The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Canary Wharf region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Marketing
Rank 12 23 46
Rank change year-on-year
+11 +23
Contract jobs citing Marketing 12 6 2
As % of all contract IT jobs located in Canary Wharf 10.00% 3.51% 0.57%
As % of the General category 15.38% 4.92% 0.73%
Number of daily rates quoted 12 6 2
Average daily rate
Keep up to 90%
of your Daily Rate
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£438 £433 £270
Average daily rate % change year-on-year
+1.15% +60.18%
90% offered a daily rate of more than £303 £283 £262
10% offered a daily rate of more than £523 £550 £278
UK excluding London average daily rate £360 £375 £325
% change year-on-year
-4.00% +15.38%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.25 £21.00 £17.33
% change year-on-year
-22.61% +21.21%
Marketing
London

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Canary Wharf region.

General Category
Canary Wharf
Contract IT job ads with a match in the
General category
78 122 274
As % of all contract IT jobs located in Canary Wharf 65.00% 71.35% 78.29%
Number of daily rates quoted 50 82 216
Average daily rate £500 £525 £550
Average daily rate % change year-on-year
-4.76% -4.54%
90% offered a daily rate of more than £350 £267 £367
10% offered a daily rate of more than £630 £700 £675
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 0 7 3
Average hourly rate - £28.00 £20.00
Average hourly rate % change year-on-year
- +40.00%
UK excluding London average hourly rate £24.00 £22.50 £27.50
% change year-on-year
+6.66% -18.18%

Marketing
Jobs Demand Trend in Canary Wharf

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Canary Wharf region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Canary Wharf

Marketing
Daily Rate Trend in Canary Wharf

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Canary Wharf region.

Marketing Daily Rate Trend in Canary Wharf

Marketing
Daily Rate Histogram in Canary Wharf

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Canary Wharf region over the 3 months to 27 March 2015.

Marketing Daily Rate Histogram in Canary Wharf

Marketing
Hourly Rate Trend in Canary Wharf

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Canary Wharf region.

Marketing Hourly Rate Trend in Canary Wharf

Marketing
Top 30 Related IT Skills in Canary Wharf

For the 6 months to 27 March 2015, IT contractor jobs across the Canary Wharf region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 31 (96.88%) Finance
2 24 (75.00%) Project Management
3 18 (56.25%) Analytics
4 15 (46.88%) Adobe
5 12 (37.50%) Adobe CQ
6 10 (31.25%) Digital Marketing
7 9 (28.13%) Visualisation
7 9 (28.13%) Digital Media
7 9 (28.13%) C
8 8 (25.00%) Social Media
9 7 (21.88%) SiteCatalyst
9 7 (21.88%) PRINCE2
10 5 (15.63%) Shockwave
10 5 (15.63%) Salesforce.com
10 5 (15.63%) Flash
10 5 (15.63%) CRM
10 5 (15.63%) SAS
10 5 (15.63%) HTML
10 5 (15.63%) Flash Games
10 5 (15.63%) Games
10 5 (15.63%) HTML5
10 5 (15.63%) Mentoring
11 4 (12.50%) Mobile App
11 4 (12.50%) Analytical Skills
11 4 (12.50%) Java
12 3 (9.38%) J2EE
12 3 (9.38%) Ant
12 3 (9.38%) Photoshop
12 3 (9.38%) E-Commerce
12 3 (9.38%) Acrobat

Marketing
Top Related IT Skills in Canary Wharf by Category

For the 6 months to 27 March 2015, IT contractor jobs across the Canary Wharf region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 12 (37.50%) Adobe CQ
2 5 (15.63%) SAS
3 2 (6.25%) CMS
Applications
1 5 (15.63%) Shockwave
2 3 (9.38%) Acrobat
2 3 (9.38%) Adobe Illustrator
2 3 (9.38%) InDesign
2 3 (9.38%) Photoshop
Business Applications
1 7 (21.88%) SiteCatalyst
2 2 (6.25%) Google Analytics
3 1 (3.13%) Endur
3 1 (3.13%) SAP Oil and Gas
Communications & Networking
1 2 (6.25%) Internet
Development Applications
1 3 (9.38%) Ant
2 1 (3.13%) Jenkins
General
1 31 (96.88%) Finance
2 5 (15.63%) Games
3 3 (9.38%) Manufacturing
4 2 (6.25%) Publishing
4 2 (6.25%) Arabic Language
Job Titles
1 11 (34.38%) Marketing Manager
2 6 (18.75%) Account Manager
3 5 (15.63%) Project Manager
4 4 (12.50%) Business Analyst
4 4 (12.50%) Analyst
5 3 (9.38%) Developer
5 3 (9.38%) Java Developer
5 3 (9.38%) Communications Manager
5 3 (9.38%) Marketing Project Manager
6 2 (6.25%) Content Manager
6 2 (6.25%) Senior Project Manager
6 2 (6.25%) Digital Marketing Manager
6 2 (6.25%) Business Manager
6 2 (6.25%) Consultant
6 2 (6.25%) Senior Manager
6 2 (6.25%) Technical Consultant
7 1 (3.13%) Change Manager
7 1 (3.13%) Business Change Manager
7 1 (3.13%) Business Change Project Manager
7 1 (3.13%) PRINCE2 Project Manager
Libraries, Frameworks & Software Standards
1 5 (15.63%) HTML
1 5 (15.63%) Flash
1 5 (15.63%) HTML5
2 3 (9.38%) Spring
2 3 (9.38%) J2EE
3 1 (3.13%) JSP
3 1 (3.13%) .NET
3 1 (3.13%) jQuery
Miscellaneous
1 9 (28.13%) Visualisation
1 9 (28.13%) Digital Media
2 8 (25.00%) Social Media
3 5 (15.63%) Flash Games
4 4 (12.50%) Mobile App
4 4 (12.50%) Analytical Skills
5 2 (6.25%) User Experience
5 2 (6.25%) Learning Management System
5 2 (6.25%) Management Information System
5 2 (6.25%) E-Learning
Operating Systems
1 2 (6.25%) UNIX
Processes & Methodologies
1 24 (75.00%) Project Management
2 18 (56.25%) Analytics
3 10 (31.25%) Digital Marketing
4 7 (21.88%) PRINCE2
5 5 (15.63%) CRM
5 5 (15.63%) Mentoring
6 3 (9.38%) E-Commerce
6 3 (9.38%) Scrum
6 3 (9.38%) Agile Software Development
7 2 (6.25%) Content Management
7 2 (6.25%) Business Analysis
7 2 (6.25%) Web Usability
7 2 (6.25%) Information Architecture
7 2 (6.25%) B2B
7 2 (6.25%) Change Management
7 2 (6.25%) SEO
7 2 (6.25%) Migration
7 2 (6.25%) User Stories
8 1 (3.13%) Stakeholder Management
8 1 (3.13%) Risk Management
Programming Languages
1 9 (28.13%) C
2 4 (12.50%) Java
3 2 (6.25%) Shell Script
4 1 (3.13%) C#
4 1 (3.13%) JavaScript
4 1 (3.13%) SQL
4 1 (3.13%) VBA
Qualifications
1 2 (6.25%) Degree
2 1 (3.13%) PMP
2 1 (3.13%) PMI Certification
Vendors
1 15 (46.88%) Adobe
2 5 (15.63%) Salesforce.com
3 2 (6.25%) Google
4 1 (3.13%) hybris
4 1 (3.13%) OpenLink
4 1 (3.13%) SAP