The first table below looks at the demand for Digital Marketing skills in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Edinburgh region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 79 - -
Rank change year-on-year
- 0
Contract jobs citing Digital Marketing 2 0 0
As % of all contract IT jobs located in Edinburgh 0.16% - -
As % of the Processes & Methodologies category 0.21% - -
Number of daily rates quoted 1 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
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£325 - -
UK excluding London average daily rate £350 £388 £310
% change year-on-year
-9.67% +25.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £35.98 £14.95 £16.00
% change year-on-year
+140.63% -6.56%
Processes & Methodologies Category
Edinburgh
Contract IT job ads with a match in the
Processes & Methodologies category
951 733 694
As % of all contract IT jobs located in Edinburgh 74.35% 71.17% 68.11%
Number of daily rates quoted 558 353 330
Average daily rate £400 £400 £370
Average daily rate % change year-on-year
- +8.10%
90% offered a daily rate of more than £270 £275 £250
10% offered a daily rate of more than £525 £525 £475
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 12 16 16
Average hourly rate £18.00 £20.00 £17.11
Average hourly rate % change year-on-year
-10.00% +16.89%
90% offered a hourly rate of more than £12.00 £5.42 £12.42
10% offered a hourly rate of more than £22.05 £32.50 £34.00
UK excluding London average hourly rate £26.50 £31.00 £31.50
% change year-on-year
-14.51% -1.58%
Digital Marketing
Scotland

Digital Marketing
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Edinburgh

Digital Marketing
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Edinburgh region.

Digital Marketing Daily Rate Trend in Edinburgh

Digital Marketing
Top 16 Related IT Skills in Edinburgh

For the 6 months to 30 July 2014, IT contractor jobs across the Edinburgh region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 3 (100.00%) Marketing
2 2 (66.67%) SEO
2 2 (66.67%) Agile Software Development
2 2 (66.67%) Analytics
2 2 (66.67%) Pay per click
3 1 (33.33%) Mobile App
3 1 (33.33%) Advertising
3 1 (33.33%) Email Marketing
3 1 (33.33%) FMCG
3 1 (33.33%) Adobe CQ
3 1 (33.33%) Java
3 1 (33.33%) VB
3 1 (33.33%) .NET
3 1 (33.33%) SharePoint
3 1 (33.33%) DNA
3 1 (33.33%) Adobe

Digital Marketing
Top Related IT Skills in Edinburgh by Category

For the 6 months to 30 July 2014, IT contractor jobs across the Edinburgh region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) Adobe CQ
1 1 (33.33%) SharePoint
General
1 3 (100.00%) Marketing
2 1 (33.33%) Advertising
Job Titles
1 1 (33.33%) Marketing Manager
1 1 (33.33%) Digital Marketing Consultant
1 1 (33.33%) Digital Marketing Manager
1 1 (33.33%) Marketing Consultant
1 1 (33.33%) Digital Project Manager
1 1 (33.33%) Marketing Project Manager
1 1 (33.33%) Project Manager
1 1 (33.33%) Consultant
Libraries, Frameworks & Software Standards
1 1 (33.33%) .NET
Miscellaneous
1 1 (33.33%) Mobile App
1 1 (33.33%) FMCG
Processes & Methodologies
1 2 (66.67%) SEO
1 2 (66.67%) Agile Software Development
1 2 (66.67%) Analytics
1 2 (66.67%) Pay per click
2 1 (33.33%) Email Marketing
2 1 (33.33%) DNA
Programming Languages
1 1 (33.33%) Java
1 1 (33.33%) VB
Vendors
1 1 (33.33%) Adobe