The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Direct Marketing
Rank - - -
Contract jobs citing Direct Marketing 0 0 0
As % of all contract IT jobs located in Edinburgh - - -
As % of the Processes & Methodologies category - - -
Number of daily rates quoted 0 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
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- - -
UK excluding London average daily rate £300 £205 £340
% change year-on-year
+46.34% -39.70%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £17.50 -
Direct Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Contract IT job ads with a match in the
Processes & Methodologies category
1088 860 586
As % of all contract IT jobs located in Edinburgh 74.57% 72.39% 66.82%
Number of daily rates quoted 588 462 272
Average daily rate £400 £375 £368
Average daily rate % change year-on-year
+6.66% +2.04%
90% offered a daily rate of more than £300 £252 £225
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £388 £370 £365
% change year-on-year
+4.72% +1.36%
Number of hourly rates quoted 6 15 11
Average hourly rate £24.00 £16.75 £17.50
Average hourly rate % change year-on-year
+43.28% -4.28%
90% offered a hourly rate of more than £13.21 £4.50 £12.00
10% offered a hourly rate of more than £65.40 £180.00 £27.50
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Direct Marketing
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in Edinburgh

Direct Marketing
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the Edinburgh region.

Direct Marketing Daily Rate Trend in Edinburgh