The first table below looks at the demand for the Web Analyst role in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analyst in their job title over the 3 months to 19 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Job Titles advertised for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Jun 2013
Same period 2012 Same period 2011
Web Analyst
Rank 207 203 235
Rank change year-on-year
-4 +32
Contract jobs requiring a Web Analyst 3 9 16
As % of all contract IT jobs located in the City of London 0.044% 0.116% 0.160%
As % of the Job Titles category 0.048% 0.127% 0.174%
Number of daily rates quoted 3 6 12
Average daily rate £300 £355 £295
Average daily rate % change year-on-year
-15.49% +20.33%
90% offered a daily rate of more than £140 £243 £250
10% offered a daily rate of more than £388 £425 £536
UK excluding London average daily rate £275 £300 £300
% change year-on-year
-8.33% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £52.00 £30.00 -
% change year-on-year
+73.33% -
All Job Titles
City of London
Contract IT job ads with a match in the
Job Titles category
6270 7082 9182
As % of all contract IT jobs located in the City of London 92.48% 91.49% 91.72%
Number of daily rates quoted 4641 5158 6680
Average daily rate £450 £450 £500
Average daily rate % change year-on-year
- -10.00%
90% offered a daily rate of more than £285 £285 £315
10% offered a daily rate of more than £600 £625 £650
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 155 170 217
Average hourly rate £20.00 £20.00 £20.00
90% offered a hourly rate of more than £11.50 £12.15 £12.50
10% offered a hourly rate of more than £51.90 £41.85 £43.00
UK excluding London average hourly rate £17.50 £18.00 £19.94
% change year-on-year
-2.77% -9.72%
Web Analyst
London

Web Analyst
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Web Analyst across the City of London region as a proportion of the total demand within the Job Titles category.

City of London Web Analyst Jobs Demand Trend

Web Analyst
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analyst across the City of London region.

City of London Web Analyst Daily Rate Trend

Web Analyst
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analyst across the City of London region over the 3 months to 19 June 2013.

City of London Web Analyst Daily Rate Histogram

Web Analyst
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analyst across the City of London region.

City of London Web Analyst Hourly Rate Trend

Web Analyst
Top 30 Related IT Skills

For the 6 months to 19 June 2013, IT contractor jobs across the City of London region that cited Web Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Web Analyst in their job title.

1 7 (77.78%) Analytics
2 5 (55.56%) Web Analytics
2 5 (55.56%) Omniture
3 4 (44.44%) Marketing
3 4 (44.44%) SiteCatalyst
4 3 (33.33%) Finance
5 2 (22.22%) Google
5 2 (22.22%) Google Analytics
5 2 (22.22%) MS Access
5 2 (22.22%) Data Warehouse
5 2 (22.22%) E-Commerce
5 2 (22.22%) Hitwise
5 2 (22.22%) Retail
5 2 (22.22%) Online Marketing
5 2 (22.22%) Strategic Planning
6 1 (11.11%) Content Management
6 1 (11.11%) Business Analysis
6 1 (11.11%) Continuous Improvement
6 1 (11.11%) Customer Insight
6 1 (11.11%) Business Intelligence
6 1 (11.11%) Adobe
6 1 (11.11%) Hyperion
6 1 (11.11%) Intranet
6 1 (11.11%) WebTrends
6 1 (11.11%) Bloomberg
6 1 (11.11%) Cognos
6 1 (11.11%) JavaScript
6 1 (11.11%) SQL
6 1 (11.11%) Financial Institution
6 1 (11.11%) SEO

Web Analyst
Top Related IT Skills by Category

For the 6 months to 19 June 2013, IT contractor jobs across the City of London region that cited Web Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Web Analyst in their job title. Up to 20 skills are shown per category.

Business Applications
1 4 (44.44%) SiteCatalyst
2 2 (22.22%) Google Analytics
3 1 (11.11%) WebTrends
Communications & Networking
1 1 (11.11%) Intranet
Database & Business Intelligence
1 2 (22.22%) MS Access
1 2 (22.22%) Data Warehouse
General
1 4 (44.44%) Marketing
2 3 (33.33%) Finance
3 2 (22.22%) Retail
4 1 (11.11%) Financial Institution
4 1 (11.11%) Games
Processes & Methodologies
1 7 (77.78%) Analytics
2 5 (55.56%) Web Analytics
3 2 (22.22%) E-Commerce
3 2 (22.22%) Online Marketing
3 2 (22.22%) Strategic Planning
4 1 (11.11%) Content Management
4 1 (11.11%) Business Analysis
4 1 (11.11%) Continuous Improvement
4 1 (11.11%) Customer Insight
4 1 (11.11%) Business Intelligence
4 1 (11.11%) SEO
4 1 (11.11%) User Acceptance Testing
4 1 (11.11%) Manual Testing
4 1 (11.11%) Customer Analysis
4 1 (11.11%) Agile Software Development
Programming Languages
1 1 (11.11%) JavaScript
1 1 (11.11%) SQL
Qualifications
1 1 (11.11%) Degree
Vendors
1 5 (55.56%) Omniture
2 2 (22.22%) Google
2 2 (22.22%) Hitwise
3 1 (11.11%) Adobe
3 1 (11.11%) Hyperion
3 1 (11.11%) Bloomberg
3 1 (11.11%) Cognos
3 1 (11.11%) Unica
3 1 (11.11%) Coremetrics