The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 83 70 -
Rank change year-on-year
-13 -
Contract jobs citing Digital Marketing 2 2 0
As % of all contract IT jobs located in Edinburgh 0.14% 0.17% -
As % of the Processes & Methodologies category 0.18% 0.23% -
Number of daily rates quoted 1 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£750 - -
UK excluding London average daily rate £388 £305 £305
% change year-on-year
+27.04% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.25 £14.44
% change year-on-year
- +12.55%
Digital Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Contract IT job ads with a match in the
Processes & Methodologies category
1088 860 586
As % of all contract IT jobs located in Edinburgh 74.57% 72.39% 66.82%
Number of daily rates quoted 588 462 272
Average daily rate £400 £375 £368
Average daily rate % change year-on-year
+6.66% +2.04%
90% offered a daily rate of more than £300 £252 £225
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £388 £370 £365
% change year-on-year
+4.72% +1.36%
Number of hourly rates quoted 6 15 11
Average hourly rate £24.00 £16.75 £17.50
Average hourly rate % change year-on-year
+43.28% -4.28%
90% offered a hourly rate of more than £13.21 £4.50 £12.00
10% offered a hourly rate of more than £65.40 £180.00 £27.50
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Digital Marketing
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Edinburgh

Digital Marketing
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Edinburgh region.

Digital Marketing Daily Rate Trend in Edinburgh

Digital Marketing
Top 30 Related IT Skills in Edinburgh

For the 6 months to 24 December 2014, IT contractor jobs across the Edinburgh region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 11 (100.00%) Marketing
2 8 (72.73%) Retail
3 7 (63.64%) Banking
3 7 (63.64%) Unica
3 7 (63.64%) Data Warehouse
3 7 (63.64%) IBM
3 7 (63.64%) Campaign Management
3 7 (63.64%) Retail Banking
4 4 (36.36%) Finance
5 2 (18.18%) Pay per click
5 2 (18.18%) SEO
5 2 (18.18%) Analytical Skills
5 2 (18.18%) People Management
5 2 (18.18%) Analytics
6 1 (9.09%) Mobile App
6 1 (9.09%) User Experience
6 1 (9.09%) SAP
6 1 (9.09%) SAP Oil and Gas
6 1 (9.09%) MS PowerPoint
6 1 (9.09%) Email Marketing
6 1 (9.09%) Axure RP
6 1 (9.09%) Manufacturing
6 1 (9.09%) Advertising
6 1 (9.09%) Programme Management
6 1 (9.09%) Agile Software Development
6 1 (9.09%) Electronics
6 1 (9.09%) Telecoms
6 1 (9.09%) DTV
6 1 (9.09%) DNA
6 1 (9.09%) MS Visio

Digital Marketing
Top Related IT Skills in Edinburgh by Category

For the 6 months to 24 December 2014, IT contractor jobs across the Edinburgh region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Applications
1 1 (9.09%) MS Visio
1 1 (9.09%) MS PowerPoint
Business Applications
1 1 (9.09%) SAP Oil and Gas
Database & Business Intelligence
1 7 (63.64%) Data Warehouse
Development Applications
1 1 (9.09%) Axure RP
General
1 11 (100.00%) Marketing
2 8 (72.73%) Retail
3 7 (63.64%) Retail Banking
3 7 (63.64%) Banking
4 4 (36.36%) Finance
5 1 (9.09%) Manufacturing
5 1 (9.09%) Advertising
5 1 (9.09%) Electronics
5 1 (9.09%) Telecoms
Job Titles
1 7 (63.64%) Architect
2 6 (54.55%) Solutions Architect
3 1 (9.09%) Change Manager
3 1 (9.09%) Senior Solutions Architect
3 1 (9.09%) Digital Marketing Consultant
3 1 (9.09%) Marketing Consultant
3 1 (9.09%) Senior Architect
3 1 (9.09%) UX Developer
3 1 (9.09%) Programme Manager
3 1 (9.09%) Developer
3 1 (9.09%) Consultant
Miscellaneous
1 2 (18.18%) Analytical Skills
2 1 (9.09%) DTV
2 1 (9.09%) Mobile App
2 1 (9.09%) User Experience
Processes & Methodologies
1 7 (63.64%) Campaign Management
2 2 (18.18%) People Management
2 2 (18.18%) Pay per click
2 2 (18.18%) SEO
2 2 (18.18%) Analytics
3 1 (9.09%) Programme Management
3 1 (9.09%) Agile Software Development
3 1 (9.09%) DNA
3 1 (9.09%) Business Intelligence
3 1 (9.09%) Email Marketing
Vendors
1 7 (63.64%) IBM
1 7 (63.64%) Unica
2 1 (9.09%) SAP