The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Marketing Strategy
Rank 190 211 225
Rank change year-on-year
+21 +14
Contract jobs citing Marketing Strategy 7 6 3
As % of all contract IT jobs located in the City of London 0.12% 0.084% 0.038%
As % of the Processes & Methodologies category 0.16% 0.11% 0.050%
Number of daily rates quoted 2 1 3
Average daily rate
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£215 £330 £375
Average daily rate % change year-on-year
-34.84% -12.00%
90% offered a daily rate of more than £179 £330 £315
10% offered a daily rate of more than £251 £330 £411
UK excluding London average daily rate £350 £425 £400
% change year-on-year
-17.64% +6.25%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £31.50 - -
Marketing Strategy
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4472 5496 5951
As % of all contract IT jobs located in the City of London 76.34% 76.56% 75.59%
Number of daily rates quoted 3358 4067 4384
Average daily rate £450 £450 £450
90% offered a daily rate of more than £320 £315 £300
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £367 £363
% change year-on-year
+2.17% +1.24%
Number of hourly rates quoted 45 66 93
Average hourly rate £21.75 £20.93 £31.00
Average hourly rate % change year-on-year
+3.94% -32.50%
90% offered a hourly rate of more than £13.07 £11.75 £16.00
10% offered a hourly rate of more than £35.00 £52.50 £51.50
UK excluding London average hourly rate £25.75 £30.00 £30.00
% change year-on-year
-14.16% -

Marketing Strategy
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Strategy across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the City of London

Marketing Strategy
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy across the City of London region.

Marketing Strategy Daily Rate Trend in the City of London

Marketing Strategy
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy across the City of London region.

Marketing Strategy Hourly Rate Trend in the City of London

Marketing Strategy
Top 30 Related IT Skills in the City of London

For the 6 months to 23 September 2014, IT contractor jobs across the City of London region citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 15 (100.00%) Marketing
2 13 (86.67%) CRM
3 12 (80.00%) Social Media
3 12 (80.00%) Analytics
4 11 (73.33%) Analytical Skills
4 11 (73.33%) New Media
4 11 (73.33%) Online Marketing
4 11 (73.33%) Microsoft
4 11 (73.33%) Lotus
4 11 (73.33%) IBM Notes
4 11 (73.33%) Games
4 11 (73.33%) WebTrends
4 11 (73.33%) BMC PATROL
4 11 (73.33%) Project Management
4 11 (73.33%) Danish Language
4 11 (73.33%) QA
4 11 (73.33%) Blog
4 11 (73.33%) QlikView
4 11 (73.33%) Online Games
4 11 (73.33%) User Acceptance Testing
5 2 (13.33%) Data Analysis
5 2 (13.33%) Salesforce.com
6 1 (6.67%) SQL
6 1 (6.67%) Quality Management
6 1 (6.67%) GAP Analysis
6 1 (6.67%) SEO
6 1 (6.67%) Logistics
6 1 (6.67%) Pay per click
6 1 (6.67%) Search Engine Marketing
6 1 (6.67%) Data Integration

Marketing Strategy
Top Related IT Skills in the City of London by Category

For the 6 months to 23 September 2014, IT contractor jobs across the City of London region citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 11 (73.33%) IBM Notes
Business Applications
1 11 (73.33%) WebTrends
Database & Business Intelligence
1 11 (73.33%) QlikView
2 1 (6.67%) Relational Database
General
1 15 (100.00%) Marketing
2 11 (73.33%) Danish Language
2 11 (73.33%) Games
Job Titles
1 2 (13.33%) Analyst
1 2 (13.33%) Market Analyst
2 1 (6.67%) Digital Marketing Manager
2 1 (6.67%) Insight Analyst
2 1 (6.67%) IT Consultant
2 1 (6.67%) Consultant
2 1 (6.67%) Data Analyst
2 1 (6.67%) Marketing Manager
2 1 (6.67%) Market Data Analyst
Miscellaneous
1 12 (80.00%) Social Media
2 11 (73.33%) New Media
2 11 (73.33%) Analytical Skills
2 11 (73.33%) Blog
2 11 (73.33%) Online Games
3 1 (6.67%) Data Integration
Processes & Methodologies
1 13 (86.67%) CRM
2 12 (80.00%) Analytics
3 11 (73.33%) User Acceptance Testing
3 11 (73.33%) Online Marketing
3 11 (73.33%) Project Management
4 2 (13.33%) Data Analysis
5 1 (6.67%) Logistics
5 1 (6.67%) Pay per click
5 1 (6.67%) Search Engine Marketing
5 1 (6.67%) Email Marketing
5 1 (6.67%) Digital Marketing
5 1 (6.67%) Quality Management
5 1 (6.67%) GAP Analysis
5 1 (6.67%) SEO
5 1 (6.67%) Statistical Modelling
5 1 (6.67%) Market Research
Programming Languages
1 1 (6.67%) SQL
Quality Assurance & Compliance
1 11 (73.33%) QA
Systems Management
1 11 (73.33%) BMC PATROL
Vendors
1 11 (73.33%) Microsoft
1 11 (73.33%) Lotus
2 2 (13.33%) Salesforce.com