The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 25 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Jul 2016
Same period 2015 Same period 2014
Web Analytics
Rank 107 94 88
Rank change year-on-year
-13 -6
Contract jobs citing Web Analytics 14 26 33
As % of all contract IT jobs located in Berkshire 0.58% 1.01% 1.34%
As % of the Processes & Methodologies category 0.73% 1.30% 1.73%
Number of daily rates quoted 0 18 11
Median daily rate - £213 £350
Median daily rate % change year-on-year
- -39.28%
UK excluding London median daily rate £400 £356 £350
% change year-on-year
+12.28% +1.78%
Number of hourly rates quoted 0 0 2
Median hourly rate - - £19.00
UK excluding London median hourly rate £35.00 £33.00 £19.00
% change year-on-year
+6.06% +73.68%
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1918 1994 1913
As % of all contract IT jobs located in Berkshire 80.12% 77.44% 77.42%
Number of daily rates quoted 1029 1053 910
Median daily rate £425 £375 £375
Median daily rate % change year-on-year
+13.33% -
90% offered a daily rate of more than £288 £245 £250
10% offered a daily rate of more than £525 £515 £500
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 68 72 21
Median hourly rate £19.61 £30.00 £19.00
Median hourly rate % change year-on-year
-34.63% +57.89%
90% offered a hourly rate of more than £12.42 £14.50 £13.60
10% offered a hourly rate of more than £32.00 £42.90 £44.50
UK excluding London median hourly rate £30.00 £30.50 £26.98
% change year-on-year
-1.63% +13.06%

Web Analytics
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Berkshire

Web Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Berkshire region.

Web Analytics Daily Rate Trend in Berkshire

Web Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Berkshire region.

Web Analytics Hourly Rate Trend in Berkshire

Web Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 25 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidenhead +6 4 - -
Reading +4 2 - -
Bracknell -23 2 - -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 25 July 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Web Analytics.

1 17 (100.00%) Analytics
2 11 (64.71%) MS Office
2 11 (64.71%) Adobe
3 9 (52.94%) Handset
3 9 (52.94%) Adobe Analytics
4 7 (41.18%) CSS
4 7 (41.18%) HTML
5 6 (35.29%) JavaScript
5 6 (35.29%) MS Excel
5 6 (35.29%) Telecoms
5 6 (35.29%) Stakeholder Management
5 6 (35.29%) Digital Analytics
5 6 (35.29%) Performance Improvement
5 6 (35.29%) Quantitative Analysis
6 5 (29.41%) Apache Flex
7 4 (23.53%) HTML5
7 4 (23.53%) Degree
7 4 (23.53%) Microsoft
8 3 (17.65%) E-Commerce
8 3 (17.65%) Dreamweaver
8 3 (17.65%) Photoshop
8 3 (17.65%) CMS
8 3 (17.65%) Adobe Illustrator
8 3 (17.65%) Marketing
8 3 (17.65%) jQuery
8 3 (17.65%) Content Development
9 2 (11.76%) Infographics
9 2 (11.76%) Wireframes
9 2 (11.76%) User Experience
9 2 (11.76%) Adobe Creative Suite

Web Analytics
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (17.65%) CMS
2 1 (5.88%) Apache
2 1 (5.88%) Community Server
2 1 (5.88%) Oracle Workflow
2 1 (5.88%) SAS
2 1 (5.88%) WebLogic
2 1 (5.88%) WebLogic Portal
2 1 (5.88%) WebSphere
Applications
1 11 (64.71%) MS Office
2 6 (35.29%) MS Excel
3 3 (17.65%) Adobe Illustrator
3 3 (17.65%) Photoshop
4 2 (11.76%) Adobe Creative Suite
5 1 (5.88%) SPSS
Cloud Services
1 9 (52.94%) Adobe Analytics
2 1 (5.88%) Google Analytics
Communications & Networking
1 1 (5.88%) Internet
Database & Business Intelligence
1 1 (5.88%) Big Data
1 1 (5.88%) Oracle Database
1 1 (5.88%) Oracle Database 11g
1 1 (5.88%) QlikView
Development Applications
1 3 (17.65%) Dreamweaver
2 1 (5.88%) Git (software)
General
1 6 (35.29%) Telecoms
2 3 (17.65%) Marketing
3 2 (11.76%) Retail
4 1 (5.88%) Banking
4 1 (5.88%) Publishing
Job Titles
1 8 (47.06%) Analytics Manager
1 8 (47.06%) Digital Analytics Manager
2 4 (23.53%) Developer
3 3 (17.65%) Designer
4 2 (11.76%) Analyst
4 2 (11.76%) Commercial Manager
4 2 (11.76%) Graphic Designer
4 2 (11.76%) Web Analytics Manager
4 2 (11.76%) Web Designer
4 2 (11.76%) Web Manager
5 1 (5.88%) Consultant
5 1 (5.88%) Data Analyst
5 1 (5.88%) Digital Designer
5 1 (5.88%) Full Stack Developer
5 1 (5.88%) Oracle Consultant
5 1 (5.88%) Oracle Technical Consultant
5 1 (5.88%) Technical Consultant
5 1 (5.88%) Web Analyst
5 1 (5.88%) Web Analytics Analyst
5 1 (5.88%) WebCenter Consultant
Libraries, Frameworks & Software Standards
1 7 (41.18%) CSS
1 7 (41.18%) HTML
2 5 (29.41%) Apache Flex
3 4 (23.53%) HTML5
4 3 (17.65%) jQuery
5 2 (11.76%) Web Services
6 1 (5.88%) .NET Framework
6 1 (5.88%) Ajax
6 1 (5.88%) AngularJS
6 1 (5.88%) Dojo
6 1 (5.88%) JSON
6 1 (5.88%) LESS
6 1 (5.88%) PhoneGap
6 1 (5.88%) REST
6 1 (5.88%) Sass
6 1 (5.88%) Sencha Touch
6 1 (5.88%) WCF
6 1 (5.88%) WebCenter
6 1 (5.88%) XHTML
6 1 (5.88%) XML
Miscellaneous
1 9 (52.94%) Handset
2 2 (11.76%) Animation
2 2 (11.76%) Graphic Design
2 2 (11.76%) User Experience
2 2 (11.76%) Video Editing
3 1 (5.88%) Analytical Skills
3 1 (5.88%) Blog
3 1 (5.88%) Computer Science
3 1 (5.88%) Credit Risk
3 1 (5.88%) Mobile Banking
3 1 (5.88%) Online Banking
3 1 (5.88%) Social Media
3 1 (5.88%) Visualisation
3 1 (5.88%) W3C
Processes & Methodologies
1 17 (100.00%) Analytics
2 6 (35.29%) Digital Analytics
2 6 (35.29%) Performance Improvement
2 6 (35.29%) Quantitative Analysis
2 6 (35.29%) Stakeholder Management
3 3 (17.65%) Content Development
3 3 (17.65%) E-Commerce
4 2 (11.76%) Business Intelligence
4 2 (11.76%) Infographics
4 2 (11.76%) Project Management
4 2 (11.76%) Responsive Web Design
4 2 (11.76%) Web Design
4 2 (11.76%) Wireframes
5 1 (5.88%) Agile Software Development
5 1 (5.88%) B2B
5 1 (5.88%) B2C
5 1 (5.88%) CHAID
5 1 (5.88%) MVC
5 1 (5.88%) SEO
5 1 (5.88%) Workflow
Programming Languages
1 6 (35.29%) JavaScript
2 2 (11.76%) SQL
3 1 (5.88%) C#
3 1 (5.88%) Java
3 1 (5.88%) R
Qualifications
1 4 (23.53%) Degree
Vendors
1 11 (64.71%) Adobe
2 4 (23.53%) Microsoft
3 2 (11.76%) Omniture
3 2 (11.76%) Tableau
4 1 (5.88%) Google
4 1 (5.88%) IBM
4 1 (5.88%) Maxymiser
4 1 (5.88%) MicroStrategy
4 1 (5.88%) Oracle
4 1 (5.88%) Sencha