The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the Cambridge region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Cambridge region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Web Analytics
Rank 35 - -
Rank change year-on-year
- 0
Contract jobs citing Web Analytics 1 0 0
As % of all contract IT jobs located in Cambridge 0.304% - -
As % of the Processes & Methodologies category 0.549% - -
Number of daily rates quoted 1 0 0
Average daily rate £225 - -
UK excluding London average daily rate £238 £350 £275
% change year-on-year
-32.14% +27.27%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.50 -
All Processes & Methodologies
Cambridge
Contract IT job ads with a match in the
Processes & Methodologies category
182 223 143
As % of all contract IT jobs located in Cambridge 55.32% 52.59% 55.86%
Number of daily rates quoted 98 110 89
Average daily rate £350 £350 £365
Average daily rate % change year-on-year
- -4.10%
90% offered a daily rate of more than £250 £275 £265
10% offered a daily rate of more than £435 £550 £450
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 29 20 18
Average hourly rate £40.00 £42.50 £31.50
Average hourly rate % change year-on-year
-5.88% +34.92%
90% offered a hourly rate of more than £32.50 £33.25 £13.50
10% offered a hourly rate of more than £42.50 £56.85 £43.50
UK excluding London average hourly rate £30.00 £25.00 £29.50
% change year-on-year
+20.00% -15.25%
Web Analytics
Cambridgeshire

Web Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Cambridge region as a proportion of the total demand within the Processes & Methodologies category.

Cambridge Web Analytics Jobs Demand Trend

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Cambridge region.

Cambridge Web Analytics Daily Rate Trend

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Cambridge region.

Cambridge Web Analytics Hourly Rate Trend

Web Analytics
Top 9 Related IT Skills

For the 6 months to 24 May 2013, IT contractor jobs across the Cambridge region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 1 (100.00%) MS Office
1 1 (100.00%) MS Excel
1 1 (100.00%) Microsoft
1 1 (100.00%) MS PowerPoint
1 1 (100.00%) Google
1 1 (100.00%) Marketing
1 1 (100.00%) Google Analytics
1 1 (100.00%) Analytics
1 1 (100.00%) Mobile Marketing

Web Analytics
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT contractor jobs across the Cambridge region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Applications
1 1 (100.00%) MS Office
1 1 (100.00%) MS Excel
1 1 (100.00%) MS PowerPoint
Business Applications
1 1 (100.00%) Google Analytics
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Analyst
1 1 (100.00%) Data Analyst
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Mobile Marketing
Vendors
1 1 (100.00%) Microsoft
1 1 (100.00%) Google