The first table below looks at the demand for SEO skills in IT contracts advertised for the Birmingham region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 23 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Birmingham region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 56 50 52
Rank change year-on-year
-6 +2
Contract jobs citing SEO 5 3 3
As % of all contract IT jobs located in Birmingham 0.80% 0.59% 0.50%
As % of the Processes & Methodologies category 1.24% 0.86% 0.80%
Number of daily rates quoted 5 3 2
Average daily rate £275 £125 £231
Average daily rate % change year-on-year
+120.00% -45.94%
UK excluding London average daily rate £325 £261 £300
% change year-on-year
+24.40% -12.98%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £46.00 £13.50 £16.50
% change year-on-year
+240.74% -18.18%
Processes & Methodologies Category
Birmingham
Contract IT job ads with a match in the
Processes & Methodologies category
403 347 376
As % of all contract IT jobs located in Birmingham 64.79% 68.44% 62.35%
Number of daily rates quoted 236 186 211
Average daily rate £400 £363 £350
Average daily rate % change year-on-year
+10.34% +3.57%
90% offered a daily rate of more than £250 £217 £234
10% offered a daily rate of more than £500 £475 £500
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 12 17 16
Average hourly rate £26.75 £14.50 £17.50
Average hourly rate % change year-on-year
+84.48% -17.14%
90% offered a hourly rate of more than £9.90 £10.76 £13.60
10% offered a hourly rate of more than £31.00 £37.00 £19.00
UK excluding London average hourly rate £30.50 £32.00 £26.00
% change year-on-year
-4.68% +23.07%
SEO
West Midlands

SEO
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Birmingham region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Birmingham

SEO
Daily Rate Trend in Birmingham

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Birmingham region.

SEO Daily Rate Trend in Birmingham

SEO
Hourly Rate Trend in Birmingham

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Birmingham region.

SEO Hourly Rate Trend in Birmingham

SEO
Top 28 Related IT Skills in Birmingham

For the 6 months to 23 April 2014, IT contractor jobs across the Birmingham region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 5 (83.33%) HTML
1 5 (83.33%) JavaScript
1 5 (83.33%) PHP
1 5 (83.33%) SQL
1 5 (83.33%) MySQL
1 5 (83.33%) SQL Server
1 5 (83.33%) CSS
1 5 (83.33%) E-Commerce
1 5 (83.33%) Adobe Illustrator
1 5 (83.33%) JSON
1 5 (83.33%) Adobe
1 5 (83.33%) jQuery
1 5 (83.33%) WordPress
1 5 (83.33%) Magento
1 5 (83.33%) HTML5
1 5 (83.33%) CSS3
1 5 (83.33%) Responsive Web Design
1 5 (83.33%) Sass
2 1 (16.67%) Facebook
2 1 (16.67%) Analytics
2 1 (16.67%) Social Media
2 1 (16.67%) Direct Marketing
2 1 (16.67%) Google Analytics
2 1 (16.67%) Digital Marketing
2 1 (16.67%) Google
2 1 (16.67%) Marketing
2 1 (16.67%) Web Development
2 1 (16.67%) B2B

SEO
Top Related IT Skills in Birmingham by Category

For the 6 months to 23 April 2014, IT contractor jobs across the Birmingham region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (83.33%) WordPress
Applications
1 5 (83.33%) Adobe Illustrator
Business Applications
1 5 (83.33%) Magento
2 1 (16.67%) Google Analytics
Database & Business Intelligence
1 5 (83.33%) MySQL
1 5 (83.33%) SQL Server
General
1 1 (16.67%) Marketing
Job Titles
1 5 (83.33%) Developer
2 3 (50.00%) Front-End Developer
2 3 (50.00%) Web Developer
3 2 (33.33%) Front-End Web Developer
4 1 (16.67%) UI Programmer
4 1 (16.67%) UI Developer
4 1 (16.67%) Digital Marketing Executive
4 1 (16.67%) Marketing Executive
Libraries, Frameworks & Software Standards
1 5 (83.33%) HTML
1 5 (83.33%) CSS
1 5 (83.33%) JSON
1 5 (83.33%) jQuery
1 5 (83.33%) HTML5
1 5 (83.33%) CSS3
1 5 (83.33%) Sass
Miscellaneous
1 1 (16.67%) Social Media
Processes & Methodologies
1 5 (83.33%) E-Commerce
1 5 (83.33%) Responsive Web Design
2 1 (16.67%) Analytics
2 1 (16.67%) Direct Marketing
2 1 (16.67%) Digital Marketing
2 1 (16.67%) Web Development
2 1 (16.67%) B2B
Programming Languages
1 5 (83.33%) JavaScript
1 5 (83.33%) PHP
1 5 (83.33%) SQL
Vendors
1 5 (83.33%) Adobe
2 1 (16.67%) Facebook
2 1 (16.67%) Google
Birmingham, West Midlands (County)
Roc Search
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Roc Search
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