The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Canary Wharf region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 20 14 -
Rank change year-on-year
-6 -
Contract jobs citing Digital Marketing 3 8 0
As % of all contract IT jobs located in Canary Wharf 2.36% 8.08% -
As % of the Processes & Methodologies category 2.75% 9.52% -
Number of daily rates quoted 3 8 0
Average daily rate £500 £438 -
Average daily rate % change year-on-year
+14.28% -
UK excluding London average daily rate £350 £375 £310
% change year-on-year
-6.66% +20.96%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £46.50 £18.00 £16.25
% change year-on-year
+158.33% +10.76%
Digital Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Canary Wharf region.

Processes & Methodologies Category
Canary Wharf
Contract IT job ads with a match in the
Processes & Methodologies category
109 84 148
As % of all contract IT jobs located in Canary Wharf 85.83% 84.85% 84.09%
Number of daily rates quoted 89 62 106
Average daily rate £475 £500 £550
Average daily rate % change year-on-year
-5.00% -9.09%
90% offered a daily rate of more than £350 £375 £379
10% offered a daily rate of more than £650 £725 £800
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 0 0 2
Average hourly rate - - £18.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Digital Marketing
Jobs Demand Trend in Canary Wharf

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the Canary Wharf region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Canary Wharf

Digital Marketing
Daily Rate Trend in Canary Wharf

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Canary Wharf region.

Digital Marketing Daily Rate Trend in Canary Wharf

Digital Marketing
Top 16 Related IT Skills in Canary Wharf

For the 6 months to 5 February 2016, IT contractor jobs across the Canary Wharf region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 3 (100.00%) Adobe
1 3 (100.00%) Service Management
1 3 (100.00%) GAP Analysis
1 3 (100.00%) Finance
1 3 (100.00%) Stakeholder Management
1 3 (100.00%) Retail
1 3 (100.00%) Google
1 3 (100.00%) Statistical Analysis
1 3 (100.00%) Marketing
1 3 (100.00%) Google Analytics
1 3 (100.00%) Adobe Analytics
1 3 (100.00%) Splunk
1 3 (100.00%) Analytics
1 3 (100.00%) Mobile App
1 3 (100.00%) New Relic
1 3 (100.00%) Infographics

Digital Marketing
Top Related IT Skills in Canary Wharf by Category

For the 6 months to 5 February 2016, IT contractor jobs across the Canary Wharf region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Cloud Services
1 3 (100.00%) Adobe Analytics
1 3 (100.00%) Google Analytics
General
1 3 (100.00%) Finance
1 3 (100.00%) Marketing
1 3 (100.00%) Retail
Job Titles
1 3 (100.00%) Applications Consultant
1 3 (100.00%) Consultant
1 3 (100.00%) Web Analytics Consultant
1 3 (100.00%) Web Consultant
Miscellaneous
1 3 (100.00%) Mobile App
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) GAP Analysis
1 3 (100.00%) Infographics
1 3 (100.00%) Service Management
1 3 (100.00%) Stakeholder Management
1 3 (100.00%) Statistical Analysis
Vendors
1 3 (100.00%) Adobe
1 3 (100.00%) Google
1 3 (100.00%) New Relic
1 3 (100.00%) Splunk