Google Ads (formerly AdWords)
UK > England
The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Google Ads skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Ads over the 6 months to 19 April 2024 with a comparison to the same period in the previous 2 years.
| 6 months to 19 Apr 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | - | 652 | 775 |
| Rank change year-on-year | - | +123 | -176 |
| Contract jobs citing Google Ads | 0 | 6 | 4 |
| As % of all contract jobs advertised in England | - | 0.012% | 0.006% |
| As % of the Cloud Services category | - | 0.032% | 0.014% |
| Number of daily rates quoted | 0 | 5 | 2 |
| 10th Percentile | - | £300 | £171 |
| 25th Percentile | - | £375 | £194 |
| Median daily rate (50th Percentile) | - | £400 | £243 |
| Median % change year-on-year | - | +64.95% | -32.17% |
| 75th Percentile | - | £475 | £294 |
| 90th Percentile | - | £483 | £320 |
| UK median daily rate | - | £400 | £263 |
| % change year-on-year | - | +52.38% | -27.84% |
| Number of hourly rates quoted | 0 | 0 | 1 |
| 10th Percentile | - | - | - |
| 25th Percentile | - | - | £20.09 |
| Median hourly rate | - | - | £20.19 |
| 75th Percentile | - | - | £20.28 |
| 90th Percentile | - | - | - |
| UK median hourly rate | - | - | £20.19 |
All Cloud Skills
England
Google Ads is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for cloud computing skills.
| Contract vacancies with a requirement for cloud computing skills | 11,896 | 18,742 | 27,679 |
| As % of all contract IT jobs advertised in England | 31.97% | 36.58% | 38.51% |
| Number of daily rates quoted | 8,568 | 13,677 | 20,324 |
| 10th Percentile | £285 | £325 | £340 |
| 25th Percentile | £413 | £450 | £450 |
| Median daily rate (50th Percentile) | £525 | £550 | £550 |
| Median % change year-on-year | -4.55% | - | +10.00% |
| 75th Percentile | £638 | £670 | £650 |
| 90th Percentile | £738 | £750 | £738 |
| UK median daily rate | £525 | £550 | £550 |
| % change year-on-year | -4.55% | - | +10.00% |
| Number of hourly rates quoted | 320 | 328 | 366 |
| 10th Percentile | £14.00 | £15.25 | £13.58 |
| 25th Percentile | £15.88 | £18.25 | £15.25 |
| Median hourly rate | £20.87 | £28.33 | £20.70 |
| Median % change year-on-year | -26.33% | +36.86% | -5.91% |
| 75th Percentile | £33.38 | £65.00 | £41.50 |
| 90th Percentile | £60.15 | £75.58 | £63.75 |
| UK median hourly rate | £21.00 | £32.50 | £21.05 |
| % change year-on-year | -35.38% | +54.39% | -7.51% |
Google Ads
Job Vacancy Trend in England
Job postings citing Google Ads as a proportion of all IT jobs advertised in England.
Google Ads
Contractor Daily Rate Trend in England
3-month moving average daily rate quoted in jobs citing Google Ads in England.
Google Ads
Contractor Hourly Rate Trend in England
3-month moving average hourly rates quoted in jobs citing Google Ads in England.