The table below looks at the statistics for SEO skills in IT contracts advertised for the East Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 2 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
2 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 90 99 93
Rank change year-on-year
+9 -6
Contract jobs citing SEO 6 4 8
As % of all contract IT jobs located in the East Midlands 0.37% 0.22% 0.50%
As % of the Processes & Methodologies category 0.46% 0.29% 0.66%
Number of daily rates quoted 5 4 4
Median daily rate £225 £300 £263
Median daily rate % change year-on-year
-25.00% +14.28%
90% offered a daily rate of more than £214 £205 £183
10% offered a daily rate of more than £246 £518 £360
UK excluding London median daily rate £350 £269 £325
% change year-on-year
+30.35% -17.38%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.00 £14.00 £46.00
% change year-on-year
+14.28% -69.56%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1294 1376 1220
As % of all contract IT jobs located in the East Midlands 80.52% 77.00% 76.44%
Number of daily rates quoted 807 814 616
Median daily rate £395 £400 £350
Median daily rate % change year-on-year
-1.25% +14.28%
90% offered a daily rate of more than £260 £240 £210
10% offered a daily rate of more than £550 £525 £513
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 27 39 91
Median hourly rate £16.00 £16.00 £25.72
Median hourly rate % change year-on-year
- -37.79%
90% offered a hourly rate of more than £11.60 £11.00 £10.84
10% offered a hourly rate of more than £45.80 £25.00 £45.00
UK excluding London median hourly rate £36.00 £30.50 £31.50
% change year-on-year
+18.03% -3.17%

SEO
Jobs Demand Trend in the East Midlands

The demand trend of contract jobs across the East Midlands region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the East Midlands

SEO
Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the East Midlands region.

SEO Daily Rate Trend in the East Midlands

SEO
Hourly Rate Trend in the East Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the East Midlands region.

SEO Hourly Rate Trend in the East Midlands

SEO
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 2 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Derbyshire - 3 £225 -
Nottinghamshire -5 2 £225 -18.18% 2
Leicestershire +5 1 £225 -62.50%
Northamptonshire - 1 £220 - 1
SEO
England

SEO
Top 30 Related IT Skills in the East Midlands

For the 6 months to 2 May 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East Midlands region with a requirement for SEO.

1 10 (66.67%) HTML
2 9 (60.00%) CMS
3 8 (53.33%) .NET
3 8 (53.33%) HTML5
4 6 (40.00%) Front End Development
4 6 (40.00%) User Experience
4 6 (40.00%) Marketing
5 5 (33.33%) C#
5 5 (33.33%) Java
5 5 (33.33%) PHP
5 5 (33.33%) XHTML
6 4 (26.67%) jQuery
6 4 (26.67%) CSS
6 4 (26.67%) Content Management
6 4 (26.67%) Responsive Web Design
7 3 (20.00%) AngularJS
7 3 (20.00%) CSS3
7 3 (20.00%) Cross-Browser Compatibility
7 3 (20.00%) Twitter Bootstrap
7 3 (20.00%) Digital Marketing
7 3 (20.00%) Finance
7 3 (20.00%) JavaScript
7 3 (20.00%) ASP.NET
8 2 (13.33%) E-Commerce
8 2 (13.33%) Information Architecture
8 2 (13.33%) Digital Media
8 2 (13.33%) Social Media
9 1 (6.67%) Infographics
9 1 (6.67%) Waterfall
9 1 (6.67%) Analytics

SEO
Top Related IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (60.00%) CMS
2 1 (6.67%) Confluence
2 1 (6.67%) SharePoint
2 1 (6.67%) WebSphere
Applications
1 1 (6.67%) MS PowerPoint
1 1 (6.67%) MS Project
1 1 (6.67%) Photoshop
Development Applications
1 1 (6.67%) JIRA
General
1 6 (40.00%) Marketing
2 3 (20.00%) Finance
3 1 (6.67%) Legal
3 1 (6.67%) Retail
Job Titles
1 9 (60.00%) Developer
2 6 (40.00%) Front End Developer (Client-Side Developer)
2 6 (40.00%) HTML Developer
3 5 (33.33%) C# Developer
3 5 (33.33%) CMS Developer
3 5 (33.33%) Java Developer
4 3 (20.00%) Content Manager
4 3 (20.00%) Lead C# Developer
4 3 (20.00%) Lead Developer
4 3 (20.00%) Lead Java Developer
4 3 (20.00%) UI Developer
5 2 (13.33%) Analyst
5 2 (13.33%) Front End Java Developer (Client-Side Java Developer)
6 1 (6.67%) Business Analyst
6 1 (6.67%) JavaScript Developer
6 1 (6.67%) Junior
6 1 (6.67%) Senior Developer
6 1 (6.67%) Test Analyst
6 1 (6.67%) Web Analyst
6 1 (6.67%) Web Manager
Libraries, Frameworks & Software Standards
1 10 (66.67%) HTML
2 8 (53.33%) .NET
2 8 (53.33%) HTML5
3 5 (33.33%) XHTML
4 4 (26.67%) CSS
4 4 (26.67%) jQuery
5 3 (20.00%) AngularJS
5 3 (20.00%) ASP.NET
5 3 (20.00%) CSS3
5 3 (20.00%) Twitter Bootstrap
6 1 (6.67%) Sass
Miscellaneous
1 6 (40.00%) User Experience
2 2 (13.33%) Digital Media
2 2 (13.33%) Social Media
3 1 (6.67%) Analytical Skills
3 1 (6.67%) Management Information System
Processes & Methodologies
1 6 (40.00%) Front End Development
2 4 (26.67%) Content Management
2 4 (26.67%) Responsive Web Design
3 3 (20.00%) Cross-Browser Compatibility
3 3 (20.00%) Digital Marketing
4 2 (13.33%) E-Commerce
4 2 (13.33%) Information Architecture
5 1 (6.67%) Agile Software Development
5 1 (6.67%) Business Analysis
5 1 (6.67%) Data Analysis
5 1 (6.67%) Multivariate Testing
5 1 (6.67%) Online Marketing
5 1 (6.67%) Risk Management
5 1 (6.67%) Scrum
5 1 (6.67%) Stakeholder Management
5 1 (6.67%) System Testing
5 1 (6.67%) Web Analytics
5 1 (6.67%) Web Development
5 1 (6.67%) Web Testing
5 1 (6.67%) Web Usability
Programming Languages
1 5 (33.33%) C#
1 5 (33.33%) Java
1 5 (33.33%) PHP
2 3 (20.00%) JavaScript
3 1 (6.67%) ActionScript
3 1 (6.67%) ActionScript 2.0
Qualifications
1 1 (6.67%) Degree