The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Web Analytics
Rank 108 98 119
Rank change year-on-year
-10 +21
Contract jobs citing Web Analytics 15 19 4
As % of all contract IT jobs located in Berkshire 0.59% 0.75% 0.16%
As % of the Processes & Methodologies category 0.83% 1.07% 0.24%
Number of daily rates quoted 8 8 3
Average daily rate
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of your Daily Rate
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£210 £313 £400
Average daily rate % change year-on-year
-32.80% -21.87%
UK excluding London average daily rate £325 £388 £231
% change year-on-year
-16.12% +67.56%
Number of hourly rates quoted 0 1 0
Average hourly rate - £20.50 -
UK excluding London average hourly rate - £20.50 -
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1815 1782 1670
As % of all contract IT jobs located in Berkshire 71.54% 70.41% 68.08%
Number of daily rates quoted 935 867 682
Average daily rate £400 £380 £390
Average daily rate % change year-on-year
+5.26% -2.56%
90% offered a daily rate of more than £245 £225 £264
10% offered a daily rate of more than £500 £500 £525
UK excluding London average daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 56 37 41
Average hourly rate £21.55 £17.50 £17.33
Average hourly rate % change year-on-year
+23.14% +1.01%
90% offered a hourly rate of more than £13.93 £11.25 £14.10
10% offered a hourly rate of more than £40.15 £35.00 £37.50
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

Web Analytics
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Berkshire

Web Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Berkshire region.

Web Analytics Daily Rate Trend in Berkshire

Web Analytics
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the Berkshire region over the 3 months to 22 May 2015.

Web Analytics Daily Rate Histogram in Berkshire

Web Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Berkshire region.

Web Analytics Hourly Rate Trend in Berkshire

Web Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell 0 5 £211 -47.18% 1
Reading +11 4 £418 +11.33%
Maidenhead +1 1 £190 -
Newbury - 1 - -
Slough - 1 - -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 22 May 2015, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 22 (100.00%) Analytics
2 15 (68.18%) HTML
3 10 (45.45%) E-Commerce
3 10 (45.45%) Marketing
3 10 (45.45%) Social Media
4 6 (27.27%) Adobe Analytics
4 6 (27.27%) Analytical Skills
4 6 (27.27%) HTML5
4 6 (27.27%) Asset Management
4 6 (27.27%) Omniture
4 6 (27.27%) Adobe
4 6 (27.27%) CSS
5 5 (22.73%) JavaScript
5 5 (22.73%) Google
5 5 (22.73%) TOGAF
5 5 (22.73%) JSON
5 5 (22.73%) Google Analytics
5 5 (22.73%) REST
5 5 (22.73%) SaaS
6 4 (18.18%) User Experience
6 4 (18.18%) Data Architecture
6 4 (18.18%) Agile Software Development
6 4 (18.18%) Scrum
6 4 (18.18%) Content Management
6 4 (18.18%) Java
6 4 (18.18%) Microsoft
7 3 (13.64%) HTTP
7 3 (13.64%) Project Management
7 3 (13.64%) Telecoms
7 3 (13.64%) SEO

Web Analytics
Top Related IT Skills in Berkshire by Category

For the 6 months to 22 May 2015, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (9.09%) CMS
2 1 (4.55%) Adobe Experience Manager
Applications
1 3 (13.64%) MS Excel
2 2 (9.09%) MS Office
3 1 (4.55%) OmniGraffle
Business Applications
1 1 (4.55%) WebTrends
Cloud Services
1 6 (27.27%) Adobe Analytics
2 5 (22.73%) Google Analytics
2 5 (22.73%) SaaS
Communications & Networking
1 3 (13.64%) HTTP
2 1 (4.55%) MVNO
Database & Business Intelligence
1 3 (13.64%) MongoDB
1 3 (13.64%) NoSQL
2 1 (4.55%) Data Mining
Development Applications
1 3 (13.64%) JIRA
2 1 (4.55%) Balsamiq Mockups
2 1 (4.55%) Axure RP
General
1 10 (45.45%) Marketing
2 3 (13.64%) Telecoms
3 2 (9.09%) Retail
3 2 (9.09%) Manufacturing
4 1 (4.55%) Pharmaceutical
4 1 (4.55%) Automotive
Job Titles
1 12 (54.55%) Analyst
2 6 (27.27%) Architect
3 5 (22.73%) Solutions Architect
3 5 (22.73%) Data Analyst
3 5 (22.73%) Digital Solutions Architect
3 5 (22.73%) Digital Architect
4 4 (18.18%) Junior Analyst
4 4 (18.18%) Junior
5 3 (13.64%) Business Analyst
5 3 (13.64%) Junior Data Analyst
5 3 (13.64%) Agile Business Analyst
6 2 (9.09%) Business Intelligence Analyst
6 2 (9.09%) Web Analyst
7 1 (4.55%) Senior Consultant
7 1 (4.55%) Consultant
7 1 (4.55%) Designer
7 1 (4.55%) Senior Architect
7 1 (4.55%) UX Designer
Libraries, Frameworks & Software Standards
1 15 (68.18%) HTML
2 6 (27.27%) HTML5
2 6 (27.27%) CSS
3 5 (22.73%) JSON
3 5 (22.73%) REST
4 3 (13.64%) RESTful
5 1 (4.55%) .NET
5 1 (4.55%) J2EE
5 1 (4.55%) JSR 170
5 1 (4.55%) CSS3
5 1 (4.55%) Apache Sling
Miscellaneous
1 10 (45.45%) Social Media
2 6 (27.27%) Analytical Skills
3 4 (18.18%) User Experience
4 3 (13.64%) Web 2.0
5 2 (9.09%) Enterprise Software
6 1 (4.55%) EPoS
6 1 (4.55%) Computer Science
6 1 (4.55%) Visualisation
6 1 (4.55%) Digital Media
6 1 (4.55%) Mobile App
Operating Systems
1 1 (4.55%) Apple iOS
Processes & Methodologies
1 22 (100.00%) Analytics
2 10 (45.45%) E-Commerce
3 6 (27.27%) Asset Management
4 5 (22.73%) TOGAF
5 4 (18.18%) Data Architecture
5 4 (18.18%) Agile Software Development
5 4 (18.18%) Scrum
5 4 (18.18%) Content Management
6 3 (13.64%) Project Management
6 3 (13.64%) SEO
6 3 (13.64%) Stakeholder Management
6 3 (13.64%) Extreme Programming
6 3 (13.64%) TDD
6 3 (13.64%) Pair Programming
6 3 (13.64%) Digital Marketing
6 3 (13.64%) User Stories
6 3 (13.64%) Continuous Improvement
6 3 (13.64%) Feature Driven Development
6 3 (13.64%) BDD
6 3 (13.64%) Online Marketing
Programming Languages
1 5 (22.73%) JavaScript
2 4 (18.18%) Java
3 3 (13.64%) Scala
3 3 (13.64%) Groovy
Qualifications
1 2 (9.09%) Degree
Vendors
1 6 (27.27%) Omniture
1 6 (27.27%) Adobe
2 5 (22.73%) Google
3 4 (18.18%) Microsoft
4 1 (4.55%) Hitwise
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Rate: £170 - £200 per day
Posted: 5 days ago
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Rate: Market rates
Posted: 5 days ago
Berkshire
Interquest - ITQ Financial - Tunbridge Wells
Rate: £150 - £180 per day
Posted: 10 days ago
Bracknell
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Rate: £150 - £165 per day + Flex
Posted: 26 days ago