The table below looks at the statistics for SEO skills in IT contracts advertised for the East Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 3 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Aug 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 83 89 87
Rank change year-on-year
+6 -2
Contract jobs citing SEO 14 1 6
As % of all contract IT jobs located in the East Midlands 0.87% 0.069% 0.41%
As % of the Processes & Methodologies category 1.14% 0.097% 0.56%
Number of daily rates quoted 8 1 1
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£380 £105 £350
Average daily rate % change year-on-year
+261.90% -70.00%
UK excluding London average daily rate £320 £275 £295
% change year-on-year
+16.36% -6.77%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £32.00 £40.50 £22.50
% change year-on-year
-20.98% +80.00%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1227 1028 1080
As % of all contract IT jobs located in the East Midlands 76.64% 71.09% 74.43%
Number of daily rates quoted 753 546 547
Average daily rate £375 £388 £365
Average daily rate % change year-on-year
-3.22% +6.16%
90% offered a daily rate of more than £250 £250 £211
10% offered a daily rate of more than £525 £550 £500
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 42 53 48
Average hourly rate £19.08 £17.50 £37.50
Average hourly rate % change year-on-year
+9.02% -53.33%
90% offered a hourly rate of more than £12.37 £10.00 £12.50
10% offered a hourly rate of more than £45.00 £37.50 £56.52
UK excluding London average hourly rate £30.52 £26.50 £31.00
% change year-on-year
+15.16% -14.51%

SEO
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the East Midlands

SEO
Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the East Midlands region.

SEO Daily Rate Trend in the East Midlands

SEO
Daily Rate Histogram in the East Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the East Midlands region over the 3 months to 3 August 2015.

SEO Daily Rate Histogram in the East Midlands

SEO
Hourly Rate Trend in the East Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the East Midlands region.

SEO Hourly Rate Trend in the East Midlands

SEO
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 3 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire - 7 £380 - 6
Leicestershire - 6 £373 - 1
Lincolnshire - 1 - -
SEO
England

SEO
Top 30 Related IT Skills in the East Midlands

For the 6 months to 3 August 2015, IT contractor jobs across the East Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 15 (83.33%) Marketing
2 12 (66.67%) HTML
3 11 (61.11%) Pay per click
4 10 (55.56%) E-Commerce
5 9 (50.00%) Google
5 9 (50.00%) Digital Marketing
6 8 (44.44%) JavaScript
6 8 (44.44%) Analytics
7 7 (38.89%) CSS
8 6 (33.33%) hybris
9 5 (27.78%) HTML5
9 5 (27.78%) Advertising
9 5 (27.78%) CSS3
10 4 (22.22%) Demandware
10 4 (22.22%) User Experience
10 4 (22.22%) Responsive Web Design
10 4 (22.22%) Migration
10 4 (22.22%) CMS
10 4 (22.22%) Scrum
10 4 (22.22%) Agile Software Development
10 4 (22.22%) Content Management
10 4 (22.22%) Intranet
10 4 (22.22%) Extranet
10 4 (22.22%) Information Architecture
10 4 (22.22%) Google Analytics
10 4 (22.22%) Web Analytics
10 4 (22.22%) QA
11 3 (16.67%) Email Marketing
11 3 (16.67%) Usability Testing
11 3 (16.67%) Data Protection

SEO
Top Related IT Skills in the East Midlands by Category

For the 6 months to 3 August 2015, IT contractor jobs across the East Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (22.22%) CMS
2 1 (5.56%) DNN
2 1 (5.56%) Umbraco
2 1 (5.56%) WordPress
2 1 (5.56%) Apache
Business Applications
1 1 (5.56%) Magento
Cloud Services
1 4 (22.22%) Google Analytics
Communications & Networking
1 4 (22.22%) Intranet
1 4 (22.22%) Extranet
2 1 (5.56%) DNS
Database & Business Intelligence
1 1 (5.56%) MySQL
General
1 15 (83.33%) Marketing
2 5 (27.78%) Advertising
3 2 (11.11%) Retail
Job Titles
1 6 (33.33%) Developer
2 5 (27.78%) Front-End Developer
3 3 (16.67%) Digital Marketing Consultant
3 3 (16.67%) Web Developer
3 3 (16.67%) Consultant
3 3 (16.67%) E-Commerce Manager
3 3 (16.67%) Marketing Consultant
4 2 (11.11%) Implementation Manager
4 2 (11.11%) Front-End Web Developer
5 1 (5.56%) PPC Manager
5 1 (5.56%) PPC Analyst
5 1 (5.56%) PPC Executive
5 1 (5.56%) Digital Marketing Manager
5 1 (5.56%) Senior Front-End Developer
5 1 (5.56%) Project Manager
5 1 (5.56%) Marketing Manager
5 1 (5.56%) PPC Specialist
5 1 (5.56%) Senior Developer
5 1 (5.56%) Systems Manager
Libraries, Frameworks & Software Standards
1 12 (66.67%) HTML
2 7 (38.89%) CSS
3 5 (27.78%) HTML5
3 5 (27.78%) CSS3
4 3 (16.67%) Backbone.js
4 3 (16.67%) AngularJS
5 2 (11.11%) Flash
5 2 (11.11%) .NET
6 1 (5.56%) ASP.NET
6 1 (5.56%) JSON
6 1 (5.56%) jQuery
6 1 (5.56%) ASP.NET MVC
Miscellaneous
1 4 (22.22%) User Experience
2 2 (11.11%) Graphic Design
2 2 (11.11%) Social Media
3 1 (5.56%) Visualisation
3 1 (5.56%) Analytical Skills
Operating Systems
1 1 (5.56%) Android
1 1 (5.56%) Apple iOS
Processes & Methodologies
1 11 (61.11%) Pay per click
2 10 (55.56%) E-Commerce
3 9 (50.00%) Digital Marketing
4 8 (44.44%) Analytics
5 4 (22.22%) Information Architecture
5 4 (22.22%) Responsive Web Design
5 4 (22.22%) Web Analytics
5 4 (22.22%) Migration
5 4 (22.22%) Scrum
5 4 (22.22%) Agile Software Development
5 4 (22.22%) Content Management
6 3 (16.67%) Email Marketing
6 3 (16.67%) Usability Testing
6 3 (16.67%) Data Protection
7 2 (11.11%) Systems Analysis
7 2 (11.11%) Web Design
7 2 (11.11%) B2B
8 1 (5.56%) B2C
8 1 (5.56%) Project Management
8 1 (5.56%) MVC
Programming Languages
1 8 (44.44%) JavaScript
2 2 (11.11%) C#
3 1 (5.56%) PHP
Quality Assurance & Compliance
1 4 (22.22%) QA
Vendors
1 9 (50.00%) Google
2 6 (33.33%) hybris
3 4 (22.22%) Demandware
4 3 (16.67%) Facebook
4 3 (16.67%) Twitter
5 1 (5.56%) Nokia