Direct Marketing Contracts in the City of London
 
Demand Trend Daily Rate Trend Daily Rate Histogram Hourly Rate Trend Related Skills

The first table below looks at the demand for Direct Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
 3 months to
17 May 2013		 Same period 2012 Same period 2011
Direct Marketing
Rank 195 201 241
Rank change year-on-year
+6 +40
Contract jobs citing Direct Marketing 6 12 5
As % of all contract IT jobs located in the City of London 0.095% 0.154% 0.051%
As % of the Processes & Methodologies category 0.130% 0.216% 0.071%
Number of daily rates quoted 6 11 2
Average daily rate £278 £338 £313
Average daily rate % change year-on-year
-17.77% +8.00%
90% offered a daily rate of more than £100 £288 £283
10% offered a daily rate of more than £381 £518 £343
UK excluding London average daily rate £301 £318 £280
% change year-on-year
-5.35% +13.39%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
All Processes & Methodologies
City of London
Contract IT job ads with a match in the
Processes & Methodologies category		 4620 5558 7076
As % of all contract IT jobs located in the City of London 73.39% 71.44% 71.90%
Number of daily rates quoted 3487 4000 5250
Average daily rate £450 £462 £500
Average daily rate % change year-on-year
-2.59% -7.60%
90% offered a daily rate of more than £310 £300 £325
10% offered a daily rate of more than £600 £625 £650
UK excluding London average daily rate £363 £365 £375
% change year-on-year
-0.68% -2.66%
Number of hourly rates quoted 73 99 97
Average hourly rate £42.00 £25.00 £25.00
Average hourly rate % change year-on-year
+68.00% -
90% offered a hourly rate of more than £18.40 £15.00 £14.50
10% offered a hourly rate of more than £135.00 £47.50 £50.50
UK excluding London average hourly rate £31.60 £25.00 £30.00
% change year-on-year
+26.40% -16.66%
Direct Marketing
London

Direct Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

City of London Direct Marketing Jobs Demand Trend

Direct Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the City of London region.

City of London Direct Marketing Daily Rate Trend

Direct Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing across the City of London region over the 3 months to 17 May 2013.

City of London Direct Marketing Daily Rate Histogram

Direct Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the City of London region.

City of London Direct Marketing Hourly Rate Trend

Direct Marketing
Top 28 Related IT Skills

For the 6 months to 17 May 2013, IT contractor jobs across the City of London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 8 (100.00%) Marketing
2 6 (75.00%) SQL
3 5 (62.50%) Retail
4 4 (50.00%) MS Office
4 4 (50.00%) SAS
4 4 (50.00%) Microsoft
4 4 (50.00%) CHAID
4 4 (50.00%) iPad
5 3 (37.50%) Customer Insight
5 3 (37.50%) MS Excel
6 2 (25.00%) CRM
6 2 (25.00%) Degree
6 2 (25.00%) Analytics
7 1 (12.50%) SiteCatalyst
7 1 (12.50%) Continuous Improvement
7 1 (12.50%) Eloqua
7 1 (12.50%) Online Marketing
7 1 (12.50%) PhD
7 1 (12.50%) E-Commerce
7 1 (12.50%) Project Management
7 1 (12.50%) Web Analytics
7 1 (12.50%) Omniture
7 1 (12.50%) Smartphone
7 1 (12.50%) Electronics
7 1 (12.50%) Publishing
7 1 (12.50%) MBA
7 1 (12.50%) Games
7 1 (12.50%) Teradata

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT contractor jobs across the City of London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (50.00%) SAS
Applications
1 4 (50.00%) MS Office
2 3 (37.50%) MS Excel
Business Applications
1 1 (12.50%) SiteCatalyst
General
1 8 (100.00%) Marketing
2 5 (62.50%) Retail
3 1 (12.50%) Electronics
3 1 (12.50%) Publishing
3 1 (12.50%) Games
Job Titles
1 5 (62.50%) Analyst
2 3 (37.50%) SAS Analyst
2 3 (37.50%) SAS Insight Analyst
2 3 (37.50%) Insight Analyst
3 2 (25.00%) Marketing Data Analyst
3 2 (25.00%) Data Analyst
3 2 (25.00%) Marketing Analyst
4 1 (12.50%) Customer Analyst
4 1 (12.50%) Marketing Consultant
4 1 (12.50%) Planning Manager
4 1 (12.50%) Business Consultant
4 1 (12.50%) Consultant
4 1 (12.50%) Customer Insight Analyst
4 1 (12.50%) Web Manager
Miscellaneous
1 4 (50.00%) iPad
2 1 (12.50%) Smartphone
Processes & Methodologies
1 4 (50.00%) CHAID
2 3 (37.50%) Customer Insight
3 2 (25.00%) Analytics
3 2 (25.00%) CRM
4 1 (12.50%) E-Commerce
4 1 (12.50%) Project Management
4 1 (12.50%) Web Analytics
4 1 (12.50%) Online Marketing
4 1 (12.50%) Continuous Improvement
Programming Languages
1 6 (75.00%) SQL
Qualifications
1 2 (25.00%) Degree
2 1 (12.50%) PhD
2 1 (12.50%) MBA
Vendors
1 4 (50.00%) Microsoft
2 1 (12.50%) Teradata
2 1 (12.50%) Omniture
2 1 (12.50%) Eloqua
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Last Updated Friday 17 May 2013
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