The first table below looks at the demand for Market Research skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Market Research over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Market Research
Rank 193 210 218
Rank change year-on-year
+17 +8
Contract jobs citing Market Research 12 11 3
As % of all contract IT jobs located in the City of London 0.20% 0.15% 0.038%
As % of the Processes & Methodologies category 0.27% 0.20% 0.051%
Number of daily rates quoted 7 10 3
Average daily rate
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£308 £240 £345
Average daily rate % change year-on-year
+28.12% -30.43%
90% offered a daily rate of more than £274 £240 £339
10% offered a daily rate of more than £385 £390 £369
UK excluding London average daily rate £380 £365 £375
% change year-on-year
+4.10% -2.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.00 - -
Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4462 5414 5841
As % of all contract IT jobs located in the City of London 75.65% 76.20% 74.77%
Number of daily rates quoted 3314 4055 4356
Average daily rate £450 £450 £463
Average daily rate % change year-on-year
- -2.70%
90% offered a daily rate of more than £313 £303 £300
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 45 95 84
Average hourly rate £23.50 £28.00 £25.00
Average hourly rate % change year-on-year
-16.07% +12.00%
90% offered a hourly rate of more than £14.50 £17.30 £16.05
10% offered a hourly rate of more than £45.00 £52.50 £50.88
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%
Market Research
London

Market Research
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Market Research across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Market Research Jobs Demand Trend in the City of London

Market Research
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Market Research across the City of London region.

Market Research Daily Rate Trend in the City of London

Market Research
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Market Research across the City of London region over the 3 months to 25 July 2014.

Market Research Daily Rate Histogram in the City of London

Market Research
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Market Research across the City of London region.

Market Research Hourly Rate Trend in the City of London

Market Research
Top 30 Related IT Skills in the City of London

For the 6 months to 25 July 2014, IT contractor jobs across the City of London region citing Market Research also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Market Research.

1 12 (50.00%) Marketing
2 7 (29.17%) Degree
3 6 (25.00%) Psychology
3 6 (25.00%) Agile Software Development
4 5 (20.83%) .NET
4 5 (20.83%) Analytics
5 4 (16.67%) HTML5
5 4 (16.67%) jQuery
5 4 (16.67%) Usability Testing
5 4 (16.67%) Qualitative Research
5 4 (16.67%) ASP.NET Web Forms
5 4 (16.67%) Salesforce.com
5 4 (16.67%) HTML
5 4 (16.67%) Visual Studio
5 4 (16.67%) CSS
5 4 (16.67%) CRM
5 4 (16.67%) Data Warehouse
5 4 (16.67%) Data Analysis
5 4 (16.67%) Web Development
6 3 (12.50%) Human Factors
6 3 (12.50%) ASP.NET
6 3 (12.50%) JavaScript
6 3 (12.50%) Finance
6 3 (12.50%) German Language
6 3 (12.50%) CSS3
7 2 (8.33%) Visualisation
7 2 (8.33%) New Media
7 2 (8.33%) Trend Analysis
7 2 (8.33%) Search Engine Marketing
7 2 (8.33%) Google Analytics

Market Research
Top Related IT Skills in the City of London by Category

For the 6 months to 25 July 2014, IT contractor jobs across the City of London region citing Market Research also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Market Research. Up to 20 skills are shown per category.

Application Platforms
1 2 (8.33%) SAS
2 1 (4.17%) SharePoint
Applications
1 2 (8.33%) MS PowerPoint
2 1 (4.17%) Photoshop
2 1 (4.17%) MS Excel
2 1 (4.17%) SPSS
Business Applications
1 2 (8.33%) Google Analytics
2 1 (4.17%) SiteCatalyst
Communications & Networking
1 1 (4.17%) Internet
Database & Business Intelligence
1 4 (16.67%) Data Warehouse
2 1 (4.17%) SQL Server Reporting Services
2 1 (4.17%) SQL Server Integration Services
2 1 (4.17%) SQL Server Analysis Services
2 1 (4.17%) SQL Server
2 1 (4.17%) OLAP
Development Applications
1 4 (16.67%) Visual Studio
2 1 (4.17%) Balsamiq Mockups
2 1 (4.17%) Axure RP
General
1 12 (50.00%) Marketing
2 3 (12.50%) Finance
2 3 (12.50%) German Language
3 2 (8.33%) Advertising
3 2 (8.33%) Dutch Language
4 1 (4.17%) French Language
4 1 (4.17%) Danish Language
4 1 (4.17%) Retail
4 1 (4.17%) Local Government
4 1 (4.17%) Legal
4 1 (4.17%) Italian Language
4 1 (4.17%) Spanish Language
4 1 (4.17%) Swedish Language
Job Titles
1 5 (20.83%) Developer
1 5 (20.83%) Analyst
2 4 (16.67%) Web Developer
2 4 (16.67%) Front-End Developer
2 4 (16.67%) Front-End Web Developer
3 2 (8.33%) Data Analyst
3 2 (8.33%) Web Analyst
3 2 (8.33%) Research Analyst
4 1 (4.17%) Market Analyst
4 1 (4.17%) Procurement Project Manager
4 1 (4.17%) UI Designer
4 1 (4.17%) Online Business Analyst
4 1 (4.17%) Microsoft Developer
4 1 (4.17%) MI Analyst
4 1 (4.17%) Project Manager
4 1 (4.17%) Business Analyst
4 1 (4.17%) Web Designer
4 1 (4.17%) Product Manager
4 1 (4.17%) Business Intelligence Developer
4 1 (4.17%) Procurement Manager
Libraries, Frameworks & Software Standards
1 5 (20.83%) .NET
2 4 (16.67%) CSS
2 4 (16.67%) jQuery
2 4 (16.67%) HTML5
2 4 (16.67%) HTML
2 4 (16.67%) ASP.NET Web Forms
3 3 (12.50%) CSS3
3 3 (12.50%) ASP.NET
4 2 (8.33%) Ajax
Miscellaneous
1 6 (25.00%) Psychology
2 3 (12.50%) Human Factors
3 2 (8.33%) Visualisation
3 2 (8.33%) New Media
4 1 (4.17%) Mobile App
4 1 (4.17%) Management Information System
4 1 (4.17%) Statistics
4 1 (4.17%) Social Media
Processes & Methodologies
1 6 (25.00%) Agile Software Development
2 5 (20.83%) Analytics
3 4 (16.67%) Usability Testing
3 4 (16.67%) Qualitative Research
3 4 (16.67%) CRM
3 4 (16.67%) Data Analysis
3 4 (16.67%) Web Development
4 2 (8.33%) Direct Marketing
4 2 (8.33%) Search Engine Marketing
4 2 (8.33%) Display Advertising
4 2 (8.33%) Digital Marketing
4 2 (8.33%) Web Analytics
4 2 (8.33%) Statistical Analysis
4 2 (8.33%) Pay per click
4 2 (8.33%) E-Commerce
4 2 (8.33%) Data Management
4 2 (8.33%) Business Intelligence
4 2 (8.33%) SEO
4 2 (8.33%) Trend Analysis
4 2 (8.33%) Campaign Analysis
Programming Languages
1 3 (12.50%) JavaScript
2 2 (8.33%) SQL
3 1 (4.17%) T-SQL
3 1 (4.17%) Python
3 1 (4.17%) R
3 1 (4.17%) C#
Qualifications
1 7 (29.17%) Degree
Vendors
1 4 (16.67%) Salesforce.com
2 2 (8.33%) Google
3 1 (4.17%) comScore
3 1 (4.17%) Omniture
3 1 (4.17%) Siebel
3 1 (4.17%) Microsoft
3 1 (4.17%) Adobe