The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Bristol region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Web Analytics
Rank 72 72 -
Rank change year-on-year
0 -
Contract jobs citing Web Analytics 1 1 0
As % of all contract IT jobs located in Bristol 0.12% 0.11% -
As % of the Processes & Methodologies category 0.15% 0.15% -
Number of daily rates quoted 1 1 0
Average daily rate £325 £275 -
Average daily rate % change year-on-year
+18.18% -
UK excluding London average daily rate £400 £325 £400
% change year-on-year
+23.07% -18.75%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.00 £14.37
% change year-on-year
- -2.57%
Web Analytics
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Bristol region.

Processes & Methodologies Category
Bristol
Contract IT job ads with a match in the
Processes & Methodologies category
687 671 627
As % of all contract IT jobs located in Bristol 81.30% 77.13% 77.79%
Number of daily rates quoted 517 509 439
Average daily rate £375 £400 £375
Average daily rate % change year-on-year
-6.25% +6.66%
90% offered a daily rate of more than £297 £275 £300
10% offered a daily rate of more than £513 £530 £500
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 29 9 28
Average hourly rate £37.50 £44.44 £25.00
Average hourly rate % change year-on-year
-15.61% +77.76%
90% offered a hourly rate of more than £21.20 £13.30 £13.00
10% offered a hourly rate of more than £50.00 £46.25 £35.00
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Web Analytics
Jobs Demand Trend in Bristol

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Bristol region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Bristol

Web Analytics
Daily Rate Trend in Bristol

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Bristol region.

Web Analytics Daily Rate Trend in Bristol

Web Analytics
Top 30 Related IT Skills in Bristol

For the 6 months to 12 February 2016, IT contractor jobs across the Bristol region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 5 (100.00%) Analytics
2 4 (80.00%) SQL
2 4 (80.00%) Banking
3 3 (60.00%) Finance
4 2 (40.00%) HTML
4 2 (40.00%) JavaScript
4 2 (40.00%) MS Excel
4 2 (40.00%) Online Banking
4 2 (40.00%) Marketing
4 2 (40.00%) Data Extraction
4 2 (40.00%) Visualisation
4 2 (40.00%) Data Visualisation
4 2 (40.00%) Adobe Analytics
4 2 (40.00%) Tableau
4 2 (40.00%) WebTrends
5 1 (20.00%) R
5 1 (20.00%) Twitter
5 1 (20.00%) Statistical Modelling
5 1 (20.00%) Data Analytics
5 1 (20.00%) Responsys
5 1 (20.00%) Pure360
5 1 (20.00%) Bayesian Methods
5 1 (20.00%) Coaching
5 1 (20.00%) Analytical Skills
5 1 (20.00%) Sysomos
5 1 (20.00%) Tag Management
5 1 (20.00%) Direct Marketing
5 1 (20.00%) Cluster Analysis
5 1 (20.00%) Google Analytics
5 1 (20.00%) Teradata

Web Analytics
Top Related IT Skills in Bristol by Category

For the 6 months to 12 February 2016, IT contractor jobs across the Bristol region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (20.00%) SAS
Applications
1 2 (40.00%) MS Excel
2 1 (20.00%) MS Office
2 1 (20.00%) MS PowerPoint
Business Applications
1 2 (40.00%) WebTrends
Cloud Services
1 2 (40.00%) Adobe Analytics
2 1 (20.00%) Google Analytics
2 1 (20.00%) Pure360
2 1 (20.00%) Responsys
Communications & Networking
1 1 (20.00%) Internet
Database & Business Intelligence
1 1 (20.00%) BusinessObjects
1 1 (20.00%) SQL Server
General
1 4 (80.00%) Banking
2 3 (60.00%) Finance
3 2 (40.00%) Marketing
4 1 (20.00%) Financial Institution
Job Titles
1 3 (60.00%) Analyst
2 2 (40.00%) Insight Analyst
3 1 (20.00%) Data Analyst
3 1 (20.00%) Data Insight Analyst
3 1 (20.00%) Digital Analyst
3 1 (20.00%) Digital Insight Analyst
3 1 (20.00%) Insight Data Analyst
3 1 (20.00%) Marketing Analyst
3 1 (20.00%) Marketing Insight Analyst
3 1 (20.00%) SAS Analyst
3 1 (20.00%) SAS Data Analyst
3 1 (20.00%) SAS Insight Analyst
3 1 (20.00%) SAS Marketing Analyst
3 1 (20.00%) Web Analyst
3 1 (20.00%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 2 (40.00%) HTML
Miscellaneous
1 2 (40.00%) Data Extraction
1 2 (40.00%) Online Banking
1 2 (40.00%) Visualisation
2 1 (20.00%) Analytical Skills
2 1 (20.00%) Management Information System
Processes & Methodologies
1 5 (100.00%) Analytics
2 2 (40.00%) Data Visualisation
3 1 (20.00%) Bayesian Methods
3 1 (20.00%) Business Intelligence
3 1 (20.00%) CHAID
3 1 (20.00%) Cluster Analysis
3 1 (20.00%) Coaching
3 1 (20.00%) CRM
3 1 (20.00%) Data Analysis
3 1 (20.00%) Data Analytics
3 1 (20.00%) Direct Marketing
3 1 (20.00%) E-Commerce
3 1 (20.00%) Statistical Modelling
3 1 (20.00%) Tag Management
Programming Languages
1 4 (80.00%) SQL
2 2 (40.00%) JavaScript
3 1 (20.00%) Python
3 1 (20.00%) R
Vendors
1 2 (40.00%) Tableau
2 1 (20.00%) Adobe
2 1 (20.00%) Google
2 1 (20.00%) Microsoft
2 1 (20.00%) Omniture
2 1 (20.00%) Sysomos
2 1 (20.00%) Teradata
2 1 (20.00%) Twitter