The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Marketing Strategy
Rank 195 204 191
Rank change year-on-year
+9 -13
Contract jobs citing Marketing Strategy 1 4 1
As % of all contract IT jobs located in the City of London 0.020% 0.068% 0.018%
As % of the Processes & Methodologies category 0.025% 0.087% 0.023%
Number of daily rates quoted 0 3 1
Average daily rate
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- £330 £413
Average daily rate % change year-on-year
- -20.00%
UK excluding London average daily rate £500 £550 £451
% change year-on-year
-9.09% +22.08%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £35.00 - -
Marketing Strategy
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4006 4577 4299
As % of all contract IT jobs located in the City of London 78.90% 77.39% 76.28%
Number of daily rates quoted 3133 3335 3287
Average daily rate £450 £450 £450
90% offered a daily rate of more than £323 £300 £315
10% offered a daily rate of more than £625 £625 £600
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 30 48 74
Average hourly rate £22.25 £24.00 £35.00
Average hourly rate % change year-on-year
-7.29% -31.42%
90% offered a hourly rate of more than £12.50 £15.00 £14.60
10% offered a hourly rate of more than £45.50 £77.50 £135.00
UK excluding London average hourly rate £26.00 £27.50 £31.32
% change year-on-year
-5.45% -12.19%

Marketing Strategy
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Strategy across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the City of London

Marketing Strategy
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy across the City of London region.

Marketing Strategy Daily Rate Trend in the City of London

Marketing Strategy
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy across the City of London region.

Marketing Strategy Hourly Rate Trend in the City of London

Marketing Strategy
Top 30 Related IT Skills in the City of London

For the 6 months to 30 January 2015, IT contractor jobs across the City of London region citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 8 (100.00%) Marketing
2 4 (50.00%) Data Analysis
2 4 (50.00%) CRM
3 3 (37.50%) Salesforce.com
3 3 (37.50%) SQL
3 3 (37.50%) Quality Management
3 3 (37.50%) Data Integration
3 3 (37.50%) Statistical Modelling
3 3 (37.50%) Relational Database
3 3 (37.50%) Data Structures
4 2 (25.00%) Product Marketing
4 2 (25.00%) CMS
4 2 (25.00%) Telecoms
4 2 (25.00%) B2B
4 2 (25.00%) Content Management
5 1 (12.50%) Adobe
5 1 (12.50%) PMP
5 1 (12.50%) PMI Certification
5 1 (12.50%) PRINCE2
5 1 (12.50%) E-Commerce
5 1 (12.50%) Web Development
5 1 (12.50%) Degree
5 1 (12.50%) SEO
5 1 (12.50%) Logistics
5 1 (12.50%) Google
5 1 (12.50%) Pay per click
5 1 (12.50%) Market Research
5 1 (12.50%) Analytics
5 1 (12.50%) Search Engine Marketing
5 1 (12.50%) Google Analytics

Marketing Strategy
Top Related IT Skills in the City of London by Category

For the 6 months to 30 January 2015, IT contractor jobs across the City of London region citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 2 (25.00%) CMS
Business Applications
1 1 (12.50%) Google Analytics
Database & Business Intelligence
1 3 (37.50%) Relational Database
General
1 8 (100.00%) Marketing
2 2 (25.00%) Telecoms
Job Titles
1 4 (50.00%) Analyst
2 3 (37.50%) Data Analyst
2 3 (37.50%) Market Analyst
3 2 (25.00%) Senior Product Manager
3 2 (25.00%) Product Marketing Manager
3 2 (25.00%) Market Data Analyst
3 2 (25.00%) Product Manager
3 2 (25.00%) Marketing Manager
3 2 (25.00%) Senior Manager
4 1 (12.50%) Project Manager
4 1 (12.50%) Marketing Analyst
4 1 (12.50%) Digital Project Manager
4 1 (12.50%) Insight Analyst
4 1 (12.50%) Marketing Data Analyst
Miscellaneous
1 3 (37.50%) Data Integration
1 3 (37.50%) Data Structures
Processes & Methodologies
1 4 (50.00%) Data Analysis
1 4 (50.00%) CRM
2 3 (37.50%) Quality Management
2 3 (37.50%) Statistical Modelling
3 2 (25.00%) Product Marketing
3 2 (25.00%) B2B
3 2 (25.00%) Content Management
4 1 (12.50%) PRINCE2
4 1 (12.50%) E-Commerce
4 1 (12.50%) Web Development
4 1 (12.50%) SEO
4 1 (12.50%) Logistics
4 1 (12.50%) Pay per click
4 1 (12.50%) Market Research
4 1 (12.50%) Analytics
4 1 (12.50%) Search Engine Marketing
Programming Languages
1 3 (37.50%) SQL
Qualifications
1 1 (12.50%) PMP
1 1 (12.50%) PMI Certification
1 1 (12.50%) Degree
Vendors
1 3 (37.50%) Salesforce.com
2 1 (12.50%) Adobe
2 1 (12.50%) Google
City of London
Progressive Recruitment
Rate: £400 - £450 per day + competitive
Posted: 20 days ago