The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Bristol region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 21 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 70 52 -
Rank change year-on-year
-18 -
Contract jobs citing Google Analytics 1 1 0
As % of all contract IT jobs located in Bristol 0.12% 0.17% -
As % of the Business Applications category 1.72% 3.45% -
Number of daily rates quoted 0 0 0
Average daily rate
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- - -
UK excluding London average daily rate £280 £288 £238
% change year-on-year
-2.60% +21.05%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £11.00 £17.69 £18.00
% change year-on-year
-37.81% -1.72%
Google Analytics
South West

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Bristol region.

Business Applications Category
Bristol
Contract IT job ads with a match in the
Business Applications category
58 29 37
As % of all contract IT jobs located in Bristol 6.87% 4.87% 4.16%
Number of daily rates quoted 33 21 24
Average daily rate £450 £350 £318
Average daily rate % change year-on-year
+28.57% +10.23%
90% offered a daily rate of more than £320 £312 £206
10% offered a daily rate of more than £550 £450 £500
UK excluding London average daily rate £425 £400 £438
% change year-on-year
+6.25% -8.57%
Number of hourly rates quoted 1 0 4
Average hourly rate £20.00 - £12.00
UK excluding London average hourly rate £31.50 £18.03 £21.00
% change year-on-year
+74.73% -14.15%

Google Analytics
Jobs Demand Trend in Bristol

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Bristol region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Bristol

Google Analytics
Daily Rate Trend in Bristol

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Bristol region.

Google Analytics Daily Rate Trend in Bristol

Google Analytics
Top 3 Related IT Skills in Bristol

For the 6 months to 21 August 2014, IT contractor jobs across the Bristol region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 1 (100.00%) Web Analytics
1 1 (100.00%) Google
1 1 (100.00%) Analytics

Google Analytics
Top Related IT Skills in Bristol by Category

For the 6 months to 21 August 2014, IT contractor jobs across the Bristol region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Job Titles
1 1 (100.00%) Analyst
1 1 (100.00%) Web Analyst
1 1 (100.00%) Insight Analyst
Processes & Methodologies
1 1 (100.00%) Web Analytics
1 1 (100.00%) Analytics
Vendors
1 1 (100.00%) Google