The first table below looks at the prevalence of the term Copywriting in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Copywriting
Rank 193 212 238
Rank change year-on-year
+19 +26
Contract jobs citing Copywriting 6 7 7
As % of all contract IT jobs located in the City of London 0.094% 0.089% 0.070%
As % of the Miscellaneous category 0.299% 0.272% 0.175%
Number of daily rates quoted 4 3 6
Average daily rate £196 £300 £225
Average daily rate % change year-on-year
-34.83% +33.33%
90% offered a daily rate of more than £177 £260 £170
10% offered a daily rate of more than £214 £340 £238
UK excluding London average daily rate £226 £275 £254
% change year-on-year
-17.72% +8.37%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 £12.00 £14.50
% change year-on-year
+58.33% -17.24%
All of the Miscellaneous Category
City of London
Contract IT job ads with a match in the
Miscellaneous category
2008 2575 4008
As % of all contract IT jobs located in the City of London 31.61% 32.71% 40.19%
Number of daily rates quoted 1491 1993 3106
Average daily rate £500 £500 £550
Average daily rate % change year-on-year
- -9.09%
90% offered a daily rate of more than £315 £300 £350
10% offered a daily rate of more than £625 £650 £675
UK excluding London average daily rate £350 £345 £340
% change year-on-year
+1.44% +1.47%
Number of hourly rates quoted 48 66 54
Average hourly rate £24.00 £21.50 £21.00
Average hourly rate % change year-on-year
+11.62% +2.38%
90% offered a hourly rate of more than £15.50 £13.39 £14.50
10% offered a hourly rate of more than £135.00 £45.00 £44.03
UK excluding London average hourly rate £22.50 £23.00 £26.50
% change year-on-year
-2.17% -13.20%
Copywriting
London

Copywriting
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Copywriting across the City of London region as a proportion of the total demand within the Miscellaneous category.

City of London Copywriting Jobs Demand Trend

Copywriting
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the City of London region.

City of London Copywriting Daily Rate Trend

Copywriting
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the City of London region.

City of London Copywriting Hourly Rate Trend

Copywriting
Top 30 Related IT Skills

For the 6 months to 23 May 2013, IT contractor jobs across the City of London region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 5 (50.00%) Content Management
2 4 (40.00%) Finance
2 4 (40.00%) CMS
3 3 (30.00%) Management Information System
3 3 (30.00%) HTML
3 3 (30.00%) Photoshop
3 3 (30.00%) XML
3 3 (30.00%) Adobe
3 3 (30.00%) Intranet
3 3 (30.00%) Degree
3 3 (30.00%) Information Architecture
3 3 (30.00%) Publishing
4 2 (20.00%) Statistics
4 2 (20.00%) Freedom of Information Act
4 2 (20.00%) Project Management
4 2 (20.00%) Microsoft
4 2 (20.00%) W3C
4 2 (20.00%) MS Excel
4 2 (20.00%) MS Office
4 2 (20.00%) Freedom of Information
4 2 (20.00%) RedDot
5 1 (10.00%) Adobe Illustrator
5 1 (10.00%) Information Security
5 1 (10.00%) Banking
5 1 (10.00%) Retail
5 1 (10.00%) Billing
5 1 (10.00%) Ajax
5 1 (10.00%) Local Government
5 1 (10.00%) Telecoms
5 1 (10.00%) SEO

Copywriting
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT contractor jobs across the City of London region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Development
1 3 (30.00%) HTML
1 3 (30.00%) XML
2 1 (10.00%) Ajax
Application Platforms
1 4 (40.00%) CMS
2 1 (10.00%) Drupal
Applications
1 3 (30.00%) Photoshop
2 2 (20.00%) MS Excel
2 2 (20.00%) MS Office
3 1 (10.00%) Adobe Illustrator
3 1 (10.00%) Acrobat
Business Applications
1 1 (10.00%) WebTrends
Communications & Networking
1 3 (30.00%) Intranet
2 1 (10.00%) Internet
General
1 4 (40.00%) Finance
2 3 (30.00%) Publishing
3 1 (10.00%) Banking
3 1 (10.00%) Retail
3 1 (10.00%) Billing
3 1 (10.00%) Local Government
3 1 (10.00%) Telecoms
3 1 (10.00%) Legal
3 1 (10.00%) Advertising
3 1 (10.00%) Marketing
Job Titles
1 1 (10.00%) Product Manager
1 1 (10.00%) Web Editor
1 1 (10.00%) Content Editor
1 1 (10.00%) Project Manager
1 1 (10.00%) Copywriter
1 1 (10.00%) Digital Producer
1 1 (10.00%) Content Manager
1 1 (10.00%) Web Content Specialist
1 1 (10.00%) Intranet Manager
1 1 (10.00%) Intranet Editor
1 1 (10.00%) Online Product Manager
Miscellaneous
1 3 (30.00%) Management Information System
2 2 (20.00%) Statistics
2 2 (20.00%) Freedom of Information Act
2 2 (20.00%) W3C
2 2 (20.00%) Freedom of Information
3 1 (10.00%) RIA
3 1 (10.00%) Graphic Design
3 1 (10.00%) Photography
3 1 (10.00%) Social Media
3 1 (10.00%) Digital Media
Processes & Methodologies
1 5 (50.00%) Content Management
2 3 (30.00%) Information Architecture
3 2 (20.00%) Project Management
4 1 (10.00%) Information Security
4 1 (10.00%) SEO
4 1 (10.00%) B2B
4 1 (10.00%) B2C
4 1 (10.00%) User Acceptance Testing
4 1 (10.00%) Web Development
4 1 (10.00%) Business Development
4 1 (10.00%) Stakeholder Management
4 1 (10.00%) Stakeholder Engagement
4 1 (10.00%) Marketing Strategy
4 1 (10.00%) Analytics
Programming Languages
1 1 (10.00%) JavaScript
Qualifications
1 3 (30.00%) Degree
Quality Assurance & Compliance
1 1 (10.00%) WAI
Vendors
1 3 (30.00%) Adobe
2 2 (20.00%) Microsoft
2 2 (20.00%) RedDot
City, London
They are looking for somebody with extensive experience of writing about social media and can ensurelively, relevant content across various channels, although in particular, its digital offerings. Proven...
Experis IT
Rate: £200 - £300 per annum
Posted: 22 May 2013
City of London
Advise on hotel concierge and lifestyle concierge companies Skills required: Press release writing Copy writing (newsletters, website copy etc.) Proven selling techniques Media relations in lifestyle, food and...
Salt
Rate: £160 - £200 per day + Depending on Experience/Role
Posted: 21 May 2013