The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Web Analytics
Rank 93 95 105
Rank change year-on-year
+2 +10
Contract jobs citing Web Analytics 26 29 16
As % of all contract IT jobs located in Berkshire 1.01% 1.16% 0.66%
As % of the Processes & Methodologies category 1.38% 1.55% 0.93%
Number of daily rates quoted 18 9 9
Average daily rate
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£213 £350 £285
Average daily rate % change year-on-year
-39.28% +22.80%
90% offered a daily rate of more than £179 £260 £209
10% offered a daily rate of more than £490 £410 £500
UK excluding London average daily rate £350 £350 £325
% change year-on-year
- +7.69%
Number of hourly rates quoted 0 2 0
Average hourly rate - £19.00 -
UK excluding London average hourly rate £33.00 £19.00 -
% change year-on-year
+73.68% -
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1887 1869 1714
As % of all contract IT jobs located in Berkshire 73.54% 74.70% 70.77%
Number of daily rates quoted 1024 892 767
Average daily rate £388 £375 £400
Average daily rate % change year-on-year
+3.33% -6.25%
90% offered a daily rate of more than £250 £250 £220
10% offered a daily rate of more than £525 £500 £517
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 67 20 31
Average hourly rate £30.00 £17.07 £30.00
Average hourly rate % change year-on-year
+75.74% -43.10%
90% offered a hourly rate of more than £14.50 £15.00 £14.80
10% offered a hourly rate of more than £37.47 £44.50 £37.50
UK excluding London average hourly rate £30.50 £26.50 £31.00
% change year-on-year
+15.09% -14.51%

Web Analytics
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Berkshire

Web Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Berkshire region.

Web Analytics Daily Rate Trend in Berkshire

Web Analytics
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the Berkshire region over the 3 months to 31 July 2015.

Web Analytics Daily Rate Histogram in Berkshire

Web Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Berkshire region.

Web Analytics Hourly Rate Trend in Berkshire

Web Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell +2 14 £213 -
Reading -8 4 £369 -18.05% 1
Slough - 2 £190 -
Maidenhead -1 1 £363 +90.78%
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 31 July 2015, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 36 (100.00%) Analytics
2 27 (75.00%) Marketing
3 16 (44.44%) E-Commerce
4 14 (38.89%) Social Media
4 14 (38.89%) User Experience
5 12 (33.33%) Digital Marketing
5 12 (33.33%) Adobe
5 12 (33.33%) SEO
6 11 (30.56%) HTML
7 10 (27.78%) Agile Software Development
8 9 (25.00%) Omniture
9 8 (22.22%) Google
9 8 (22.22%) Google Analytics
10 6 (16.67%) Adobe Analytics
10 6 (16.67%) Content Management
10 6 (16.67%) Telecoms
10 6 (16.67%) CSS
10 6 (16.67%) B2B
10 6 (16.67%) B2C
10 6 (16.67%) Project Management
10 6 (16.67%) Analytical Skills
11 5 (13.89%) BMC
11 5 (13.89%) WebLogic Portal
11 5 (13.89%) Netcool
11 5 (13.89%) TIBCO
11 5 (13.89%) Remedy
11 5 (13.89%) Infovista
11 5 (13.89%) JavaScript
11 5 (13.89%) Oracle
11 5 (13.89%) WebLogic

Web Analytics
Top Related IT Skills in Berkshire by Category

For the 6 months to 31 July 2015, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (13.89%) WebLogic
1 5 (13.89%) WebLogic Portal
1 5 (13.89%) WebSphere
2 4 (11.11%) WebSphere Portal
2 4 (11.11%) CMS
Applications
1 3 (8.33%) MS Excel
2 2 (5.56%) MS Office
3 1 (2.78%) OmniGraffle
Business Applications
1 5 (13.89%) Remedy ITSM
2 3 (8.33%) WebTrends
3 2 (5.56%) Optimost
Cloud Services
1 8 (22.22%) Google Analytics
2 6 (16.67%) Adobe Analytics
3 2 (5.56%) SaaS
Communications & Networking
1 2 (5.56%) HTTP
2 1 (2.78%) MVNO
Database & Business Intelligence
1 2 (5.56%) MongoDB
1 2 (5.56%) NoSQL
2 1 (2.78%) Data Mining
Development Applications
1 2 (5.56%) JIRA
2 1 (2.78%) Balsamiq Mockups
2 1 (2.78%) Axure RP
General
1 27 (75.00%) Marketing
2 6 (16.67%) Telecoms
3 4 (11.11%) Retail
3 4 (11.11%) Billing
4 2 (5.56%) Danish Language
4 2 (5.56%) Italian Language
4 2 (5.56%) Norwegian Language
4 2 (5.56%) Swedish Language
5 1 (2.78%) Automotive
5 1 (2.78%) Manufacturing
5 1 (2.78%) Pharmaceutical
Job Titles
1 12 (33.33%) Analyst
2 5 (13.89%) Data Analyst
3 4 (11.11%) Architect
3 4 (11.11%) Junior
3 4 (11.11%) Junior Analyst
4 3 (8.33%) Web Analyst
4 3 (8.33%) Junior Data Analyst
4 3 (8.33%) Product Manager
4 3 (8.33%) E-Commerce Manager
4 3 (8.33%) Consultant
4 3 (8.33%) Marketing Executive
4 3 (8.33%) Digital Marketing Executive
4 3 (8.33%) Designer
5 2 (5.56%) Agile Business Analyst
5 2 (5.56%) Digital Architect
5 2 (5.56%) Digital Solutions Architect
5 2 (5.56%) WebCenter Architect
5 2 (5.56%) Oracle Architect
5 2 (5.56%) Solutions Architect
5 2 (5.56%) Business Analyst
Libraries, Frameworks & Software Standards
1 11 (30.56%) HTML
2 6 (16.67%) CSS
3 5 (13.89%) WebCenter
4 3 (8.33%) HTML5
5 2 (5.56%) REST
5 2 (5.56%) JSON
5 2 (5.56%) RESTful
6 1 (2.78%) CSS3
Miscellaneous
1 14 (38.89%) Social Media
1 14 (38.89%) User Experience
2 6 (16.67%) Analytical Skills
3 4 (11.11%) Digital Media
4 3 (8.33%) Mobile App
5 2 (5.56%) Enterprise Software
5 2 (5.56%) Web 2.0
6 1 (2.78%) Visualisation
6 1 (2.78%) EPoS
Processes & Methodologies
1 36 (100.00%) Analytics
2 16 (44.44%) E-Commerce
3 12 (33.33%) SEO
3 12 (33.33%) Digital Marketing
4 10 (27.78%) Agile Software Development
5 6 (16.67%) B2B
5 6 (16.67%) B2C
5 6 (16.67%) Project Management
5 6 (16.67%) Content Management
6 5 (13.89%) Continuous Integration
6 5 (13.89%) Scrum
7 4 (11.11%) Service Management
7 4 (11.11%) Data Architecture
7 4 (11.11%) Multivariate Testing
7 4 (11.11%) Open Source
7 4 (11.11%) Enterprise Architecture
7 4 (11.11%) DevOps
8 3 (8.33%) Online Marketing
8 3 (8.33%) Continuous Improvement
8 3 (8.33%) Information Architecture
Programming Languages
1 5 (13.89%) JavaScript
2 2 (5.56%) Groovy
2 2 (5.56%) Scala
2 2 (5.56%) Java
Qualifications
1 1 (2.78%) Degree
Systems Management
1 5 (13.89%) Netcool
Vendors
1 12 (33.33%) Adobe
2 9 (25.00%) Omniture
3 8 (22.22%) Google
4 5 (13.89%) Pega
4 5 (13.89%) Sitecore
4 5 (13.89%) BMC
4 5 (13.89%) TIBCO
4 5 (13.89%) Remedy
4 5 (13.89%) Infovista
4 5 (13.89%) Amdocs
4 5 (13.89%) Oracle
5 4 (11.11%) IBM
5 4 (11.11%) Microsoft
6 2 (5.56%) Maxymiser
6 2 (5.56%) Tealeaf
7 1 (2.78%) Hitwise
7 1 (2.78%) Eloqua
7 1 (2.78%) Marketo
Berkshire
Venn Group
Rate: £35 - £45 Per Hour
Posted: 5 days ago