The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 27 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Aug 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 172 207 206
Rank change year-on-year
+35 -1
Contract jobs citing Direct Marketing 3 1 2
As % of all contract IT jobs located in the City of London 0.087% 0.018% 0.034%
As % of the Processes & Methodologies category 0.10% 0.022% 0.042%
Number of daily rates quoted 1 1 2
Median daily rate £350 £150 £388
Median daily rate % change year-on-year
+133.33% -61.29%
UK excluding London median daily rate £325 £175 £350
% change year-on-year
+85.71% -50.00%
Number of hourly rates quoted 2 0 0
Median hourly rate £20.00 - -
UK excluding London median hourly rate - - -
Direct Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2990 4471 4717
As % of all contract IT jobs located in the City of London 86.39% 82.20% 79.83%
Number of daily rates quoted 2401 3529 3501
Median daily rate £475 £475 £450
Median daily rate % change year-on-year
- +5.55%
90% offered a daily rate of more than £350 £325 £313
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 18 42 47
Median hourly rate £17.25 £21.63 £22.00
Median hourly rate % change year-on-year
-20.23% -1.70%
90% offered a hourly rate of more than £12.50 £13.00 £16.10
10% offered a hourly rate of more than £49.01 £40.00 £36.50
UK excluding London median hourly rate £30.00 £33.00 £26.00
% change year-on-year
-9.09% +26.92%

Direct Marketing
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Direct Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the City of London

Direct Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the City of London region.

Direct Marketing Daily Rate Trend in the City of London

Direct Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the City of London region.

Direct Marketing Hourly Rate Trend in the City of London

Direct Marketing
Top 13 Related IT Skills in the City of London

For the 6 months to 27 August 2016, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Direct Marketing.

1 4 (100.00%) Marketing
2 3 (75.00%) Publishing
3 2 (50.00%) Advertising
3 2 (50.00%) Billing
3 2 (50.00%) HTML
3 2 (50.00%) Degree
4 1 (25.00%) Digital Marketing
4 1 (25.00%) Base SAS
4 1 (25.00%) Data Cleansing
4 1 (25.00%) Actionable Insight
4 1 (25.00%) CRM
4 1 (25.00%) SAS
4 1 (25.00%) Retail

Direct Marketing
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (25.00%) SAS
Database & Business Intelligence
1 1 (25.00%) Base SAS
General
1 4 (100.00%) Marketing
2 3 (75.00%) Publishing
3 2 (50.00%) Advertising
3 2 (50.00%) Billing
4 1 (25.00%) Retail
Job Titles
1 2 (50.00%) Coordinator
2 1 (25.00%) Analyst
2 1 (25.00%) Campaign Analyst
2 1 (25.00%) CRM Analyst
2 1 (25.00%) Customer Analyst
2 1 (25.00%) Digital Director
2 1 (25.00%) Marketing Director
2 1 (25.00%) SAS Analyst
2 1 (25.00%) SAS Campaign Analyst
Libraries, Frameworks & Software Standards
1 2 (50.00%) HTML
Processes & Methodologies
1 1 (25.00%) Actionable Insight
1 1 (25.00%) CRM
1 1 (25.00%) Data Cleansing
1 1 (25.00%) Digital Marketing
Qualifications
1 2 (50.00%) Degree