The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 29 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Jun 2016
Same period 2015 Same period 2014
Marketing Strategy
Rank 156 202 199
Rank change year-on-year
+46 -3
Contract jobs citing Marketing Strategy 5 6 9
As % of all contract IT jobs located in the City of London 0.15% 0.10% 0.15%
As % of the Processes & Methodologies category 0.18% 0.13% 0.19%
Number of daily rates quoted 5 4 1
Median daily rate £525 £463 £400
Median daily rate % change year-on-year
+13.51% +15.62%
UK excluding London median daily rate £400 £288 £289
% change year-on-year
+39.13% -0.34%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £18.00 £31.50
% change year-on-year
- -42.85%
Marketing Strategy
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2839 4661 4661
As % of all contract IT jobs located in the City of London 84.97% 79.91% 79.98%
Number of daily rates quoted 2319 3676 3496
Median daily rate £475 £463 £450
Median daily rate % change year-on-year
+2.70% +2.77%
90% offered a daily rate of more than £338 £325 £305
10% offered a daily rate of more than £638 £625 £625
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 23 51 37
Median hourly rate £19.00 £24.50 £21.75
Median hourly rate % change year-on-year
-22.44% +12.64%
90% offered a hourly rate of more than £12.50 £14.95 £14.50
10% offered a hourly rate of more than £31.50 £59.70 £53.50
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

Marketing Strategy
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Marketing Strategy as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the City of London

Marketing Strategy
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy across the City of London region.

Marketing Strategy Daily Rate Trend in the City of London

Marketing Strategy
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy across the City of London region over the 3 months to 29 June 2016.

Marketing Strategy Daily Rate Histogram in the City of London

Marketing Strategy
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy across the City of London region.

Marketing Strategy Hourly Rate Trend in the City of London

Marketing Strategy
Top 30 Related IT Skills in the City of London

For the 6 months to 29 June 2016, IT contractor jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Marketing Strategy.

1 7 (100.00%) Marketing
2 5 (71.43%) Salesforce.com
2 5 (71.43%) Eloqua
3 4 (57.14%) Agile Software Development
3 4 (57.14%) Analytics
3 4 (57.14%) CRM
4 3 (42.86%) Adobe
4 3 (42.86%) CMS
4 3 (42.86%) Scrum
4 3 (42.86%) Web Development
4 3 (42.86%) Unica
4 3 (42.86%) Grunt
4 3 (42.86%) Adobe Experience Manager
4 3 (42.86%) Marketing Automation
5 2 (28.57%) WordPress
5 2 (28.57%) gulp
5 2 (28.57%) Front End Development
5 2 (28.57%) Life Science
5 2 (28.57%) Email Marketing
5 2 (28.57%) Degree
5 2 (28.57%) Project Management
5 2 (28.57%) Content Management
5 2 (28.57%) CSS
5 2 (28.57%) B2B
5 2 (28.57%) HTML
5 2 (28.57%) JavaScript
6 1 (14.29%) SQL
6 1 (14.29%) T-SQL
6 1 (14.29%) SQL Server
6 1 (14.29%) Data Warehouse

Marketing Strategy
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (42.86%) Adobe Experience Manager
1 3 (42.86%) CMS
2 2 (28.57%) WordPress
Business Applications
1 5 (71.43%) Eloqua
2 3 (42.86%) Unica
Database & Business Intelligence
1 1 (14.29%) Data Warehouse
1 1 (14.29%) SQL Server
1 1 (14.29%) SQL Server 2008
1 1 (14.29%) SQL Server 2012
1 1 (14.29%) SQL Server 2014
1 1 (14.29%) SQL Server Analysis Services
1 1 (14.29%) SQL Server Integration Services
1 1 (14.29%) SQL Server Reporting Services
1 1 (14.29%) Star Schema
Development Applications
1 3 (42.86%) Grunt
2 2 (28.57%) gulp
General
1 7 (100.00%) Marketing
2 1 (14.29%) Finance
2 1 (14.29%) Retail
Job Titles
1 3 (42.86%) Developer
2 2 (28.57%) Front End Developer (Client-Side Developer)
2 2 (28.57%) JavaScript Developer
2 2 (28.57%) Marketing Manager
3 1 (14.29%) Business Intelligence Manager
3 1 (14.29%) Development Manager
3 1 (14.29%) Development Team Manager
3 1 (14.29%) Full Stack Web Developer
3 1 (14.29%) Head of E-Commerce
3 1 (14.29%) Web Developer
Libraries, Frameworks & Software Standards
1 2 (28.57%) CSS
1 2 (28.57%) HTML
2 1 (14.29%) MDX
Miscellaneous
1 2 (28.57%) Life Science
2 1 (14.29%) Analytical Skills
Processes & Methodologies
1 4 (57.14%) Agile Software Development
1 4 (57.14%) Analytics
1 4 (57.14%) CRM
2 3 (42.86%) Marketing Automation
2 3 (42.86%) Scrum
2 3 (42.86%) Web Development
3 2 (28.57%) B2B
3 2 (28.57%) Content Management
3 2 (28.57%) Email Marketing
3 2 (28.57%) Front End Development
3 2 (28.57%) Project Management
4 1 (14.29%) Affiliate Marketing
4 1 (14.29%) Business Intelligence
4 1 (14.29%) Data Analytics
4 1 (14.29%) Digital Marketing
4 1 (14.29%) E-Commerce
4 1 (14.29%) Kimball Methodology
4 1 (14.29%) Pay per click
4 1 (14.29%) SEO
4 1 (14.29%) Web Analytics
Programming Languages
1 2 (28.57%) JavaScript
2 1 (14.29%) SQL
2 1 (14.29%) T-SQL
Qualifications
1 2 (28.57%) Degree
Vendors
1 5 (71.43%) Salesforce.com
2 3 (42.86%) Adobe