The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Canary Wharf region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank 9 6 28
Rank change year-on-year
-3 +22
Contract jobs citing Marketing 13 18 3
As % of all contract IT jobs located in Canary Wharf 10.57% 17.82% 1.65%
As % of the General category 13.98% 26.47% 2.22%
Number of daily rates quoted 11 18 3
Average daily rate £500 £438 £550
Average daily rate % change year-on-year
+14.28% -20.45%
UK excluding London average daily rate £363 £363 £350
% change year-on-year
- +3.57%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 £18.00 £15.50
% change year-on-year
+5.55% +16.12%
Marketing
London

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Canary Wharf region.

General Category
Canary Wharf
Contract IT job ads with a match in the
General category
93 68 135
As % of all contract IT jobs located in Canary Wharf 75.61% 67.33% 74.18%
Number of daily rates quoted 75 56 93
Average daily rate £500 £450 £525
Average daily rate % change year-on-year
+11.11% -14.28%
90% offered a daily rate of more than £275 £298 £376
10% offered a daily rate of more than £700 £593 £700
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 0 0 5
Average hourly rate - - £28.00
UK excluding London average hourly rate £33.66 £25.50 £23.00
% change year-on-year
+31.98% +10.86%

Marketing
Jobs Demand Trend in Canary Wharf

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Canary Wharf region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Canary Wharf

Marketing
Daily Rate Trend in Canary Wharf

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Canary Wharf region.

Marketing Daily Rate Trend in Canary Wharf

Marketing
Daily Rate Histogram in Canary Wharf

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Canary Wharf region over the 3 months to 11 February 2016.

Marketing Daily Rate Histogram in Canary Wharf

Marketing
Hourly Rate Trend in Canary Wharf

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Canary Wharf region.

Marketing Hourly Rate Trend in Canary Wharf

Marketing
Top 30 Related IT Skills in Canary Wharf

For the 6 months to 11 February 2016, IT contractor jobs across the Canary Wharf region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 11 (61.11%) Retail
2 9 (50.00%) Finance
3 7 (38.89%) CRM
4 6 (33.33%) Stakeholder Management
4 6 (33.33%) Dynamics CRM
5 5 (27.78%) SaaS
6 4 (22.22%) MVC
6 4 (22.22%) XBRL
6 4 (22.22%) C#
6 4 (22.22%) .NET
6 4 (22.22%) SQL Server
6 4 (22.22%) ASP.NET
6 4 (22.22%) XML
6 4 (22.22%) OOP
6 4 (22.22%) OO
6 4 (22.22%) ASP.NET MVC
6 4 (22.22%) .NET Framework
6 4 (22.22%) WPF
6 4 (22.22%) Git (software)
6 4 (22.22%) Banking
6 4 (22.22%) Continuous Integration
6 4 (22.22%) Investment Management
6 4 (22.22%) MVVM
6 4 (22.22%) Entity Framework
6 4 (22.22%) Web Application Development
6 4 (22.22%) Analytics
6 4 (22.22%) Translating Business Requirements
7 3 (16.67%) Infographics
7 3 (16.67%) Mobile App
7 3 (16.67%) New Relic

Marketing
Top Related IT Skills in Canary Wharf by Category

For the 6 months to 11 February 2016, IT contractor jobs across the Canary Wharf region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (5.56%) SAS
Applications
1 1 (5.56%) MS Excel
Business Applications
1 6 (33.33%) Dynamics CRM
2 1 (5.56%) Sentinel
Cloud Services
1 5 (27.78%) SaaS
2 3 (16.67%) Adobe Analytics
2 3 (16.67%) Google Analytics
Database & Business Intelligence
1 4 (22.22%) SQL Server
2 1 (5.56%) Base SAS
2 1 (5.56%) Data Warehouse
2 1 (5.56%) SAS Data Integration Studio
2 1 (5.56%) SAS EBI
2 1 (5.56%) SAS Enterprise Guide
2 1 (5.56%) SAS Enterprise Miner
Development Applications
1 4 (22.22%) Git (software)
General
1 11 (61.11%) Retail
2 9 (50.00%) Finance
3 4 (22.22%) Banking
Job Titles
1 6 (33.33%) Architect
2 5 (27.78%) Developer
2 5 (27.78%) Solutions Architect
3 4 (22.22%) C# Developer
3 4 (22.22%) C# Software Developer
3 4 (22.22%) C# WPF Developer
3 4 (22.22%) Software Developer
3 4 (22.22%) WPF Developer
4 3 (16.67%) Applications Consultant
4 3 (16.67%) Consultant
4 3 (16.67%) Social Media Manager
4 3 (16.67%) Strategy Manager
4 3 (16.67%) Web Analytics Consultant
4 3 (16.67%) Web Consultant
5 1 (5.56%) CRM Architect
5 1 (5.56%) Data Architect
5 1 (5.56%) Operations Manager
5 1 (5.56%) Planning Manager
5 1 (5.56%) Resource Manager
5 1 (5.56%) SAS Developer
Libraries, Frameworks & Software Standards
1 4 (22.22%) .NET
1 4 (22.22%) .NET Framework
1 4 (22.22%) ASP.NET
1 4 (22.22%) ASP.NET MVC
1 4 (22.22%) Entity Framework
1 4 (22.22%) WPF
1 4 (22.22%) XBRL
1 4 (22.22%) XML
Miscellaneous
1 3 (16.67%) Mobile App
1 3 (16.67%) Social Media
2 1 (5.56%) Analytical Skills
2 1 (5.56%) Data Integration
2 1 (5.56%) e-Learning
2 1 (5.56%) Learning Management System
2 1 (5.56%) User Experience
Processes & Methodologies
1 7 (38.89%) CRM
2 6 (33.33%) Stakeholder Management
3 4 (22.22%) Analytics
3 4 (22.22%) Continuous Integration
3 4 (22.22%) Investment Management
3 4 (22.22%) MVC
3 4 (22.22%) MVVM
3 4 (22.22%) OO
3 4 (22.22%) OOP
3 4 (22.22%) Translating Business Requirements
3 4 (22.22%) Web Application Development
4 3 (16.67%) Digital Marketing
4 3 (16.67%) GAP Analysis
4 3 (16.67%) Infographics
4 3 (16.67%) Service Management
4 3 (16.67%) Statistical Analysis
5 2 (11.11%) Business Intelligence
5 2 (11.11%) Data Management
6 1 (5.56%) Data Architecture
6 1 (5.56%) User Acceptance Testing
Programming Languages
1 4 (22.22%) C#
2 2 (11.11%) SQL
Vendors
1 3 (16.67%) Adobe
1 3 (16.67%) Google
1 3 (16.67%) New Relic
1 3 (16.67%) Splunk
2 2 (11.11%) SAP
3 1 (5.56%) Microsoft