The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 31 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Berkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2014
Same period 2013 Same period 2012
Web Analytics
Rank 91 107 114
Rank change year-on-year
+16 +7
Contract jobs citing Web Analytics 29 16 21
As % of all contract IT jobs located in Berkshire 1.15% 0.67% 0.67%
As % of the Processes & Methodologies category 1.57% 0.97% 1.02%
Number of daily rates quoted 9 9 8
Average daily rate
Keep up to 90%
of your Daily Rate
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£350 £285 £278
Average daily rate % change year-on-year
+22.80% +2.70%
90% offered a daily rate of more than £260 £209 £198
10% offered a daily rate of more than £410 £500 £345
UK excluding London average daily rate £350 £325 £300
% change year-on-year
+7.69% +8.24%
Number of hourly rates quoted 2 0 0
Average hourly rate £19.00 - -
UK excluding London average hourly rate £19.00 - -
Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1852 1656 2064
As % of all contract IT jobs located in Berkshire 73.61% 68.89% 65.96%
Number of daily rates quoted 880 740 795
Average daily rate £375 £400 £382
Average daily rate % change year-on-year
-6.25% +4.84%
90% offered a daily rate of more than £250 £220 £242
10% offered a daily rate of more than £500 £500 £505
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 21 28 40
Average hourly rate £17.07 £30.00 £36.50
Average hourly rate % change year-on-year
-43.10% -17.80%
90% offered a hourly rate of more than £15.00 £14.60 £13.50
10% offered a hourly rate of more than £44.50 £37.50 £45.00
UK excluding London average hourly rate £26.00 £31.00 £31.00
% change year-on-year
-16.12% -
Web Analytics
South East

Web Analytics
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Berkshire

Web Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Berkshire region.

Web Analytics Daily Rate Trend in Berkshire

Web Analytics
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the Berkshire region over the 3 months to 31 July 2014.

Web Analytics Daily Rate Histogram in Berkshire

Web Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Berkshire region.

Web Analytics Hourly Rate Trend in Berkshire

Web Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 31 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +10 10 £450 +57.89%
Slough - - - -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 31 July 2014, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 48 (100.00%) Analytics
2 30 (62.50%) Marketing
3 26 (54.17%) HTML
4 25 (52.08%) Digital Marketing
5 17 (35.42%) SEO
6 15 (31.25%) E-Commerce
7 13 (27.08%) CSS
7 13 (27.08%) Adobe
7 13 (27.08%) CMS
8 12 (25.00%) Social Media
9 11 (22.92%) HTML5
9 11 (22.92%) Visualisation
10 10 (20.83%) Agile Software Development
10 10 (20.83%) Content Management
10 10 (20.83%) Degree
10 10 (20.83%) JavaScript
10 10 (20.83%) Mobile App
11 9 (18.75%) WebTrends
12 8 (16.67%) Google Analytics
12 8 (16.67%) Google
12 8 (16.67%) Retail
12 8 (16.67%) Automotive
12 8 (16.67%) Marketing Strategy
12 8 (16.67%) CSS3
13 7 (14.58%) SiteCatalyst
13 7 (14.58%) Finance
13 7 (14.58%) Data Analysis
14 6 (12.50%) Scrum
14 6 (12.50%) Drupal
14 6 (12.50%) Email Marketing

Web Analytics
Top Related IT Skills in Berkshire by Category

For the 6 months to 31 July 2014, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 13 (27.08%) CMS
2 6 (12.50%) IIS
2 6 (12.50%) SharePoint
2 6 (12.50%) Drupal
2 6 (12.50%) Magnolia
3 4 (8.33%) Adobe CQ
4 1 (2.08%) WebSphere
Applications
1 6 (12.50%) MS Excel
2 3 (6.25%) Photoshop
3 2 (4.17%) MS Visio
3 2 (4.17%) MS PowerPoint
4 1 (2.08%) Spreadsheet
4 1 (2.08%) PowerPivot
4 1 (2.08%) MS Office
Business Applications
1 9 (18.75%) WebTrends
2 8 (16.67%) Google Analytics
3 7 (14.58%) SiteCatalyst
4 3 (6.25%) Oracle CRM
Cloud Services
1 3 (6.25%) Microsoft Azure
Communications & Networking
1 3 (6.25%) DNS
1 3 (6.25%) Internet
Database & Business Intelligence
1 6 (12.50%) Data Mining
2 4 (8.33%) SQL Server
3 1 (2.08%) DB2
3 1 (2.08%) SQL Server Reporting Services
3 1 (2.08%) Hadoop
3 1 (2.08%) Big Data
Development Applications
1 6 (12.50%) Axure RP
1 6 (12.50%) Appcelerator Titanium
2 4 (8.33%) Visual Studio
3 3 (6.25%) Dreamweaver
4 2 (4.17%) Jasmine
General
1 30 (62.50%) Marketing
2 8 (16.67%) Retail
2 8 (16.67%) Automotive
3 7 (14.58%) Finance
4 6 (12.50%) Pharmaceutical
4 6 (12.50%) Dutch Language
5 5 (10.42%) French Language
6 3 (6.25%) Italian Language
6 3 (6.25%) Japanese Language
6 3 (6.25%) Korean Language
6 3 (6.25%) Portuguese Language
6 3 (6.25%) Spanish Language
6 3 (6.25%) Swedish Language
6 3 (6.25%) Danish Language
7 2 (4.17%) Telecoms
8 1 (2.08%) Publishing
8 1 (2.08%) Games
Job Titles
1 9 (18.75%) Designer
2 8 (16.67%) Analyst
3 6 (12.50%) Developer
3 6 (12.50%) User Experience Designer
4 5 (10.42%) Planning Manager
5 4 (8.33%) Senior Planning Manager
5 4 (8.33%) Senior Designer
5 4 (8.33%) Senior User Experience Designer
5 4 (8.33%) Senior Manager
6 3 (6.25%) Web Developer
6 3 (6.25%) Relationships Manager
6 3 (6.25%) Marketing Manager
6 3 (6.25%) Business Manager
6 3 (6.25%) Web Designer
6 3 (6.25%) Web Producer
6 3 (6.25%) Digital Marketing Executive
6 3 (6.25%) Digital Marketing Manager
6 3 (6.25%) Marketing Executive
7 2 (4.17%) Front-End Developer
7 2 (4.17%) Copywriter
Libraries, Frameworks & Software Standards
1 26 (54.17%) HTML
2 13 (27.08%) CSS
3 11 (22.92%) HTML5
4 8 (16.67%) CSS3
5 6 (12.50%) .NET Framework
5 6 (12.50%) XML
5 6 (12.50%) .NET
6 5 (10.42%) jQuery
6 5 (10.42%) Ajax
7 3 (6.25%) WebCenter
7 3 (6.25%) ASP.NET
7 3 (6.25%) XSLT
7 3 (6.25%) Flash
7 3 (6.25%) JSP
7 3 (6.25%) Web Services
8 2 (4.17%) ASP.NET MVC
8 2 (4.17%) JSON
8 2 (4.17%) Modernizr
8 2 (4.17%) JSLint
8 2 (4.17%) ASP.NET MVC 3
Miscellaneous
1 12 (25.00%) Social Media
2 11 (22.92%) Visualisation
3 10 (20.83%) Mobile App
4 6 (12.50%) EPoS
5 3 (6.25%) W3C
5 3 (6.25%) Wiki
6 2 (4.17%) Smartphone
7 1 (2.08%) Statistics
7 1 (2.08%) Mathematics
7 1 (2.08%) Copywriting
7 1 (2.08%) Management Information System
Operating Systems
1 6 (12.50%) Windows
1 6 (12.50%) Android
1 6 (12.50%) Apple iOS
2 3 (6.25%) Windows Server 2008
2 3 (6.25%) Windows XP
2 3 (6.25%) Windows Server 2003
3 1 (2.08%) UNIX
Processes & Methodologies
1 48 (100.00%) Analytics
2 25 (52.08%) Digital Marketing
3 17 (35.42%) SEO
4 15 (31.25%) E-Commerce
5 10 (20.83%) Agile Software Development
5 10 (20.83%) Content Management
6 8 (16.67%) Marketing Strategy
7 7 (14.58%) Data Analysis
8 6 (12.50%) Scrum
8 6 (12.50%) Email Marketing
8 6 (12.50%) Project Management
8 6 (12.50%) Customer Analytics
9 5 (10.42%) MVC
9 5 (10.42%) Data Modelling
10 4 (8.33%) B2B
10 4 (8.33%) B2C
10 4 (8.33%) Stakeholder Management
10 4 (8.33%) Pay per click
10 4 (8.33%) Financial Analysis
11 3 (6.25%) Web Development
Programming Languages
1 10 (20.83%) JavaScript
2 4 (8.33%) C#
2 4 (8.33%) SQL
3 3 (6.25%) Java
3 3 (6.25%) Perl
3 3 (6.25%) PHP
4 1 (2.08%) VBA
4 1 (2.08%) Data Analysis Expressions (DAX)
Qualifications
1 10 (20.83%) Degree
2 3 (6.25%) Security Cleared
2 3 (6.25%) PMP
2 3 (6.25%) PMI Certification
3 2 (4.17%) SC Cleared
4 1 (2.08%) ACCA
4 1 (2.08%) CIMA
System Software
1 3 (6.25%) Active Directory
Vendors
1 13 (27.08%) Adobe
2 8 (16.67%) Google
3 6 (12.50%) Hitwise
3 6 (12.50%) Appcelerator
3 6 (12.50%) Oracle
4 5 (10.42%) Microsoft
5 4 (8.33%) Omniture
6 3 (6.25%) Salesforce.com
6 3 (6.25%) Unica