The table below looks at the prevalence of the term New Media in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited New Media over the 3 months to 20 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
20 Oct 2014
Same period 2013 Same period 2012
New Media
Rank 201 219 211
Rank change year-on-year
+18 -8
Contract jobs citing New Media 3 9 12
As % of all contract IT jobs located in the City of London 0.050% 0.12% 0.16%
As % of the Miscellaneous category 0.15% 0.33% 0.42%
Number of daily rates quoted 3 4 8
Average daily rate
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£400 £338 £469
Average daily rate % change year-on-year
+18.51% -28.00%
UK excluding London average daily rate £363 £325 £320
% change year-on-year
+11.53% +1.56%
Number of hourly rates quoted 0 0 2
Average hourly rate - - £34.00
UK excluding London average hourly rate - - -
New Media
London

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the City of London region.

Miscellaneous Category
City of London
Contract IT job ads with a match in the
Miscellaneous category
2042 2745 2835
As % of all contract IT jobs located in the City of London 34.37% 37.59% 37.97%
Number of daily rates quoted 1529 2073 2103
Average daily rate £463 £475 £495
Average daily rate % change year-on-year
-2.63% -4.04%
90% offered a daily rate of more than £284 £300 £275
10% offered a daily rate of more than £650 £625 £650
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 37 48 66
Average hourly rate £15.50 £19.50 £22.00
Average hourly rate % change year-on-year
-20.51% -11.36%
90% offered a hourly rate of more than £10.50 £13.50 £13.00
10% offered a hourly rate of more than £21.55 £35.90 £39.50
UK excluding London average hourly rate £17.50 £17.50 £22.50
% change year-on-year
- -22.22%

New Media
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing New Media across the City of London region as a proportion of the total demand within the Miscellaneous category.

New Media Jobs Demand Trend in the City of London

New Media
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing New Media across the City of London region.

New Media Daily Rate Trend in the City of London

New Media
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing New Media across the City of London region.

New Media Hourly Rate Trend in the City of London

New Media
Top 30 Related IT Skills in the City of London

For the 6 months to 20 October 2014, IT contractor jobs across the City of London region citing New Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited New Media.

1 12 (75.00%) CRM
1 12 (75.00%) Microsoft
1 12 (75.00%) Marketing
1 12 (75.00%) Social Media
2 11 (68.75%) Games
2 11 (68.75%) Marketing Strategy
2 11 (68.75%) Analytics
2 11 (68.75%) Online Marketing
2 11 (68.75%) Analytical Skills
2 11 (68.75%) Danish Language
2 11 (68.75%) QA
2 11 (68.75%) Blog
2 11 (68.75%) QlikView
2 11 (68.75%) Online Games
2 11 (68.75%) User Acceptance Testing
2 11 (68.75%) Lotus
2 11 (68.75%) WebTrends
2 11 (68.75%) BMC PATROL
2 11 (68.75%) Project Management
2 11 (68.75%) IBM Notes
3 4 (25.00%) Agile Software Development
4 3 (18.75%) Cucumber
4 3 (18.75%) BDD
4 3 (18.75%) RESTful
4 3 (18.75%) Java
5 1 (6.25%) MySQL
5 1 (6.25%) MS Office
5 1 (6.25%) MS Excel
5 1 (6.25%) Web Testing
5 1 (6.25%) Android

New Media
Top Related IT Skills in the City of London by Category

For the 6 months to 20 October 2014, IT contractor jobs across the City of London region citing New Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited New Media. Up to 20 skills are shown per category.

Application Platforms
1 11 (68.75%) IBM Notes
Applications
1 1 (6.25%) MS Office
1 1 (6.25%) MS Excel
Business Applications
1 11 (68.75%) WebTrends
Database & Business Intelligence
1 11 (68.75%) QlikView
2 1 (6.25%) MySQL
Development Applications
1 3 (18.75%) Cucumber
General
1 12 (75.00%) Marketing
2 11 (68.75%) Danish Language
2 11 (68.75%) Games
Job Titles
1 4 (25.00%) Test Engineer
2 1 (6.25%) Automation Engineer
2 1 (6.25%) Account Manager
Libraries, Frameworks & Software Standards
1 3 (18.75%) RESTful
2 1 (6.25%) HTML
Miscellaneous
1 12 (75.00%) Social Media
2 11 (68.75%) Blog
2 11 (68.75%) Online Games
2 11 (68.75%) Analytical Skills
3 1 (6.25%) Mobile App
Operating Systems
1 1 (6.25%) Android
1 1 (6.25%) Apple iOS
Processes & Methodologies
1 12 (75.00%) CRM
2 11 (68.75%) Project Management
2 11 (68.75%) User Acceptance Testing
2 11 (68.75%) Online Marketing
2 11 (68.75%) Marketing Strategy
2 11 (68.75%) Analytics
3 4 (25.00%) Agile Software Development
4 3 (18.75%) BDD
5 1 (6.25%) Web Testing
5 1 (6.25%) Scrum
Programming Languages
1 3 (18.75%) Java
Quality Assurance & Compliance
1 11 (68.75%) QA
Systems Management
1 11 (68.75%) BMC PATROL
Vendors
1 12 (75.00%) Microsoft
2 11 (68.75%) Lotus