The table below looks at the statistics for the Web Analyst role in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analyst in their job title over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Web Analyst
Rank 197 221 205
Rank change year-on-year
+24 -16
Contract jobs requiring a Web Analyst 3 4 11
As % of all contract IT jobs located in the City of London 0.051% 0.056% 0.14%
As % of the Job Titles category 0.055% 0.060% 0.15%
Number of daily rates quoted 3 2 8
Average daily rate
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£350 £290 £244
Average daily rate % change year-on-year
+20.68% +18.97%
90% offered a daily rate of more than £338 £154 £131
10% offered a daily rate of more than £370 £426 £348
UK excluding London average daily rate £300 £323 £265
% change year-on-year
-6.97% +21.69%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £35.50 £18.00 £14.75
% change year-on-year
+97.22% +22.03%
Web Analyst
London

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised in the City of London region. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
City of London
Contract IT job ads with a match in the
Job Titles category
5425 6640 7304
As % of all contract IT jobs located in the City of London 92.53% 92.34% 92.76%
Number of daily rates quoted 3981 4839 5227
Average daily rate £450 £450 £450
90% offered a daily rate of more than £275 £278 £275
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £360 £350 £348
% change year-on-year
+2.85% +0.71%
Number of hourly rates quoted 104 133 183
Average hourly rate £17.50 £19.50 £19.00
Average hourly rate % change year-on-year
-10.25% +2.63%
90% offered a hourly rate of more than £12.00 £11.50 £11.00
10% offered a hourly rate of more than £32.82 £27.50 £42.80
UK excluding London average hourly rate £16.50 £16.20 £17.50
% change year-on-year
+1.85% -7.42%

Web Analyst
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analyst in the job title across the City of London region as a proportion of the total demand within the Job Titles category.

Web Analyst Jobs Demand Trend in the City of London

Web Analyst
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analyst across the City of London region.

Web Analyst Daily Rate Trend in the City of London

Web Analyst
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analyst across the City of London region.

Web Analyst Hourly Rate Trend in the City of London

Web Analyst
Top 30 Related IT Skills in the City of London

For the 6 months to 22 September 2014, IT contractor jobs across the City of London region that cited Web Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Web Analyst in their job title.

1 13 (68.42%) Analytics
2 10 (52.63%) Web Analytics
3 9 (47.37%) Analytical Skills
4 8 (42.11%) Omniture
5 7 (36.84%) SiteCatalyst
6 5 (26.32%) Data Analysis
6 5 (26.32%) Marketing
7 4 (21.05%) Google
7 4 (21.05%) Google Analytics
7 4 (21.05%) Adobe
7 4 (21.05%) Digital Marketing
8 3 (15.79%) Mobile App
8 3 (15.79%) JavaScript
8 3 (15.79%) Publishing
8 3 (15.79%) DoubleClick
8 3 (15.79%) Games
9 2 (10.53%) Business Intelligence
9 2 (10.53%) Degree
9 2 (10.53%) Multivariate Testing
9 2 (10.53%) SEO
9 2 (10.53%) Finance
9 2 (10.53%) SQL
9 2 (10.53%) Windows
9 2 (10.53%) Linux
9 2 (10.53%) CRM
9 2 (10.53%) User Experience
9 2 (10.53%) Time Management
10 1 (5.26%) User Experience Design
10 1 (5.26%) Hitwise
10 1 (5.26%) Adobe CQ

Web Analyst
Top Related IT Skills in the City of London by Category

For the 6 months to 22 September 2014, IT contractor jobs across the City of London region that cited Web Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Web Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 1 (5.26%) IIS
1 1 (5.26%) Apache
1 1 (5.26%) Tomcat
1 1 (5.26%) CMS
1 1 (5.26%) Sitecore CMS
1 1 (5.26%) Liferay
1 1 (5.26%) Escenic
1 1 (5.26%) Adobe CQ
Applications
1 1 (5.26%) MS Office
1 1 (5.26%) MS Excel
1 1 (5.26%) MS PowerPoint
Business Applications
1 7 (36.84%) SiteCatalyst
2 4 (21.05%) Google Analytics
3 1 (5.26%) WebTrends
Cloud Services
1 1 (5.26%) Microsoft Azure
Communications & Networking
1 1 (5.26%) HTTP
Database & Business Intelligence
1 1 (5.26%) MySQL
1 1 (5.26%) SQL Server
General
1 5 (26.32%) Marketing
2 3 (15.79%) Publishing
2 3 (15.79%) Games
3 2 (10.53%) Finance
4 1 (5.26%) Banking
4 1 (5.26%) Retail
Libraries, Frameworks & Software Standards
1 1 (5.26%) XML
1 1 (5.26%) Middleware
Miscellaneous
1 9 (47.37%) Analytical Skills
2 3 (15.79%) Mobile App
3 2 (10.53%) User Experience
4 1 (5.26%) Economics
4 1 (5.26%) Statistics
4 1 (5.26%) Psychology
Operating Systems
1 2 (10.53%) Windows
1 2 (10.53%) Linux
2 1 (5.26%) Windows 7
2 1 (5.26%) Oracle Linux
2 1 (5.26%) UNIX
Processes & Methodologies
1 13 (68.42%) Analytics
2 10 (52.63%) Web Analytics
3 5 (26.32%) Data Analysis
4 4 (21.05%) Digital Marketing
5 2 (10.53%) Time Management
5 2 (10.53%) Multivariate Testing
5 2 (10.53%) CRM
5 2 (10.53%) Business Intelligence
5 2 (10.53%) SEO
6 1 (5.26%) Stakeholder Management
6 1 (5.26%) Agile Software Development
6 1 (5.26%) Content Management
6 1 (5.26%) Change Management
6 1 (5.26%) GAP Analysis
6 1 (5.26%) E-Commerce
6 1 (5.26%) SOA
6 1 (5.26%) Market Research
6 1 (5.26%) User Experience Design
6 1 (5.26%) ITIL
6 1 (5.26%) Email Marketing
Programming Languages
1 3 (15.79%) JavaScript
2 2 (10.53%) SQL
3 1 (5.26%) PHP
Qualifications
1 2 (10.53%) Degree
2 1 (5.26%) Security Cleared
2 1 (5.26%) ITIL Certification
Vendors
1 8 (42.11%) Omniture
2 4 (21.05%) Adobe
2 4 (21.05%) Google
3 3 (15.79%) DoubleClick
4 1 (5.26%) Northgate
4 1 (5.26%) Capita
4 1 (5.26%) Sitecore
4 1 (5.26%) Hitwise
4 1 (5.26%) Oracle