The table below looks at the prevalence of the term Copywriting in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 22 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
22 Jan 2017
Same period 2016 Same period 2015
Copywriting
London / City of London
Rank 151 147 187
Rank change year-on-year
-4 +40
Contract jobs citing Copywriting 2 2 7
As % of all contract IT jobs located in the City of London 0.069% 0.065% 0.14%
As % of the Miscellaneous category 0.18% 0.16% 0.36%
Number of daily rates quoted 1 0 5
Median daily rate £263 - £475
UK excluding London median daily rate £310 £178 £260
% change year-on-year
+74.64% -31.73%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.50 £175.00 £14.00
% change year-on-year
-87.71% +1150.00%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the City of London region.

Miscellaneous Category
City of London
Contract IT job ads with a match in the
Miscellaneous category
1114 1241 1968
As % of all contract IT jobs located in the City of London 38.49% 40.31% 38.65%
Number of daily rates quoted 838 939 1552
Median daily rate £500 £500 £465
Median daily rate % change year-on-year
- +7.58%
90% offered a daily rate of more than £325 £300 £300
10% offered a daily rate of more than £650 £650 £625
UK excluding London median daily rate £390 £375 £365
% change year-on-year
+4.00% +2.73%
Number of hourly rates quoted 9 24 28
Median hourly rate £22.13 £19.99 £17.50
Median hourly rate % change year-on-year
+10.68% +14.22%
90% offered a hourly rate of more than £16.15 £13.00 £13.36
10% offered a hourly rate of more than £55.00 £31.68 £23.50
UK excluding London median hourly rate £19.30 £21.50 £17.50
% change year-on-year
-10.22% +22.85%

Copywriting
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Copywriting as a proportion of all IT contracts with a match in the Miscellaneous category.

Copywriting Jobs Demand Trend in the City of London

Copywriting
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the City of London region.

Copywriting Daily Rate Trend in the City of London

Copywriting
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the City of London region.

Copywriting Hourly Rate Trend in the City of London

Copywriting
Top 30 Related IT Skills in the City of London

For the 6 months to 22 January 2017, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Copywriting.

1 5 (83.33%) Marketing
2 3 (50.00%) Project Management
2 3 (50.00%) Advertising
2 3 (50.00%) CMS
2 3 (50.00%) Agile Software Development
2 3 (50.00%) Retail
3 2 (33.33%) Asset Management
3 2 (33.33%) Telecoms
3 2 (33.33%) SEO
3 2 (33.33%) Finance
3 2 (33.33%) French Language
3 2 (33.33%) Italian Language
3 2 (33.33%) Spanish Language
3 2 (33.33%) Brand Management
4 1 (16.67%) Enterprise Content Management
4 1 (16.67%) Sitecore CMS
4 1 (16.67%) Sitecore
4 1 (16.67%) Social Media
4 1 (16.67%) Data Privacy
4 1 (16.67%) User Experience
4 1 (16.67%) Mobile First
4 1 (16.67%) Web Development
4 1 (16.67%) Taxonomies
4 1 (16.67%) Ontologies
4 1 (16.67%) Degree
4 1 (16.67%) Legal
4 1 (16.67%) HTML
4 1 (16.67%) CSS
4 1 (16.67%) E-Commerce
4 1 (16.67%) B2B

Copywriting
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (50.00%) CMS
2 1 (16.67%) Sitecore CMS
General
1 5 (83.33%) Marketing
2 3 (50.00%) Advertising
2 3 (50.00%) Retail
3 2 (33.33%) Finance
3 2 (33.33%) French Language
3 2 (33.33%) Italian Language
3 2 (33.33%) Spanish Language
3 2 (33.33%) Telecoms
4 1 (16.67%) Banking
4 1 (16.67%) Legal
4 1 (16.67%) Publishing
Job Titles
1 2 (33.33%) Content Manager
1 2 (33.33%) Web Content Manager
1 2 (33.33%) Web Manager
2 1 (16.67%) Content Editor
2 1 (16.67%) Copywriter
2 1 (16.67%) Digital Content Editor
2 1 (16.67%) Digital Copywriter
2 1 (16.67%) Digital Editor
2 1 (16.67%) Online Content Manager
2 1 (16.67%) Online Trading Manager
2 1 (16.67%) Senior Content Manager
2 1 (16.67%) Senior Copywriter
2 1 (16.67%) Senior Manager
2 1 (16.67%) Senior Web Content Manager
Libraries, Frameworks & Software Standards
1 1 (16.67%) CSS
1 1 (16.67%) HTML
Miscellaneous
1 1 (16.67%) Ontologies
1 1 (16.67%) Social Media
1 1 (16.67%) Taxonomies
1 1 (16.67%) User Experience
Processes & Methodologies
1 3 (50.00%) Agile Software Development
1 3 (50.00%) Project Management
2 2 (33.33%) Asset Management
2 2 (33.33%) Brand Management
2 2 (33.33%) SEO
3 1 (16.67%) B2B
3 1 (16.67%) B2C
3 1 (16.67%) Content Management
3 1 (16.67%) Data Privacy
3 1 (16.67%) E-Commerce
3 1 (16.67%) Enterprise Content Management
3 1 (16.67%) Migration
3 1 (16.67%) Mobile First
3 1 (16.67%) Web Development
Qualifications
1 1 (16.67%) Degree
Vendors
1 1 (16.67%) Sitecore