The first table below looks at the demand for SEO skills in IT contracts advertised for the Canary Wharf region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 20 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Canary Wharf region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
20 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 51 - -
Rank change year-on-year
- 0
Contract jobs citing SEO 3 0 0
As % of all contract IT jobs located in Canary Wharf 0.758% - -
As % of the Processes & Methodologies category 0.915% - -
Number of daily rates quoted 3 0 0
Average daily rate £100 - -
UK excluding London average daily rate £256 £281 £300
% change year-on-year
-8.88% -6.25%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £13.50 £16.50 £22.50
% change year-on-year
-18.18% -26.66%
All Processes & Methodologies
Canary Wharf
Contract IT job ads with a match in the
Processes & Methodologies category
328 291 374
As % of all contract IT jobs located in Canary Wharf 82.83% 78.02% 74.95%
Number of daily rates quoted 252 185 283
Average daily rate £550 £550 £550
90% offered a daily rate of more than £258 £350 £425
10% offered a daily rate of more than £650 £625 £650
UK excluding London average daily rate £363 £363 £375
% change year-on-year
- -3.33%
Number of hourly rates quoted 0 2 3
Average hourly rate - £65.00 £15.00
Average hourly rate % change year-on-year
- +333.33%
UK excluding London average hourly rate £32.00 £25.00 £30.00
% change year-on-year
+28.00% -16.66%
SEO
London

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Canary Wharf region as a proportion of the total demand within the Processes & Methodologies category.

Canary Wharf SEO Jobs Demand Trend

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Canary Wharf region.

Canary Wharf SEO Daily Rate Trend

SEO
Top 14 Related IT Skills

For the 6 months to 20 May 2013, IT contractor jobs across the Canary Wharf region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 3 (100.00%) Data Mining
1 3 (100.00%) Web Analytics
1 3 (100.00%) Google
1 3 (100.00%) Marketing
1 3 (100.00%) Unica
1 3 (100.00%) Google Analytics
1 3 (100.00%) CMS
1 3 (100.00%) Online Marketing
1 3 (100.00%) SiteCatalyst
1 3 (100.00%) Analytics
2 2 (66.67%) Email Marketing
2 2 (66.67%) Data Protection
2 2 (66.67%) Degree
3 1 (33.33%) Migration

SEO
Top Related IT Skills by Category

For the 6 months to 20 May 2013, IT contractor jobs across the Canary Wharf region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (100.00%) CMS
Business Applications
1 3 (100.00%) Google Analytics
1 3 (100.00%) SiteCatalyst
Database & Business Intelligence
1 3 (100.00%) Data Mining
General
1 3 (100.00%) Marketing
Job Titles
1 3 (100.00%) Junior
2 2 (66.67%) Web Analyst
2 2 (66.67%) Junior Analyst
2 2 (66.67%) Analyst
3 1 (33.33%) Web Developer
3 1 (33.33%) Junior Developer
3 1 (33.33%) Junior Web Developer
3 1 (33.33%) Developer
Processes & Methodologies
1 3 (100.00%) Web Analytics
1 3 (100.00%) Online Marketing
1 3 (100.00%) Analytics
2 2 (66.67%) Email Marketing
2 2 (66.67%) Data Protection
3 1 (33.33%) Migration
Qualifications
1 2 (66.67%) Degree
Vendors
1 3 (100.00%) Google
1 3 (100.00%) Unica