The table below looks at the statistics for SEO skills in IT contracts advertised for the East Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 92 82 83
Rank change year-on-year
-10 +1
Contract jobs citing SEO 2 14 5
As % of all contract IT jobs located in the East Midlands 0.12% 0.88% 0.34%
As % of the Processes & Methodologies category 0.18% 1.31% 0.53%
Number of daily rates quoted 2 5 4
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£250 £250 £275
Average daily rate % change year-on-year
- -9.09%
UK excluding London average daily rate £310 £323 £300
% change year-on-year
-3.87% +7.50%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £29.25 £32.50 £16.50
% change year-on-year
-10.00% +96.96%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1110 1071 945
As % of all contract IT jobs located in the East Midlands 67.60% 67.19% 64.95%
Number of daily rates quoted 639 595 466
Average daily rate £375 £314 £350
Average daily rate % change year-on-year
+19.52% -10.35%
90% offered a daily rate of more than £225 £110 £241
10% offered a daily rate of more than £550 £438 £500
UK excluding London average daily rate £388 £365 £365
% change year-on-year
+6.16% -
Number of hourly rates quoted 48 53 75
Average hourly rate £15.50 £17.00 £35.00
Average hourly rate % change year-on-year
-8.82% -51.42%
90% offered a hourly rate of more than £9.16 £8.98 £11.08
10% offered a hourly rate of more than £29.31 £36.50 £60.00
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

SEO
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the East Midlands

SEO
Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the East Midlands region.

SEO Daily Rate Trend in the East Midlands

SEO
Hourly Rate Trend in the East Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the East Midlands region.

SEO Hourly Rate Trend in the East Midlands

SEO
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +14 2 £250 -23.07% 1
Nottinghamshire - 1 £250 -
Northamptonshire - - - - 1
SEO
England

SEO
Top 30 Related IT Skills in the East Midlands

For the 6 months to 19 December 2014, IT contractor jobs across the East Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 6 (75.00%) CSS
1 6 (75.00%) HTML
1 6 (75.00%) JavaScript
1 6 (75.00%) PHP
1 6 (75.00%) jQuery
1 6 (75.00%) WordPress
2 4 (50.00%) Git (software)
2 4 (50.00%) HTML5
2 4 (50.00%) MySQL
2 4 (50.00%) XML
2 4 (50.00%) LAMP
2 4 (50.00%) Ajax
3 3 (37.50%) Marketing
4 2 (25.00%) Web Development
4 2 (25.00%) Pay per click
4 2 (25.00%) Zend
4 2 (25.00%) CodeIgniter
4 2 (25.00%) Adobe Illustrator
4 2 (25.00%) TDD
4 2 (25.00%) Subversion
4 2 (25.00%) Linux
4 2 (25.00%) XHTML
4 2 (25.00%) Photoshop
4 2 (25.00%) Adobe
4 2 (25.00%) Software Architecture
4 2 (25.00%) JSON
4 2 (25.00%) CSS3
4 2 (25.00%) Mobile App
4 2 (25.00%) User Experience
4 2 (25.00%) Adobe Creative Suite

SEO
Top Related IT Skills in the East Midlands by Category

For the 6 months to 19 December 2014, IT contractor jobs across the East Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (75.00%) WordPress
2 1 (12.50%) Drupal
Applications
1 2 (25.00%) Adobe Illustrator
1 2 (25.00%) Photoshop
1 2 (25.00%) Adobe Creative Suite
Database & Business Intelligence
1 4 (50.00%) MySQL
Development Applications
1 4 (50.00%) Git (software)
2 2 (25.00%) Subversion
3 1 (12.50%) Dreamweaver
General
1 3 (37.50%) Marketing
Job Titles
1 6 (75.00%) Developer
2 4 (50.00%) PHP Developer
3 2 (25.00%) Senior Software Developer
3 2 (25.00%) Senior Developer
3 2 (25.00%) Senior PHP Developer
3 2 (25.00%) Web Developer
3 2 (25.00%) Software Developer
3 2 (25.00%) PHP LAMP Developer
4 1 (12.50%) Front-End Developer
4 1 (12.50%) Front-End Web Developer
4 1 (12.50%) Architect
4 1 (12.50%) Information Architect
4 1 (12.50%) Marketing Manager
Libraries, Frameworks & Software Standards
1 6 (75.00%) CSS
1 6 (75.00%) HTML
1 6 (75.00%) jQuery
2 4 (50.00%) HTML5
2 4 (50.00%) XML
2 4 (50.00%) LAMP
2 4 (50.00%) Ajax
3 2 (25.00%) CodeIgniter
3 2 (25.00%) XHTML
3 2 (25.00%) JSON
3 2 (25.00%) CSS3
4 1 (12.50%) Sass
4 1 (12.50%) Twitter Bootstrap
Miscellaneous
1 2 (25.00%) Mobile App
1 2 (25.00%) User Experience
2 1 (12.50%) Social Network
2 1 (12.50%) Social Media
2 1 (12.50%) Taxonomies
Operating Systems
1 2 (25.00%) Linux
Processes & Methodologies
1 2 (25.00%) Web Development
1 2 (25.00%) Pay per click
1 2 (25.00%) TDD
1 2 (25.00%) Software Architecture
2 1 (12.50%) Time Management
2 1 (12.50%) E-Commerce
2 1 (12.50%) B2B
2 1 (12.50%) B2C
2 1 (12.50%) Content Management
2 1 (12.50%) Digital Marketing
Programming Languages
1 6 (75.00%) JavaScript
1 6 (75.00%) PHP
Vendors
1 2 (25.00%) Zend
1 2 (25.00%) Adobe
2 1 (12.50%) Twitter