The table below looks at the statistics for SEO skills in IT contracts advertised for the Chester region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 1 May 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank - 35 40
Contract jobs citing SEO 0 1 2
As % of all contract IT jobs located in Chester - 0.40% 0.81%
As % of the Processes & Methodologies category - 0.46% 0.93%
Number of daily rates quoted 0 0 0
Average daily rate - - -
UK excluding London average daily rate £350 £269 £325
% change year-on-year
+30.35% -17.38%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.00 £14.00 £46.00
% change year-on-year
+14.28% -69.56%
SEO
Cheshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Chester region.

Processes & Methodologies Category
Chester
Contract IT job ads with a match in the
Processes & Methodologies category
153 218 215
As % of all contract IT jobs located in Chester 80.53% 88.26% 87.04%
Number of daily rates quoted 124 151 69
Average daily rate £400 £400 £350
Average daily rate % change year-on-year
- +14.28%
90% offered a daily rate of more than £275 £311 £222
10% offered a daily rate of more than £475 £500 £420
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 9 13 31
Average hourly rate £24.25 £35.00 £35.00
Average hourly rate % change year-on-year
-30.71% -
90% offered a hourly rate of more than £16.30 £16.29 £21.48
10% offered a hourly rate of more than £34.25 £55.00 £51.50
UK excluding London average hourly rate £36.00 £30.50 £31.50
% change year-on-year
+18.03% -3.17%

SEO
Jobs Demand Trend in Chester

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Chester region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Chester

SEO
Daily Rate Trend in Chester

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Chester region.

SEO Daily Rate Trend in Chester