The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the Cambridgeshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Cambridgeshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Web Analytics
Rank 49 - -
Rank change year-on-year
- 0
Contract jobs citing Web Analytics 1 0 0
As % of all contract IT jobs located in Cambridgeshire 0.182% - -
As % of the Processes & Methodologies category 0.323% - -
Number of daily rates quoted 1 0 0
Average daily rate £225 - -
UK excluding London average daily rate £238 £350 £275
% change year-on-year
-32.14% +27.27%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.50 -
All Processes & Methodologies
Cambridgeshire
Contract IT job ads with a match in the
Processes & Methodologies category
310 402 340
As % of all contract IT jobs located in Cambridgeshire 56.47% 58.18% 64.89%
Number of daily rates quoted 172 202 172
Average daily rate £375 £395 £370
Average daily rate % change year-on-year
-5.06% +6.68%
90% offered a daily rate of more than £250 £275 £260
10% offered a daily rate of more than £450 £550 £450
UK excluding London average daily rate £363 £365 £375
% change year-on-year
-0.68% -2.66%
Number of hourly rates quoted 27 30 43
Average hourly rate £40.00 £42.50 £30.00
Average hourly rate % change year-on-year
-5.88% +41.66%
90% offered a hourly rate of more than £22.00 £12.00 £12.70
10% offered a hourly rate of more than £42.50 £56.50 £39.00
UK excluding London average hourly rate £31.60 £25.00 £30.00
% change year-on-year
+26.40% -16.66%
Web Analytics
East of England

Web Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Cambridgeshire region as a proportion of the total demand within the Processes & Methodologies category.

Cambridgeshire Web Analytics Jobs Demand Trend

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Cambridgeshire region.

Cambridgeshire Web Analytics Daily Rate Trend

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Cambridgeshire region.

Cambridgeshire Web Analytics Hourly Rate Trend

Web Analytics
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the Cambridgeshire region over the 3 months to 17 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Cambridge - 1 £225 -
Web Analytics
East of England

Web Analytics
Top 9 Related IT Skills

For the 6 months to 17 May 2013, IT contractor jobs across the Cambridgeshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 1 (100.00%) MS Office
1 1 (100.00%) MS Excel
1 1 (100.00%) Microsoft
1 1 (100.00%) MS PowerPoint
1 1 (100.00%) Google
1 1 (100.00%) Marketing
1 1 (100.00%) Google Analytics
1 1 (100.00%) Analytics
1 1 (100.00%) Mobile Marketing

Web Analytics
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT contractor jobs across the Cambridgeshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Applications
1 1 (100.00%) MS Office
1 1 (100.00%) MS Excel
1 1 (100.00%) MS PowerPoint
Business Applications
1 1 (100.00%) Google Analytics
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Analyst
1 1 (100.00%) Data Analyst
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Mobile Marketing
Vendors
1 1 (100.00%) Microsoft
1 1 (100.00%) Google