The table below looks at the statistics for SEO skills in IT contracts advertised for the Birmingham region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 26 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 70 64 57
Rank change year-on-year
-6 -7
Contract jobs citing SEO 2 7 4
As % of all contract IT jobs located in Birmingham 0.26% 0.86% 0.61%
As % of the Processes & Methodologies category 0.32% 1.13% 0.84%
Number of daily rates quoted 2 6 2
Median daily rate £375 £238 £313
Median daily rate % change year-on-year
+57.89% -24.00%
UK excluding London median daily rate £350 £267 £330
% change year-on-year
+31.08% -19.09%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.25 £12.50 £43.25
% change year-on-year
+30.00% -71.09%
SEO
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Birmingham region.

Processes & Methodologies Category
Birmingham
Contract IT job ads with a match in the
Processes & Methodologies category
622 618 478
As % of all contract IT jobs located in Birmingham 80.57% 76.11% 72.98%
Number of daily rates quoted 412 422 289
Median daily rate £375 £364 £375
Median daily rate % change year-on-year
+3.09% -3.00%
90% offered a daily rate of more than £250 £265 £263
10% offered a daily rate of more than £525 £500 £500
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 21 15 10
Median hourly rate £21.75 £26.00 £25.00
Median hourly rate % change year-on-year
-16.34% +4.00%
90% offered a hourly rate of more than £10.73 £14.60 £10.50
10% offered a hourly rate of more than £42.50 £63.00 £31.00
UK excluding London median hourly rate £33.00 £30.00 £30.00
% change year-on-year
+10.00% -

SEO
Jobs Demand Trend in Birmingham

The demand trend of contract jobs across the Birmingham region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Birmingham

SEO
Daily Rate Trend in Birmingham

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Birmingham region.

SEO Daily Rate Trend in Birmingham

SEO
Hourly Rate Trend in Birmingham

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Birmingham region.

SEO Hourly Rate Trend in Birmingham

SEO
Top 30 Related IT Skills in Birmingham

For the 6 months to 26 May 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Birmingham region with a requirement for SEO.

1 2 (66.67%) C#
1 2 (66.67%) HTML
1 2 (66.67%) JavaScript
1 2 (66.67%) .NET
1 2 (66.67%) SQL Server
1 2 (66.67%) CSS
1 2 (66.67%) CMS
1 2 (66.67%) Marketing
1 2 (66.67%) Web Development
1 2 (66.67%) WCAG
1 2 (66.67%) Blog
1 2 (66.67%) Digital Marketing
1 2 (66.67%) jQuery
1 2 (66.67%) Kentico
1 2 (66.67%) CSS3
1 2 (66.67%) Web Application Development
1 2 (66.67%) Kalman Filter
1 2 (66.67%) HTML5
1 2 (66.67%) Marketing Automation
1 2 (66.67%) Wireframes
2 1 (33.33%) Social Media
2 1 (33.33%) Waterfall
2 1 (33.33%) Analytical Skills
2 1 (33.33%) Analytics
2 1 (33.33%) ActionScript 2.0
2 1 (33.33%) Confluence
2 1 (33.33%) JIRA
2 1 (33.33%) Degree
2 1 (33.33%) Finance
2 1 (33.33%) Scrum

SEO
Top Related IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (66.67%) CMS
1 2 (66.67%) Kentico
2 1 (33.33%) Confluence
2 1 (33.33%) SharePoint
Applications
1 1 (33.33%) MS PowerPoint
1 1 (33.33%) MS Project
Database & Business Intelligence
1 2 (66.67%) SQL Server
Development Applications
1 1 (33.33%) JIRA
General
1 2 (66.67%) Marketing
2 1 (33.33%) Finance
Job Titles
1 2 (66.67%) Developer
1 2 (66.67%) Web Developer
2 1 (33.33%) Analyst
2 1 (33.33%) Applications Developer
2 1 (33.33%) Business Analyst
2 1 (33.33%) Digital Analyst
2 1 (33.33%) Digital Business Analyst
2 1 (33.33%) Web Applications Developer
Libraries, Frameworks & Software Standards
1 2 (66.67%) .NET
1 2 (66.67%) CSS
1 2 (66.67%) CSS3
1 2 (66.67%) HTML
1 2 (66.67%) HTML5
1 2 (66.67%) jQuery
Miscellaneous
1 2 (66.67%) Blog
2 1 (33.33%) Analytical Skills
2 1 (33.33%) Social Media
Processes & Methodologies
1 2 (66.67%) Digital Marketing
1 2 (66.67%) Kalman Filter
1 2 (66.67%) Marketing Automation
1 2 (66.67%) Web Application Development
1 2 (66.67%) Web Development
1 2 (66.67%) Wireframes
2 1 (33.33%) Agile Software Development
2 1 (33.33%) Analytics
2 1 (33.33%) Business Analysis
2 1 (33.33%) Data Analysis
2 1 (33.33%) Scrum
2 1 (33.33%) Waterfall
2 1 (33.33%) Web Analytics
Programming Languages
1 2 (66.67%) C#
1 2 (66.67%) JavaScript
2 1 (33.33%) ActionScript
2 1 (33.33%) ActionScript 2.0
Qualifications
1 1 (33.33%) Degree
Quality Assurance & Compliance
1 2 (66.67%) WCAG