SQL Server Reporting Services
1 2 (22.22%) SQL Server Integration Services
1 2 (22.22%) SQL Server Analysis Services
1 2 (22.22%) SQL Server 2008
1 2 (22.22%) SQL Server
2 1 (11.11%) Crystal Reports
Development Applications
1 2 (22.22%) Appcelerator Titanium
General
1 2 (22.22%) Retail
1 2 (22.22%) Marketing
2 1 (11.11%) Publishing
Job Titles
1 4 (44.44%) Analyst
2 3 (33.33%) Consultant
2 3 (33.33%) Web Analytics Consultant
3 2 (22.22%) SQL Server Analyst
3 2 (22.22%) Team Leader
3 2 (22.22%) Business Intelligence Analyst
3 2 (22.22%) Server Analyst
3 2 (22.22%) Business Analyst
4 1 (11.11%) Developer
4 1 (11.11%) Web Developer
4 1 (11.11%) Support Analyst
4 1 (11.11%) Applications Support
4 1 (11.11%) Applications Support Analyst
4 1 (11.11%) Web Analyst
4 1 (11.11%) Business Architect
4 1 (11.11%) Server Engineer
4 1 (11.11%) Business Intelligence Architect
4 1 (11.11%) Web Analytics Analyst
4 1 (11.11%) SQL Server Architect
4 1 (11.11%) Architect
Miscellaneous
1 2 (22.22%) Mobile App
2 1 (11.11%) W3C
2 1 (11.11%) Social Media
Operating Systems
1 2 (22.22%) Android
1 2 (22.22%) Apple iOS
2 1 (11.11%) Windows
Processes & Methodologies
1 9 (100.00%) Analytics
2 2 (22.22%) Business Analysis
2 2 (22.22%) Business Intelligence
2 2 (22.22%) B2B
2 2 (22.22%) B2C
2 2 (22.22%) SEO
2 2 (22.22%) Scrum
2 2 (22.22%) Agile Software Development
3 1 (11.11%) Content Management
Programming Languages
1 3 (33.33%) SQL
1 3 (33.33%) T-SQL
2 1 (11.11%) VB
2 1 (11.11%) VB.NET
2 1 (11.11%) C#
2 1 (11.11%) JavaScript
2 1 (11.11%) PHP
Quality Assurance & Compliance
1 1 (11.11%) WAI
Vendors
1 2 (22.22%) Microsoft
1 2 (22.22%) Appcelerator
2 1 (11.11%) BT
2 1 (11.11%) Omniture
2 1 (11.11%) Google
2 1 (11.11%) Ektron