The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 27 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Apr 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 83 79 -
Rank change year-on-year
-4 -
Contract jobs citing Digital Marketing 4 1 0
As % of all contract IT jobs located in Edinburgh 0.27% 0.079% -
As % of the Processes & Methodologies category 0.36% 0.11% -
Number of daily rates quoted 2 1 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£301 £400 -
Average daily rate % change year-on-year
-24.87% -
UK excluding London average daily rate £350 £336 £325
% change year-on-year
+4.08% +3.46%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £18.00 £19.31 £17.33
% change year-on-year
-6.75% +11.42%
Digital Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Contract IT job ads with a match in the
Processes & Methodologies category
1113 916 549
As % of all contract IT jobs located in Edinburgh 76.34% 72.58% 69.85%
Number of daily rates quoted 649 526 250
Average daily rate £375 £400 £400
Average daily rate % change year-on-year
-6.25% -
90% offered a daily rate of more than £275 £240 £250
10% offered a daily rate of more than £500 £500 £500
UK excluding London average daily rate £390 £375 £362
% change year-on-year
+4.00% +3.73%
Number of hourly rates quoted 15 16 3
Average hourly rate £35.00 £25.00 £50.83
Average hourly rate % change year-on-year
+40.00% -50.81%
90% offered a hourly rate of more than £13.75 £18.00 £20.35
10% offered a hourly rate of more than £40.00 £180.00 £70.00
UK excluding London average hourly rate £30.20 £31.00 £32.00
% change year-on-year
-2.58% -3.12%

Digital Marketing
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Edinburgh

Digital Marketing
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Edinburgh region.

Digital Marketing Daily Rate Trend in Edinburgh

Digital Marketing
Top 30 Related IT Skills in Edinburgh

For the 6 months to 27 April 2015, IT contractor jobs across the Edinburgh region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 8 (100.00%) Marketing
2 4 (50.00%) CMS
2 4 (50.00%) Web Development
3 3 (37.50%) Finance
3 3 (37.50%) HTML
3 3 (37.50%) JavaScript
3 3 (37.50%) CSS
3 3 (37.50%) Drupal
3 3 (37.50%) Open Source
4 2 (25.00%) CSS3
4 2 (25.00%) HubSpot
4 2 (25.00%) Direct Marketing
4 2 (25.00%) Business Intelligence
4 2 (25.00%) Content Management
5 1 (12.50%) SQL Server Reporting Services
5 1 (12.50%) Data Analysis
5 1 (12.50%) Business Analysis
5 1 (12.50%) SAP Oil and Gas
5 1 (12.50%) SQL Server Integration Services
5 1 (12.50%) Business Development
5 1 (12.50%) Degree
5 1 (12.50%) Manufacturing
5 1 (12.50%) Stakeholder Management
5 1 (12.50%) Programme Management
5 1 (12.50%) Retail
5 1 (12.50%) Subversion
5 1 (12.50%) MVC
5 1 (12.50%) Electronics
5 1 (12.50%) Telecoms
5 1 (12.50%) Microsoft

Digital Marketing
Top Related IT Skills in Edinburgh by Category

For the 6 months to 27 April 2015, IT contractor jobs across the Edinburgh region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (50.00%) CMS
2 3 (37.50%) Drupal
Business Applications
1 1 (12.50%) SAP Oil and Gas
Database & Business Intelligence
1 1 (12.50%) Data Warehouse
1 1 (12.50%) SQL Server Reporting Services
1 1 (12.50%) SQL Server Integration Services
1 1 (12.50%) Big Data
Development Applications
1 1 (12.50%) Subversion
1 1 (12.50%) Git (software)
1 1 (12.50%) QUnit
General
1 8 (100.00%) Marketing
2 3 (37.50%) Finance
3 1 (12.50%) Manufacturing
3 1 (12.50%) Retail
3 1 (12.50%) Electronics
3 1 (12.50%) Telecoms
Job Titles
1 5 (62.50%) Developer
2 2 (25.00%) Web Developer
2 2 (25.00%) Drupal Developer
3 1 (12.50%) Change Manager
3 1 (12.50%) SQL Developer
3 1 (12.50%) Business Intelligence Developer
3 1 (12.50%) Analyst
3 1 (12.50%) Business Analyst
3 1 (12.50%) Programme Manager
Libraries, Frameworks & Software Standards
1 3 (37.50%) HTML
1 3 (37.50%) CSS
2 2 (25.00%) CSS3
3 1 (12.50%) Velocity
3 1 (12.50%) jQuery
3 1 (12.50%) HTML5
Miscellaneous
1 3 (37.50%) Open Source
2 1 (12.50%) DTV
2 1 (12.50%) Computer Science
Processes & Methodologies
1 4 (50.00%) Web Development
2 2 (25.00%) Direct Marketing
2 2 (25.00%) Business Intelligence
2 2 (25.00%) Content Management
3 1 (12.50%) Data Analysis
3 1 (12.50%) Business Analysis
3 1 (12.50%) UML
3 1 (12.50%) E-Commerce
3 1 (12.50%) MVC
3 1 (12.50%) Stakeholder Management
3 1 (12.50%) Programme Management
3 1 (12.50%) Fund Management
3 1 (12.50%) Investment Management
3 1 (12.50%) Business Development
Programming Languages
1 3 (37.50%) JavaScript
2 1 (12.50%) SQL
2 1 (12.50%) T-SQL
Qualifications
1 1 (12.50%) Degree
Systems Management
1 1 (12.50%) TeamSite
Vendors
1 2 (25.00%) HubSpot
2 1 (12.50%) SAP
2 1 (12.50%) Microsoft
2 1 (12.50%) Salesforce.com