The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 195 203 187
Rank change year-on-year
+8 -16
Contract jobs citing Direct Marketing 1 5 5
As % of all contract IT jobs located in the City of London 0.020% 0.085% 0.089%
As % of the Processes & Methodologies category 0.025% 0.11% 0.12%
Number of daily rates quoted 0 5 5
Average daily rate
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of your Daily Rate
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- £288 £288
UK excluding London average daily rate £350 £200 £350
% change year-on-year
+75.00% -42.85%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £26.50 -
Direct Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4006 4577 4299
As % of all contract IT jobs located in the City of London 78.90% 77.39% 76.28%
Number of daily rates quoted 3133 3335 3287
Average daily rate £450 £450 £450
90% offered a daily rate of more than £323 £300 £315
10% offered a daily rate of more than £625 £625 £600
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 30 48 74
Average hourly rate £22.25 £24.00 £35.00
Average hourly rate % change year-on-year
-7.29% -31.42%
90% offered a hourly rate of more than £12.50 £15.00 £14.60
10% offered a hourly rate of more than £45.50 £77.50 £135.00
UK excluding London average hourly rate £26.00 £27.50 £31.32
% change year-on-year
-5.45% -12.19%

Direct Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the City of London

Direct Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the City of London region.

Direct Marketing Daily Rate Trend in the City of London

Direct Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the City of London region.

Direct Marketing Hourly Rate Trend in the City of London

Direct Marketing
Top 28 Related IT Skills in the City of London

For the 6 months to 30 January 2015, IT contractor jobs across the City of London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 4 (100.00%) Marketing
1 4 (100.00%) Analytical Skills
2 3 (75.00%) SQL
3 2 (50.00%) SQL Server 2000
3 2 (50.00%) VB.NET
3 2 (50.00%) .NET
3 2 (50.00%) SQL Server
3 2 (50.00%) MS Office
3 2 (50.00%) CRM
3 2 (50.00%) Data Transformation
3 2 (50.00%) Data Protection
3 2 (50.00%) Analytics
4 1 (25.00%) Marketing Analytics
4 1 (25.00%) Process Improvement
4 1 (25.00%) Unica
4 1 (25.00%) Digital Marketing
4 1 (25.00%) Campaign Management
4 1 (25.00%) Line Management
4 1 (25.00%) Coaching
4 1 (25.00%) Data Mining
4 1 (25.00%) SAS
4 1 (25.00%) Sage
4 1 (25.00%) Change Management
4 1 (25.00%) Finance
4 1 (25.00%) Validation
4 1 (25.00%) Stakeholder Management
4 1 (25.00%) Project Management
4 1 (25.00%) VB

Direct Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 30 January 2015, IT contractor jobs across the City of London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (25.00%) SAS
Applications
1 2 (50.00%) MS Office
Database & Business Intelligence
1 2 (50.00%) SQL Server 2000
1 2 (50.00%) SQL Server
2 1 (25.00%) Data Mining
General
1 4 (100.00%) Marketing
2 1 (25.00%) Finance
Job Titles
1 2 (50.00%) DBA
1 2 (50.00%) SQL Server DBA
1 2 (50.00%) SQL DBA
Libraries, Frameworks & Software Standards
1 2 (50.00%) .NET
Miscellaneous
1 4 (100.00%) Analytical Skills
Processes & Methodologies
1 2 (50.00%) CRM
1 2 (50.00%) Data Transformation
1 2 (50.00%) Data Protection
1 2 (50.00%) Analytics
2 1 (25.00%) Marketing Analytics
2 1 (25.00%) Process Improvement
2 1 (25.00%) Digital Marketing
2 1 (25.00%) Campaign Management
2 1 (25.00%) Line Management
2 1 (25.00%) Coaching
2 1 (25.00%) Change Management
2 1 (25.00%) Validation
2 1 (25.00%) Stakeholder Management
2 1 (25.00%) Project Management
Programming Languages
1 3 (75.00%) SQL
2 2 (50.00%) VB.NET
3 1 (25.00%) VB
Vendors
1 1 (25.00%) Unica
1 1 (25.00%) Sage
City of London
Progressive Recruitment
Rate: £375 - £400 per day + competitive
Posted: 8 days ago
City of London
Progressive Recruitment
Rate: £400 - £450 per day + competitive
Posted: 22 days ago