The table below looks at the statistics for WebTrends skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited WebTrends over the 3 months to 21 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Apr 2015
Same period 2014 Same period 2013
WebTrends
Rank 131 127 -
Rank change year-on-year
-4 -
Contract jobs citing WebTrends 1 2 0
As % of all contract IT jobs located in Berkshire 0.035% 0.070% -
As % of the Business Applications category 0.68% 1.29% -
Number of daily rates quoted 1 1 0
Average daily rate
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of your Daily Rate
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£190 £345 -
Average daily rate % change year-on-year
-44.92% -
UK excluding London average daily rate £265 £278 £275
% change year-on-year
-4.50% +0.90%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
WebTrends
South East

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Berkshire region.

Business Applications Category
Berkshire
Contract IT job ads with a match in the
Business Applications category
147 155 148
As % of all contract IT jobs located in Berkshire 5.11% 5.43% 6.02%
Number of daily rates quoted 96 79 57
Average daily rate £450 £450 £450
90% offered a daily rate of more than £275 £285 £345
10% offered a daily rate of more than £650 £551 £550
UK excluding London average daily rate £415 £400 £425
% change year-on-year
+3.75% -5.88%
Number of hourly rates quoted 1 1 1
Average hourly rate £18.00 £13.50 £52.50
Average hourly rate % change year-on-year
+33.33% -74.28%
UK excluding London average hourly rate £32.00 £33.00 £37.80
% change year-on-year
-3.03% -12.69%

WebTrends
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing WebTrends across the Berkshire region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in Berkshire

WebTrends
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing WebTrends across the Berkshire region.

WebTrends Daily Rate Trend in Berkshire

WebTrends
Top 27 Related IT Skills in Berkshire

For the 6 months to 21 April 2015, IT contractor jobs across the Berkshire region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends.

1 3 (100.00%) E-Commerce
1 3 (100.00%) Web Analytics
1 3 (100.00%) Google
1 3 (100.00%) Marketing
1 3 (100.00%) Google Analytics
1 3 (100.00%) Analytics
2 2 (66.67%) Marketing Analytics
2 2 (66.67%) Optimost
2 2 (66.67%) Multivariate Testing
2 2 (66.67%) Marketing Management
2 2 (66.67%) Direct Marketing
2 2 (66.67%) Omniture
2 2 (66.67%) Adobe
3 1 (33.33%) EPoS
3 1 (33.33%) Pharmaceutical
3 1 (33.33%) Data Analysis
3 1 (33.33%) Data Modelling
3 1 (33.33%) Data Mining
3 1 (33.33%) Degree
3 1 (33.33%) HTML
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Visualisation
3 1 (33.33%) Social Media
3 1 (33.33%) SiteCatalyst
3 1 (33.33%) Hitwise
3 1 (33.33%) Customer Analytics
3 1 (33.33%) Analytical Skills

WebTrends
Top Related IT Skills in Berkshire by Category

For the 6 months to 21 April 2015, IT contractor jobs across the Berkshire region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Business Applications
1 3 (100.00%) Google Analytics
2 2 (66.67%) Optimost
3 1 (33.33%) SiteCatalyst
Database & Business Intelligence
1 1 (33.33%) Data Mining
General
1 3 (100.00%) Marketing
2 1 (33.33%) Pharmaceutical
Job Titles
1 2 (66.67%) Web Manager
1 2 (66.67%) Web Analytics Manager
2 1 (33.33%) Analyst
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
Miscellaneous
1 1 (33.33%) EPoS
1 1 (33.33%) Visualisation
1 1 (33.33%) Social Media
1 1 (33.33%) Analytical Skills
Processes & Methodologies
1 3 (100.00%) E-Commerce
1 3 (100.00%) Web Analytics
1 3 (100.00%) Analytics
2 2 (66.67%) Marketing Analytics
2 2 (66.67%) Multivariate Testing
2 2 (66.67%) Marketing Management
2 2 (66.67%) Direct Marketing
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Data Modelling
3 1 (33.33%) Data Analysis
3 1 (33.33%) Customer Analytics
Qualifications
1 1 (33.33%) Degree
Vendors
1 3 (100.00%) Google
2 2 (66.67%) Adobe
2 2 (66.67%) Omniture
3 1 (33.33%) Hitwise