The table below looks at the statistics for WebTrends skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited WebTrends over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
WebTrends
Rank 121 118 -
Rank change year-on-year
-3 -
Contract jobs citing WebTrends 4 3 0
As % of all contract IT jobs located in Berkshire 0.15% 0.12% -
As % of the Business Applications category 2.29% 1.90% -
Number of daily rates quoted 2 0 0
Average daily rate
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of your Daily Rate
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£500 - -
UK excluding London average daily rate £500 £300 £395
% change year-on-year
+66.66% -24.05%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
WebTrends
South East

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Berkshire region.

Business Applications Category
Berkshire
Contract IT job ads with a match in the
Business Applications category
175 158 161
As % of all contract IT jobs located in Berkshire 6.71% 6.51% 6.35%
Number of daily rates quoted 95 64 48
Average daily rate £400 £425 £450
Average daily rate % change year-on-year
-5.88% -5.55%
90% offered a daily rate of more than £250 £254 £238
10% offered a daily rate of more than £525 £600 £563
UK excluding London average daily rate £425 £425 £400
% change year-on-year
- +6.25%
Number of hourly rates quoted 3 0 1
Average hourly rate £25.00 - £13.00
UK excluding London average hourly rate £21.64 £31.50 £17.50
% change year-on-year
-31.30% +80.00%

WebTrends
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing WebTrends across the Berkshire region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in Berkshire

WebTrends
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing WebTrends across the Berkshire region.

WebTrends Daily Rate Trend in Berkshire

WebTrends
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing WebTrends within the Berkshire region over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell - 2 £500 -
Reading -10 1 - -
WebTrends
South East

WebTrends
Top 30 Related IT Skills in Berkshire

For the 6 months to 28 August 2015, IT contractor jobs across the Berkshire region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends.

1 5 (100.00%) Google
1 5 (100.00%) Marketing
1 5 (100.00%) Google Analytics
1 5 (100.00%) Analytics
2 4 (80.00%) Social Media
2 4 (80.00%) E-Commerce
2 4 (80.00%) Web Analytics
2 4 (80.00%) Omniture
3 3 (60.00%) Agile Software Development
3 3 (60.00%) GAP Analysis
3 3 (60.00%) B2B
3 3 (60.00%) B2C
3 3 (60.00%) Adobe
3 3 (60.00%) Maxymiser
3 3 (60.00%) Tealeaf
3 3 (60.00%) Danish Language
3 3 (60.00%) Italian Language
3 3 (60.00%) Norwegian Language
3 3 (60.00%) Swedish Language
3 3 (60.00%) Product Management
3 3 (60.00%) Optimost
4 2 (40.00%) Mobile App
4 2 (40.00%) Business Analysis
4 2 (40.00%) Requirements Management
4 2 (40.00%) Digital Marketing
4 2 (40.00%) Degree
4 2 (40.00%) Scrum
5 1 (20.00%) HTML
5 1 (20.00%) Data Analysis
5 1 (20.00%) EPoS

WebTrends
Top Related IT Skills in Berkshire by Category

For the 6 months to 28 August 2015, IT contractor jobs across the Berkshire region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Business Applications
1 3 (60.00%) Optimost
Cloud Services
1 5 (100.00%) Google Analytics
2 1 (20.00%) Adobe Analytics
Database & Business Intelligence
1 1 (20.00%) Data Mining
General
1 5 (100.00%) Marketing
2 3 (60.00%) Danish Language
2 3 (60.00%) Italian Language
2 3 (60.00%) Norwegian Language
2 3 (60.00%) Swedish Language
3 1 (20.00%) Pharmaceutical
Job Titles
1 3 (60.00%) Product Manager
1 3 (60.00%) E-Commerce Manager
2 1 (20.00%) Web Manager
2 1 (20.00%) Web Content Manager
2 1 (20.00%) Content Manager
2 1 (20.00%) Analyst
Libraries, Frameworks & Software Standards
1 1 (20.00%) HTML
Miscellaneous
1 4 (80.00%) Social Media
2 2 (40.00%) Mobile App
3 1 (20.00%) Analytical Skills
3 1 (20.00%) EPoS
3 1 (20.00%) Visualisation
Processes & Methodologies
1 5 (100.00%) Analytics
2 4 (80.00%) Web Analytics
2 4 (80.00%) E-Commerce
3 3 (60.00%) Agile Software Development
3 3 (60.00%) B2B
3 3 (60.00%) B2C
3 3 (60.00%) GAP Analysis
3 3 (60.00%) Product Management
4 2 (40.00%) Requirements Management
4 2 (40.00%) Digital Marketing
4 2 (40.00%) Scrum
4 2 (40.00%) Business Analysis
5 1 (20.00%) Customer Analytics
5 1 (20.00%) Kalman Filter
5 1 (20.00%) SEO
5 1 (20.00%) Data Analysis
5 1 (20.00%) Data Modelling
Qualifications
1 2 (40.00%) Degree
Vendors
1 5 (100.00%) Google
2 4 (80.00%) Omniture
3 3 (60.00%) Adobe
3 3 (60.00%) Maxymiser
3 3 (60.00%) Tealeaf
4 1 (20.00%) Hitwise