The first table below looks at the demand for Direct Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 31 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 192 215 216
Rank change year-on-year
+23 +1
Contract jobs citing Direct Marketing 3 4 8
As % of all contract IT jobs located in the City of London 0.052% 0.056% 0.10%
As % of the Processes & Methodologies category 0.069% 0.074% 0.14%
Number of daily rates quoted 3 4 6
Average daily rate
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£325 £314 £338
Average daily rate % change year-on-year
+3.58% -7.03%
90% offered a daily rate of more than £297 £262 £269
10% offered a daily rate of more than £385 £364 £376
UK excluding London average daily rate £328 £248 £400
% change year-on-year
+32.32% -38.12%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4347 5386 5822
As % of all contract IT jobs located in the City of London 75.38% 76.05% 74.78%
Number of daily rates quoted 3231 4028 4328
Average daily rate £450 £450 £460
Average daily rate % change year-on-year
- -2.06%
90% offered a daily rate of more than £313 £305 £300
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 42 92 87
Average hourly rate £23.50 £27.97 £27.50
Average hourly rate % change year-on-year
-15.98% +1.70%
90% offered a hourly rate of more than £16.10 £16.90 £16.81
10% offered a hourly rate of more than £45.00 £52.50 £52.60
UK excluding London average hourly rate £26.00 £31.00 £31.00
% change year-on-year
-16.12% -
Direct Marketing
London

Direct Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the City of London

Direct Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the City of London region.

Direct Marketing Daily Rate Trend in the City of London

Direct Marketing
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing across the City of London region over the 3 months to 31 July 2014.

Direct Marketing Daily Rate Histogram in the City of London

Direct Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the City of London region.

Direct Marketing Hourly Rate Trend in the City of London

Direct Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 31 July 2014, IT contractor jobs across the City of London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 9 (100.00%) Marketing
2 4 (44.44%) SAS
3 3 (33.33%) SQL
3 3 (33.33%) MS Office
3 3 (33.33%) CRM
3 3 (33.33%) SPSS
4 2 (22.22%) CHAID
4 2 (22.22%) Salesforce.com
4 2 (22.22%) VBA
4 2 (22.22%) Microsoft
4 2 (22.22%) MS Excel
4 2 (22.22%) Project Management
4 2 (22.22%) iPad
4 2 (22.22%) Retail
4 2 (22.22%) Data Analysis
4 2 (22.22%) QlikView
4 2 (22.22%) German Language
4 2 (22.22%) Customer Insight
4 2 (22.22%) Market Research
4 2 (22.22%) Campaign Analysis
4 2 (22.22%) Relational Database
5 1 (11.11%) Visualisation
5 1 (11.11%) Analytics
5 1 (11.11%) Marketing Analytics
5 1 (11.11%) Data Transformation
5 1 (11.11%) Campaign Management
5 1 (11.11%) Italian Language
5 1 (11.11%) Spanish Language
5 1 (11.11%) Swedish Language
5 1 (11.11%) Degree

Direct Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 31 July 2014, IT contractor jobs across the City of London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (44.44%) SAS
Applications
1 3 (33.33%) MS Office
1 3 (33.33%) SPSS
2 2 (22.22%) MS Excel
3 1 (11.11%) Adobe Illustrator
3 1 (11.11%) InDesign
3 1 (11.11%) Photoshop
Database & Business Intelligence
1 2 (22.22%) QlikView
1 2 (22.22%) Relational Database
2 1 (11.11%) SQL Server
2 1 (11.11%) Data Mining
2 1 (11.11%) SQL Server 2000
General
1 9 (100.00%) Marketing
2 2 (22.22%) German Language
2 2 (22.22%) Retail
3 1 (11.11%) Finance
3 1 (11.11%) Advertising
3 1 (11.11%) Banking
3 1 (11.11%) Italian Language
3 1 (11.11%) Spanish Language
3 1 (11.11%) Swedish Language
3 1 (11.11%) Danish Language
3 1 (11.11%) Dutch Language
3 1 (11.11%) French Language
Job Titles
1 5 (55.56%) Analyst
2 4 (44.44%) Insight Analyst
3 2 (22.22%) Senior Insight Analyst
3 2 (22.22%) SAS Insight Analyst
3 2 (22.22%) Senior Analyst
3 2 (22.22%) SAS Analyst
4 1 (11.11%) Graphic Designer
4 1 (11.11%) Server Administrator
4 1 (11.11%) Designer
4 1 (11.11%) Data Analyst
4 1 (11.11%) SQL Server DBA
4 1 (11.11%) SQL DBA
4 1 (11.11%) DBA
4 1 (11.11%) Administrator
Libraries, Frameworks & Software Standards
1 1 (11.11%) HTML
1 1 (11.11%) .NET
1 1 (11.11%) Flash
Miscellaneous
1 2 (22.22%) iPad
2 1 (11.11%) Digital Media
2 1 (11.11%) Graphic Design
2 1 (11.11%) Photography
2 1 (11.11%) Visualisation
Processes & Methodologies
1 3 (33.33%) CRM
2 2 (22.22%) CHAID
2 2 (22.22%) Project Management
2 2 (22.22%) Data Analysis
2 2 (22.22%) Market Research
2 2 (22.22%) Customer Insight
2 2 (22.22%) Campaign Analysis
3 1 (11.11%) Analytics
3 1 (11.11%) Marketing Analytics
3 1 (11.11%) Data Transformation
3 1 (11.11%) Campaign Management
3 1 (11.11%) Digital Marketing
3 1 (11.11%) Data Protection
Programming Languages
1 3 (33.33%) SQL
2 2 (22.22%) VBA
3 1 (11.11%) Java
3 1 (11.11%) VB.NET
Qualifications
1 1 (11.11%) Degree
Vendors
1 2 (22.22%) Microsoft
1 2 (22.22%) Salesforce.com
2 1 (11.11%) Adobe
City of London
Progressive Recruitment
Rate: £160 - £180 per day + competitive
Posted: 20 days ago