The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 28 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jan 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 77 74 58
Rank change year-on-year
-3 -16
Contract jobs citing Digital Marketing 5 3 1
As % of all contract IT jobs located in Edinburgh 0.37% 0.26% 0.13%
As % of the Processes & Methodologies category 0.49% 0.36% 0.20%
Number of daily rates quoted 3 1 0
Average daily rate
Keep up to 90%
of your Daily Rate
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£350 £200 -
Average daily rate % change year-on-year
+75.00% -
UK excluding London average daily rate £375 £310 £375
% change year-on-year
+20.96% -17.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.25 £16.25 £24.00
% change year-on-year
- -32.29%
Digital Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Contract IT job ads with a match in the
Processes & Methodologies category
1028 823 494
As % of all contract IT jobs located in Edinburgh 76.26% 71.75% 66.13%
Number of daily rates quoted 566 433 223
Average daily rate £400 £375 £380
Average daily rate % change year-on-year
+6.66% -1.31%
90% offered a daily rate of more than £300 £250 £225
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £398 £375 £360
% change year-on-year
+6.00% +4.16%
Number of hourly rates quoted 6 7 9
Average hourly rate £28.50 £13.75 £17.50
Average hourly rate % change year-on-year
+107.27% -21.42%
90% offered a hourly rate of more than £22.50 £13.02 £12.00
10% offered a hourly rate of more than £47.50 £14.68 £27.50
UK excluding London average hourly rate £26.00 £27.50 £31.07
% change year-on-year
-5.45% -11.49%

Digital Marketing
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Edinburgh

Digital Marketing
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Edinburgh region.

Digital Marketing Daily Rate Trend in Edinburgh

Digital Marketing
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the Edinburgh region over the 3 months to 28 January 2015.

Digital Marketing Daily Rate Histogram in Edinburgh

Digital Marketing
Top 30 Related IT Skills in Edinburgh

For the 6 months to 28 January 2015, IT contractor jobs across the Edinburgh region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 13 (100.00%) Marketing
2 8 (61.54%) Data Warehouse
2 8 (61.54%) Retail
3 7 (53.85%) Banking
3 7 (53.85%) IBM
3 7 (53.85%) Unica
3 7 (53.85%) Campaign Management
3 7 (53.85%) Retail Banking
4 4 (30.77%) Finance
5 2 (15.38%) Business Intelligence
5 2 (15.38%) CMS
5 2 (15.38%) Content Management
5 2 (15.38%) HubSpot
5 2 (15.38%) Drupal
5 2 (15.38%) Open Source
5 2 (15.38%) Direct Marketing
5 2 (15.38%) Web Development
6 1 (7.69%) Business Development
6 1 (7.69%) Degree
6 1 (7.69%) Computer Science
6 1 (7.69%) Velocity
6 1 (7.69%) Axure RP
6 1 (7.69%) Big Data
6 1 (7.69%) User Experience
6 1 (7.69%) SQL Server Reporting Services
6 1 (7.69%) Data Analysis
6 1 (7.69%) Business Analysis
6 1 (7.69%) SAP Oil and Gas
6 1 (7.69%) MS PowerPoint
6 1 (7.69%) SQL Server Integration Services

Digital Marketing
Top Related IT Skills in Edinburgh by Category

For the 6 months to 28 January 2015, IT contractor jobs across the Edinburgh region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (15.38%) CMS
1 2 (15.38%) Drupal
Applications
1 1 (7.69%) MS PowerPoint
1 1 (7.69%) MS Visio
Business Applications
1 1 (7.69%) SAP Oil and Gas
Database & Business Intelligence
1 8 (61.54%) Data Warehouse
2 1 (7.69%) Big Data
2 1 (7.69%) SQL Server Reporting Services
2 1 (7.69%) SQL Server Integration Services
Development Applications
1 1 (7.69%) Axure RP
General
1 13 (100.00%) Marketing
2 8 (61.54%) Retail
3 7 (53.85%) Banking
3 7 (53.85%) Retail Banking
4 4 (30.77%) Finance
5 1 (7.69%) Manufacturing
5 1 (7.69%) Electronics
5 1 (7.69%) Telecoms
Job Titles
1 7 (53.85%) Architect
2 6 (46.15%) Solutions Architect
3 4 (30.77%) Developer
4 2 (15.38%) Drupal Developer
5 1 (7.69%) UX Developer
5 1 (7.69%) Senior Architect
5 1 (7.69%) Senior Solutions Architect
5 1 (7.69%) Business Intelligence Developer
5 1 (7.69%) Change Manager
5 1 (7.69%) SQL Developer
5 1 (7.69%) Analyst
5 1 (7.69%) Business Analyst
5 1 (7.69%) Programme Manager
Libraries, Frameworks & Software Standards
1 1 (7.69%) Velocity
Miscellaneous
1 2 (15.38%) Open Source
2 1 (7.69%) Computer Science
2 1 (7.69%) User Experience
2 1 (7.69%) DTV
Processes & Methodologies
1 7 (53.85%) Campaign Management
2 2 (15.38%) Business Intelligence
2 2 (15.38%) Content Management
2 2 (15.38%) Direct Marketing
2 2 (15.38%) Web Development
3 1 (7.69%) Business Development
3 1 (7.69%) Data Analysis
3 1 (7.69%) Business Analysis
3 1 (7.69%) Programme Management
3 1 (7.69%) Stakeholder Management
3 1 (7.69%) E-Commerce
3 1 (7.69%) UML
Programming Languages
1 1 (7.69%) SQL
1 1 (7.69%) T-SQL
Qualifications
1 1 (7.69%) Degree
Vendors
1 7 (53.85%) IBM
1 7 (53.85%) Unica
2 2 (15.38%) HubSpot
3 1 (7.69%) Microsoft
3 1 (7.69%) Salesforce.com
3 1 (7.69%) SAP
Edinburgh
Computer Futures
Rate: £175 - £200 per annum + competitive
Posted: 14 days ago