The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Edinburgh region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 30 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Aug 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 86 87 75
Rank change year-on-year
+1 -12
Contract jobs citing Digital Marketing 1 3 4
As % of all contract IT jobs located in Edinburgh 0.085% 0.18% 0.34%
As % of the Processes & Methodologies category 0.10% 0.22% 0.42%
Number of daily rates quoted 1 0 2
Median daily rate £350 - £438
UK excluding London median daily rate £400 £325 £350
% change year-on-year
+23.07% -7.14%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £32.00 £33.64 £35.98
% change year-on-year
-4.87% -6.49%
Digital Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Contract IT job ads with a match in the
Processes & Methodologies category
968 1354 949
As % of all contract IT jobs located in Edinburgh 82.45% 81.22% 80.63%
Number of daily rates quoted 561 725 521
Median daily rate £375 £396 £400
Median daily rate % change year-on-year
-5.30% -1.00%
90% offered a daily rate of more than £295 £285 £270
10% offered a daily rate of more than £479 £500 £525
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 11 9 8
Median hourly rate £42.50 £15.75 £15.77
Median hourly rate % change year-on-year
+169.84% -0.12%
90% offered a hourly rate of more than £11.71 £12.00 £12.00
10% offered a hourly rate of more than £47.25 £40.38 £22.50
UK excluding London median hourly rate £30.00 £32.54 £25.75
% change year-on-year
-7.80% +26.36%

Digital Marketing
Jobs Demand Trend in Edinburgh

The demand trend of contract jobs across the Edinburgh region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Edinburgh

Digital Marketing
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Edinburgh region.

Digital Marketing Daily Rate Trend in Edinburgh

Digital Marketing
Top 4 Related IT Skills in Edinburgh

For the 6 months to 30 August 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Digital Marketing.

1 1 (100.00%) Finance
1 1 (100.00%) Marketing
1 1 (100.00%) Social Media
1 1 (100.00%) Social Media Marketing

Digital Marketing
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 1 (100.00%) Finance
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Marketing Manager
1 1 (100.00%) Social Media Manager
Miscellaneous
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) Social Media Marketing