The first table below looks at the prevalence of the term Copywriting in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Copywriting
Rank 204 192 216
Rank change year-on-year
-12 +24
Contract jobs citing Copywriting 6 5 8
As % of all contract IT jobs located in the City of London 0.093% 0.080% 0.099%
As % of the Miscellaneous category 0.29% 0.25% 0.30%
Number of daily rates quoted 4 4 5
Average daily rate £228 £196 £250
Average daily rate % change year-on-year
+16.36% -21.80%
90% offered a daily rate of more than £218 £171 £193
10% offered a daily rate of more than £367 £214 £330
UK excluding London average daily rate £289 £363 £238
% change year-on-year
-20.34% +52.63%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £11.50 - £12.00
Miscellaneous Category
City of London
Contract IT job ads with a match in the
Miscellaneous category
2104 1962 2676
As % of all contract IT jobs located in the City of London 32.60% 31.48% 33.09%
Number of daily rates quoted 1574 1453 2002
Average daily rate £500 £475 £500
Average daily rate % change year-on-year
+5.26% -5.00%
90% offered a daily rate of more than £300 £300 £300
10% offered a daily rate of more than £675 £625 £650
UK excluding London average daily rate £345 £340 £350
% change year-on-year
+1.47% -2.85%
Number of hourly rates quoted 32 54 81
Average hourly rate £22.50 £22.00 £22.00
Average hourly rate % change year-on-year
+2.27% -
90% offered a hourly rate of more than £12.40 £16.00 £12.50
10% offered a hourly rate of more than £41.00 £135.00 £46.20
UK excluding London average hourly rate £17.50 £21.00 £25.00
% change year-on-year
-16.66% -16.00%
Copywriting
London

Copywriting
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Copywriting across the City of London region as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in the City of London

Copywriting
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the City of London region.

Copywriting Daily Rate Trend in the City of London

Copywriting
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting across the City of London region over the 3 months to 18 April 2014.

Copywriting Daily Rate Histogram in the City of London

Copywriting
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the City of London region.

Copywriting Hourly Rate Trend in the City of London

Copywriting
Top 30 Related IT Skills in the City of London

For the 6 months to 18 April 2014, IT contractor jobs across the City of London region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 7 (58.33%) Finance
1 7 (58.33%) CMS
1 7 (58.33%) Content Management
2 4 (33.33%) Marketing
2 4 (33.33%) HTML
3 3 (25.00%) Agile Software Development
4 2 (16.67%) Analytics
4 2 (16.67%) Pay per click
4 2 (16.67%) Banking
4 2 (16.67%) ActionScript
4 2 (16.67%) CSS
4 2 (16.67%) Publishing
4 2 (16.67%) Adobe
5 1 (8.33%) Extranet
5 1 (8.33%) SEO
5 1 (8.33%) Stakeholder Management
5 1 (8.33%) Advertising
5 1 (8.33%) MS Excel
5 1 (8.33%) E-Commerce
5 1 (8.33%) B2B
5 1 (8.33%) B2C
5 1 (8.33%) .NET
5 1 (8.33%) Photoshop
5 1 (8.33%) Adobe Illustrator
5 1 (8.33%) Web Development
5 1 (8.33%) Graphic Design
5 1 (8.33%) Spread Betting
5 1 (8.33%) QA
5 1 (8.33%) Blog
5 1 (8.33%) Email Marketing

Copywriting
Top Related IT Skills in the City of London by Category

For the 6 months to 18 April 2014, IT contractor jobs across the City of London region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 7 (58.33%) CMS
Applications
1 1 (8.33%) MS Excel
1 1 (8.33%) Photoshop
1 1 (8.33%) Adobe Illustrator
1 1 (8.33%) MS PowerPoint
Communications & Networking
1 1 (8.33%) Extranet
Development Applications
1 1 (8.33%) Axure RP
General
1 7 (58.33%) Finance
2 4 (33.33%) Marketing
3 2 (16.67%) Banking
3 2 (16.67%) Publishing
4 1 (8.33%) Advertising
Job Titles
1 6 (50.00%) Copywriter
2 3 (25.00%) Designer
3 1 (8.33%) Author
3 1 (8.33%) Technical Author
3 1 (8.33%) Interactive Designer
3 1 (8.33%) Senior Marketing Executive
3 1 (8.33%) Marketing Executive
3 1 (8.33%) User Experience Designer
3 1 (8.33%) Web Editor
3 1 (8.33%) Content Manager
3 1 (8.33%) Digital Designer
Libraries, Frameworks & Software Standards
1 4 (33.33%) HTML
2 2 (16.67%) CSS
3 1 (8.33%) .NET
3 1 (8.33%) HTML5
Miscellaneous
1 1 (8.33%) Graphic Design
1 1 (8.33%) Spread Betting
1 1 (8.33%) Blog
1 1 (8.33%) Mobile App
1 1 (8.33%) Social Media
1 1 (8.33%) Digital Media
Operating Systems
1 1 (8.33%) Android
1 1 (8.33%) Apple iOS
Processes & Methodologies
1 7 (58.33%) Content Management
2 3 (25.00%) Agile Software Development
3 2 (16.67%) Analytics
3 2 (16.67%) Pay per click
4 1 (8.33%) SEO
4 1 (8.33%) Stakeholder Management
4 1 (8.33%) E-Commerce
4 1 (8.33%) B2B
4 1 (8.33%) B2C
4 1 (8.33%) Web Development
4 1 (8.33%) Email Marketing
4 1 (8.33%) Digital Marketing
4 1 (8.33%) User Stories
4 1 (8.33%) Information Architecture
Programming Languages
1 2 (16.67%) ActionScript
Quality Assurance & Compliance
1 1 (8.33%) QA
Vendors
1 2 (16.67%) Adobe