The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 27 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Aug 2015
Same period 2014 Same period 2013
Marketing Strategy
Rank 197 194 222
Rank change year-on-year
-3 +28
Contract jobs citing Marketing Strategy 4 8 7
As % of all contract IT jobs located in the City of London 0.076% 0.14% 0.095%
As % of the Processes & Methodologies category 0.094% 0.18% 0.12%
Number of daily rates quoted 3 0 1
Average daily rate
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£400 - £330
UK excluding London average daily rate £250 £363 £425
% change year-on-year
-31.03% -14.70%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £14.50 £31.50 -
% change year-on-year
-53.96% -
Marketing Strategy
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4250 4545 5725
As % of all contract IT jobs located in the City of London 80.23% 77.24% 77.94%
Number of daily rates quoted 3354 3372 4264
Average daily rate £475 £450 £450
Average daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £325 £320 £315
10% offered a daily rate of more than £625 £625 £600
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 42 40 71
Average hourly rate £21.38 £22.50 £23.50
Average hourly rate % change year-on-year
-5.00% -4.25%
90% offered a hourly rate of more than £13.00 £16.00 £15.00
10% offered a hourly rate of more than £40.75 £36.50 £56.20
UK excluding London average hourly rate £32.50 £25.50 £30.00
% change year-on-year
+27.45% -15.00%

Marketing Strategy
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Strategy across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the City of London

Marketing Strategy
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy across the City of London region.

Marketing Strategy Daily Rate Trend in the City of London

Marketing Strategy
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy across the City of London region over the 3 months to 27 August 2015.

Marketing Strategy Daily Rate Histogram in the City of London

Marketing Strategy
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy across the City of London region.

Marketing Strategy Hourly Rate Trend in the City of London

Marketing Strategy
Top 30 Related IT Skills in the City of London

For the 6 months to 27 August 2015, IT contractor jobs across the City of London region citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 8 (100.00%) Marketing
2 5 (62.50%) Digital Marketing
3 4 (50.00%) Analytics
4 3 (37.50%) Agile Software Development
5 2 (25.00%) Web Analytics
5 2 (25.00%) Omniture
5 2 (25.00%) Google
5 2 (25.00%) Salesforce.com
5 2 (25.00%) SQL
5 2 (25.00%) UNIX
5 2 (25.00%) CRM
5 2 (25.00%) Google Analytics
5 2 (25.00%) Online Marketing
6 1 (12.50%) Open Source
6 1 (12.50%) Social Media
6 1 (12.50%) Data Visualisation
6 1 (12.50%) Twitter
6 1 (12.50%) Big Data
6 1 (12.50%) Business Analytics
6 1 (12.50%) SQL Server 2012
6 1 (12.50%) Analytical Skills
6 1 (12.50%) SAS
6 1 (12.50%) Business Intelligence
6 1 (12.50%) Microsoft
6 1 (12.50%) MS Excel
6 1 (12.50%) .NET
6 1 (12.50%) SQL Server
6 1 (12.50%) Telecoms
6 1 (12.50%) Finance
6 1 (12.50%) Law

Marketing Strategy
Top Related IT Skills in the City of London by Category

For the 6 months to 27 August 2015, IT contractor jobs across the City of London region citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 1 (12.50%) SAS
Applications
1 1 (12.50%) MS Excel
Cloud Services
1 2 (25.00%) Google Analytics
Database & Business Intelligence
1 1 (12.50%) SQL Server
1 1 (12.50%) QlikView
1 1 (12.50%) Big Data
1 1 (12.50%) SQL Server 2012
Development Applications
1 1 (12.50%) JIRA
General
1 8 (100.00%) Marketing
2 1 (12.50%) Telecoms
2 1 (12.50%) Finance
2 1 (12.50%) Law
2 1 (12.50%) Legal
2 1 (12.50%) Advertising
Job Titles
1 4 (50.00%) Analyst
2 2 (25.00%) Data Analyst
2 2 (25.00%) Implementation Manager
2 2 (25.00%) Implementation Analyst
3 1 (12.50%) Marketing Analyst
3 1 (12.50%) Marketing Director
3 1 (12.50%) Digital Producer
3 1 (12.50%) Insight Analyst
3 1 (12.50%) Digital Marketing Specialist
3 1 (12.50%) Report Analyst
3 1 (12.50%) Project Manager
Libraries, Frameworks & Software Standards
1 1 (12.50%) .NET
Miscellaneous
1 1 (12.50%) Visualisation
1 1 (12.50%) Social Media
1 1 (12.50%) Analytical Skills
Operating Systems
1 2 (25.00%) UNIX
Processes & Methodologies
1 5 (62.50%) Digital Marketing
2 4 (50.00%) Analytics
3 3 (37.50%) Agile Software Development
4 2 (25.00%) Web Analytics
4 2 (25.00%) Online Marketing
4 2 (25.00%) CRM
5 1 (12.50%) Business Intelligence
5 1 (12.50%) Project Management
5 1 (12.50%) Stakeholder Management
5 1 (12.50%) Open Source
5 1 (12.50%) Data Visualisation
5 1 (12.50%) Business Analytics
Programming Languages
1 2 (25.00%) SQL
Vendors
1 2 (25.00%) Salesforce.com
1 2 (25.00%) Omniture
1 2 (25.00%) Google
2 1 (12.50%) Sitecore
2 1 (12.50%) Twitter
2 1 (12.50%) Microsoft