The table below looks at the prevalence of the term Copywriting in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Copywriting
Rank 548 552 534
Rank change year-on-year
+4 -18
Contract jobs citing Copywriting 32 28 37
As % of all contract IT jobs located in England 0.068% 0.061% 0.083%
As % of the Miscellaneous category 0.21% 0.19% 0.25%
Number of daily rates quoted 14 21 26
Average daily rate £270 £260 £260
Average daily rate % change year-on-year
+3.84% -
90% offered a daily rate of more than £124 £200 £181
10% offered a daily rate of more than £361 £475 £318
UK excluding London average daily rate £178 £363 £320
% change year-on-year
-51.03% +13.28%
Number of hourly rates quoted 0 1 2
Average hourly rate - £14.00 £25.96
Average hourly rate % change year-on-year
- -46.07%
UK excluding London average hourly rate - £14.00 -
Copywriting
UK

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the England region.

Miscellaneous Category
England
Contract IT job ads with a match in the
Miscellaneous category
15359 14550 14638
As % of all contract IT jobs located in England 32.55% 31.57% 33.02%
Number of daily rates quoted 10021 9162 9003
Average daily rate £425 £425 £413
Average daily rate % change year-on-year
- +3.03%
90% offered a daily rate of more than £250 £250 £230
10% offered a daily rate of more than £625 £600 £600
UK excluding London average daily rate £375 £373 £350
% change year-on-year
+0.67% +6.42%
Number of hourly rates quoted 627 621 613
Average hourly rate £22.00 £18.00 £19.50
Average hourly rate % change year-on-year
+22.22% -7.69%
90% offered a hourly rate of more than £12.27 £11.50 £11.58
10% offered a hourly rate of more than £52.63 £40.00 £42.50
UK excluding London average hourly rate £24.00 £17.50 £17.50
% change year-on-year
+37.14% -

Copywriting
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Copywriting across the England region as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in England

Copywriting
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the England region.

Copywriting Daily Rate Trend in England

Copywriting
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting across the England region over the 3 months to 5 February 2016.

Copywriting Daily Rate Histogram in England

Copywriting
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the England region.

Copywriting Hourly Rate Trend in England

Copywriting
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Copywriting within the England region over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
North West - 13 £316 - 3
London -11 11 £265 +6.00% 25
South West +5 4 £275 +6.79%
South East -3 4 £140 -62.66% 4
Copywriting
UK

Copywriting
Top 30 Related IT Skills in England

For the 6 months to 5 February 2016, IT contractor jobs across the England region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 34 (48.57%) Marketing
1 34 (48.57%) Analytics
2 31 (44.29%) Google Analytics
2 31 (44.29%) Google
3 19 (27.14%) Change Management
4 18 (25.71%) CRM
4 18 (25.71%) User Experience
5 17 (24.29%) ExactTarget
5 17 (24.29%) SMS
5 17 (24.29%) B2C
5 17 (24.29%) Salesforce.com
5 17 (24.29%) Data Protection
5 17 (24.29%) Customer Analytics
6 14 (20.00%) Content Management
6 14 (20.00%) Finance
7 13 (18.57%) CMS
7 13 (18.57%) Social Media
8 10 (14.29%) Degree
8 10 (14.29%) Project Management
9 9 (12.86%) Adobe
9 9 (12.86%) Publishing
10 8 (11.43%) Telecoms
10 8 (11.43%) Digital Marketing
10 8 (11.43%) Mobile App
10 8 (11.43%) Analytical Skills
11 7 (10.00%) Information Architecture
11 7 (10.00%) Agile Software Development
11 7 (10.00%) Photoshop
12 6 (8.57%) HTML
12 6 (8.57%) Intranet

Copywriting
Top Related IT Skills in England by Category

For the 6 months to 5 February 2016, IT contractor jobs across the England region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 13 (18.57%) CMS
2 6 (8.57%) WordPress
3 5 (7.14%) Confluence
4 4 (5.71%) Drupal
4 4 (5.71%) SharePoint
5 3 (4.29%) LiveLink
5 3 (4.29%) Sitecore CMS
6 1 (1.43%) Jadu
6 1 (1.43%) SharePoint 2013
Applications
1 7 (10.00%) Photoshop
2 5 (7.14%) OmniGraffle
3 2 (2.86%) Acrobat
3 2 (2.86%) Adobe Creative Suite
3 2 (2.86%) MS Excel
3 2 (2.86%) MS Office
Business Applications
1 3 (4.29%) WebTrends
2 2 (2.86%) SAP Oil and Gas
Cloud Services
1 31 (44.29%) Google Analytics
2 3 (4.29%) AdWords
3 2 (2.86%) MailChimp
Communications & Networking
1 17 (24.29%) SMS
2 6 (8.57%) Intranet
3 2 (2.86%) Internet
4 1 (1.43%) HTTPS
Development Applications
1 6 (8.57%) JIRA
2 5 (7.14%) Axure RP
2 5 (7.14%) Balsamiq Mockups
General
1 34 (48.57%) Marketing
2 14 (20.00%) Finance
3 9 (12.86%) Publishing
4 8 (11.43%) Telecoms
5 5 (7.14%) Banking
5 5 (7.14%) Legal
6 3 (4.29%) Danish Language
6 3 (4.29%) Retail
7 2 (2.86%) Advertising
7 2 (2.86%) Electronics
7 2 (2.86%) Local Government
7 2 (2.86%) Manufacturing
7 2 (2.86%) Multimedia
7 2 (2.86%) Retail Banking
8 1 (1.43%) Brand Awareness
8 1 (1.43%) Czech Language
8 1 (1.43%) French Language
8 1 (1.43%) German Language
8 1 (1.43%) Pharmaceutical
Job Titles
1 10 (14.29%) Project Manager
2 9 (12.86%) Content Editor
3 8 (11.43%) Designer
4 6 (8.57%) Copywriter
4 6 (8.57%) Digital Content Editor
4 6 (8.57%) Digital Editor
4 6 (8.57%) UX Designer
5 3 (4.29%) Architect
5 3 (4.29%) Communications Officer
5 3 (4.29%) Content Manager
5 3 (4.29%) Marketing Manager
5 3 (4.29%) User Experience Architect
6 2 (2.86%) Digital Designer
6 2 (2.86%) Marketing Executive
6 2 (2.86%) Search Manager
6 2 (2.86%) Senior Designer
6 2 (2.86%) Senior UX Designer
6 2 (2.86%) User Experience Manager
6 2 (2.86%) User Experience Researcher
6 2 (2.86%) Web Editor
Libraries, Frameworks & Software Standards
1 6 (8.57%) HTML
2 5 (7.14%) CSS
3 1 (1.43%) ATL
Miscellaneous
1 18 (25.71%) User Experience
2 13 (18.57%) Social Media
3 8 (11.43%) Analytical Skills
3 8 (11.43%) Mobile App
4 5 (7.14%) Blog
5 4 (5.71%) NHS
6 3 (4.29%) Digital Media
7 2 (2.86%) Mobile Banking
7 2 (2.86%) Online Banking
7 2 (2.86%) Taxonomies
8 1 (1.43%) Fintech
8 1 (1.43%) Podcast
8 1 (1.43%) Social Network
Operating Systems
1 5 (7.14%) Android
2 1 (1.43%) Apple iOS
Processes & Methodologies
1 34 (48.57%) Analytics
2 19 (27.14%) Change Management
3 18 (25.71%) CRM
4 17 (24.29%) B2C
4 17 (24.29%) Customer Analytics
4 17 (24.29%) Data Protection
5 14 (20.00%) Content Management
6 10 (14.29%) Project Management
7 8 (11.43%) Digital Marketing
8 7 (10.00%) Agile Software Development
8 7 (10.00%) Information Architecture
9 6 (8.57%) Web Design
10 5 (7.14%) SEO
10 5 (7.14%) Web Analytics
11 4 (5.71%) Benchmarking
11 4 (5.71%) Campaign Management
11 4 (5.71%) Migration
11 4 (5.71%) Stakeholder Management
12 3 (4.29%) Qualitative Research
12 3 (4.29%) Responsive Web Design
Qualifications
1 10 (14.29%) Degree
2 2 (2.86%) Security Cleared
3 1 (1.43%) BPSS Clearance
Quality Assurance & Compliance
1 1 (1.43%) Disclosure Scotland
Vendors
1 31 (44.29%) Google
2 17 (24.29%) ExactTarget
2 17 (24.29%) Salesforce.com
3 9 (12.86%) Adobe
4 5 (7.14%) Atlassian
5 3 (4.29%) Microsoft
5 3 (4.29%) Omniture
5 3 (4.29%) Sitecore
5 3 (4.29%) Twitter
5 3 (4.29%) Yahoo!
6 2 (2.86%) SAP
7 1 (1.43%) BEA
7 1 (1.43%) HP
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