The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the Canary Wharf region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 18 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Canary Wharf region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Jun 2013
Same period 2012 Same period 2011
Marketing
Rank 40 45 57
Rank change year-on-year
+5 +12
Contract jobs citing Marketing 6 8 4
As % of all contract IT jobs located in Canary Wharf 1.754% 2.062% 0.765%
As % of the General category 2.222% 3.030% 0.937%
Number of daily rates quoted 4 3 4
Average daily rate £125 £500 £425
Average daily rate % change year-on-year
-75.00% +17.64%
90% offered a daily rate of more than £100 £500 £383
10% offered a daily rate of more than £395 £700 £485
UK excluding London average daily rate £375 £325 £325
% change year-on-year
+15.38% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £26.00 £17.50 £18.75
% change year-on-year
+48.57% -6.66%
All of the General Category
Canary Wharf
Contract IT job ads with a match in the
General category
270 264 427
As % of all contract IT jobs located in Canary Wharf 78.95% 68.04% 81.64%
Number of daily rates quoted 213 164 327
Average daily rate £550 £550 £600
Average daily rate % change year-on-year
- -8.33%
90% offered a daily rate of more than £325 £375 £450
10% offered a daily rate of more than £700 £600 £650
UK excluding London average daily rate £380 £375 £375
% change year-on-year
+1.33% -
Number of hourly rates quoted 0 3 6
Average hourly rate - £17.75 £15.00
Average hourly rate % change year-on-year
- +18.33%
UK excluding London average hourly rate £25.00 £25.00 £26.00
% change year-on-year
- -3.84%
Marketing
London

Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Canary Wharf region as a proportion of the total demand within the General category.

Canary Wharf Marketing Jobs Demand Trend

Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Canary Wharf region.

Canary Wharf Marketing Daily Rate Trend

Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Canary Wharf region over the 3 months to 18 June 2013.

Canary Wharf Marketing Daily Rate Histogram

Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Canary Wharf region.

Canary Wharf Marketing Hourly Rate Trend

Marketing
Top 30 Related IT Skills

For the 6 months to 18 June 2013, IT contractor jobs across the Canary Wharf region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 3 (37.50%) Project Management
1 3 (37.50%) CMS
1 3 (37.50%) Data Mining
1 3 (37.50%) Finance
1 3 (37.50%) SEO
1 3 (37.50%) Web Analytics
1 3 (37.50%) Google
1 3 (37.50%) Unica
1 3 (37.50%) Google Analytics
1 3 (37.50%) Degree
1 3 (37.50%) SiteCatalyst
1 3 (37.50%) Online Marketing
1 3 (37.50%) Analytics
2 2 (25.00%) Data Protection
2 2 (25.00%) Email Marketing
2 2 (25.00%) SQL
2 2 (25.00%) CRM
3 1 (12.50%) MS Visio
3 1 (12.50%) Data Modelling
3 1 (12.50%) C#
3 1 (12.50%) Java
3 1 (12.50%) .NET
3 1 (12.50%) Oracle
3 1 (12.50%) MS Project
3 1 (12.50%) MS Office
3 1 (12.50%) UML
3 1 (12.50%) SAS
3 1 (12.50%) B2C
3 1 (12.50%) Microsoft
3 1 (12.50%) Adobe

Marketing
Top Related IT Skills by Category

For the 6 months to 18 June 2013, IT contractor jobs across the Canary Wharf region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Development
1 1 (12.50%) .NET
Application Platforms
1 3 (37.50%) CMS
2 1 (12.50%) Adobe CQ
2 1 (12.50%) SAS
Applications
1 1 (12.50%) MS Project
1 1 (12.50%) MS Office
1 1 (12.50%) MS Visio
Business Applications
1 3 (37.50%) Google Analytics
1 3 (37.50%) SiteCatalyst
2 1 (12.50%) Dynamics CRM
Communications & Networking
1 1 (12.50%) Intranet
1 1 (12.50%) Internet
Database & Business Intelligence
1 3 (37.50%) Data Mining
2 1 (12.50%) QlikView
General
1 3 (37.50%) Finance
2 1 (12.50%) Publishing
2 1 (12.50%) Banking
2 1 (12.50%) Retail
2 1 (12.50%) Investment Banking
Job Titles
1 4 (50.00%) Analyst
2 3 (37.50%) Junior
3 2 (25.00%) Web Analyst
3 2 (25.00%) Junior Analyst
4 1 (12.50%) Marketing Consultant
4 1 (12.50%) Senior Marketing Consultant
4 1 (12.50%) UML Business Analyst
4 1 (12.50%) Developer
4 1 (12.50%) Architect
4 1 (12.50%) Business Analyst
4 1 (12.50%) Web Developer
4 1 (12.50%) Senior Consultant
4 1 (12.50%) Consultant
4 1 (12.50%) Data Architect
4 1 (12.50%) Solutions Architect
4 1 (12.50%) Project Analyst
4 1 (12.50%) Junior Developer
4 1 (12.50%) Junior Web Developer
Miscellaneous
1 1 (12.50%) Economics
1 1 (12.50%) Social Media
1 1 (12.50%) Digital Media
Processes & Methodologies
1 3 (37.50%) Project Management
1 3 (37.50%) SEO
1 3 (37.50%) Web Analytics
1 3 (37.50%) Online Marketing
1 3 (37.50%) Analytics
2 2 (25.00%) Data Protection
2 2 (25.00%) Email Marketing
2 2 (25.00%) CRM
3 1 (12.50%) Data Modelling
3 1 (12.50%) B2C
3 1 (12.50%) Quality Management
3 1 (12.50%) Workflow
3 1 (12.50%) Migration
3 1 (12.50%) Stakeholder Management
3 1 (12.50%) Scrum
3 1 (12.50%) Content Management
3 1 (12.50%) Data Analysis
3 1 (12.50%) Time Management
3 1 (12.50%) Requirements Management
3 1 (12.50%) Risk Analysis
Programming Languages
1 2 (25.00%) SQL
2 1 (12.50%) C#
2 1 (12.50%) Java
Qualifications
1 3 (37.50%) Degree
Quality Assurance & Compliance
1 1 (12.50%) QA
Systems Management
1 1 (12.50%) HP Quality Center
Vendors
1 3 (37.50%) Google
1 3 (37.50%) Unica
2 1 (12.50%) Oracle
2 1 (12.50%) Microsoft
2 1 (12.50%) Adobe
2 1 (12.50%) HP