The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Canary Wharf region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 22 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Dec 2014
Same period 2013 Same period 2012
Marketing
Rank 5 31 45
Rank change year-on-year
+26 +14
Contract jobs citing Marketing 20 1 5
As % of all contract IT jobs located in Canary Wharf 18.02% 0.55% 1.37%
As % of the General category 25.32% 0.76% 1.77%
Number of daily rates quoted 20 0 3
Average daily rate
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of your Daily Rate
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£235 - £230
UK excluding London average daily rate £363 £325 £333
% change year-on-year
+11.53% -2.25%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £21.50
UK excluding London average hourly rate £18.75 £18.25 £19.85
% change year-on-year
+2.73% -8.06%
Marketing
London

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Canary Wharf region.

General Category
Canary Wharf
Contract IT job ads with a match in the
General category
79 132 282
As % of all contract IT jobs located in Canary Wharf 71.17% 72.13% 77.05%
Number of daily rates quoted 66 96 194
Average daily rate £375 £500 £525
Average daily rate % change year-on-year
-25.00% -4.76%
90% offered a daily rate of more than £220 £363 £405
10% offered a daily rate of more than £575 £600 £600
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 0 0 1
Average hourly rate - - £21.50
UK excluding London average hourly rate £22.50 £23.00 £21.94
% change year-on-year
-2.17% +4.84%

Marketing
Jobs Demand Trend in Canary Wharf

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Canary Wharf region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Canary Wharf

Marketing
Daily Rate Trend in Canary Wharf

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Canary Wharf region.

Marketing Daily Rate Trend in Canary Wharf

Marketing
Daily Rate Histogram in Canary Wharf

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Canary Wharf region over the 3 months to 22 December 2014.

Marketing Daily Rate Histogram in Canary Wharf

Marketing
Hourly Rate Trend in Canary Wharf

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Canary Wharf region.

Marketing Hourly Rate Trend in Canary Wharf

Marketing
Top 30 Related IT Skills in Canary Wharf

For the 6 months to 22 December 2014, IT contractor jobs across the Canary Wharf region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 25 (92.59%) Finance
2 19 (70.37%) Project Management
3 13 (48.15%) Social Media
4 12 (44.44%) Analytics
5 10 (37.04%) Visualisation
5 10 (37.04%) Digital Media
6 9 (33.33%) C
7 7 (25.93%) Photoshop
8 6 (22.22%) Adobe
8 6 (22.22%) Content Management
9 5 (18.52%) Publishing
9 5 (18.52%) Adobe Illustrator
10 4 (14.81%) HTML
10 4 (14.81%) SharePoint
10 4 (14.81%) Internet
10 4 (14.81%) CMS
10 4 (14.81%) Mobile App
10 4 (14.81%) Analytical Skills
11 3 (11.11%) Acrobat
11 3 (11.11%) Manufacturing
11 3 (11.11%) Stakeholder Management
11 3 (11.11%) InDesign
11 3 (11.11%) Degree
11 3 (11.11%) Adobe CQ
12 2 (7.41%) MS Office
12 2 (7.41%) MS Excel
12 2 (7.41%) Dreamweaver
12 2 (7.41%) B2B
12 2 (7.41%) Microsoft
12 2 (7.41%) Intranet

Marketing
Top Related IT Skills in Canary Wharf by Category

For the 6 months to 22 December 2014, IT contractor jobs across the Canary Wharf region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (14.81%) SharePoint
1 4 (14.81%) CMS
2 3 (11.11%) Adobe CQ
Applications
1 7 (25.93%) Photoshop
2 5 (18.52%) Adobe Illustrator
3 3 (11.11%) InDesign
3 3 (11.11%) Acrobat
4 2 (7.41%) MS PowerPoint
4 2 (7.41%) MS Office
4 2 (7.41%) MS Excel
Business Applications
1 2 (7.41%) Google Analytics
1 2 (7.41%) SiteCatalyst
2 1 (3.70%) Endur
Communications & Networking
1 4 (14.81%) Internet
2 2 (7.41%) Intranet
Development Applications
1 2 (7.41%) Dreamweaver
General
1 25 (92.59%) Finance
2 5 (18.52%) Publishing
3 3 (11.11%) Manufacturing
4 1 (3.70%) Arabic Language
4 1 (3.70%) Czech Language
4 1 (3.70%) Polish Language
4 1 (3.70%) Turkish Language
Job Titles
1 12 (44.44%) Marketing Manager
2 6 (22.22%) Account Manager
3 4 (14.81%) Communications Manager
3 4 (14.81%) Project Manager
3 4 (14.81%) Marketing Project Manager
4 2 (7.41%) Content Manager
4 2 (7.41%) Coordinator
4 2 (7.41%) Digital Marketing Manager
5 1 (3.70%) Business Analyst
5 1 (3.70%) Analyst
5 1 (3.70%) Consultant
Libraries, Frameworks & Software Standards
1 4 (14.81%) HTML
2 1 (3.70%) .NET
Miscellaneous
1 13 (48.15%) Social Media
2 10 (37.04%) Digital Media
2 10 (37.04%) Visualisation
3 4 (14.81%) Mobile App
3 4 (14.81%) Analytical Skills
4 2 (7.41%) Management Information System
4 2 (7.41%) E-Learning
4 2 (7.41%) Graphic Design
4 2 (7.41%) Wiki
4 2 (7.41%) Learning Management System
Processes & Methodologies
1 19 (70.37%) Project Management
2 12 (44.44%) Analytics
3 6 (22.22%) Content Management
4 3 (11.11%) Stakeholder Management
5 2 (7.41%) Knowledge Management
5 2 (7.41%) Digital Marketing
5 2 (7.41%) Web Usability
5 2 (7.41%) Information Architecture
5 2 (7.41%) Continuous Improvement
5 2 (7.41%) B2B
5 2 (7.41%) Change Management
5 2 (7.41%) SEO
5 2 (7.41%) Migration
6 1 (3.70%) Risk Management
6 1 (3.70%) PRINCE
6 1 (3.70%) Service Delivery
6 1 (3.70%) Agile Software Development
6 1 (3.70%) PRINCE2
Programming Languages
1 9 (33.33%) C
2 1 (3.70%) C#
2 1 (3.70%) Java
2 1 (3.70%) SQL
2 1 (3.70%) VBA
Qualifications
1 3 (11.11%) Degree
Vendors
1 6 (22.22%) Adobe
2 2 (7.41%) Microsoft
2 2 (7.41%) Google
3 1 (3.70%) OpenLink