The table below looks at the prevalence of the term Kindle in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Kindle over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Amazon Kindle
Rank - 183 193
Contract jobs citing Kindle 0 12 13
As % of all contract IT jobs located in the City of London - 0.24% 0.22%
As % of the Miscellaneous category - 0.61% 0.57%
Number of daily rates quoted 0 9 6
Average daily rate - £500 £525
Average daily rate % change year-on-year
- -4.76%
UK excluding London average daily rate - £375 £375
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Kindle
London

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the City of London region.

Miscellaneous Category
City of London
Contract IT job ads with a match in the
Miscellaneous category
1253 1965 2277
As % of all contract IT jobs located in the City of London 39.88% 38.70% 39.04%
Number of daily rates quoted 963 1544 1645
Average daily rate £500 £450 £500
Average daily rate % change year-on-year
+11.11% -10.00%
90% offered a daily rate of more than £300 £300 £275
10% offered a daily rate of more than £675 £625 £650
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 29 30 39
Average hourly rate £19.99 £17.87 £22.44
Average hourly rate % change year-on-year
+11.89% -20.37%
90% offered a hourly rate of more than £12.00 £13.25 £16.05
10% offered a hourly rate of more than £35.60 £27.37 £42.50
UK excluding London average hourly rate £24.00 £17.50 £17.50
% change year-on-year
+37.14% -

Kindle
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Kindle across the City of London region as a proportion of the total demand within the Miscellaneous category.

Kindle Jobs Demand Trend in the City of London

Kindle
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Kindle across the City of London region.

Kindle Daily Rate Trend in the City of London

Kindle
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Kindle across the City of London region.

Kindle Hourly Rate Trend in the City of London