The first table below looks at the demand for WebTrends skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited WebTrends over the 3 months to 24 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Berkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Jul 2014
Same period 2013 Same period 2012
WebTrends
Rank 109 - 137
Rank change year-on-year
- 0
Contract jobs citing WebTrends 11 0 4
As % of all contract IT jobs located in Berkshire 0.44% - 0.13%
As % of the Business Applications category 5.64% - 2.01%
Number of daily rates quoted 4 0 1
Average daily rate
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of your Daily Rate
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£190 - £193
UK excluding London average daily rate £300 £438 £193
% change year-on-year
-31.42% +127.27%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Business Applications Category
Berkshire
Contract IT job ads with a match in the
Business Applications category
195 182 199
As % of all contract IT jobs located in Berkshire 7.75% 7.50% 6.32%
Number of daily rates quoted 79 52 75
Average daily rate £400 £425 £438
Average daily rate % change year-on-year
-5.88% -2.85%
90% offered a daily rate of more than £220 £240 £325
10% offered a daily rate of more than £520 £600 £600
UK excluding London average daily rate £425 £413 £438
% change year-on-year
+3.03% -5.71%
Number of hourly rates quoted 0 1 2
Average hourly rate - £13.00 £53.00
Average hourly rate % change year-on-year
- -75.47%
UK excluding London average hourly rate £31.50 £31.50 £32.50
% change year-on-year
- -3.07%
WebTrends
South East

WebTrends
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing WebTrends across the Berkshire region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in Berkshire

WebTrends
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing WebTrends across the Berkshire region.

WebTrends Daily Rate Trend in Berkshire

WebTrends
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing WebTrends across the Berkshire region over the 3 months to 24 July 2014.

WebTrends Daily Rate Histogram in Berkshire

WebTrends
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing WebTrends within the Berkshire region over the 3 months to 24 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading - 4 £345 -
Ascot - - - -
WebTrends
South East

WebTrends
Top 30 Related IT Skills in Berkshire

For the 6 months to 24 July 2014, IT contractor jobs across the Berkshire region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends.

1 13 (100.00%) Analytics
2 11 (84.62%) Marketing
3 10 (76.92%) HTML
4 9 (69.23%) Web Analytics
4 9 (69.23%) Google Analytics
4 9 (69.23%) Digital Marketing
4 9 (69.23%) Google
5 8 (61.54%) E-Commerce
6 7 (53.85%) Data Analysis
6 7 (53.85%) Social Media
6 7 (53.85%) SiteCatalyst
7 6 (46.15%) Hitwise
7 6 (46.15%) Visualisation
7 6 (46.15%) Omniture
7 6 (46.15%) Data Modelling
7 6 (46.15%) Data Mining
7 6 (46.15%) EPoS
7 6 (46.15%) Customer Analytics
8 5 (38.46%) Pharmaceutical
8 5 (38.46%) Degree
9 3 (23.08%) Wiki
9 3 (23.08%) Web Development
9 3 (23.08%) .NET Framework
9 3 (23.08%) Ajax
9 3 (23.08%) Agile Software Development
9 3 (23.08%) Microsoft Azure
9 3 (23.08%) HTML5
9 3 (23.08%) jQuery
9 3 (23.08%) C#
9 3 (23.08%) MVC

WebTrends
Top Related IT Skills in Berkshire by Category

For the 6 months to 24 July 2014, IT contractor jobs across the Berkshire region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 3 (23.08%) SharePoint
1 3 (23.08%) IIS
2 1 (7.69%) SAS
Applications
1 1 (7.69%) MS PowerPoint
1 1 (7.69%) PowerPivot
Business Applications
1 9 (69.23%) Google Analytics
2 7 (53.85%) SiteCatalyst
Cloud Services
1 3 (23.08%) Microsoft Azure
Communications & Networking
1 3 (23.08%) DNS
Database & Business Intelligence
1 6 (46.15%) Data Mining
2 1 (7.69%) Data Warehouse
Development Applications
1 3 (23.08%) Visual Studio
General
1 11 (84.62%) Marketing
2 5 (38.46%) Pharmaceutical
3 1 (7.69%) Finance
Job Titles
1 8 (61.54%) Analyst
2 3 (23.08%) Web Developer
2 3 (23.08%) Developer
3 2 (15.38%) User Experience Consultant
3 2 (15.38%) Consultant
4 1 (7.69%) Web Analyst
4 1 (7.69%) Data Analyst
4 1 (7.69%) Business Analyst
Libraries, Frameworks & Software Standards
1 10 (76.92%) HTML
2 3 (23.08%) .NET Framework
2 3 (23.08%) Ajax
2 3 (23.08%) HTML5
2 3 (23.08%) jQuery
2 3 (23.08%) CSS
2 3 (23.08%) XML
2 3 (23.08%) XSLT
2 3 (23.08%) .NET
2 3 (23.08%) ASP.NET
3 2 (15.38%) ASP.NET MVC
3 2 (15.38%) ASP.NET MVC 3
4 1 (7.69%) COM
Miscellaneous
1 7 (53.85%) Social Media
2 6 (46.15%) Visualisation
2 6 (46.15%) EPoS
3 3 (23.08%) Wiki
4 1 (7.69%) Neural Network
4 1 (7.69%) Mobile App
Operating Systems
1 3 (23.08%) Windows
Processes & Methodologies
1 13 (100.00%) Analytics
2 9 (69.23%) Web Analytics
2 9 (69.23%) Digital Marketing
3 8 (61.54%) E-Commerce
4 7 (53.85%) Data Analysis
5 6 (46.15%) Data Modelling
5 6 (46.15%) Customer Analytics
6 3 (23.08%) Web Development
6 3 (23.08%) Agile Software Development
6 3 (23.08%) MVC
6 3 (23.08%) SEO
6 3 (23.08%) Project Management
7 1 (7.69%) Content Management
7 1 (7.69%) Business Analysis
7 1 (7.69%) Statistical Modelling
7 1 (7.69%) Market Research
7 1 (7.69%) CRM
7 1 (7.69%) Business Intelligence
7 1 (7.69%) B2B
7 1 (7.69%) B2C
Programming Languages
1 3 (23.08%) C#
1 3 (23.08%) JavaScript
2 1 (7.69%) SQL
Qualifications
1 5 (38.46%) Degree
Vendors
1 9 (69.23%) Google
2 6 (46.15%) Hitwise
2 6 (46.15%) Omniture
3 1 (7.69%) Tableau
3 1 (7.69%) Business Objects
3 1 (7.69%) Microsoft