The table below looks at the prevalence of the term Copywriting in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Copywriting
Rank 152 181 201
Rank change year-on-year
+29 +20
Contract jobs citing Copywriting 1 7 5
As % of all contract IT jobs located in the City of London 0.032% 0.14% 0.084%
As % of the Miscellaneous category 0.079% 0.35% 0.21%
Number of daily rates quoted 0 6 5
Average daily rate - £390 £265
Average daily rate % change year-on-year
- +47.16%
UK excluding London average daily rate £175 £350 £320
% change year-on-year
-50.00% +9.37%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.00 -
Copywriting
London

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the City of London region.

Miscellaneous Category
City of London
Contract IT job ads with a match in the
Miscellaneous category
1265 1981 2332
As % of all contract IT jobs located in the City of London 40.21% 38.53% 39.17%
Number of daily rates quoted 974 1553 1689
Average daily rate £500 £450 £500
Average daily rate % change year-on-year
+11.11% -10.00%
90% offered a daily rate of more than £300 £300 £275
10% offered a daily rate of more than £675 £625 £650
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 28 31 36
Average hourly rate £19.99 £17.87 £21.04
Average hourly rate % change year-on-year
+11.89% -15.07%
90% offered a hourly rate of more than £12.90 £13.25 £17.00
10% offered a hourly rate of more than £35.60 £27.37 £42.50
UK excluding London average hourly rate £23.75 £17.50 £17.50
% change year-on-year
+35.71% -

Copywriting
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Copywriting across the City of London region as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in the City of London

Copywriting
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the City of London region.

Copywriting Daily Rate Trend in the City of London

Copywriting
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the City of London region.

Copywriting Hourly Rate Trend in the City of London

Copywriting
Top 20 Related IT Skills in the City of London

For the 6 months to 11 February 2016, IT contractor jobs across the City of London region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 1 (33.33%) HTML
1 1 (33.33%) ATL
1 1 (33.33%) CRM
1 1 (33.33%) B2B
1 1 (33.33%) HTTPS
1 1 (33.33%) HP
1 1 (33.33%) Finance
1 1 (33.33%) Stakeholder Management
1 1 (33.33%) CMS
1 1 (33.33%) Banking
1 1 (33.33%) Marketing
1 1 (33.33%) JIRA
1 1 (33.33%) Creative Marketing
1 1 (33.33%) Drupal
1 1 (33.33%) Email Marketing
1 1 (33.33%) Digital Marketing
1 1 (33.33%) Manual Testing
1 1 (33.33%) Online Marketing
1 1 (33.33%) Marketing Strategy
1 1 (33.33%) Campaign Management

Copywriting
Top Related IT Skills in the City of London by Category

For the 6 months to 11 February 2016, IT contractor jobs across the City of London region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) CMS
1 1 (33.33%) Drupal
Communications & Networking
1 1 (33.33%) HTTPS
Development Applications
1 1 (33.33%) JIRA
General
1 1 (33.33%) Banking
1 1 (33.33%) Finance
1 1 (33.33%) Marketing
Job Titles
1 1 (33.33%) Content Editor
1 1 (33.33%) Copywriter
1 1 (33.33%) Developer
1 1 (33.33%) Digital Marketing Specialist
1 1 (33.33%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 1 (33.33%) ATL
1 1 (33.33%) HTML
Processes & Methodologies
1 1 (33.33%) B2B
1 1 (33.33%) Campaign Management
1 1 (33.33%) Creative Marketing
1 1 (33.33%) CRM
1 1 (33.33%) Digital Marketing
1 1 (33.33%) Email Marketing
1 1 (33.33%) Manual Testing
1 1 (33.33%) Marketing Strategy
1 1 (33.33%) Online Marketing
1 1 (33.33%) Stakeholder Management
Vendors
1 1 (33.33%) HP