The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 197 213 216
Rank change year-on-year
+16 +3
Contract jobs citing Direct Marketing 2 4 6
As % of all contract IT jobs located in the City of London 0.034% 0.055% 0.077%
As % of the Processes & Methodologies category 0.045% 0.073% 0.10%
Number of daily rates quoted 2 3 4
Average daily rate
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£388 £338 £275
Average daily rate % change year-on-year
+14.81% +22.72%
90% offered a daily rate of more than £378 £300 £216
10% offered a daily rate of more than £398 £368 £378
UK excluding London average daily rate £350 £275 £425
% change year-on-year
+27.27% -35.29%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £39.00 -
Direct Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4443 5510 5867
As % of all contract IT jobs located in the City of London 75.32% 76.01% 75.09%
Number of daily rates quoted 3296 4117 4370
Average daily rate £450 £450 £450
90% offered a daily rate of more than £320 £315 £300
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 40 69 87
Average hourly rate £22.50 £22.50 £31.50
Average hourly rate % change year-on-year
- -28.57%
90% offered a hourly rate of more than £16.35 £14.65 £15.70
10% offered a hourly rate of more than £35.45 £54.25 £50.50
UK excluding London average hourly rate £25.50 £30.00 £31.00
% change year-on-year
-15.00% -3.22%

Direct Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the City of London

Direct Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the City of London region.

Direct Marketing Daily Rate Trend in the City of London

Direct Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the City of London region.

Direct Marketing Hourly Rate Trend in the City of London

Direct Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 29 August 2014, IT contractor jobs across the City of London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 8 (100.00%) Marketing
2 4 (50.00%) SAS
3 3 (37.50%) SQL
3 3 (37.50%) MS Office
3 3 (37.50%) CRM
4 2 (25.00%) MS Excel
4 2 (25.00%) SPSS
4 2 (25.00%) CHAID
4 2 (25.00%) Salesforce.com
4 2 (25.00%) VBA
4 2 (25.00%) Microsoft
4 2 (25.00%) Retail
4 2 (25.00%) Data Analysis
4 2 (25.00%) iPad
4 2 (25.00%) Customer Insight
4 2 (25.00%) Project Management
4 2 (25.00%) Campaign Analysis
4 2 (25.00%) Relational Database
4 2 (25.00%) German Language
4 2 (25.00%) QlikView
4 2 (25.00%) Market Research
5 1 (12.50%) Data Protection
5 1 (12.50%) Italian Language
5 1 (12.50%) Spanish Language
5 1 (12.50%) Swedish Language
5 1 (12.50%) Data Transformation
5 1 (12.50%) Banking
5 1 (12.50%) Degree
5 1 (12.50%) Graphic Design
5 1 (12.50%) Photography

Direct Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 29 August 2014, IT contractor jobs across the City of London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (50.00%) SAS
Applications
1 3 (37.50%) MS Office
2 2 (25.00%) MS Excel
2 2 (25.00%) SPSS
3 1 (12.50%) Adobe Illustrator
3 1 (12.50%) InDesign
3 1 (12.50%) Photoshop
Database & Business Intelligence
1 2 (25.00%) QlikView
1 2 (25.00%) Relational Database
2 1 (12.50%) SQL Server
2 1 (12.50%) SQL Server 2000
General
1 8 (100.00%) Marketing
2 2 (25.00%) German Language
2 2 (25.00%) Retail
3 1 (12.50%) Finance
3 1 (12.50%) Banking
3 1 (12.50%) Italian Language
3 1 (12.50%) Spanish Language
3 1 (12.50%) Swedish Language
3 1 (12.50%) Danish Language
3 1 (12.50%) Dutch Language
3 1 (12.50%) French Language
Job Titles
1 4 (50.00%) Analyst
1 4 (50.00%) Insight Analyst
2 2 (25.00%) Senior Insight Analyst
2 2 (25.00%) SAS Analyst
2 2 (25.00%) Senior Analyst
2 2 (25.00%) SAS Insight Analyst
3 1 (12.50%) SQL Server DBA
3 1 (12.50%) SQL DBA
3 1 (12.50%) DBA
3 1 (12.50%) Graphic Designer
3 1 (12.50%) Designer
Libraries, Frameworks & Software Standards
1 1 (12.50%) HTML
1 1 (12.50%) .NET
1 1 (12.50%) Flash
Miscellaneous
1 2 (25.00%) iPad
2 1 (12.50%) Graphic Design
2 1 (12.50%) Photography
Processes & Methodologies
1 3 (37.50%) CRM
2 2 (25.00%) CHAID
2 2 (25.00%) Project Management
2 2 (25.00%) Data Analysis
2 2 (25.00%) Market Research
2 2 (25.00%) Customer Insight
2 2 (25.00%) Campaign Analysis
3 1 (12.50%) Data Transformation
3 1 (12.50%) Data Protection
Programming Languages
1 3 (37.50%) SQL
2 2 (25.00%) VBA
3 1 (12.50%) Java
3 1 (12.50%) VB.NET
Qualifications
1 1 (12.50%) Degree
Vendors
1 2 (25.00%) Microsoft
1 2 (25.00%) Salesforce.com
2 1 (12.50%) Adobe