The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Canary Wharf region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 29 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Jul 2016
Same period 2015 Same period 2014
Marketing
Rank 25 19 6
Rank change year-on-year
-6 -13
Contract jobs citing Marketing 2 11 16
As % of all contract IT jobs located in Canary Wharf 1.42% 5.76% 12.90%
As % of the General category 1.98% 8.03% 17.20%
Number of daily rates quoted 2 3 3
Median daily rate £425 £400 £300
Median daily rate % change year-on-year
+6.18% +33.33%
90% offered a daily rate of more than £425 £280 £290
10% offered a daily rate of more than £425 £400 £440
UK excluding London median daily rate £375 £360 £350
% change year-on-year
+4.16% +2.85%
Number of hourly rates quoted 0 0 7
Median hourly rate - - £18.00
UK excluding London median hourly rate £17.00 £22.00 £22.50
% change year-on-year
-22.72% -2.22%
Marketing
London

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Canary Wharf region.

General Category
Canary Wharf
Contract IT job ads with a match in the
General category
101 137 93
As % of all contract IT jobs located in Canary Wharf 71.63% 71.73% 75.00%
Number of daily rates quoted 75 95 38
Median daily rate £400 £450 £450
Median daily rate % change year-on-year
-11.11% -
90% offered a daily rate of more than £325 £300 £288
10% offered a daily rate of more than £525 £550 £625
UK excluding London median daily rate £400 £400 £384
% change year-on-year
- +4.16%
Number of hourly rates quoted 1 1 7
Median hourly rate £12.00 £35.75 £18.00
Median hourly rate % change year-on-year
-66.43% +98.61%
UK excluding London median hourly rate £20.50 £22.50 £22.50
% change year-on-year
-8.88% -

Marketing
Jobs Demand Trend in Canary Wharf

The demand trend of contract jobs across the Canary Wharf region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Canary Wharf

Marketing
Daily Rate Trend in Canary Wharf

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Canary Wharf region.

Marketing Daily Rate Trend in Canary Wharf

Marketing
Hourly Rate Trend in Canary Wharf

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Canary Wharf region.

Marketing Hourly Rate Trend in Canary Wharf

Marketing
Top 30 Related IT Skills in Canary Wharf

For the 6 months to 29 July 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Canary Wharf region with a requirement for Marketing.

1 3 (75.00%) MS Excel
1 3 (75.00%) CRM
1 3 (75.00%) Microsoft
1 3 (75.00%) Scrum
2 2 (50.00%) SharePoint
2 2 (50.00%) Dynamics CRM
2 2 (50.00%) SharePoint Server
2 2 (50.00%) Coaching
2 2 (50.00%) Agile Software Development
3 1 (25.00%) Content Management
3 1 (25.00%) Web Analytics
3 1 (25.00%) Digital Content Management
3 1 (25.00%) Marketing Automation
3 1 (25.00%) Error Analysis
3 1 (25.00%) Web Development
3 1 (25.00%) Unica
3 1 (25.00%) Velocity
3 1 (25.00%) Digital Marketing
3 1 (25.00%) Continuous Integration
3 1 (25.00%) Team Foundation Server
3 1 (25.00%) Eloqua
3 1 (25.00%) Adobe Experience Manager
3 1 (25.00%) Analytics
3 1 (25.00%) User Stories
3 1 (25.00%) Grunt
3 1 (25.00%) DevOps
3 1 (25.00%) E-Commerce
3 1 (25.00%) Data Modelling
3 1 (25.00%) .NET
3 1 (25.00%) SQL Server

Marketing
Top Related IT Skills in Canary Wharf by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (50.00%) SharePoint
1 2 (50.00%) SharePoint Server
2 1 (25.00%) Adobe Experience Manager
Applications
1 3 (75.00%) MS Excel
Business Applications
1 2 (50.00%) Dynamics CRM
2 1 (25.00%) Eloqua
2 1 (25.00%) Unica
Database & Business Intelligence
1 1 (25.00%) SQL Server
Development Applications
1 1 (25.00%) Grunt
1 1 (25.00%) Team Foundation Server
1 1 (25.00%) Visual Studio
General
1 1 (25.00%) Finance
Job Titles
1 2 (50.00%) Developer
2 1 (25.00%) Administrator
2 1 (25.00%) CRM Developer
2 1 (25.00%) CRM Manager
2 1 (25.00%) DBA
2 1 (25.00%) Development Manager
2 1 (25.00%) Dynamics CRM Developer
2 1 (25.00%) SQL DBA
2 1 (25.00%) SQL Server DBA
Libraries, Frameworks & Software Standards
1 1 (25.00%) .NET
1 1 (25.00%) Velocity
1 1 (25.00%) Web Services
Processes & Methodologies
1 3 (75.00%) CRM
1 3 (75.00%) Scrum
2 2 (50.00%) Agile Software Development
2 2 (50.00%) Coaching
3 1 (25.00%) Analytics
3 1 (25.00%) Content Management
3 1 (25.00%) Continuous Integration
3 1 (25.00%) Data Modelling
3 1 (25.00%) DevOps
3 1 (25.00%) Digital Content Management
3 1 (25.00%) Digital Marketing
3 1 (25.00%) E-Commerce
3 1 (25.00%) Error Analysis
3 1 (25.00%) Marketing Automation
3 1 (25.00%) Regression Testing
3 1 (25.00%) User Stories
3 1 (25.00%) Web Analytics
3 1 (25.00%) Web Development
Vendors
1 3 (75.00%) Microsoft
2 1 (25.00%) Adobe
2 1 (25.00%) Salesforce.com