The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the Bournemouth region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Bournemouth region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Google Analytics
Rank 21 - -
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 3 0 0
As % of all contract IT jobs located in Bournemouth 2.29% - -
As % of the Business Applications category 60.00% - -
Number of daily rates quoted 2 0 0
Average daily rate £330 - -
UK excluding London average daily rate £300 £230 £275
% change year-on-year
+30.43% -16.36%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.50 £13.50 £12.00
% change year-on-year
+22.22% +12.50%
Business Applications Category
Bournemouth
Contract IT job ads with a match in the
Business Applications category
5 4 5
As % of all contract IT jobs located in Bournemouth 3.82% 4.30% 3.42%
Number of daily rates quoted 4 1 3
Average daily rate £338 £600 £375
Average daily rate % change year-on-year
-43.75% +60.00%
90% offered a daily rate of more than £192 £600 £223
10% offered a daily rate of more than £473 £600 £437
UK excluding London average daily rate £400 £425 £430
% change year-on-year
-5.88% -1.16%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £33.00 £37.80 £20.00
% change year-on-year
-12.69% +89.00%
Google Analytics
Dorset

Google Analytics
Jobs Demand Trend in Bournemouth

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Bournemouth region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Bournemouth

Google Analytics
Daily Rate Trend in Bournemouth

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Bournemouth region.

Google Analytics Daily Rate Trend in Bournemouth

Google Analytics
Daily Rate Histogram in Bournemouth

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the Bournemouth region over the 3 months to 16 April 2014.

Google Analytics Daily Rate Histogram in Bournemouth

Google Analytics
Top 30 Related IT Skills in Bournemouth

For the 6 months to 16 April 2014, IT contractor jobs across the Bournemouth region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 3 (100.00%) HTML
1 3 (100.00%) SEO
1 3 (100.00%) Google
1 3 (100.00%) Marketing
1 3 (100.00%) Analytics
2 2 (66.67%) Campaign Management
2 2 (66.67%) Content Management
2 2 (66.67%) Social Network
2 2 (66.67%) Search Engine Marketing
2 2 (66.67%) Digital Marketing
2 2 (66.67%) Online Marketing
2 2 (66.67%) CMS
3 1 (33.33%) Information Security
3 1 (33.33%) Finance
3 1 (33.33%) JSON
3 1 (33.33%) .NET
3 1 (33.33%) SQL Server
3 1 (33.33%) IIS
3 1 (33.33%) ASP.NET
3 1 (33.33%) SOAP
3 1 (33.33%) Web Services
3 1 (33.33%) E-Commerce
3 1 (33.33%) JMS
3 1 (33.33%) TIBCO
3 1 (33.33%) Middleware
3 1 (33.33%) MVC
3 1 (33.33%) ASP.NET MVC
3 1 (33.33%) HTML5
3 1 (33.33%) Social Media
3 1 (33.33%) Apple iOS

Google Analytics
Top Related IT Skills in Bournemouth by Category

For the 6 months to 16 April 2014, IT contractor jobs across the Bournemouth region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (66.67%) CMS
2 1 (33.33%) IIS
Cloud Services
1 1 (33.33%) Amazon AWS
Database & Business Intelligence
1 1 (33.33%) SQL Server
General
1 3 (100.00%) Marketing
2 1 (33.33%) Finance
Job Titles
1 2 (66.67%) Digital Marketing Executive
1 2 (66.67%) Marketing Executive
2 1 (33.33%) Web Architect
2 1 (33.33%) Architect
2 1 (33.33%) Solutions Architect
Libraries, Frameworks & Software Standards
1 3 (100.00%) HTML
2 1 (33.33%) JSON
2 1 (33.33%) .NET
2 1 (33.33%) ASP.NET
2 1 (33.33%) SOAP
2 1 (33.33%) Web Services
2 1 (33.33%) JMS
2 1 (33.33%) Middleware
2 1 (33.33%) ASP.NET MVC
2 1 (33.33%) HTML5
2 1 (33.33%) REST
2 1 (33.33%) WebSockets
Miscellaneous
1 2 (66.67%) Social Network
2 1 (33.33%) Social Media
Operating Systems
1 1 (33.33%) Apple iOS
1 1 (33.33%) Android
Processes & Methodologies
1 3 (100.00%) SEO
1 3 (100.00%) Analytics
2 2 (66.67%) Campaign Management
2 2 (66.67%) Content Management
2 2 (66.67%) Search Engine Marketing
2 2 (66.67%) Digital Marketing
2 2 (66.67%) Online Marketing
3 1 (33.33%) Information Security
3 1 (33.33%) E-Commerce
3 1 (33.33%) MVC
Vendors
1 3 (100.00%) Google
2 1 (33.33%) TIBCO
2 1 (33.33%) Sitecore