The table below looks at the prevalence of the term Copywriting in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Copywriting
Rank 550 483 503
Rank change year-on-year
-67 +20
Contract jobs citing Copywriting 29 68 31
As % of all contract IT jobs located in England 0.058% 0.15% 0.070%
As % of the Miscellaneous category 0.19% 0.46% 0.23%
Number of daily rates quoted 18 56 18
Average daily rate
Keep up to 90%
of your Daily Rate
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£240 £230 £250
Average daily rate % change year-on-year
+4.49% -8.12%
90% offered a daily rate of more than £157 £150 £170
10% offered a daily rate of more than £475 £310 £338
UK excluding London average daily rate £273 £310 £290
% change year-on-year
-12.09% +6.89%
Number of hourly rates quoted 1 1 4
Average hourly rate £14.00 £16.92 £18.00
Average hourly rate % change year-on-year
-17.25% -6.00%
UK excluding London average hourly rate £14.00 - £18.00
Copywriting
UK

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the England region.

Miscellaneous Category
England
Contract IT job ads with a match in the
Miscellaneous category
15290 14865 13381
As % of all contract IT jobs located in England 30.84% 31.74% 30.23%
Number of daily rates quoted 10003 9386 8026
Average daily rate £425 £405 £413
Average daily rate % change year-on-year
+4.93% -1.81%
90% offered a daily rate of more than £245 £233 £238
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £350 £340
% change year-on-year
+7.14% +2.94%
Number of hourly rates quoted 593 625 763
Average hourly rate £17.50 £21.27 £20.00
Average hourly rate % change year-on-year
-17.71% +6.33%
90% offered a hourly rate of more than £11.00 £11.78 £11.86
10% offered a hourly rate of more than £42.50 £42.50 £42.50
UK excluding London average hourly rate £17.50 £19.00 £19.94
% change year-on-year
-7.89% -4.71%

Copywriting
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Copywriting across the England region as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in England

Copywriting
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the England region.

Copywriting Daily Rate Trend in England

Copywriting
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting across the England region over the 3 months to 24 December 2014.

Copywriting Daily Rate Histogram in England

Copywriting
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the England region.

Copywriting Hourly Rate Trend in England

Copywriting
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Copywriting within the England region over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -20 15 £230 +2.22% 2
South East -38 6 £338 +12.50% 1
South West - 4 £213 -
West Midlands -6 3 £283 -8.87%
East of England - 1 - - 1
Yorkshire - - - - 1
East Midlands - - - -
North West - - - -
Copywriting
UK

Copywriting
Top 30 Related IT Skills in England

For the 6 months to 24 December 2014, IT contractor jobs across the England region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 28 (32.94%) Marketing
2 27 (31.76%) CMS
3 25 (29.41%) Finance
4 22 (25.88%) HTML
5 20 (23.53%) E-Commerce
5 20 (23.53%) User Experience
6 19 (22.35%) SEO
6 19 (22.35%) Content Management
7 16 (18.82%) Retail
8 14 (16.47%) CSS
9 13 (15.29%) Analytics
9 13 (15.29%) Social Media
10 12 (14.12%) Banking
11 11 (12.94%) Agile Software Development
11 11 (12.94%) Adobe
12 10 (11.76%) Photoshop
12 10 (11.76%) Email Marketing
13 9 (10.59%) Benchmarking
13 9 (10.59%) Project Management
13 9 (10.59%) Analytical Skills
14 8 (9.41%) Publishing
14 8 (9.41%) Internet
14 8 (9.41%) Google
14 8 (9.41%) Google Analytics
15 7 (8.24%) Pay per click
15 7 (8.24%) Microsoft
15 7 (8.24%) MS Office
16 6 (7.06%) JavaScript
16 6 (7.06%) SharePoint
16 6 (7.06%) Advertising

Copywriting
Top Related IT Skills in England by Category

For the 6 months to 24 December 2014, IT contractor jobs across the England region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 27 (31.76%) CMS
2 6 (7.06%) SharePoint
3 5 (5.88%) Adobe CQ
4 1 (1.18%) Apache
4 1 (1.18%) TeamSite
4 1 (1.18%) Sitefinity
Applications
1 10 (11.76%) Photoshop
2 7 (8.24%) MS Office
3 3 (3.53%) MS Excel
3 3 (3.53%) MS Visio
4 2 (2.35%) Adobe Premiere
5 1 (1.18%) MS PowerPoint
5 1 (1.18%) Adobe Creative Suite
5 1 (1.18%) Adobe Illustrator
5 1 (1.18%) InDesign
Business Applications
1 8 (9.41%) Google Analytics
Communications & Networking
1 8 (9.41%) Internet
2 6 (7.06%) Intranet
3 3 (3.53%) VPN
3 3 (3.53%) HTTPS
4 2 (2.35%) Extranet
5 1 (1.18%) HTTP
Database & Business Intelligence
1 4 (4.71%) Oracle Database 11g
1 4 (4.71%) Oracle Database
2 3 (3.53%) MS Access
3 2 (2.35%) MySQL
4 1 (1.18%) Relational Database
Development Applications
1 3 (3.53%) JIRA
2 2 (2.35%) Axure RP
3 1 (1.18%) Git (software)
General
1 28 (32.94%) Marketing
2 25 (29.41%) Finance
3 16 (18.82%) Retail
4 12 (14.12%) Banking
5 8 (9.41%) Publishing
6 6 (7.06%) Advertising
6 6 (7.06%) Retail Banking
7 3 (3.53%) Legal
8 2 (2.35%) Automotive
8 2 (2.35%) Financial Institution
8 2 (2.35%) Telecoms
9 1 (1.18%) Manufacturing
9 1 (1.18%) Games
9 1 (1.18%) Dutch Language
9 1 (1.18%) French Language
9 1 (1.18%) Multimedia
Job Titles
1 15 (17.65%) Copywriter
2 9 (10.59%) Content Editor
3 7 (8.24%) Designer
4 6 (7.06%) Business Analyst
4 6 (7.06%) Analyst
5 5 (5.88%) Author
5 5 (5.88%) Technical Author
5 5 (5.88%) Content Manager
6 4 (4.71%) Communications Manager
6 4 (4.71%) Web Editor
7 3 (3.53%) Marketing Manager
7 3 (3.53%) Web Designer
7 3 (3.53%) Technical Writer
7 3 (3.53%) Administrator
8 2 (2.35%) Product Manager
8 2 (2.35%) User Experience Manager
8 2 (2.35%) UX Designer
8 2 (2.35%) Project Manager
8 2 (2.35%) Technical Editor
9 1 (1.18%) Senior Content Manager
Libraries, Frameworks & Software Standards
1 22 (25.88%) HTML
2 14 (16.47%) CSS
3 3 (3.53%) XML
3 3 (3.53%) .NET
4 2 (2.35%) jQuery
4 2 (2.35%) Flash
5 1 (1.18%) Ajax
5 1 (1.18%) HTML5
5 1 (1.18%) AngularJS
Miscellaneous
1 20 (23.53%) User Experience
2 13 (15.29%) Social Media
3 9 (10.59%) Analytical Skills
4 6 (7.06%) Blog
5 3 (3.53%) Online Banking
6 2 (2.35%) Management Information System
6 2 (2.35%) BBC
6 2 (2.35%) Tandem
6 2 (2.35%) Digital Media
6 2 (2.35%) Mobile App
6 2 (2.35%) Mobile Banking
7 1 (1.18%) Performance Metrics
7 1 (1.18%) NHS
7 1 (1.18%) E-Learning
7 1 (1.18%) Photography
7 1 (1.18%) Computer Science
7 1 (1.18%) Social Network
Operating Systems
1 2 (2.35%) Linux
1 2 (2.35%) Mac OS X
1 2 (2.35%) Mac OS
Processes & Methodologies
1 20 (23.53%) E-Commerce
2 19 (22.35%) SEO
2 19 (22.35%) Content Management
3 13 (15.29%) Analytics
4 11 (12.94%) Agile Software Development
5 10 (11.76%) Email Marketing
6 9 (10.59%) Project Management
6 9 (10.59%) Benchmarking
7 7 (8.24%) Pay per click
8 6 (7.06%) Stakeholder Management
9 5 (5.88%) Digital Marketing
10 4 (4.71%) Data Analysis
10 4 (4.71%) Scrum
10 4 (4.71%) Workflow
10 4 (4.71%) Waterfall
11 3 (3.53%) Stakeholder Engagement
11 3 (3.53%) Change Management
12 2 (2.35%) B2B
12 2 (2.35%) CRM
12 2 (2.35%) Business Analysis
Programming Languages
1 6 (7.06%) JavaScript
2 3 (3.53%) PHP
3 2 (2.35%) ActionScript
4 1 (1.18%) C
Qualifications
1 5 (5.88%) Degree
2 4 (4.71%) Security Cleared
3 2 (2.35%) BC Cleared
4 1 (1.18%) CTC Cleared
4 1 (1.18%) DV Cleared
4 1 (1.18%) Six Sigma Black Belt
4 1 (1.18%) SC Cleared
Systems Management
1 1 (1.18%) HP Quality Center
Vendors
1 11 (12.94%) Adobe
2 8 (9.41%) Google
3 7 (8.24%) Microsoft
4 6 (7.06%) Facebook
4 6 (7.06%) Twitter
5 4 (4.71%) Coremetrics
5 4 (4.71%) Oracle
6 2 (2.35%) ExactTarget
6 2 (2.35%) Apple
7 1 (1.18%) HP