The table below looks at the prevalence of the term Copywriting in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 31 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
31 May 2016
Same period 2015 Same period 2014
Copywriting
Rank 587 576 534
Rank change year-on-year
-11 -42
Contract jobs citing Copywriting 26 29 61
As % of all contract IT jobs located in England 0.053% 0.059% 0.13%
As % of the Miscellaneous category 0.16% 0.18% 0.39%
Number of daily rates quoted 16 13 37
Median daily rate £235 £313 £234
Median daily rate % change year-on-year
-24.80% +33.54%
90% offered a daily rate of more than £138 £212 £138
10% offered a daily rate of more than £406 £500 £450
UK excluding London median daily rate £225 £225 £450
% change year-on-year
- -50.00%
Number of hourly rates quoted 0 2 0
Median hourly rate - £17.50 -
UK excluding London median hourly rate - - -
Copywriting
UK

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the England region.

Miscellaneous Category
England
Contract IT job ads with a match in the
Miscellaneous category
16262 15956 15821
As % of all contract IT jobs located in England 33.02% 32.40% 32.57%
Number of daily rates quoted 10715 9993 9883
Median daily rate £435 £420 £413
Median daily rate % change year-on-year
+3.57% +1.81%
90% offered a daily rate of more than £270 £250 £230
10% offered a daily rate of more than £625 £600 £600
UK excluding London median daily rate £390 £375 £350
% change year-on-year
+4.00% +7.14%
Number of hourly rates quoted 531 629 691
Median hourly rate £21.00 £18.00 £20.00
Median hourly rate % change year-on-year
+16.66% -10.00%
90% offered a hourly rate of more than £12.15 £12.00 £11.97
10% offered a hourly rate of more than £46.39 £44.55 £42.15
UK excluding London median hourly rate £21.50 £18.50 £20.00
% change year-on-year
+16.21% -7.50%

Copywriting
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Copywriting as a proportion of all IT contracts with a match in the Miscellaneous category.

Copywriting Jobs Demand Trend in England

Copywriting
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the England region.

Copywriting Daily Rate Trend in England

Copywriting
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting across the England region over the 3 months to 31 May 2016.

Copywriting Daily Rate Histogram in England

Copywriting
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the England region.

Copywriting Hourly Rate Trend in England

Copywriting
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the England region over the 3 months to 31 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +2 13 £250 -34.42% 7
South East -21 7 £123 -62.01% 1
East of England +8 3 £245 +8.88% 1
North West -14 2 £300 - 3
South West - 1 £200 - 1
Copywriting
UK

Copywriting
Top 30 Related IT Skills in England

For the 6 months to 31 May 2016, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Copywriting.

1 28 (52.83%) Marketing
2 16 (30.19%) Analytics
3 15 (28.30%) User Experience
4 14 (26.42%) Google Analytics
4 14 (26.42%) Google
5 10 (18.87%) Analytical Skills
5 10 (18.87%) CMS
6 9 (16.98%) Digital Marketing
6 9 (16.98%) Degree
6 9 (16.98%) Adobe
6 9 (16.98%) Finance
7 8 (15.09%) CRM
7 8 (15.09%) Wireframes
8 7 (13.21%) Photoshop
8 7 (13.21%) Change Management
9 6 (11.32%) Salesforce.com
9 6 (11.32%) SMS
9 6 (11.32%) B2C
9 6 (11.32%) Microsoft
9 6 (11.32%) Salesforce Marketing Cloud
9 6 (11.32%) Customer Analytics
9 6 (11.32%) Data Protection
9 6 (11.32%) Social Media
10 5 (9.43%) Mobile App
10 5 (9.43%) Agile Software Development
10 5 (9.43%) Migration
11 4 (7.55%) Banking
11 4 (7.55%) Pay per click
11 4 (7.55%) Intranet
11 4 (7.55%) SharePoint

Copywriting
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (18.87%) CMS
2 4 (7.55%) SharePoint
2 4 (7.55%) Sitecore CMS
3 3 (5.66%) Confluence
4 1 (1.89%) Adobe Experience Manager
Applications
1 7 (13.21%) Photoshop
2 3 (5.66%) Adobe Creative Suite
2 3 (5.66%) MS Excel
2 3 (5.66%) MS Office
2 3 (5.66%) OmniGraffle
3 1 (1.89%) Adobe Illustrator
Business Applications
1 3 (5.66%) Aligne
1 3 (5.66%) WebTrends
2 2 (3.77%) SAP Oil and Gas
Cloud Services
1 14 (26.42%) Google Analytics
2 3 (5.66%) AdWords
Communications & Networking
1 6 (11.32%) SMS
2 4 (7.55%) Intranet
3 1 (1.89%) Internet
Development Applications
1 3 (5.66%) Axure RP
1 3 (5.66%) Balsamiq Mockups
1 3 (5.66%) JIRA
General
1 28 (52.83%) Marketing
2 9 (16.98%) Finance
3 4 (7.55%) Advertising
3 4 (7.55%) Banking
4 3 (5.66%) Danish Language
4 3 (5.66%) German Language
5 2 (3.77%) Electronics
5 2 (3.77%) Legal
5 2 (3.77%) Manufacturing
5 2 (3.77%) Retail
5 2 (3.77%) Telecoms
6 1 (1.89%) Brand Awareness
6 1 (1.89%) Retail Banking
Job Titles
1 11 (20.75%) Designer
2 8 (15.09%) Copywriter
3 6 (11.32%) Project Manager
4 5 (9.43%) Content Editor
5 4 (7.55%) Digital Designer
5 4 (7.55%) UX Designer
6 3 (5.66%) Architect
6 3 (5.66%) Content Designer
6 3 (5.66%) Marketing Assistant
6 3 (5.66%) Marketing Manager
6 3 (5.66%) Social Media Manager
6 3 (5.66%) User Experience Architect
7 2 (3.77%) Administrator
7 2 (3.77%) Analyst
7 2 (3.77%) Communications Analyst
7 2 (3.77%) Communications Manager
7 2 (3.77%) Engagement Manager
7 2 (3.77%) Marketing Communications Manager
7 2 (3.77%) Search Manager
7 2 (3.77%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 3 (5.66%) HTML
2 2 (3.77%) CSS
3 1 (1.89%) ATL
Miscellaneous
1 15 (28.30%) User Experience
2 10 (18.87%) Analytical Skills
3 6 (11.32%) Social Media
4 5 (9.43%) Mobile App
5 2 (3.77%) Blog
5 2 (3.77%) Digital Media
5 2 (3.77%) NHS
6 1 (1.89%) Fintech
6 1 (1.89%) Mobile Banking
6 1 (1.89%) Online Banking
Operating Systems
1 3 (5.66%) Android
2 1 (1.89%) Apple iOS
Processes & Methodologies
1 16 (30.19%) Analytics
2 9 (16.98%) Digital Marketing
3 8 (15.09%) CRM
3 8 (15.09%) Wireframes
4 7 (13.21%) Change Management
5 6 (11.32%) B2C
5 6 (11.32%) Customer Analytics
5 6 (11.32%) Data Protection
6 5 (9.43%) Agile Software Development
6 5 (9.43%) Migration
7 4 (7.55%) Campaign Management
7 4 (7.55%) E-Commerce
7 4 (7.55%) Pay per click
7 4 (7.55%) SEO
8 3 (5.66%) Infographics
8 3 (5.66%) Information Architecture
8 3 (5.66%) Product Marketing
8 3 (5.66%) Project Management
8 3 (5.66%) Responsive Web Design
8 3 (5.66%) Web Design
Qualifications
1 9 (16.98%) Degree
2 1 (1.89%) SC Cleared
2 1 (1.89%) Security Cleared
Vendors
1 14 (26.42%) Google
2 9 (16.98%) Adobe
3 6 (11.32%) Microsoft
3 6 (11.32%) Salesforce Marketing Cloud
3 6 (11.32%) Salesforce.com
4 4 (7.55%) Sitecore
5 3 (5.66%) Atlassian
5 3 (5.66%) Omniture
5 3 (5.66%) Optimizely
5 3 (5.66%) Yahoo!
6 2 (3.77%) SAP
6 2 (3.77%) Twitter
7 1 (1.89%) Facebook
7 1 (1.89%) hybris