The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Berkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Web Analytics
Rank 112 118 117
Rank change year-on-year
+6 -1
Contract jobs citing Web Analytics 17 3 19
As % of all contract IT jobs located in Berkshire 0.60% 0.12% 0.61%
As % of the Processes & Methodologies category 0.84% 0.18% 0.96%
Number of daily rates quoted 10 3 9
Average daily rate £400 £400 £310
Average daily rate % change year-on-year
- +29.03%
90% offered a daily rate of more than £368 £352 £245
10% offered a daily rate of more than £425 £400 £350
UK excluding London average daily rate £400 £250 £325
% change year-on-year
+60.00% -23.07%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £16.50
Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
2022 1680 1977
As % of all contract IT jobs located in Berkshire 70.85% 68.35% 63.65%
Number of daily rates quoted 1047 675 757
Average daily rate £400 £375 £375
Average daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £232 £260 £250
10% offered a daily rate of more than £513 £500 £500
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 50 56 56
Average hourly rate £17.50 £24.00 £20.00
Average hourly rate % change year-on-year
-27.08% +20.00%
90% offered a hourly rate of more than £11.25 £12.75 £11.00
10% offered a hourly rate of more than £167.50 £57.50 £45.00
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%
Web Analytics
South East

Web Analytics
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Berkshire

Web Analytics
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Berkshire region.

Web Analytics Daily Rate Trend in Berkshire

Web Analytics
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Berkshire region.

Web Analytics Hourly Rate Trend in Berkshire

Web Analytics
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Bracknell +1 4 £413 +3.12%
Slough - - - -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 18 April 2014, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 30 (100.00%) Analytics
2 12 (40.00%) Mobile App
2 12 (40.00%) HTML
2 12 (40.00%) CSS
2 12 (40.00%) Adobe
3 11 (36.67%) Automotive
3 11 (36.67%) Retail
3 11 (36.67%) HTML5
3 11 (36.67%) CSS3
4 10 (33.33%) Agile Software Development
5 9 (30.00%) Visualisation
5 9 (30.00%) Android
5 9 (30.00%) Appcelerator Titanium
5 9 (30.00%) Axure RP
5 9 (30.00%) Apple iOS
5 9 (30.00%) Appcelerator
5 9 (30.00%) Scrum
5 9 (30.00%) SEO
6 7 (23.33%) Microsoft
6 7 (23.33%) CMS
7 6 (20.00%) Content Management
7 6 (20.00%) Windows
7 6 (20.00%) SQL Server
7 6 (20.00%) Adobe CQ
8 5 (16.67%) Magnolia
8 5 (16.67%) Windows Server 2008
8 5 (16.67%) Security Cleared
8 5 (16.67%) Digital Marketing
8 5 (16.67%) .NET
8 5 (16.67%) SQL

Web Analytics
Top Related IT Skills in Berkshire by Category

For the 6 months to 18 April 2014, IT contractor jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 7 (23.33%) CMS
2 6 (20.00%) Adobe CQ
3 5 (16.67%) Magnolia
3 5 (16.67%) IIS
4 3 (10.00%) SharePoint
5 1 (3.33%) SharePoint Server
5 1 (3.33%) WebSphere
Applications
1 3 (10.00%) MS Excel
2 2 (6.67%) MS Office
2 2 (6.67%) PowerPivot
3 1 (3.33%) Spreadsheet
Business Applications
1 3 (10.00%) WebTrends
Communications & Networking
1 4 (13.33%) Internet
2 1 (3.33%) TCP/IP
2 1 (3.33%) DNS
2 1 (3.33%) DMZ
2 1 (3.33%) Firewall
2 1 (3.33%) VLAN
Database & Business Intelligence
1 6 (20.00%) SQL Server
2 2 (6.67%) SQL Server Reporting Services
3 1 (3.33%) Big Data
3 1 (3.33%) Relational Database
3 1 (3.33%) Hadoop
3 1 (3.33%) DB2
Development Applications
1 9 (30.00%) Appcelerator Titanium
1 9 (30.00%) Axure RP
2 2 (6.67%) Jasmine
3 1 (3.33%) Visual Studio
General
1 11 (36.67%) Automotive
1 11 (36.67%) Retail
2 5 (16.67%) Marketing
3 3 (10.00%) Telecoms
3 3 (10.00%) Games
4 2 (6.67%) French Language
5 1 (3.33%) German Language
5 1 (3.33%) Czech Language
5 1 (3.33%) Finance
5 1 (3.33%) Publishing
Job Titles
1 10 (33.33%) Designer
2 9 (30.00%) Senior Designer
2 9 (30.00%) User Experience Designer
2 9 (30.00%) Senior User Experience Designer
3 5 (16.67%) Copywriter
4 4 (13.33%) Analyst
4 4 (13.33%) Business Analyst
5 3 (10.00%) Developer
6 2 (6.67%) Commercial Manager
6 2 (6.67%) Front-End Developer
7 1 (3.33%) Architect
7 1 (3.33%) Network Engineer
7 1 (3.33%) Web Designer
7 1 (3.33%) Senior Network Engineer
7 1 (3.33%) SQL Developer
7 1 (3.33%) Web Architect
Libraries, Frameworks & Software Standards
1 12 (40.00%) HTML
1 12 (40.00%) CSS
2 11 (36.67%) HTML5
2 11 (36.67%) CSS3
3 5 (16.67%) .NET
4 4 (13.33%) .NET Framework
5 2 (6.67%) Ajax
5 2 (6.67%) jQuery
5 2 (6.67%) JSON
5 2 (6.67%) Backbone.js
5 2 (6.67%) Modernizr
5 2 (6.67%) JSLint
Miscellaneous
1 12 (40.00%) Mobile App
2 9 (30.00%) Visualisation
3 3 (10.00%) Copywriting
4 2 (6.67%) Statistics
4 2 (6.67%) Mathematics
5 1 (3.33%) Social Media
Operating Systems
1 9 (30.00%) Android
1 9 (30.00%) Apple iOS
2 6 (20.00%) Windows
3 5 (16.67%) Windows Server 2008
3 5 (16.67%) Windows Server 2003
4 4 (13.33%) Windows XP
5 1 (3.33%) UNIX
Processes & Methodologies
1 30 (100.00%) Analytics
2 10 (33.33%) Agile Software Development
3 9 (30.00%) Scrum
3 9 (30.00%) SEO
4 6 (20.00%) Content Management
5 5 (16.67%) Digital Marketing
5 5 (16.67%) Asset Management
6 4 (13.33%) E-Commerce
7 3 (10.00%) Data Migration
7 3 (10.00%) Business Intelligence
7 3 (10.00%) Migration
8 2 (6.67%) Information Management
8 2 (6.67%) Pay per click
8 2 (6.67%) MVC
8 2 (6.67%) Customer Engagement
9 1 (3.33%) Customer Insight
9 1 (3.33%) Financial Analysis
9 1 (3.33%) Email Marketing
9 1 (3.33%) ITIL
9 1 (3.33%) RAD
Programming Languages
1 5 (16.67%) SQL
2 2 (6.67%) JavaScript
3 1 (3.33%) Data Analysis Expressions (DAX)
3 1 (3.33%) VBA
3 1 (3.33%) C#
Qualifications
1 5 (16.67%) Security Cleared
2 4 (13.33%) SC Cleared
3 3 (10.00%) Degree
4 1 (3.33%) ACCA
4 1 (3.33%) ITIL Certification
4 1 (3.33%) CIMA
System Software
1 4 (13.33%) Active Directory
Systems Management
1 1 (3.33%) Nagios
Vendors
1 12 (40.00%) Adobe
2 9 (30.00%) Appcelerator
3 7 (23.33%) Microsoft
4 3 (10.00%) Unica
5 1 (3.33%) Cisco
5 1 (3.33%) Juniper
5 1 (3.33%) Omniture