The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Online Marketing
Rank - - -
Contract jobs citing Online Marketing 0 0 0
As % of all contract IT jobs located in Edinburgh - - -
As % of the Processes & Methodologies category - - -
Number of daily rates quoted 0 0 0
Average daily rate - - -
UK excluding London average daily rate £256 £365 £300
% change year-on-year
-30.00% +21.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.00 - -
Online Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Contract IT job ads with a match in the
Processes & Methodologies category
1154 1062 844
As % of all contract IT jobs located in Edinburgh 81.50% 79.79% 73.46%
Number of daily rates quoted 604 590 434
Average daily rate £400 £400 £375
Average daily rate % change year-on-year
- +6.66%
90% offered a daily rate of more than £280 £290 £250
10% offered a daily rate of more than £550 £525 £500
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 6 8 7
Average hourly rate £19.02 £28.50 £13.75
Average hourly rate % change year-on-year
-33.26% +107.27%
90% offered a hourly rate of more than £15.25 £22.50 £13.02
10% offered a hourly rate of more than £39.00 £47.50 £14.68
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Online Marketing
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Edinburgh

Online Marketing
Top 25 Related IT Skills in Edinburgh

For the 6 months to 5 February 2016, IT contractor jobs across the Edinburgh region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 1 (100.00%) HTML
1 1 (100.00%) CSS
1 1 (100.00%) B2C
1 1 (100.00%) SEO
1 1 (100.00%) Advertising
1 1 (100.00%) Agile Software Development
1 1 (100.00%) Retail
1 1 (100.00%) Google
1 1 (100.00%) Marketing
1 1 (100.00%) Direct Marketing
1 1 (100.00%) Blog
1 1 (100.00%) Google Analytics
1 1 (100.00%) Time Management
1 1 (100.00%) Git (software)
1 1 (100.00%) Information Architecture
1 1 (100.00%) HTML5
1 1 (100.00%) Social Media
1 1 (100.00%) CSS3
1 1 (100.00%) Digital Media
1 1 (100.00%) Facebook
1 1 (100.00%) Twitter
1 1 (100.00%) Sass
1 1 (100.00%) Semantic HTML
1 1 (100.00%) Analytics
1 1 (100.00%) Brand Awareness

Online Marketing
Top Related IT Skills in Edinburgh by Category

For the 6 months to 5 February 2016, IT contractor jobs across the Edinburgh region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Cloud Services
1 1 (100.00%) Google Analytics
Development Applications
1 1 (100.00%) Git (software)
General
1 1 (100.00%) Advertising
1 1 (100.00%) Brand Awareness
1 1 (100.00%) Marketing
1 1 (100.00%) Retail
Libraries, Frameworks & Software Standards
1 1 (100.00%) CSS
1 1 (100.00%) CSS3
1 1 (100.00%) HTML
1 1 (100.00%) HTML5
1 1 (100.00%) Sass
1 1 (100.00%) Semantic HTML
Miscellaneous
1 1 (100.00%) Blog
1 1 (100.00%) Digital Media
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) Agile Software Development
1 1 (100.00%) Analytics
1 1 (100.00%) B2C
1 1 (100.00%) Direct Marketing
1 1 (100.00%) Information Architecture
1 1 (100.00%) SEO
1 1 (100.00%) Time Management
Vendors
1 1 (100.00%) Facebook
1 1 (100.00%) Google
1 1 (100.00%) Twitter