The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Birmingham region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Nov 2014
Same period 2013 Same period 2012
Google Analytics
Rank - 50 -
Contract jobs citing Google Analytics 0 1 0
As % of all contract IT jobs located in Birmingham - 0.16% -
As % of the Business Applications category - 0.99% -
Number of daily rates quoted 0 1 0
Average daily rate
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of your Daily Rate
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- £300 -
UK excluding London average daily rate £300 £420 £325
% change year-on-year
-28.57% +29.23%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £37.50 £14.02 £11.00
% change year-on-year
+167.47% +27.45%
Google Analytics
West Midlands

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Birmingham region.

Business Applications Category
Birmingham
Contract IT job ads with a match in the
Business Applications category
74 101 70
As % of all contract IT jobs located in Birmingham 11.09% 16.58% 12.82%
Number of daily rates quoted 47 59 24
Average daily rate £383 £400 £400
Average daily rate % change year-on-year
-4.37% -
90% offered a daily rate of more than £288 £285 £269
10% offered a daily rate of more than £505 £575 £475
UK excluding London average daily rate £425 £425 £425
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £22.75 £35.00 £36.00
% change year-on-year
-35.00% -2.77%

Google Analytics
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Birmingham region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Birmingham

Google Analytics
Daily Rate Trend in Birmingham

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Birmingham region.

Google Analytics Daily Rate Trend in Birmingham