The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Canary Wharf region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 25 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 May 2016
Same period 2015 Same period 2014
Marketing
Rank 22 23 9
Rank change year-on-year
+1 -14
Contract jobs citing Marketing 2 7 10
As % of all contract IT jobs located in Canary Wharf 1.77% 4.40% 9.01%
As % of the General category 2.60% 6.09% 12.99%
Number of daily rates quoted 2 2 6
Median daily rate £350 £288 £325
Median daily rate % change year-on-year
+21.73% -11.53%
90% offered a daily rate of more than £330 £288 £315
10% offered a daily rate of more than £370 £288 £513
UK excluding London median daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.00 £17.50 £22.00
% change year-on-year
-8.57% -20.45%
Marketing
London

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Canary Wharf region.

General Category
Canary Wharf
Contract IT job ads with a match in the
General category
77 115 77
As % of all contract IT jobs located in Canary Wharf 68.14% 72.33% 69.37%
Number of daily rates quoted 69 75 50
Median daily rate £493 £520 £450
Median daily rate % change year-on-year
-5.28% +15.55%
90% offered a daily rate of more than £325 £316 £288
10% offered a daily rate of more than £650 £625 £625
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 0 2 2
Median hourly rate - £12.50 £29.00
Median hourly rate % change year-on-year
- -56.89%
UK excluding London median hourly rate £25.00 £25.00 £25.00

Marketing
Jobs Demand Trend in Canary Wharf

The demand trend of contract jobs across the Canary Wharf region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Canary Wharf

Marketing
Daily Rate Trend in Canary Wharf

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Canary Wharf region.

Marketing Daily Rate Trend in Canary Wharf

Marketing
Hourly Rate Trend in Canary Wharf

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Canary Wharf region.

Marketing Hourly Rate Trend in Canary Wharf

Marketing
Top 30 Related IT Skills in Canary Wharf

For the 6 months to 25 May 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Canary Wharf region with a requirement for Marketing.

1 9 (69.23%) Retail
2 7 (53.85%) CRM
3 6 (46.15%) Finance
3 6 (46.15%) Dynamics CRM
4 5 (38.46%) SaaS
5 4 (30.77%) Stakeholder Management
6 3 (23.08%) Social Media
7 2 (15.38%) Data Modelling
7 2 (15.38%) Digital Marketing
7 2 (15.38%) Microsoft
7 2 (15.38%) Adobe
7 2 (15.38%) SQL Server
7 2 (15.38%) MS Excel
7 2 (15.38%) Analytics
8 1 (7.69%) Master Data Management
8 1 (7.69%) Mobile App
8 1 (7.69%) Grunt
8 1 (7.69%) SAP
8 1 (7.69%) ASP.NET
8 1 (7.69%) Web Services
8 1 (7.69%) XML
8 1 (7.69%) OOP
8 1 (7.69%) OO
8 1 (7.69%) E-Commerce
8 1 (7.69%) ERP
8 1 (7.69%) C#
8 1 (7.69%) SQL
8 1 (7.69%) .NET
8 1 (7.69%) XBRL
8 1 (7.69%) Salesforce.com

Marketing
Top Related IT Skills in Canary Wharf by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (7.69%) Adobe Experience Manager
Applications
1 2 (15.38%) MS Excel
Business Applications
1 6 (46.15%) Dynamics CRM
2 1 (7.69%) Eloqua
2 1 (7.69%) Unica
Cloud Services
1 5 (38.46%) SaaS
2 1 (7.69%) Adobe Analytics
2 1 (7.69%) Google Analytics
Database & Business Intelligence
1 2 (15.38%) SQL Server
Development Applications
1 1 (7.69%) Git (software)
1 1 (7.69%) Grunt
General
1 9 (69.23%) Retail
2 6 (46.15%) Finance
3 1 (7.69%) Banking
Job Titles
1 6 (46.15%) Architect
2 5 (38.46%) SaaS Architect
2 5 (38.46%) Solutions Architect
3 3 (23.08%) Social Media Manager
3 3 (23.08%) Strategy Manager
4 2 (15.38%) Developer
5 1 (7.69%) Administrator
5 1 (7.69%) Applications Consultant
5 1 (7.69%) C# Developer
5 1 (7.69%) C# Software Developer
5 1 (7.69%) Consultant
5 1 (7.69%) CRM Architect
5 1 (7.69%) Data Architect
5 1 (7.69%) DBA
5 1 (7.69%) ERP Architect
5 1 (7.69%) SQL DBA
5 1 (7.69%) SQL Server DBA
5 1 (7.69%) Web Analytics Consultant
5 1 (7.69%) Web Consultant
5 1 (7.69%) WPF Developer
Libraries, Frameworks & Software Standards
1 1 (7.69%) .NET
1 1 (7.69%) .NET Framework
1 1 (7.69%) ASP.NET
1 1 (7.69%) ASP.NET MVC
1 1 (7.69%) Entity Framework
1 1 (7.69%) Web Services
1 1 (7.69%) WPF
1 1 (7.69%) XBRL
1 1 (7.69%) XML
Miscellaneous
1 3 (23.08%) Social Media
2 1 (7.69%) Analytical Skills
2 1 (7.69%) Mobile App
Processes & Methodologies
1 7 (53.85%) CRM
2 4 (30.77%) Stakeholder Management
3 2 (15.38%) Analytics
3 2 (15.38%) Data Modelling
3 2 (15.38%) Digital Marketing
4 1 (7.69%) Business Intelligence
4 1 (7.69%) Continuous Integration
4 1 (7.69%) Digital Content Management
4 1 (7.69%) E-Commerce
4 1 (7.69%) ERP
4 1 (7.69%) Error Analysis
4 1 (7.69%) GAP Analysis
4 1 (7.69%) Infographics
4 1 (7.69%) Marketing Automation
4 1 (7.69%) Master Data Management
4 1 (7.69%) MVC
4 1 (7.69%) OO
4 1 (7.69%) OOP
4 1 (7.69%) Service Management
4 1 (7.69%) Translating Business Requirements
Programming Languages
1 1 (7.69%) C#
1 1 (7.69%) SQL
Vendors
1 2 (15.38%) Adobe
1 2 (15.38%) Microsoft
2 1 (7.69%) Google
2 1 (7.69%) New Relic
2 1 (7.69%) Salesforce.com
2 1 (7.69%) SAP
2 1 (7.69%) Splunk