The first table below looks at the demand for SEO skills in IT contracts advertised for the East Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the East Midlands region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 87 84 76
Rank change year-on-year
-3 -8
Contract jobs citing SEO 11 7 8
As % of all contract IT jobs located in the East Midlands 0.68% 0.53% 0.57%
As % of the Processes & Methodologies category 0.93% 0.78% 0.88%
Number of daily rates quoted 4 4 5
Average daily rate £263 £189 £210
Average daily rate % change year-on-year
+39.07% -10.11%
90% offered a daily rate of more than £183 £138 £207
10% offered a daily rate of more than £360 £258 £311
UK excluding London average daily rate £325 £268 £300
% change year-on-year
+21.49% -10.83%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £65.50 £13.50 £17.00
% change year-on-year
+385.18% -20.58%
Processes & Methodologies Category
East Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1186 896 911
As % of all contract IT jobs located in the East Midlands 73.26% 68.29% 64.56%
Number of daily rates quoted 618 441 439
Average daily rate £350 £355 £375
Average daily rate % change year-on-year
-1.40% -5.33%
90% offered a daily rate of more than £200 £225 £225
10% offered a daily rate of more than £519 £500 £500
UK excluding London average daily rate £375 £361 £370
% change year-on-year
+4.02% -2.56%
Number of hourly rates quoted 77 70 71
Average hourly rate £22.25 £27.00 £44.00
Average hourly rate % change year-on-year
-17.59% -38.63%
90% offered a hourly rate of more than £10.81 £12.00 £11.15
10% offered a hourly rate of more than £45.00 £35.00 £57.50
UK excluding London average hourly rate £30.00 £32.00 £27.00
% change year-on-year
-6.25% +18.51%
SEO
England

SEO
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the East Midlands

SEO
Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the East Midlands region.

SEO Daily Rate Trend in the East Midlands

SEO
Daily Rate Histogram in the East Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the East Midlands region over the 3 months to 16 April 2014.

SEO Daily Rate Histogram in the East Midlands

SEO
Hourly Rate Trend in the East Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the East Midlands region.

SEO Hourly Rate Trend in the East Midlands

SEO
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 16 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Leicestershire -11 6 £375 +48.51% 1
Northamptonshire - 4 £188 - 2
Nottinghamshire - - - - 2
Lincolnshire - - - - 1
Derbyshire - - - -
SEO
England

SEO
Top 30 Related IT Skills in the East Midlands

For the 6 months to 16 April 2014, IT contractor jobs across the East Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 14 (56.00%) HTML
1 14 (56.00%) CMS
2 13 (52.00%) JavaScript
2 13 (52.00%) CSS
3 8 (32.00%) Ajax
4 7 (28.00%) Web Development
4 7 (28.00%) MVC
4 7 (28.00%) .NET
4 7 (28.00%) ASP.NET
4 7 (28.00%) jQuery
4 7 (28.00%) ASP.NET MVC
4 7 (28.00%) HTML5
5 6 (24.00%) CSS3
5 6 (24.00%) Microsoft
5 6 (24.00%) XHTML
5 6 (24.00%) MS Office
5 6 (24.00%) Visual Studio
5 6 (24.00%) Degree
6 5 (20.00%) Project Management
6 5 (20.00%) JSP
6 5 (20.00%) SharePoint
6 5 (20.00%) Razor View Engine
7 4 (16.00%) Git (software)
7 4 (16.00%) SQL
7 4 (16.00%) Java
8 3 (12.00%) PHP
8 3 (12.00%) Photoshop
8 3 (12.00%) E-Commerce
8 3 (12.00%) XML
8 3 (12.00%) LAMP

SEO
Top Related IT Skills in the East Midlands by Category

For the 6 months to 16 April 2014, IT contractor jobs across the East Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 14 (56.00%) CMS
2 5 (20.00%) SharePoint
3 3 (12.00%) WordPress
4 2 (8.00%) Apache Solr
5 1 (4.00%) IIS
5 1 (4.00%) SAS
5 1 (4.00%) ExpressionEngine
5 1 (4.00%) DNN
Applications
1 6 (24.00%) MS Office
2 3 (12.00%) Photoshop
3 1 (4.00%) SPSS
3 1 (4.00%) Spreadsheet
Business Applications
1 2 (8.00%) Google Analytics
Communications & Networking
1 1 (4.00%) Internet
1 1 (4.00%) Extranet
Database & Business Intelligence
1 3 (12.00%) Relational Database
2 2 (8.00%) SQL Server
3 1 (4.00%) MySQL
3 1 (4.00%) SQL Server 2012
3 1 (4.00%) SQL Server 2008
Development Applications
1 6 (24.00%) Visual Studio
2 4 (16.00%) Git (software)
3 2 (8.00%) Cucumber
3 2 (8.00%) Eclipse
4 1 (4.00%) Dreamweaver
4 1 (4.00%) JIRA
4 1 (4.00%) Flash Builder
4 1 (4.00%) Moq
General
1 3 (12.00%) Marketing
2 2 (8.00%) Retail
3 1 (4.00%) Finance
3 1 (4.00%) German Language
Job Titles
1 13 (52.00%) Developer
2 8 (32.00%) Web Developer
3 6 (24.00%) Web Editor
3 6 (24.00%) Web Content Editor
3 6 (24.00%) Content Editor
4 3 (12.00%) Analyst
4 3 (12.00%) PHP Developer
4 3 (12.00%) PHP Web Developer
4 3 (12.00%) Copywriter
4 3 (12.00%) Front-End Developer
5 2 (8.00%) .NET Developer
6 1 (4.00%) VB.NET Developer
6 1 (4.00%) ASP.NET Developer
6 1 (4.00%) Junior Developer
6 1 (4.00%) Junior
6 1 (4.00%) E-Commerce Specialist
6 1 (4.00%) Web Analyst
6 1 (4.00%) SEO Specialist
6 1 (4.00%) Junior Front-End Developer
Libraries, Frameworks & Software Standards
1 14 (56.00%) HTML
2 13 (52.00%) CSS
3 8 (32.00%) Ajax
4 7 (28.00%) .NET
4 7 (28.00%) ASP.NET
4 7 (28.00%) jQuery
4 7 (28.00%) ASP.NET MVC
4 7 (28.00%) HTML5
5 6 (24.00%) CSS3
5 6 (24.00%) XHTML
6 5 (20.00%) JSP
6 5 (20.00%) Razor View Engine
7 3 (12.00%) XML
7 3 (12.00%) LAMP
8 2 (8.00%) Twitter Bootstrap
8 2 (8.00%) Sass
8 2 (8.00%) REST
8 2 (8.00%) .NET Framework
8 2 (8.00%) SOAP
9 1 (4.00%) XSLT
Miscellaneous
1 1 (4.00%) N-Tier
1 1 (4.00%) Copywriting
Operating Systems
1 2 (8.00%) Android
2 1 (4.00%) Windows
Processes & Methodologies
1 7 (28.00%) Web Development
1 7 (28.00%) MVC
2 5 (20.00%) Project Management
3 3 (12.00%) E-Commerce
3 3 (12.00%) Content Management
4 2 (8.00%) Analytics
4 2 (8.00%) Android Development
4 2 (8.00%) Email Marketing
4 2 (8.00%) Unit Testing
4 2 (8.00%) Responsive Web Design
4 2 (8.00%) Pay per click
4 2 (8.00%) TDD
4 2 (8.00%) Mobile Commerce
5 1 (4.00%) OOP
5 1 (4.00%) SOA
5 1 (4.00%) Scrum
5 1 (4.00%) Stakeholder Management
5 1 (4.00%) Web Analytics
5 1 (4.00%) Statistical Analysis
5 1 (4.00%) Online Marketing
Programming Languages
1 13 (52.00%) JavaScript
2 4 (16.00%) SQL
2 4 (16.00%) Java
3 3 (12.00%) PHP
4 1 (4.00%) C#
4 1 (4.00%) VB.NET
4 1 (4.00%) ActionScript
4 1 (4.00%) ActionScript 3.0
Qualifications
1 6 (24.00%) Degree
Vendors
1 6 (24.00%) Microsoft
2 2 (8.00%) Zend
2 2 (8.00%) Google
2 2 (8.00%) Adobe
2 2 (8.00%) Apple
3 1 (4.00%) Oracle
3 1 (4.00%) Coremetrics
3 1 (4.00%) Razor Risk
3 1 (4.00%) AccuRev
Northampton, Northamptonshire
Staffworx Ltd
Rate: From £350 to £500 per day excellent rates or salaries
Posted: 5 days ago