The table below looks at the statistics for the Marketing Analyst role in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analyst in their job title over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Marketing Analyst
Rank 184 196 188
Rank change year-on-year
+12 -8
Contract jobs requiring a Marketing Analyst 2 3 4
As % of all contract IT jobs located in the City of London 0.039% 0.052% 0.071%
As % of the Job Titles category 0.043% 0.056% 0.076%
Number of daily rates quoted 2 2 2
Average daily rate
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£388 £300 £193
Average daily rate % change year-on-year
+29.16% +55.84%
90% offered a daily rate of more than £378 £200 £127
10% offered a daily rate of more than £398 £400 £259
UK excluding London average daily rate - £363 £190
% change year-on-year
- +90.78%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Marketing Analyst
London

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised in the City of London region. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
City of London
Contract IT job ads with a match in the
Job Titles category
4701 5391 5260
As % of all contract IT jobs located in the City of London 92.81% 93.38% 93.06%
Number of daily rates quoted 3589 3786 3909
Average daily rate £450 £450 £450
90% offered a daily rate of more than £290 £275 £288
10% offered a daily rate of more than £600 £625 £600
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 65 85 117
Average hourly rate £18.70 £20.00 £19.00
Average hourly rate % change year-on-year
-6.50% +5.26%
90% offered a hourly rate of more than £12.50 £12.80 £12.50
10% offered a hourly rate of more than £28.00 £33.75 £72.50
UK excluding London average hourly rate £16.72 £17.00 £17.50
% change year-on-year
-1.64% -2.85%

Marketing Analyst
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analyst in the job title across the City of London region as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the City of London

Marketing Analyst
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analyst across the City of London region.

Marketing Analyst Daily Rate Trend in the City of London

Marketing Analyst
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analyst across the City of London region.

Marketing Analyst Hourly Rate Trend in the City of London

Marketing Analyst
Top 29 Related IT Skills in the City of London

For the 6 months to 5 March 2015, IT contractor jobs across the City of London region that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title.

1 4 (100.00%) Data Analysis
1 4 (100.00%) Marketing
2 3 (75.00%) Finance
3 2 (50.00%) SQL
3 2 (50.00%) Data Mining
3 2 (50.00%) SAS
3 2 (50.00%) Analytics
3 2 (50.00%) Marketing Analytics
3 2 (50.00%) Analytical Skills
3 2 (50.00%) Risk Management
4 1 (25.00%) Data Structures
4 1 (25.00%) Relational Database
4 1 (25.00%) Quantitative Analysis
4 1 (25.00%) Data Integration
4 1 (25.00%) VCP4
4 1 (25.00%) Predictive Modelling
4 1 (25.00%) Marketing Strategy
4 1 (25.00%) Statistical Modelling
4 1 (25.00%) Microsoft
4 1 (25.00%) Salesforce.com
4 1 (25.00%) MS Access
4 1 (25.00%) CRM
4 1 (25.00%) Data Modelling
4 1 (25.00%) Stakeholder Management
4 1 (25.00%) Banking
4 1 (25.00%) Retail
4 1 (25.00%) Statistical Analysis
4 1 (25.00%) Private Banking
4 1 (25.00%) Quality Management

Marketing Analyst
Top Related IT Skills in the City of London by Category

For the 6 months to 5 March 2015, IT contractor jobs across the City of London region that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 2 (50.00%) SAS
Database & Business Intelligence
1 2 (50.00%) Data Mining
2 1 (25.00%) Relational Database
2 1 (25.00%) MS Access
General
1 4 (100.00%) Marketing
2 3 (75.00%) Finance
3 1 (25.00%) Banking
3 1 (25.00%) Retail
3 1 (25.00%) Private Banking
Miscellaneous
1 2 (50.00%) Analytical Skills
2 1 (25.00%) Data Structures
2 1 (25.00%) Data Integration
Processes & Methodologies
1 4 (100.00%) Data Analysis
2 2 (50.00%) Analytics
2 2 (50.00%) Marketing Analytics
2 2 (50.00%) Risk Management
3 1 (25.00%) Quantitative Analysis
3 1 (25.00%) Predictive Modelling
3 1 (25.00%) Marketing Strategy
3 1 (25.00%) Statistical Modelling
3 1 (25.00%) CRM
3 1 (25.00%) Data Modelling
3 1 (25.00%) Stakeholder Management
3 1 (25.00%) Statistical Analysis
3 1 (25.00%) Quality Management
Programming Languages
1 2 (50.00%) SQL
Qualifications
1 1 (25.00%) VCP4
Vendors
1 1 (25.00%) Microsoft
1 1 (25.00%) Salesforce.com