The table below looks at the statistics for SEO skills in IT contracts advertised for the Cheshire region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 31 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
31 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 79 81 65
Rank change year-on-year
+2 -16
Contract jobs citing SEO 9 1 4
As % of all contract IT jobs located in Cheshire 0.89% 0.10% 0.49%
As % of the Processes & Methodologies category 1.04% 0.12% 0.62%
Number of daily rates quoted 8 0 0
Median daily rate £500 - -
UK excluding London median daily rate £350 £250 £330
% change year-on-year
+40.00% -24.24%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.25 £12.50 £43.25
% change year-on-year
+30.00% -71.09%
SEO
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Cheshire region.

Processes & Methodologies Category
Cheshire
Contract IT job ads with a match in the
Processes & Methodologies category
864 821 644
As % of all contract IT jobs located in Cheshire 85.04% 83.52% 79.31%
Number of daily rates quoted 611 519 318
Median daily rate £435 £400 £388
Median daily rate % change year-on-year
+8.75% +3.22%
90% offered a daily rate of more than £325 £300 £245
10% offered a daily rate of more than £600 £525 £540
UK excluding London median daily rate £400 £387 £375
% change year-on-year
+3.35% +3.20%
Number of hourly rates quoted 10 33 31
Median hourly rate £26.75 £20.97 £35.00
Median hourly rate % change year-on-year
+27.56% -40.08%
90% offered a hourly rate of more than £12.10 £14.50 £14.25
10% offered a hourly rate of more than £64.75 £40.00 £45.00
UK excluding London median hourly rate £32.50 £30.50 £30.00
% change year-on-year
+6.55% +1.66%

SEO
Jobs Demand Trend in Cheshire

The demand trend of contract jobs across the Cheshire region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Cheshire

SEO
Daily Rate Trend in Cheshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Cheshire region.

SEO Daily Rate Trend in Cheshire

SEO
Hourly Rate Trend in Cheshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Cheshire region.

SEO Hourly Rate Trend in Cheshire

SEO
Contract Job Locations in Cheshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Cheshire region over the 3 months to 31 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warrington - 8 £500 -
Macclesfield - 1 - -
SEO
North West

SEO
Top 17 Related IT Skills in Cheshire

For the 6 months to 31 May 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Cheshire region with a requirement for SEO.

1 9 (100.00%) User Experience
2 8 (88.89%) HTML5
2 8 (88.89%) CSS3
2 8 (88.89%) Analytics
2 8 (88.89%) Line Management
2 8 (88.89%) HTML
2 8 (88.89%) .NET
2 8 (88.89%) ASP.NET
2 8 (88.89%) CSS
2 8 (88.89%) CRM
2 8 (88.89%) Middleware
2 8 (88.89%) Google
2 8 (88.89%) Web Development
2 8 (88.89%) Google Analytics
3 1 (11.11%) Pharmaceutical
3 1 (11.11%) Marketing
3 1 (11.11%) Social Media

SEO
Top Related IT Skills in Cheshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 8 (88.89%) Google Analytics
General
1 1 (11.11%) Marketing
1 1 (11.11%) Pharmaceutical
Job Titles
1 7 (77.78%) Technical Leader
2 6 (66.67%) Developer
2 6 (66.67%) Web Developer
3 5 (55.56%) Lead Developer
3 5 (55.56%) Lead Web Developer
3 5 (55.56%) Technical Developer
4 1 (11.11%) Senior Developer
4 1 (11.11%) Senior Web Developer
4 1 (11.11%) Team Leader
4 1 (11.11%) Technical Team Leader
4 1 (11.11%) Web Team Leader
Libraries, Frameworks & Software Standards
1 8 (88.89%) .NET
1 8 (88.89%) ASP.NET
1 8 (88.89%) CSS
1 8 (88.89%) CSS3
1 8 (88.89%) HTML
1 8 (88.89%) HTML5
1 8 (88.89%) Middleware
Miscellaneous
1 9 (100.00%) User Experience
2 1 (11.11%) Social Media
Processes & Methodologies
1 8 (88.89%) Analytics
1 8 (88.89%) CRM
1 8 (88.89%) Line Management
1 8 (88.89%) Web Development
Vendors
1 8 (88.89%) Google