The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Birmingham region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 2 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
2 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 71 - -
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 1 0 0
As % of all contract IT jobs located in Birmingham 0.13% - -
As % of the Cloud Services category 1.61% - -
Number of daily rates quoted 0 0 0
Median daily rate - - -
UK excluding London median daily rate £300 £350 £300
% change year-on-year
-14.28% +16.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £10.00 £11.00
% change year-on-year
+96.10% -9.09%
Google Analytics
West Midlands

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Birmingham region.

Cloud Services Category
Birmingham
Contract IT job ads with a match in the
Cloud Services category
62 34 19
As % of all contract IT jobs located in Birmingham 7.95% 4.66% 2.82%
Number of daily rates quoted 46 20 14
Median daily rate £463 £375 £388
Median daily rate % change year-on-year
+23.33% -3.22%
90% offered a daily rate of more than £300 £205 £250
10% offered a daily rate of more than £563 £438 £550
UK excluding London median daily rate £450 £388 £388
% change year-on-year
+16.12% -
Number of hourly rates quoted 0 0 2
Median hourly rate - - £20.00
UK excluding London median hourly rate £16.14 £25.00 £15.50
% change year-on-year
-35.43% +61.29%

Google Analytics
Jobs Demand Trend in Birmingham

The demand trend of contract jobs across the Birmingham region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Birmingham

Google Analytics
Daily Rate Trend in Birmingham

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Birmingham region.

Google Analytics Daily Rate Trend in Birmingham

Google Analytics
Top 9 Related IT Skills in Birmingham

For the 6 months to 2 July 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Birmingham region with a requirement for Google Analytics.

1 1 (100.00%) Apple
1 1 (100.00%) Publishing
1 1 (100.00%) Google
1 1 (100.00%) JSON
1 1 (100.00%) Apple iOS
1 1 (100.00%) REST
1 1 (100.00%) Analytics
1 1 (100.00%) iOS Development
1 1 (100.00%) Apple Swift

Google Analytics
Top Related IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 1 (100.00%) Publishing
Job Titles
1 1 (100.00%) Developer
1 1 (100.00%) iOS Developer
Libraries, Frameworks & Software Standards
1 1 (100.00%) JSON
1 1 (100.00%) REST
Operating Systems
1 1 (100.00%) Apple iOS
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) iOS Development
Programming Languages
1 1 (100.00%) Apple Swift
Vendors
1 1 (100.00%) Apple
1 1 (100.00%) Google