The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Canary Wharf region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Marketing
Rank 6 27 40
Rank change year-on-year
+21 +13
Contract jobs citing Marketing 18 3 4
As % of all contract IT jobs located in Canary Wharf 17.14% 1.63% 1.18%
As % of the General category 24.00% 2.22% 1.48%
Number of daily rates quoted 18 2 3
Average daily rate
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£320 £400 £230
Average daily rate % change year-on-year
-20.00% +73.91%
UK excluding London average daily rate £359 £350 £330
% change year-on-year
+2.50% +6.06%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £21.50
UK excluding London average hourly rate £19.00 £15.50 £23.00
% change year-on-year
+22.58% -32.60%
Marketing
London

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Canary Wharf region.

General Category
Canary Wharf
Contract IT job ads with a match in the
General category
75 135 270
As % of all contract IT jobs located in Canary Wharf 71.43% 73.37% 79.65%
Number of daily rates quoted 62 96 178
Average daily rate £450 £525 £525
Average daily rate % change year-on-year
-14.28% -
90% offered a daily rate of more than £220 £392 £400
10% offered a daily rate of more than £600 £670 £600
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 0 3 3
Average hourly rate - £25.00 £20.00
Average hourly rate % change year-on-year
- +25.00%
UK excluding London average hourly rate £27.50 £22.00 £25.00
% change year-on-year
+25.00% -12.00%

Marketing
Jobs Demand Trend in Canary Wharf

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Canary Wharf region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Canary Wharf

Marketing
Daily Rate Trend in Canary Wharf

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Canary Wharf region.

Marketing Daily Rate Trend in Canary Wharf

Marketing
Daily Rate Histogram in Canary Wharf

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Canary Wharf region over the 3 months to 23 January 2015.

Marketing Daily Rate Histogram in Canary Wharf

Marketing
Hourly Rate Trend in Canary Wharf

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Canary Wharf region.

Marketing Hourly Rate Trend in Canary Wharf

Marketing
Top 30 Related IT Skills in Canary Wharf

For the 6 months to 23 January 2015, IT contractor jobs across the Canary Wharf region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 29 (100.00%) Finance
2 22 (75.86%) Project Management
3 15 (51.72%) Analytics
4 11 (37.93%) Adobe
5 10 (34.48%) Visualisation
5 10 (34.48%) Digital Media
6 9 (31.03%) Social Media
6 9 (31.03%) C
7 8 (27.59%) Digital Marketing
7 8 (27.59%) Adobe CQ
8 6 (20.69%) SiteCatalyst
8 6 (20.69%) PRINCE2
9 4 (13.79%) SAS
9 4 (13.79%) Salesforce.com
9 4 (13.79%) Flash
9 4 (13.79%) CRM
9 4 (13.79%) Shockwave
9 4 (13.79%) HTML
9 4 (13.79%) Flash Games
9 4 (13.79%) Games
9 4 (13.79%) HTML5
9 4 (13.79%) Mentoring
10 3 (10.34%) Analytical Skills
10 3 (10.34%) Mobile App
10 3 (10.34%) Agile Software Development
10 3 (10.34%) Adobe Illustrator
10 3 (10.34%) InDesign
10 3 (10.34%) Manufacturing
10 3 (10.34%) Publishing
10 3 (10.34%) Java

Marketing
Top Related IT Skills in Canary Wharf by Category

For the 6 months to 23 January 2015, IT contractor jobs across the Canary Wharf region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (27.59%) Adobe CQ
2 4 (13.79%) SAS
3 2 (6.90%) CMS
Applications
1 4 (13.79%) Shockwave
2 3 (10.34%) Adobe Illustrator
2 3 (10.34%) InDesign
2 3 (10.34%) Photoshop
2 3 (10.34%) Acrobat
Business Applications
1 6 (20.69%) SiteCatalyst
2 2 (6.90%) Google Analytics
3 1 (3.45%) Endur
Communications & Networking
1 1 (3.45%) Internet
Development Applications
1 2 (6.90%) Ant
General
1 29 (100.00%) Finance
2 4 (13.79%) Games
3 3 (10.34%) Manufacturing
3 3 (10.34%) Publishing
4 1 (3.45%) Czech Language
4 1 (3.45%) Polish Language
4 1 (3.45%) Turkish Language
Job Titles
1 12 (41.38%) Marketing Manager
2 6 (20.69%) Account Manager
3 5 (17.24%) Project Manager
4 4 (13.79%) Marketing Project Manager
4 4 (13.79%) Communications Manager
5 3 (10.34%) Business Analyst
5 3 (10.34%) Analyst
6 2 (6.90%) Consultant
6 2 (6.90%) Developer
6 2 (6.90%) Technical Consultant
6 2 (6.90%) Java Developer
6 2 (6.90%) Digital Marketing Manager
7 1 (3.45%) Senior IT Project Manager
7 1 (3.45%) Content Manager
7 1 (3.45%) Business Manager
7 1 (3.45%) IT Project Manager
7 1 (3.45%) Senior Project Manager
7 1 (3.45%) Senior Manager
Libraries, Frameworks & Software Standards
1 4 (13.79%) Flash
1 4 (13.79%) HTML
1 4 (13.79%) HTML5
2 2 (6.90%) J2EE
2 2 (6.90%) Spring
3 1 (3.45%) .NET
Miscellaneous
1 10 (34.48%) Visualisation
1 10 (34.48%) Digital Media
2 9 (31.03%) Social Media
3 4 (13.79%) Flash Games
4 3 (10.34%) Analytical Skills
4 3 (10.34%) Mobile App
5 2 (6.90%) Management Information System
5 2 (6.90%) E-Learning
5 2 (6.90%) Learning Management System
Operating Systems
1 2 (6.90%) UNIX
Processes & Methodologies
1 22 (75.86%) Project Management
2 15 (51.72%) Analytics
3 8 (27.59%) Digital Marketing
4 6 (20.69%) PRINCE2
5 4 (13.79%) CRM
5 4 (13.79%) Mentoring
6 3 (10.34%) Agile Software Development
7 2 (6.90%) B2B
7 2 (6.90%) E-Commerce
7 2 (6.90%) Migration
7 2 (6.90%) Stakeholder Management
7 2 (6.90%) Scrum
7 2 (6.90%) Web Usability
7 2 (6.90%) Information Architecture
7 2 (6.90%) User Stories
8 1 (3.45%) Business Analysis
8 1 (3.45%) Content Management
8 1 (3.45%) Resource Management
8 1 (3.45%) Asset Management
8 1 (3.45%) Risk Management
Programming Languages
1 9 (31.03%) C
2 3 (10.34%) Java
3 2 (6.90%) Shell Script
4 1 (3.45%) C#
4 1 (3.45%) SQL
4 1 (3.45%) VBA
Qualifications
1 1 (3.45%) PMP
1 1 (3.45%) PMI Certification
Vendors
1 11 (37.93%) Adobe
2 4 (13.79%) Salesforce.com
3 2 (6.90%) Google
4 1 (3.45%) OpenLink