The table below looks at the statistics for SEO skills in IT contracts advertised for the Birmingham region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank - 50 48
Contract jobs citing SEO 0 1 3
As % of all contract IT jobs located in Birmingham - 0.18% 0.64%
As % of the Processes & Methodologies category - 0.26% 1.01%
Number of daily rates quoted 0 0 3
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
- - £288
UK excluding London average daily rate £275 £325 £300
% change year-on-year
-15.38% +8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £30.00 £32.50 £17.50
% change year-on-year
-7.69% +85.71%
SEO
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Birmingham region.

Processes & Methodologies Category
Birmingham
Contract IT job ads with a match in the
Processes & Methodologies category
408 379 296
As % of all contract IT jobs located in Birmingham 68.34% 66.49% 62.71%
Number of daily rates quoted 256 239 135
Average daily rate £375 £345 £350
Average daily rate % change year-on-year
+8.69% -1.42%
90% offered a daily rate of more than £225 £250 £250
10% offered a daily rate of more than £490 £500 £522
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 15 11 20
Average hourly rate £13.00 £11.25 £19.00
Average hourly rate % change year-on-year
+15.55% -40.78%
90% offered a hourly rate of more than £10.00 £9.15 £11.10
10% offered a hourly rate of more than £26.00 £18.25 £31.00
UK excluding London average hourly rate £26.00 £27.50 £31.32
% change year-on-year
-5.45% -12.19%

SEO
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Birmingham region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Birmingham

SEO
Daily Rate Trend in Birmingham

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Birmingham region.

SEO Daily Rate Trend in Birmingham

SEO
Hourly Rate Trend in Birmingham

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Birmingham region.

SEO Hourly Rate Trend in Birmingham

SEO
Top 9 Related IT Skills in Birmingham

For the 6 months to 30 January 2015, IT contractor jobs across the Birmingham region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 1 (100.00%) E-Commerce
1 1 (100.00%) WebTrends
1 1 (100.00%) Retail
1 1 (100.00%) Web Analytics
1 1 (100.00%) Marketing
1 1 (100.00%) Online Marketing
1 1 (100.00%) Analytics
1 1 (100.00%) Customer Segmentation
1 1 (100.00%) Performance Monitoring

SEO
Top Related IT Skills in Birmingham by Category

For the 6 months to 30 January 2015, IT contractor jobs across the Birmingham region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Business Applications
1 1 (100.00%) WebTrends
General
1 1 (100.00%) Retail
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Analyst
Processes & Methodologies
1 1 (100.00%) E-Commerce
1 1 (100.00%) Web Analytics
1 1 (100.00%) Online Marketing
1 1 (100.00%) Analytics
1 1 (100.00%) Customer Segmentation
1 1 (100.00%) Performance Monitoring