The first table below looks at the prevalence of the term New Media in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited New Media over the 3 months to 24 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2014
Same period 2013 Same period 2012
New Media
Rank 191 198 209
Rank change year-on-year
+7 +11
Contract jobs citing New Media 13 7 11
As % of all contract IT jobs located in the City of London 0.21% 0.11% 0.14%
As % of the Miscellaneous category 0.64% 0.36% 0.42%
Number of daily rates quoted 9 3 8
Average daily rate £365 £425 £400
Average daily rate % change year-on-year
-14.11% +6.25%
90% offered a daily rate of more than £215 £345 £325
10% offered a daily rate of more than £415 £425 £431
UK excluding London average daily rate £312 £438 £338
% change year-on-year
-28.62% +29.62%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £20.00
Miscellaneous Category
City of London
Contract IT job ads with a match in the
Miscellaneous category
2017 1963 2625
As % of all contract IT jobs located in the City of London 32.41% 31.27% 32.65%
Number of daily rates quoted 1519 1448 1970
Average daily rate £500 £475 £500
Average daily rate % change year-on-year
+5.26% -5.00%
90% offered a daily rate of more than £300 £300 £298
10% offered a daily rate of more than £675 £625 £650
UK excluding London average daily rate £348 £350 £350
% change year-on-year
-0.71% -
Number of hourly rates quoted 30 55 73
Average hourly rate £22.50 £21.50 £21.50
Average hourly rate % change year-on-year
+4.65% -
90% offered a hourly rate of more than £12.10 £16.00 £12.80
10% offered a hourly rate of more than £41.00 £135.00 £46.20
UK excluding London average hourly rate £18.50 £20.00 £25.00
% change year-on-year
-7.50% -20.00%
New Media
London

New Media
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing New Media across the City of London region as a proportion of the total demand within the Miscellaneous category.

New Media Jobs Demand Trend in the City of London

New Media
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing New Media across the City of London region.

New Media Daily Rate Trend in the City of London

New Media
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing New Media across the City of London region over the 3 months to 24 April 2014.

New Media Daily Rate Histogram in the City of London

New Media
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing New Media across the City of London region.

New Media Hourly Rate Trend in the City of London

New Media
Top 30 Related IT Skills in the City of London

For the 6 months to 24 April 2014, IT contractor jobs across the City of London region citing New Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited New Media.

1 4 (19.05%) HTML
1 4 (19.05%) Project Management
1 4 (19.05%) Scrum
1 4 (19.05%) Marketing
1 4 (19.05%) Degree
1 4 (19.05%) Digital Media
2 3 (14.29%) Analytics
2 3 (14.29%) Campaign Analysis
2 3 (14.29%) Social Media
2 3 (14.29%) Pay per click
2 3 (14.29%) MS PowerPoint
2 3 (14.29%) Advertising
2 3 (14.29%) Data Analysis
2 3 (14.29%) PRINCE2
2 3 (14.29%) Salesforce.com
2 3 (14.29%) SEO
2 3 (14.29%) Flash
3 2 (9.52%) Java
3 2 (9.52%) Internet
3 2 (9.52%) CSS
3 2 (9.52%) Google
3 2 (9.52%) Agile Software Development
3 2 (9.52%) Games
3 2 (9.52%) Strategic Planning
3 2 (9.52%) Computer Science
3 2 (9.52%) Google Analytics
3 2 (9.52%) Display Advertising
3 2 (9.52%) Digital Marketing
3 2 (9.52%) Usability Testing
3 2 (9.52%) HTML5

New Media
Top Related IT Skills in the City of London by Category

For the 6 months to 24 April 2014, IT contractor jobs across the City of London region citing New Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited New Media. Up to 20 skills are shown per category.

Applications
1 3 (14.29%) MS PowerPoint
2 1 (4.76%) Photoshop
2 1 (4.76%) MS Office
2 1 (4.76%) MS Excel
Business Applications
1 2 (9.52%) Google Analytics
Communications & Networking
1 2 (9.52%) Internet
2 1 (4.76%) HTTP
2 1 (4.76%) DNS
Database & Business Intelligence
1 1 (4.76%) Data Mining
1 1 (4.76%) Big Data
Development Applications
1 1 (4.76%) PhoneGap
General
1 4 (19.05%) Marketing
2 3 (14.29%) Advertising
3 2 (9.52%) Games
4 1 (4.76%) Publishing
4 1 (4.76%) Telecoms
4 1 (4.76%) Finance
4 1 (4.76%) Dutch Language
4 1 (4.76%) French Language
4 1 (4.76%) German Language
4 1 (4.76%) Spanish Language
Job Titles
1 4 (19.05%) Project Manager
2 3 (14.29%) Analyst
3 2 (9.52%) Account Manager
3 2 (9.52%) Product Manager
3 2 (9.52%) Digital Project Manager
3 2 (9.52%) Business Analyst
3 2 (9.52%) Developer
4 1 (4.76%) Front-End Developer
4 1 (4.76%) Agile Project Manager
4 1 (4.76%) Technical Director
4 1 (4.76%) Test Leader
4 1 (4.76%) Head of User Experience
4 1 (4.76%) Digital Account Manager
4 1 (4.76%) Social Media Specialist
4 1 (4.76%) QA Analyst
4 1 (4.76%) ScrumMaster
4 1 (4.76%) Interactive Developer
4 1 (4.76%) Technical Project Manager
4 1 (4.76%) Senior Business Analyst
4 1 (4.76%) Senior Analyst
Libraries, Frameworks & Software Standards
1 4 (19.05%) HTML
2 3 (14.29%) Flash
3 2 (9.52%) CSS
3 2 (9.52%) HTML5
4 1 (4.76%) CSS3
4 1 (4.76%) XML
4 1 (4.76%) RSS
4 1 (4.76%) JSON
Miscellaneous
1 4 (19.05%) Digital Media
2 3 (14.29%) Social Media
3 2 (9.52%) Computer Science
4 1 (4.76%) Blog
4 1 (4.76%) W3C
4 1 (4.76%) Enterprise Software
4 1 (4.76%) Xbox
Processes & Methodologies
1 4 (19.05%) Project Management
1 4 (19.05%) Scrum
2 3 (14.29%) Pay per click
2 3 (14.29%) Data Analysis
2 3 (14.29%) SEO
2 3 (14.29%) PRINCE2
2 3 (14.29%) Analytics
2 3 (14.29%) Campaign Analysis
3 2 (9.52%) Strategic Planning
3 2 (9.52%) User Stories
3 2 (9.52%) Trend Analysis
3 2 (9.52%) Market Research
3 2 (9.52%) Display Advertising
3 2 (9.52%) Digital Marketing
3 2 (9.52%) Usability Testing
3 2 (9.52%) Search Engine Marketing
3 2 (9.52%) Agile Software Development
4 1 (4.76%) Use Case
4 1 (4.76%) Workflow Management
4 1 (4.76%) Automated Testing
Programming Languages
1 2 (9.52%) Java
2 1 (4.76%) JavaScript
2 1 (4.76%) Perl
2 1 (4.76%) PHP
2 1 (4.76%) Python
2 1 (4.76%) Ruby
2 1 (4.76%) Lua
Qualifications
1 4 (19.05%) Degree
2 2 (9.52%) SC Cleared
2 2 (9.52%) Security Cleared
Quality Assurance & Compliance
1 1 (4.76%) QA
Vendors
1 3 (14.29%) Salesforce.com
2 2 (9.52%) Google
2 2 (9.52%) Facebook
3 1 (4.76%) Twitter
3 1 (4.76%) SAP
3 1 (4.76%) Microsoft