The table below looks at the statistics for WebTrends skills in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited WebTrends over the 3 months to 31 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
31 Aug 2016
Same period 2015 Same period 2014
WebTrends
Rank 114 122 119
Rank change year-on-year
+8 -3
Contract jobs citing WebTrends 4 4 3
As % of all contract IT jobs located in Berkshire 0.18% 0.15% 0.12%
As % of the Business Applications category 1.77% 2.15% 1.70%
Number of daily rates quoted 0 2 0
Median daily rate - £500 -
UK excluding London median daily rate £300 £500 £300
% change year-on-year
-40.00% +66.66%
Number of hourly rates quoted 2 0 0
Median hourly rate £19.61 - -
UK excluding London median hourly rate £19.61 - -
WebTrends
South East

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Berkshire region.

Business Applications Category
Berkshire
Contract IT job ads with a match in the
Business Applications category
226 186 176
As % of all contract IT jobs located in Berkshire 9.95% 7.13% 7.25%
Number of daily rates quoted 107 103 73
Median daily rate £400 £375 £425
Median daily rate % change year-on-year
+6.66% -11.76%
90% offered a daily rate of more than £300 £238 £254
10% offered a daily rate of more than £500 £525 £600
UK excluding London median daily rate £425 £420 £425
% change year-on-year
+1.19% -1.17%
Number of hourly rates quoted 5 3 0
Median hourly rate £21.25 £25.00 -
Median hourly rate % change year-on-year
-15.00% -
UK excluding London median hourly rate £36.50 £17.50 £31.50
% change year-on-year
+108.57% -44.44%

WebTrends
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing WebTrends as a proportion of all IT contracts with a match in the Business Applications category.

WebTrends Jobs Demand Trend in Berkshire

WebTrends
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing WebTrends across the Berkshire region.

WebTrends Daily Rate Trend in Berkshire

WebTrends
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing WebTrends across the Berkshire region.

WebTrends Hourly Rate Trend in Berkshire

WebTrends
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing WebTrends within the Berkshire region over the 3 months to 31 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +15 3 - -
Newbury - 1 - -
WebTrends
South East

WebTrends
Top 30 Related IT Skills in Berkshire

For the 6 months to 31 August 2016, IT contractor jobs citing WebTrends also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for WebTrends.

1 6 (100.00%) Analytics
2 5 (83.33%) B2B
2 5 (83.33%) Marketing
3 4 (66.67%) Google
3 4 (66.67%) Pay per click
3 4 (66.67%) Manufacturing
3 4 (66.67%) MS PowerPoint
3 4 (66.67%) Google Analytics
3 4 (66.67%) Internet Marketing
3 4 (66.67%) Digital Marketing
3 4 (66.67%) Internet
3 4 (66.67%) HTML
3 4 (66.67%) MS Office
3 4 (66.67%) MS Excel
3 4 (66.67%) SEO
3 4 (66.67%) SaaS
3 4 (66.67%) Website Architecture
3 4 (66.67%) Mentoring
3 4 (66.67%) Link Building
3 4 (66.67%) Tealium
4 3 (50.00%) Clustering
5 2 (33.33%) Customer Insight
6 1 (16.67%) Sprinklr
6 1 (16.67%) Facebook
6 1 (16.67%) Twitter
6 1 (16.67%) Analytical Skills
6 1 (16.67%) Data Centre
6 1 (16.67%) Channel Management
6 1 (16.67%) Content Development
6 1 (16.67%) Social Media

WebTrends
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 4 (66.67%) MS Excel
1 4 (66.67%) MS Office
1 4 (66.67%) MS PowerPoint
Business Applications
1 1 (16.67%) Sprinklr
Cloud Services
1 4 (66.67%) Google Analytics
1 4 (66.67%) SaaS
2 1 (16.67%) Adobe Analytics
2 1 (16.67%) Microsoft Azure
Communications & Networking
1 4 (66.67%) Internet
General
1 5 (83.33%) Marketing
2 4 (66.67%) Manufacturing
3 1 (16.67%) Banking
3 1 (16.67%) Finance
3 1 (16.67%) Publishing
3 1 (16.67%) Telecoms
Job Titles
1 4 (66.67%) Coordinator
2 1 (16.67%) Applications Manager
2 1 (16.67%) Marketing Manager
2 1 (16.67%) Mobile Product Manager
2 1 (16.67%) Product Manager
2 1 (16.67%) Social Media Manager
Libraries, Frameworks & Software Standards
1 4 (66.67%) HTML
Miscellaneous
1 3 (50.00%) Clustering
2 1 (16.67%) Analytical Skills
2 1 (16.67%) Blog
2 1 (16.67%) Data Centre
2 1 (16.67%) Mobile App
2 1 (16.67%) N-Tier
2 1 (16.67%) Social Media
Processes & Methodologies
1 6 (100.00%) Analytics
2 5 (83.33%) B2B
3 4 (66.67%) Digital Marketing
3 4 (66.67%) Internet Marketing
3 4 (66.67%) Link Building
3 4 (66.67%) Mentoring
3 4 (66.67%) Pay per click
3 4 (66.67%) SEO
3 4 (66.67%) Website Architecture
4 2 (33.33%) Customer Insight
5 1 (16.67%) Agile Software Development
5 1 (16.67%) B2C
5 1 (16.67%) Benchmarking
5 1 (16.67%) Brand Management
5 1 (16.67%) Channel Management
5 1 (16.67%) Content Development
5 1 (16.67%) Customer Engagement
5 1 (16.67%) Social Media Marketing
5 1 (16.67%) User Acceptance Testing
5 1 (16.67%) Web Usability
Programming Languages
1 1 (16.67%) Java
Vendors
1 4 (66.67%) Google
1 4 (66.67%) Tealium
2 1 (16.67%) Facebook
2 1 (16.67%) Omniture
2 1 (16.67%) Twitter