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This section looks at the demand for Direct Marketing skills within the City of London region with a comparison to our Processes & Methodologies category. Included is a guide to the contractor rates offered in IT jobs that have cited Direct Marketing over the last 3 months to 15 May 2008 with a comparison to the same period last year.

LinkDirect Marketing
Location
3 months to 15 May 2008Same period last year
Rank219184
Rank change on same period last yearDown-35
Matching contract IT job ads13
As % of all UK contract IT job ads sampled0.001 %0.003 %
As % of the category below0.022 %0.091 %
Daily rates quoted10
Average minimum daily rate£325-
Average daily rate£388-
% change on same period last year-
Average maximum daily rate£450-
UK excluding London average daily rate£332£377
% change on same period last year-12.04 %
Hourly rates quoted00
Average minimum hourly rate--
Average hourly rate--
% change on same period last year-
Average maximum hourly rate--
UK excluding London average hourly rate£20.38-
% change on same period last year-
Processes & Methodologies City of LondonProcesses & Methodologies
City of London
Matching contract IT job ads46303280
As % of all UK contract IT job ads sampled5.940 %3.685 %
Daily rates quoted25011490
Average minimum daily rate£425£467
Average daily rate£463£498
% change on same period last year-6.99 %
Average maximum daily rate£501£529
UK excluding London average daily rate£386£375
% change on same period last year+2.80 %
Hourly rates quoted13356
Average minimum hourly rate£26.80£28.35
Average hourly rate£28.89£32.22
% change on same period last year-10.33 %
Average maximum hourly rate£30.98£36.08
UK excluding London average hourly rate£28.72£29.49
% change on same period last year-2.62 %
Direct Marketing LondonDirect Marketing
London

We calculate average IT contractor rates directly from the figures quoted and do not attempt to derive hourly rates from daily rates or vice versa.

Direct Marketing
Demand Trend

The chart provides a 3-month moving total starting in 2004 of contract IT jobs ads citing Direct Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

City of London Direct Marketing Demand Trend

Direct Marketing
Daily Rate Trend

The chart provides the 3-month moving average for daily rates quoted in contract IT jobs ads citing Direct Marketing across the City of London region.

City of London Direct Marketing Daily Rate Trend

Direct Marketing
Hourly Rate Trend

The chart provides the 3-month moving average for hourly rates quoted in contract IT jobs ads citing Direct Marketing across the City of London region.

City of London Direct Marketing Hourly Rate Trend

Direct Marketing
Top 9 Related IT Skills

Over the past 6 months contract IT jobs across the City of London region citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled citing Direct Marketing.

12 (100.00 %)Marketing
21 (50.00 %)Email Marketing
21 (50.00 %)Internet Marketing
21 (50.00 %)E-Commerce
21 (50.00 %)B2C
21 (50.00 %)Internet
21 (50.00 %)Telecoms
21 (50.00 %)Advertising
21 (50.00 %)Publishing

Direct Marketing
Top Related IT Skills by Category

Over the past 6 months contract IT jobs across the City of London region citing Direct Marketing also mentioned the following skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled citing Direct Marketing. Up to 20 skills are shown per category.

Communications & Networking
11 (50.00 %)Internet
General
12 (100.00 %)Marketing
21 (50.00 %)Telecoms
21 (50.00 %)Advertising
21 (50.00 %)Publishing
Job Titles
11 (50.00 %)Account Manager
11 (50.00 %)Marketing Manager
11 (50.00 %)Web Manager
Processes & Methodologies
11 (50.00 %)E-Commerce
11 (50.00 %)B2C
11 (50.00 %)Email Marketing
11 (50.00 %)Internet Marketing
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