The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Marketing Strategy
Rank 182 197 192
Rank change year-on-year
+15 -5
Contract jobs citing Marketing Strategy 2 3 2
As % of all contract IT jobs located in the City of London 0.039% 0.052% 0.035%
As % of the Processes & Methodologies category 0.049% 0.067% 0.046%
Number of daily rates quoted 0 2 2
Average daily rate
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of your Daily Rate
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- £425 £620
Average daily rate % change year-on-year
- -31.45%
UK excluding London average daily rate - £900 £363
% change year-on-year
- +148.10%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Marketing Strategy
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4056 4502 4355
As % of all contract IT jobs located in the City of London 78.97% 77.61% 76.16%
Number of daily rates quoted 3163 3197 3336
Average daily rate £450 £450 £450
90% offered a daily rate of more than £320 £300 £315
10% offered a daily rate of more than £613 £625 £600
UK excluding London average daily rate £400 £375 £363
% change year-on-year
+6.66% +3.44%
Number of hourly rates quoted 28 48 65
Average hourly rate £20.45 £28.04 £44.00
Average hourly rate % change year-on-year
-27.08% -36.27%
90% offered a hourly rate of more than £12.50 £17.33 £16.15
10% offered a hourly rate of more than £45.50 £77.50 £135.00
UK excluding London average hourly rate £30.00 £27.50 £31.50
% change year-on-year
+9.09% -12.69%

Marketing Strategy
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Strategy across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the City of London

Marketing Strategy
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy across the City of London region.

Marketing Strategy Daily Rate Trend in the City of London

Marketing Strategy
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy across the City of London region.

Marketing Strategy Hourly Rate Trend in the City of London

Marketing Strategy
Top 30 Related IT Skills in the City of London

For the 6 months to 27 February 2015, IT contractor jobs across the City of London region citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 9 (100.00%) Marketing
2 5 (55.56%) Data Analysis
3 4 (44.44%) CRM
4 3 (33.33%) Salesforce.com
4 3 (33.33%) SQL
4 3 (33.33%) Quality Management
4 3 (33.33%) Product Marketing
4 3 (33.33%) Data Integration
4 3 (33.33%) Statistical Modelling
4 3 (33.33%) Relational Database
4 3 (33.33%) Data Structures
5 2 (22.22%) Google Analytics
5 2 (22.22%) Analytics
5 2 (22.22%) Market Research
5 2 (22.22%) CMS
5 2 (22.22%) Degree
5 2 (22.22%) Content Management
5 2 (22.22%) Telecoms
5 2 (22.22%) Google
5 2 (22.22%) B2B
6 1 (11.11%) Adobe
6 1 (11.11%) PMP
6 1 (11.11%) PMI Certification
6 1 (11.11%) Project Management
6 1 (11.11%) CSS
6 1 (11.11%) PRINCE2
6 1 (11.11%) Python
6 1 (11.11%) E-Commerce
6 1 (11.11%) HTML
6 1 (11.11%) JavaScript

Marketing Strategy
Top Related IT Skills in the City of London by Category

For the 6 months to 27 February 2015, IT contractor jobs across the City of London region citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 2 (22.22%) CMS
Business Applications
1 2 (22.22%) Google Analytics
Cloud Services
1 1 (11.11%) Google App Engine
1 1 (11.11%) Google Cloud Platform
Database & Business Intelligence
1 3 (33.33%) Relational Database
General
1 9 (100.00%) Marketing
2 2 (22.22%) Telecoms
3 1 (11.11%) Legal
Job Titles
1 4 (44.44%) Analyst
2 3 (33.33%) Data Analyst
2 3 (33.33%) Product Manager
2 3 (33.33%) Marketing Manager
2 3 (33.33%) Product Marketing Manager
2 3 (33.33%) Market Analyst
3 2 (22.22%) Senior Product Manager
3 2 (22.22%) Market Data Analyst
3 2 (22.22%) Senior Manager
4 1 (11.11%) Project Manager
4 1 (11.11%) Marketing Analyst
4 1 (11.11%) Digital Project Manager
4 1 (11.11%) Insight Analyst
4 1 (11.11%) Marketing Data Analyst
Libraries, Frameworks & Software Standards
1 1 (11.11%) HTML
1 1 (11.11%) CSS
1 1 (11.11%) Django
Miscellaneous
1 3 (33.33%) Data Integration
1 3 (33.33%) Data Structures
2 1 (11.11%) User Experience
2 1 (11.11%) Analytical Skills
Processes & Methodologies
1 5 (55.56%) Data Analysis
2 4 (44.44%) CRM
3 3 (33.33%) Quality Management
3 3 (33.33%) Product Marketing
3 3 (33.33%) Statistical Modelling
4 2 (22.22%) Analytics
4 2 (22.22%) Market Research
4 2 (22.22%) Content Management
4 2 (22.22%) B2B
5 1 (11.11%) Project Management
5 1 (11.11%) E-Commerce
5 1 (11.11%) PRINCE2
5 1 (11.11%) SEO
5 1 (11.11%) Product Management
5 1 (11.11%) Online Marketing
5 1 (11.11%) Logistics
5 1 (11.11%) Pay per click
5 1 (11.11%) Web Development
5 1 (11.11%) Business Development
5 1 (11.11%) Search Engine Marketing
Programming Languages
1 3 (33.33%) SQL
2 1 (11.11%) Python
2 1 (11.11%) JavaScript
Qualifications
1 2 (22.22%) Degree
2 1 (11.11%) PMP
2 1 (11.11%) PMI Certification
Vendors
1 3 (33.33%) Salesforce.com
2 2 (22.22%) Google
3 1 (11.11%) Adobe