The table below looks at the prevalence of the term Copywriting in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Copywriting
Rank 190 190 189
Rank change year-on-year
0 -1
Contract jobs citing Copywriting 6 12 11
As % of all contract IT jobs located in the City of London 0.11% 0.18% 0.18%
As % of the Miscellaneous category 0.29% 0.47% 0.50%
Number of daily rates quoted 4 12 9
Average daily rate
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£475 £210 £275
Average daily rate % change year-on-year
+126.19% -23.63%
UK excluding London average daily rate £273 £310 £290
% change year-on-year
-12.09% +6.89%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £14.00 - £18.00
Copywriting
London

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the City of London region.

Miscellaneous Category
City of London
Contract IT job ads with a match in the
Miscellaneous category
2049 2527 2192
As % of all contract IT jobs located in the City of London 36.65% 38.00% 36.55%
Number of daily rates quoted 1633 1869 1683
Average daily rate £470 £488 £488
Average daily rate % change year-on-year
-3.58% -
90% offered a daily rate of more than £288 £275 £276
10% offered a daily rate of more than £650 £650 £638
UK excluding London average daily rate £375 £350 £340
% change year-on-year
+7.14% +2.94%
Number of hourly rates quoted 25 38 59
Average hourly rate £16.25 £20.00 £21.50
Average hourly rate % change year-on-year
-18.75% -6.97%
90% offered a hourly rate of more than £13.09 £13.50 £13.30
10% offered a hourly rate of more than £22.03 £43.62 £72.20
UK excluding London average hourly rate £17.50 £19.00 £19.94
% change year-on-year
-7.89% -4.71%

Copywriting
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Copywriting across the City of London region as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in the City of London

Copywriting
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the City of London region.

Copywriting Daily Rate Trend in the City of London

Copywriting
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting across the City of London region over the 3 months to 24 December 2014.

Copywriting Daily Rate Histogram in the City of London

Copywriting
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the City of London region.

Copywriting Hourly Rate Trend in the City of London

Copywriting
Top 30 Related IT Skills in the City of London

For the 6 months to 24 December 2014, IT contractor jobs across the City of London region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 8 (66.67%) Finance
2 6 (50.00%) Content Management
2 6 (50.00%) HTML
2 6 (50.00%) Banking
3 5 (41.67%) User Experience
3 5 (41.67%) Marketing
3 5 (41.67%) Internet
4 4 (33.33%) SharePoint
4 4 (33.33%) Agile Software Development
5 3 (25.00%) CMS
5 3 (25.00%) XML
5 3 (25.00%) MS Access
5 3 (25.00%) MS Visio
5 3 (25.00%) VPN
5 3 (25.00%) HTTPS
5 3 (25.00%) JIRA
5 3 (25.00%) Retail
6 2 (16.67%) Mobile Banking
6 2 (16.67%) ExactTarget
6 2 (16.67%) Email Marketing
6 2 (16.67%) Project Management
6 2 (16.67%) Extranet
6 2 (16.67%) Flash
6 2 (16.67%) ActionScript
6 2 (16.67%) .NET
6 2 (16.67%) Data Analysis
6 2 (16.67%) Pay per click
6 2 (16.67%) Retail Banking
6 2 (16.67%) Online Banking
7 1 (8.33%) Change Management

Copywriting
Top Related IT Skills in the City of London by Category

For the 6 months to 24 December 2014, IT contractor jobs across the City of London region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 4 (33.33%) SharePoint
2 3 (25.00%) CMS
Applications
1 3 (25.00%) MS Visio
2 1 (8.33%) Photoshop
Communications & Networking
1 5 (41.67%) Internet
2 3 (25.00%) VPN
2 3 (25.00%) HTTPS
3 2 (16.67%) Extranet
Database & Business Intelligence
1 3 (25.00%) MS Access
Development Applications
1 3 (25.00%) JIRA
General
1 8 (66.67%) Finance
2 6 (50.00%) Banking
3 5 (41.67%) Marketing
4 3 (25.00%) Retail
5 2 (16.67%) Retail Banking
6 1 (8.33%) Legal
6 1 (8.33%) Advertising
Job Titles
1 3 (25.00%) Author
1 3 (25.00%) Technical Author
1 3 (25.00%) Technical Writer
2 2 (16.67%) Copywriter
2 2 (16.67%) Web Designer
2 2 (16.67%) User Experience Manager
2 2 (16.67%) Designer
3 1 (8.33%) Content Manager
3 1 (8.33%) Digital Producer
Libraries, Frameworks & Software Standards
1 6 (50.00%) HTML
2 3 (25.00%) XML
3 2 (16.67%) Flash
3 2 (16.67%) .NET
4 1 (8.33%) CSS
Miscellaneous
1 5 (41.67%) User Experience
2 2 (16.67%) Online Banking
2 2 (16.67%) Mobile Banking
3 1 (8.33%) Mobile App
3 1 (8.33%) Analytical Skills
Processes & Methodologies
1 6 (50.00%) Content Management
2 4 (33.33%) Agile Software Development
3 2 (16.67%) Data Analysis
3 2 (16.67%) Pay per click
3 2 (16.67%) Email Marketing
3 2 (16.67%) Project Management
4 1 (8.33%) Change Management
4 1 (8.33%) GAP Analysis
4 1 (8.33%) SEO
4 1 (8.33%) Workflow
4 1 (8.33%) Stakeholder Management
4 1 (8.33%) User Acceptance Testing
4 1 (8.33%) E-Commerce
4 1 (8.33%) Benchmarking
Programming Languages
1 2 (16.67%) ActionScript
Vendors
1 2 (16.67%) ExactTarget
2 1 (8.33%) Microsoft
2 1 (8.33%) Adobe