The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Birmingham region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 30 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 56 - 54
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 1 0 5
As % of all contract IT jobs located in Birmingham 0.13% - 0.82%
As % of the Cloud Services category 2.56% - 38.46%
Number of daily rates quoted 1 0 2
Average daily rate
Keep up to 90%
of your Daily Rate
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£300 - £273
UK excluding London average daily rate £363 £300 £300
% change year-on-year
+20.83% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £24.00 £11.00 -
% change year-on-year
+118.18% -
Google Analytics
West Midlands

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Birmingham region.

Cloud Services Category
Birmingham
Contract IT job ads with a match in the
Cloud Services category
39 20 13
As % of all contract IT jobs located in Birmingham 5.24% 2.80% 2.14%
Number of daily rates quoted 23 12 9
Average daily rate £425 £475 £413
Average daily rate % change year-on-year
-10.52% +15.15%
90% offered a daily rate of more than £300 £327 £275
10% offered a daily rate of more than £775 £550 £550
UK excluding London average daily rate £400 £375 £300
% change year-on-year
+6.66% +25.00%
Number of hourly rates quoted 0 2 0
Average hourly rate - £20.00 -
UK excluding London average hourly rate £21.50 £16.50 £32.00
% change year-on-year
+30.30% -48.43%

Google Analytics
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Birmingham region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Birmingham

Google Analytics
Daily Rate Trend in Birmingham

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Birmingham region.

Google Analytics Daily Rate Trend in Birmingham

Google Analytics
Top 22 Related IT Skills in Birmingham

For the 6 months to 30 July 2015, IT contractor jobs across the Birmingham region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 2 (100.00%) User Experience
2 1 (50.00%) HTML
2 1 (50.00%) JavaScript
2 1 (50.00%) CSS
2 1 (50.00%) E-Commerce
2 1 (50.00%) HTTP
2 1 (50.00%) SEO
2 1 (50.00%) Content Management
2 1 (50.00%) Ajax
2 1 (50.00%) Web Analytics
2 1 (50.00%) Google
2 1 (50.00%) Pay per click
2 1 (50.00%) Marketing
2 1 (50.00%) JSON
2 1 (50.00%) jQuery
2 1 (50.00%) Reverse Engineering
2 1 (50.00%) HTML5
2 1 (50.00%) Adobe Analytics
2 1 (50.00%) CSS3
2 1 (50.00%) Responsive Web Design
2 1 (50.00%) AngularJS
2 1 (50.00%) Analytics

Google Analytics
Top Related IT Skills in Birmingham by Category

For the 6 months to 30 July 2015, IT contractor jobs across the Birmingham region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Cloud Services
1 1 (50.00%) Adobe Analytics
Communications & Networking
1 1 (50.00%) HTTP
General
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Project Manager
1 1 (50.00%) Developer
1 1 (50.00%) Web Developer
1 1 (50.00%) Digital Project Manager
1 1 (50.00%) Front-End Developer
1 1 (50.00%) Front-End Web Developer
Libraries, Frameworks & Software Standards
1 1 (50.00%) HTML
1 1 (50.00%) CSS
1 1 (50.00%) Ajax
1 1 (50.00%) JSON
1 1 (50.00%) jQuery
1 1 (50.00%) HTML5
1 1 (50.00%) CSS3
1 1 (50.00%) AngularJS
Miscellaneous
1 2 (100.00%) User Experience
Processes & Methodologies
1 1 (50.00%) E-Commerce
1 1 (50.00%) SEO
1 1 (50.00%) Content Management
1 1 (50.00%) Web Analytics
1 1 (50.00%) Pay per click
1 1 (50.00%) Reverse Engineering
1 1 (50.00%) Responsive Web Design
1 1 (50.00%) Analytics
Programming Languages
1 1 (50.00%) JavaScript
Vendors
1 1 (50.00%) Google