The first table below looks at the demand for Marketing Strategy skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
Marketing Strategy
Rank 208 196 221
Rank change year-on-year
-12 +25
Contract jobs citing Marketing Strategy 2 4 2
As % of all contract IT jobs located in the City of London 0.031% 0.064% 0.025%
As % of the Processes & Methodologies category 0.041% 0.086% 0.034%
Number of daily rates quoted 1 4 2
Average daily rate £400 £620 £383
Average daily rate % change year-on-year
-35.48% +62.09%
UK excluding London average daily rate £425 £350 £275
% change year-on-year
+21.42% +27.27%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £20.00
Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4907 4653 5878
As % of all contract IT jobs located in the City of London 75.91% 74.92% 72.68%
Number of daily rates quoted 3585 3559 4141
Average daily rate £450 £450 £451
Average daily rate % change year-on-year
- -0.11%
90% offered a daily rate of more than £300 £313 £313
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 45 51 92
Average hourly rate £24.00 £135.00 £25.00
Average hourly rate % change year-on-year
-82.22% +440.00%
90% offered a hourly rate of more than £13.17 £17.15 £13.00
10% offered a hourly rate of more than £47.50 £135.00 £49.02
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%
Marketing Strategy
London

Marketing Strategy
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Strategy across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the City of London

Marketing Strategy
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy across the City of London region.

Marketing Strategy Daily Rate Trend in the City of London

Marketing Strategy
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy across the City of London region.

Marketing Strategy Hourly Rate Trend in the City of London

Marketing Strategy
Top 23 Related IT Skills in the City of London

For the 6 months to 17 April 2014, IT contractor jobs across the City of London region citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 6 (100.00%) Marketing
2 3 (50.00%) Social Media
3 2 (33.33%) Finance
3 2 (33.33%) Degree
3 2 (33.33%) Digital Marketing
4 1 (16.67%) Time Management
4 1 (16.67%) CTC Cleared
4 1 (16.67%) Security Cleared
4 1 (16.67%) Direct Marketing
4 1 (16.67%) Search Engine Marketing
4 1 (16.67%) Email Marketing
4 1 (16.67%) Analytics
4 1 (16.67%) Advertising
4 1 (16.67%) Stakeholder Management
4 1 (16.67%) Agile Software Development
4 1 (16.67%) Retail
4 1 (16.67%) GAP Analysis
4 1 (16.67%) SEO
4 1 (16.67%) Pay per click
4 1 (16.67%) PRINCE2
4 1 (16.67%) CRM
4 1 (16.67%) Salesforce.com
4 1 (16.67%) Intranet

Marketing Strategy
Top Related IT Skills in the City of London by Category

For the 6 months to 17 April 2014, IT contractor jobs across the City of London region citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Communications & Networking
1 1 (16.67%) Intranet
General
1 6 (100.00%) Marketing
2 2 (33.33%) Finance
3 1 (16.67%) Advertising
3 1 (16.67%) Retail
Job Titles
1 3 (50.00%) Marketing Manager
2 2 (33.33%) Senior Manager
3 1 (16.67%) Digital Marketing Manager
3 1 (16.67%) Digital Project Manager
3 1 (16.67%) Project Manager
3 1 (16.67%) IT Consultant
3 1 (16.67%) Consultant
3 1 (16.67%) Development Manager
Miscellaneous
1 3 (50.00%) Social Media
Processes & Methodologies
1 2 (33.33%) Digital Marketing
2 1 (16.67%) Time Management
2 1 (16.67%) Analytics
2 1 (16.67%) PRINCE2
2 1 (16.67%) CRM
2 1 (16.67%) GAP Analysis
2 1 (16.67%) SEO
2 1 (16.67%) Stakeholder Management
2 1 (16.67%) Agile Software Development
2 1 (16.67%) Pay per click
2 1 (16.67%) Direct Marketing
2 1 (16.67%) Search Engine Marketing
2 1 (16.67%) Email Marketing
Qualifications
1 2 (33.33%) Degree
2 1 (16.67%) CTC Cleared
2 1 (16.67%) Security Cleared
Vendors
1 1 (16.67%) Salesforce.com