The first table below looks at the demand for Direct Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 207 200 216
Rank change year-on-year
-7 +16
Contract jobs citing Direct Marketing 8 5 5
As % of all contract IT jobs located in the City of London 0.12% 0.079% 0.062%
As % of the Processes & Methodologies category 0.16% 0.11% 0.085%
Number of daily rates quoted 6 5 5
Average daily rate £388 £290 £338
Average daily rate % change year-on-year
+33.62% -14.07%
90% offered a daily rate of more than £319 £100 £303
10% offered a daily rate of more than £463 £388 £522
UK excluding London average daily rate £263 £313 £350
% change year-on-year
-16.00% -10.71%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
5041 4725 5880
As % of all contract IT jobs located in the City of London 76.08% 74.88% 72.63%
Number of daily rates quoted 3685 3616 4145
Average daily rate £450 £450 £454
Average daily rate % change year-on-year
- -0.82%
90% offered a daily rate of more than £300 £313 £313
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £361 £370
% change year-on-year
+4.02% -2.56%
Number of hourly rates quoted 47 52 93
Average hourly rate £25.00 £135.00 £25.00
Average hourly rate % change year-on-year
-81.48% +440.00%
90% offered a hourly rate of more than £13.52 £16.40 £13.00
10% offered a hourly rate of more than £48.50 £135.00 £49.02
UK excluding London average hourly rate £30.00 £32.00 £27.00
% change year-on-year
-6.25% +18.51%
Direct Marketing
London

Direct Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the City of London

Direct Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the City of London region.

Direct Marketing Daily Rate Trend in the City of London

Direct Marketing
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing across the City of London region over the 3 months to 16 April 2014.

Direct Marketing Daily Rate Histogram in the City of London

Direct Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the City of London region.

Direct Marketing Hourly Rate Trend in the City of London

Direct Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 16 April 2014, IT contractor jobs across the City of London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 12 (100.00%) Marketing
2 5 (41.67%) SAS
3 4 (33.33%) CRM
3 4 (33.33%) Data Mining
3 4 (33.33%) SQL
3 4 (33.33%) MS Office
4 3 (25.00%) MS Excel
4 3 (25.00%) Finance
4 3 (25.00%) Microsoft
5 2 (16.67%) iPad
5 2 (16.67%) Customer Insight
5 2 (16.67%) Analytics
5 2 (16.67%) Data Transformation
5 2 (16.67%) Campaign Management
5 2 (16.67%) Campaign Analysis
5 2 (16.67%) Relational Database
5 2 (16.67%) Degree
5 2 (16.67%) German Language
5 2 (16.67%) Base SAS
5 2 (16.67%) Data Protection
5 2 (16.67%) Market Research
5 2 (16.67%) Visualisation
5 2 (16.67%) SPSS
5 2 (16.67%) CHAID
5 2 (16.67%) Salesforce.com
5 2 (16.67%) SQL Server 2000
5 2 (16.67%) VB.NET
5 2 (16.67%) .NET
5 2 (16.67%) SQL Server
5 2 (16.67%) Retail

Direct Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 16 April 2014, IT contractor jobs across the City of London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (41.67%) SAS
Applications
1 4 (33.33%) MS Office
2 3 (25.00%) MS Excel
3 2 (16.67%) SPSS
4 1 (8.33%) Adobe Illustrator
4 1 (8.33%) InDesign
4 1 (8.33%) Photoshop
Database & Business Intelligence
1 4 (33.33%) Data Mining
2 2 (16.67%) Relational Database
2 2 (16.67%) Base SAS
2 2 (16.67%) SQL Server 2000
2 2 (16.67%) SQL Server
3 1 (8.33%) QlikView
General
1 12 (100.00%) Marketing
2 3 (25.00%) Finance
3 2 (16.67%) German Language
3 2 (16.67%) Retail
4 1 (8.33%) Banking
4 1 (8.33%) Advertising
4 1 (8.33%) Italian Language
4 1 (8.33%) Spanish Language
4 1 (8.33%) Swedish Language
4 1 (8.33%) Danish Language
4 1 (8.33%) Dutch Language
4 1 (8.33%) French Language
Job Titles
1 6 (50.00%) Analyst
2 4 (33.33%) Data Analyst
3 3 (25.00%) SAS Analyst
3 3 (25.00%) Insight Analyst
4 2 (16.67%) SAS Insight Analyst
4 2 (16.67%) Administrator
4 2 (16.67%) DBA
5 1 (8.33%) SQL Server DBA
5 1 (8.33%) SQL DBA
5 1 (8.33%) Graphic Designer
5 1 (8.33%) Server Administrator
5 1 (8.33%) Development Manager
5 1 (8.33%) Designer
5 1 (8.33%) SAS Data Analyst
Libraries, Frameworks & Software Standards
1 2 (16.67%) .NET
2 1 (8.33%) Flash
2 1 (8.33%) HTML
Miscellaneous
1 2 (16.67%) iPad
1 2 (16.67%) Visualisation
2 1 (8.33%) Graphic Design
2 1 (8.33%) Photography
2 1 (8.33%) Digital Media
Processes & Methodologies
1 4 (33.33%) CRM
2 2 (16.67%) Customer Insight
2 2 (16.67%) Analytics
2 2 (16.67%) Data Transformation
2 2 (16.67%) Campaign Management
2 2 (16.67%) Campaign Analysis
2 2 (16.67%) Data Protection
2 2 (16.67%) Market Research
2 2 (16.67%) CHAID
3 1 (8.33%) Digital Marketing
3 1 (8.33%) Predictive Analytics
3 1 (8.33%) Marketing Analytics
3 1 (8.33%) Statistical Modelling
3 1 (8.33%) Marketing Strategy
Programming Languages
1 4 (33.33%) SQL
2 2 (16.67%) VB.NET
3 1 (8.33%) Java
Qualifications
1 2 (16.67%) Degree
Vendors
1 3 (25.00%) Microsoft
2 2 (16.67%) Salesforce.com
2 2 (16.67%) Alterian
3 1 (8.33%) Adobe
3 1 (8.33%) Tableau