The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 30 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Jun 2016
Same period 2015 Same period 2014
Web Analytics
Rank 112 100 98
Rank change year-on-year
-12 -2
Contract jobs citing Web Analytics 10 21 27
As % of all contract IT jobs located in Berkshire 0.42% 0.85% 1.08%
As % of the Processes & Methodologies category 0.53% 1.09% 1.43%
Number of daily rates quoted 1 13 6
Median daily rate £340 £211 £289
Median daily rate % change year-on-year
+60.94% -26.83%
UK excluding London median daily rate £425 £350 £383
% change year-on-year
+21.42% -8.49%
Number of hourly rates quoted 0 0 2
Median hourly rate - - £19.75
UK excluding London median hourly rate £35.00 £33.00 £19.75
% change year-on-year
+6.06% +67.08%
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1876 1920 1888
As % of all contract IT jobs located in Berkshire 79.29% 77.80% 75.40%
Number of daily rates quoted 1030 952 901
Median daily rate £400 £378 £375
Median daily rate % change year-on-year
+5.96% +0.66%
90% offered a daily rate of more than £260 £245 £225
10% offered a daily rate of more than £525 £500 £500
UK excluding London median daily rate £400 £383 £375
% change year-on-year
+4.57% +2.00%
Number of hourly rates quoted 70 70 23
Median hourly rate £19.61 £21.55 £19.00
Median hourly rate % change year-on-year
-9.00% +13.42%
90% offered a hourly rate of more than £12.00 £14.00 £11.25
10% offered a hourly rate of more than £32.50 £40.26 £35.00
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

Web Analytics
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Berkshire

Web Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Berkshire region.

Web Analytics Daily Rate Trend in Berkshire

Web Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Berkshire region.

Web Analytics Hourly Rate Trend in Berkshire

Web Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 30 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell -10 3 - -
Maidenhead +1 2 - -
Reading -9 2 - -
Newbury -5 1 £340 -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 30 June 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Web Analytics.

1 14 (100.00%) Analytics
2 8 (57.14%) MS Office
3 7 (50.00%) CSS
3 7 (50.00%) HTML
3 7 (50.00%) MS Excel
4 6 (42.86%) Adobe
4 6 (42.86%) JavaScript
4 6 (42.86%) CMS
5 5 (35.71%) Marketing
5 5 (35.71%) Microsoft
6 4 (28.57%) E-Commerce
6 4 (28.57%) Handset
6 4 (28.57%) Adobe Analytics
6 4 (28.57%) HTML5
7 3 (21.43%) Google Analytics
7 3 (21.43%) Drupal
7 3 (21.43%) Digital Analytics
7 3 (21.43%) Content Development
7 3 (21.43%) Quantitative Analysis
7 3 (21.43%) Digital Marketing
7 3 (21.43%) jQuery
7 3 (21.43%) Performance Improvement
7 3 (21.43%) Publishing
7 3 (21.43%) Adobe Illustrator
7 3 (21.43%) Banking
7 3 (21.43%) Pay per click
7 3 (21.43%) Google
7 3 (21.43%) Degree
7 3 (21.43%) Dreamweaver
7 3 (21.43%) Photoshop

Web Analytics
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (42.86%) CMS
2 3 (21.43%) Drupal
3 1 (7.14%) Apache
3 1 (7.14%) Community Server
3 1 (7.14%) Magnolia
3 1 (7.14%) Oracle Workflow
3 1 (7.14%) WebLogic
3 1 (7.14%) WebLogic Portal
3 1 (7.14%) WebSphere
Applications
1 8 (57.14%) MS Office
2 7 (50.00%) MS Excel
3 3 (21.43%) Adobe Illustrator
3 3 (21.43%) Photoshop
4 2 (14.29%) Adobe Creative Suite
Cloud Services
1 4 (28.57%) Adobe Analytics
2 3 (21.43%) Google Analytics
3 2 (14.29%) AdWords
Communications & Networking
1 1 (7.14%) Internet
Database & Business Intelligence
1 1 (7.14%) Oracle Database
1 1 (7.14%) Oracle Database 11g
Development Applications
1 3 (21.43%) Dreamweaver
2 1 (7.14%) Git (software)
General
1 5 (35.71%) Marketing
2 3 (21.43%) Banking
2 3 (21.43%) Publishing
3 2 (14.29%) Advertising
3 2 (14.29%) Retail
3 2 (14.29%) Telecoms
Job Titles
1 4 (28.57%) Analytics Manager
1 4 (28.57%) Developer
1 4 (28.57%) Digital Analytics Manager
2 3 (21.43%) Designer
2 3 (21.43%) Digital Executive
2 3 (21.43%) Digital Marketing Executive
2 3 (21.43%) Marketing Executive
3 2 (14.29%) Graphic Designer
3 2 (14.29%) PPC Executive
3 2 (14.29%) Web Designer
4 1 (7.14%) Commercial Manager
4 1 (7.14%) Consultant
4 1 (7.14%) Digital Designer
4 1 (7.14%) Digital Developer
4 1 (7.14%) Full Stack Developer
4 1 (7.14%) Oracle Consultant
4 1 (7.14%) Oracle Technical Consultant
4 1 (7.14%) Technical Consultant
4 1 (7.14%) Web Analytics Manager
4 1 (7.14%) Web Manager
Libraries, Frameworks & Software Standards
1 7 (50.00%) CSS
1 7 (50.00%) HTML
2 4 (28.57%) HTML5
3 3 (21.43%) jQuery
4 2 (14.29%) Apache Flex
4 2 (14.29%) Web Services
5 1 (7.14%) .NET
5 1 (7.14%) .NET Framework
5 1 (7.14%) Ajax
5 1 (7.14%) Dojo
5 1 (7.14%) J2EE
5 1 (7.14%) JSON
5 1 (7.14%) JSP
5 1 (7.14%) REST
5 1 (7.14%) Sencha Touch
5 1 (7.14%) Servlets
5 1 (7.14%) WCF
5 1 (7.14%) WebCenter
5 1 (7.14%) XHTML
5 1 (7.14%) XML
Miscellaneous
1 4 (28.57%) Handset
2 2 (14.29%) Animation
2 2 (14.29%) Graphic Design
2 2 (14.29%) Social Media
2 2 (14.29%) User Experience
2 2 (14.29%) Video Editing
3 1 (7.14%) Blog
3 1 (7.14%) Computer Science
3 1 (7.14%) Mobile Banking
3 1 (7.14%) Online Banking
3 1 (7.14%) W3C
Processes & Methodologies
1 14 (100.00%) Analytics
2 4 (28.57%) E-Commerce
3 3 (21.43%) Content Development
3 3 (21.43%) Digital Analytics
3 3 (21.43%) Digital Marketing
3 3 (21.43%) Pay per click
3 3 (21.43%) Performance Improvement
3 3 (21.43%) Quantitative Analysis
4 2 (14.29%) Infographics
4 2 (14.29%) Project Management
4 2 (14.29%) Responsive Web Design
4 2 (14.29%) SEO
4 2 (14.29%) Stakeholder Management
4 2 (14.29%) Web Design
4 2 (14.29%) Wireframes
5 1 (7.14%) Agile Software Development
5 1 (7.14%) B2B
5 1 (7.14%) B2C
5 1 (7.14%) Business Intelligence
5 1 (7.14%) Data Modelling
Programming Languages
1 6 (42.86%) JavaScript
2 1 (7.14%) C#
2 1 (7.14%) Java
2 1 (7.14%) SQL
Qualifications
1 3 (21.43%) Degree
Vendors
1 6 (42.86%) Adobe
2 5 (35.71%) Microsoft
3 3 (21.43%) Google
4 2 (14.29%) Facebook
4 2 (14.29%) Marketo
4 2 (14.29%) Salesforce.com
5 1 (7.14%) IBM
5 1 (7.14%) Maxymiser
5 1 (7.14%) MicroStrategy
5 1 (7.14%) Omniture
5 1 (7.14%) Oracle
5 1 (7.14%) Sencha
5 1 (7.14%) Tableau