The table below looks at the prevalence of the term Copywriting in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 3 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Mar 2015
Same period 2014 Same period 2013
Copywriting
Rank 181 192 198
Rank change year-on-year
+11 +6
Contract jobs citing Copywriting 4 3 4
As % of all contract IT jobs located in the City of London 0.078% 0.051% 0.069%
As % of the Miscellaneous category 0.20% 0.13% 0.18%
Number of daily rates quoted 4 3 3
Average daily rate
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£268 £275 £238
Average daily rate % change year-on-year
-2.72% +15.78%
90% offered a daily rate of more than £223 £239 £182
10% offered a daily rate of more than £382 £307 £318
UK excluding London average daily rate £318 £353 £400
% change year-on-year
-9.92% -11.87%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £14.00 £11.50 -
% change year-on-year
+21.73% -
Copywriting
London

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the City of London region.

Miscellaneous Category
City of London
Contract IT job ads with a match in the
Miscellaneous category
1956 2243 2183
As % of all contract IT jobs located in the City of London 38.20% 38.22% 37.66%
Number of daily rates quoted 1510 1612 1681
Average daily rate £470 £500 £475
Average daily rate % change year-on-year
-6.00% +5.26%
90% offered a daily rate of more than £300 £275 £300
10% offered a daily rate of more than £625 £650 £625
UK excluding London average daily rate £375 £350 £335
% change year-on-year
+7.14% +4.47%
Number of hourly rates quoted 29 44 49
Average hourly rate £17.87 £22.50 £21.13
Average hourly rate % change year-on-year
-20.60% +6.50%
90% offered a hourly rate of more than £13.25 £16.00 £13.80
10% offered a hourly rate of more than £23.50 £42.50 £135.00
UK excluding London average hourly rate £18.50 £18.00 £20.00
% change year-on-year
+2.77% -10.00%

Copywriting
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Copywriting across the City of London region as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in the City of London

Copywriting
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the City of London region.

Copywriting Daily Rate Trend in the City of London

Copywriting
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting across the City of London region over the 3 months to 3 March 2015.

Copywriting Daily Rate Histogram in the City of London

Copywriting
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the City of London region.

Copywriting Hourly Rate Trend in the City of London

Copywriting
Top 30 Related IT Skills in the City of London

For the 6 months to 3 March 2015, IT contractor jobs across the City of London region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 7 (77.78%) Banking
2 5 (55.56%) Content Management
2 5 (55.56%) Finance
3 4 (44.44%) Retail
4 3 (33.33%) Retail Banking
4 3 (33.33%) Stakeholder Management
4 3 (33.33%) CMS
5 2 (22.22%) SEO
5 2 (22.22%) Advertising
5 2 (22.22%) Internet
5 2 (22.22%) Project Management
5 2 (22.22%) Online Banking
5 2 (22.22%) Mobile Banking
5 2 (22.22%) User Experience
5 2 (22.22%) Data Analysis
6 1 (11.11%) Google
6 1 (11.11%) Google Analytics
6 1 (11.11%) Drupal
6 1 (11.11%) SiteCatalyst
6 1 (11.11%) Performance Improvement
6 1 (11.11%) Analytics
6 1 (11.11%) Mobile App
6 1 (11.11%) Digital Content Management
6 1 (11.11%) Animation
6 1 (11.11%) Change Management
6 1 (11.11%) GAP Analysis
6 1 (11.11%) SharePoint
6 1 (11.11%) E-Commerce
6 1 (11.11%) Microsoft
6 1 (11.11%) Adobe

Copywriting
Top Related IT Skills in the City of London by Category

For the 6 months to 3 March 2015, IT contractor jobs across the City of London region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 3 (33.33%) CMS
2 1 (11.11%) Drupal
2 1 (11.11%) SharePoint
Business Applications
1 1 (11.11%) Google Analytics
1 1 (11.11%) SiteCatalyst
Communications & Networking
1 2 (22.22%) Internet
General
1 7 (77.78%) Banking
2 5 (55.56%) Finance
3 4 (44.44%) Retail
4 3 (33.33%) Retail Banking
5 2 (22.22%) Advertising
6 1 (11.11%) Legal
Job Titles
1 3 (33.33%) Copywriter
2 2 (22.22%) User Experience Manager
2 2 (22.22%) Content Manager
3 1 (11.11%) Digital Producer
3 1 (11.11%) Author
Miscellaneous
1 2 (22.22%) Online Banking
1 2 (22.22%) Mobile Banking
1 2 (22.22%) User Experience
2 1 (11.11%) Animation
2 1 (11.11%) Mobile App
Processes & Methodologies
1 5 (55.56%) Content Management
2 3 (33.33%) Stakeholder Management
3 2 (22.22%) SEO
3 2 (22.22%) Data Analysis
3 2 (22.22%) Project Management
4 1 (11.11%) Change Management
4 1 (11.11%) GAP Analysis
4 1 (11.11%) E-Commerce
4 1 (11.11%) Benchmarking
4 1 (11.11%) Performance Improvement
4 1 (11.11%) Analytics
4 1 (11.11%) Digital Content Management
4 1 (11.11%) Agile Software Development
Vendors
1 1 (11.11%) Microsoft
1 1 (11.11%) Adobe
1 1 (11.11%) Google