The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the Bristol region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Bristol region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Web Analytics
Rank 48 - -
Rank change year-on-year
- 0
Contract jobs citing Web Analytics 2 0 0
As % of all contract IT jobs located in Bristol 0.375% - -
As % of the Processes & Methodologies category 0.623% - -
Number of daily rates quoted 2 0 0
Average daily rate £230 - -
UK excluding London average daily rate £238 £350 £275
% change year-on-year
-32.14% +27.27%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.50 -
All Processes & Methodologies
Bristol
Contract IT job ads with a match in the
Processes & Methodologies category
321 572 421
As % of all contract IT jobs located in Bristol 60.11% 67.29% 65.27%
Number of daily rates quoted 198 386 241
Average daily rate £325 £350 £400
Average daily rate % change year-on-year
-7.14% -12.50%
90% offered a daily rate of more than £250 £236 £275
10% offered a daily rate of more than £500 £475 £500
UK excluding London average daily rate £363 £365 £375
% change year-on-year
-0.68% -2.66%
Number of hourly rates quoted 7 20 21
Average hourly rate £35.00 £35.00 £36.50
Average hourly rate % change year-on-year
- -4.10%
90% offered a hourly rate of more than £22.40 £18.50 £11.50
10% offered a hourly rate of more than £42.50 £39.50 £45.00
UK excluding London average hourly rate £31.60 £25.00 £30.00
% change year-on-year
+26.40% -16.66%
Web Analytics
South West

Web Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Bristol region as a proportion of the total demand within the Processes & Methodologies category.

Bristol Web Analytics Jobs Demand Trend

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Bristol region.

Bristol Web Analytics Daily Rate Trend

Web Analytics
Top 26 Related IT Skills

For the 6 months to 17 May 2013, IT contractor jobs across the Bristol region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 2 (100.00%) HTML
1 2 (100.00%) JavaScript
1 2 (100.00%) CSS
1 2 (100.00%) TeamSite
1 2 (100.00%) WebTrends
1 2 (100.00%) CMS
1 2 (100.00%) Omniture
1 2 (100.00%) Google
1 2 (100.00%) Marketing
1 2 (100.00%) Content Management
1 2 (100.00%) Google Analytics
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Sitecore CMS
1 2 (100.00%) Sitecore
1 2 (100.00%) Online Marketing
1 2 (100.00%) Social Media
1 2 (100.00%) Analytics
2 1 (50.00%) SAP Oil and Gas
2 1 (50.00%) Programme Management
2 1 (50.00%) DTV
2 1 (50.00%) Electronics
2 1 (50.00%) Telecoms
2 1 (50.00%) Finance
2 1 (50.00%) Manufacturing
2 1 (50.00%) Business Intelligence
2 1 (50.00%) SAP

Web Analytics
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT contractor jobs across the Bristol region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Development
1 2 (100.00%) HTML
1 2 (100.00%) CSS
Application Platforms
1 2 (100.00%) TeamSite
1 2 (100.00%) CMS
1 2 (100.00%) Sitecore CMS
Business Applications
1 2 (100.00%) WebTrends
1 2 (100.00%) Google Analytics
2 1 (50.00%) SAP Oil and Gas
General
1 2 (100.00%) Marketing
2 1 (50.00%) Electronics
2 1 (50.00%) Telecoms
2 1 (50.00%) Finance
2 1 (50.00%) Manufacturing
Job Titles
1 2 (100.00%) Web Manager
2 1 (50.00%) Web Content Manager
2 1 (50.00%) Digital Marketing Manager
2 1 (50.00%) Web Marketing Manager
2 1 (50.00%) Content Manager
2 1 (50.00%) Contracts Manager
2 1 (50.00%) Marketing Manager
Miscellaneous
1 2 (100.00%) Social Media
2 1 (50.00%) DTV
Processes & Methodologies
1 2 (100.00%) Content Management
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Online Marketing
1 2 (100.00%) Analytics
2 1 (50.00%) Business Intelligence
2 1 (50.00%) Programme Management
Programming Languages
1 2 (100.00%) JavaScript
Vendors
1 2 (100.00%) Omniture
1 2 (100.00%) Google
1 2 (100.00%) Sitecore
2 1 (50.00%) SAP