The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Canary Wharf region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Marketing
Rank 8 26 41
Rank change year-on-year
+18 +15
Contract jobs citing Marketing 14 4 2
As % of all contract IT jobs located in Canary Wharf 15.56% 2.26% 0.63%
As % of the General category 23.33% 3.23% 0.79%
Number of daily rates quoted 14 4 2
Average daily rate
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of your Daily Rate
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£438 £550 £303
Average daily rate % change year-on-year
-20.45% +81.81%
90% offered a daily rate of more than £250 £340 £285
10% offered a daily rate of more than £543 £550 £321
UK excluding London average daily rate £368 £375 £325
% change year-on-year
-2.00% +15.38%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £18.00 £15.50 £20.00
% change year-on-year
+16.12% -22.50%
Marketing
London

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Canary Wharf region.

General Category
Canary Wharf
Contract IT job ads with a match in the
General category
60 124 253
As % of all contract IT jobs located in Canary Wharf 66.67% 70.06% 79.81%
Number of daily rates quoted 46 77 185
Average daily rate £450 £525 £525
Average daily rate % change year-on-year
-14.28% -
90% offered a daily rate of more than £338 £265 £375
10% offered a daily rate of more than £600 £700 £650
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 0 8 2
Average hourly rate - £28.00 £20.00
Average hourly rate % change year-on-year
- +40.00%
UK excluding London average hourly rate £25.00 £24.00 £25.75
% change year-on-year
+4.16% -6.79%

Marketing
Jobs Demand Trend in Canary Wharf

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Canary Wharf region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Canary Wharf

Marketing
Daily Rate Trend in Canary Wharf

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Canary Wharf region.

Marketing Daily Rate Trend in Canary Wharf

Marketing
Daily Rate Histogram in Canary Wharf

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Canary Wharf region over the 3 months to 27 February 2015.

Marketing Daily Rate Histogram in Canary Wharf

Marketing
Hourly Rate Trend in Canary Wharf

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Canary Wharf region.

Marketing Hourly Rate Trend in Canary Wharf

Marketing
Top 30 Related IT Skills in Canary Wharf

For the 6 months to 27 February 2015, IT contractor jobs across the Canary Wharf region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 30 (96.77%) Finance
2 23 (74.19%) Project Management
3 16 (51.61%) Analytics
4 13 (41.94%) Adobe
5 10 (32.26%) Digital Marketing
5 10 (32.26%) Visualisation
5 10 (32.26%) Digital Media
5 10 (32.26%) Adobe CQ
6 9 (29.03%) Social Media
6 9 (29.03%) C
7 8 (25.81%) PRINCE2
8 7 (22.58%) SiteCatalyst
9 5 (16.13%) Shockwave
9 5 (16.13%) Salesforce.com
9 5 (16.13%) Flash
9 5 (16.13%) CRM
9 5 (16.13%) SAS
9 5 (16.13%) HTML
9 5 (16.13%) Flash Games
9 5 (16.13%) Games
9 5 (16.13%) HTML5
9 5 (16.13%) Mentoring
10 4 (12.90%) Agile Software Development
10 4 (12.90%) Java
11 3 (9.68%) J2EE
11 3 (9.68%) Ant
11 3 (9.68%) Photoshop
11 3 (9.68%) E-Commerce
11 3 (9.68%) Spring
11 3 (9.68%) Manufacturing

Marketing
Top Related IT Skills in Canary Wharf by Category

For the 6 months to 27 February 2015, IT contractor jobs across the Canary Wharf region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 10 (32.26%) Adobe CQ
2 5 (16.13%) SAS
3 2 (6.45%) CMS
Applications
1 5 (16.13%) Shockwave
2 3 (9.68%) Acrobat
2 3 (9.68%) Adobe Illustrator
2 3 (9.68%) InDesign
2 3 (9.68%) Photoshop
Business Applications
1 7 (22.58%) SiteCatalyst
2 2 (6.45%) Google Analytics
3 1 (3.23%) Endur
3 1 (3.23%) SAP Oil and Gas
Development Applications
1 3 (9.68%) Ant
2 1 (3.23%) Jenkins
General
1 30 (96.77%) Finance
2 5 (16.13%) Games
3 3 (9.68%) Manufacturing
3 3 (9.68%) Publishing
Job Titles
1 12 (38.71%) Marketing Manager
2 6 (19.35%) Project Manager
2 6 (19.35%) Account Manager
3 4 (12.90%) Business Analyst
3 4 (12.90%) Analyst
3 4 (12.90%) Communications Manager
3 4 (12.90%) Marketing Project Manager
4 3 (9.68%) Java Developer
4 3 (9.68%) Developer
5 2 (6.45%) Consultant
5 2 (6.45%) Senior Manager
5 2 (6.45%) Technical Consultant
5 2 (6.45%) Business Manager
5 2 (6.45%) Senior Project Manager
5 2 (6.45%) Digital Marketing Manager
6 1 (3.23%) Senior Change Manager
6 1 (3.23%) Senior IT Project Manager
6 1 (3.23%) Change Project Manager
6 1 (3.23%) Hybris Developer
6 1 (3.23%) Business Change Project Manager
Libraries, Frameworks & Software Standards
1 5 (16.13%) HTML
1 5 (16.13%) Flash
1 5 (16.13%) HTML5
2 3 (9.68%) Spring
2 3 (9.68%) J2EE
3 1 (3.23%) JSP
3 1 (3.23%) .NET
3 1 (3.23%) jQuery
Miscellaneous
1 10 (32.26%) Visualisation
1 10 (32.26%) Digital Media
2 9 (29.03%) Social Media
3 5 (16.13%) Flash Games
4 2 (6.45%) Learning Management System
4 2 (6.45%) Management Information System
4 2 (6.45%) E-Learning
4 2 (6.45%) Mobile App
4 2 (6.45%) Analytical Skills
Operating Systems
1 2 (6.45%) UNIX
Processes & Methodologies
1 23 (74.19%) Project Management
2 16 (51.61%) Analytics
3 10 (32.26%) Digital Marketing
4 8 (25.81%) PRINCE2
5 5 (16.13%) CRM
5 5 (16.13%) Mentoring
6 4 (12.90%) Agile Software Development
7 3 (9.68%) E-Commerce
7 3 (9.68%) Scrum
8 2 (6.45%) User Stories
8 2 (6.45%) Web Usability
8 2 (6.45%) Information Architecture
8 2 (6.45%) B2B
8 2 (6.45%) Change Management
8 2 (6.45%) Migration
8 2 (6.45%) Stakeholder Management
8 2 (6.45%) Business Analysis
9 1 (3.23%) Resource Management
9 1 (3.23%) Continuous Integration
9 1 (3.23%) Asset Management
Programming Languages
1 9 (29.03%) C
2 4 (12.90%) Java
3 2 (6.45%) Shell Script
4 1 (3.23%) C#
4 1 (3.23%) JavaScript
4 1 (3.23%) SQL
4 1 (3.23%) VBA
Qualifications
1 1 (3.23%) PMP
1 1 (3.23%) PMI Certification
Vendors
1 13 (41.94%) Adobe
2 5 (16.13%) Salesforce.com
3 2 (6.45%) Google
4 1 (3.23%) hybris
4 1 (3.23%) OpenLink
4 1 (3.23%) SAP