The table below looks at the prevalence of the term Copywriting in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 17 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
17 Jan 2017
Same period 2016 Same period 2015
Copywriting
UK / England
Rank 524 555 558
Rank change year-on-year
+31 +3
Contract jobs citing Copywriting 53 36 26
As % of all contract IT jobs located in England 0.13% 0.079% 0.057%
As % of the Miscellaneous category 0.39% 0.24% 0.18%
Number of daily rates quoted 36 9 16
Median daily rate £310 £180 £261
Median daily rate % change year-on-year
+72.22% -31.10%
90% offered a daily rate of more than £186 £120 £151
10% offered a daily rate of more than £515 £253 £475
UK excluding London median daily rate £310 £175 £243
% change year-on-year
+77.14% -27.83%
Number of hourly rates quoted 1 2 1
Median hourly rate £21.50 £100.47 £14.00
Median hourly rate % change year-on-year
-78.60% +617.64%
UK excluding London median hourly rate £21.50 £175.00 £14.00
% change year-on-year
-87.71% +1150.00%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the England region.

Miscellaneous Category
England
Contract IT job ads with a match in the
Miscellaneous category
13571 15183 14615
As % of all contract IT jobs located in England 32.73% 33.25% 32.08%
Number of daily rates quoted 8726 9739 9301
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £260 £250 £245
10% offered a daily rate of more than £637 £625 £600
UK excluding London median daily rate £394 £375 £365
% change year-on-year
+4.93% +2.73%
Number of hourly rates quoted 499 638 596
Median hourly rate £21.00 £21.98 £17.50
Median hourly rate % change year-on-year
-4.43% +25.57%
90% offered a hourly rate of more than £11.35 £12.50 £11.50
10% offered a hourly rate of more than £45.00 £50.00 £40.00
UK excluding London median hourly rate £18.71 £21.50 £17.50
% change year-on-year
-12.96% +22.85%

Copywriting
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Copywriting as a proportion of all IT contracts with a match in the Miscellaneous category.

Copywriting Jobs Demand Trend in England

Copywriting
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the England region.

Copywriting Daily Rate Trend in England

Copywriting
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting across the England region over the 3 months to 17 January 2017.

Copywriting Daily Rate Histogram in England

Copywriting
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the England region.

Copywriting Hourly Rate Trend in England

Copywriting
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the England region over the 3 months to 17 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +22 21 £313 +38.88% 3
South East +29 16 £325 +80.55% 3
East Midlands - 7 £285 - 1
North West +2 4 £310 +125.45% 5
South West +11 2 £317 +48.59%
West Midlands -6 2 £244 - 1
Yorkshire +15 1 £300 - 1
North East - 1 £320 -
Copywriting
UK

Copywriting
Top 30 Related IT Skills in England

For the 6 months to 17 January 2017, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Copywriting.

1 34 (36.56%) Marketing
2 32 (34.41%) User Experience
3 29 (31.18%) Finance
4 23 (24.73%) CMS
5 21 (22.58%) HTML
5 21 (22.58%) Project Management
5 21 (22.58%) Social Media
6 17 (18.28%) Wireframes
7 16 (17.20%) Content Management
8 15 (16.13%) SEO
8 15 (16.13%) Service Design
9 14 (15.05%) Prototyping
9 14 (15.05%) Analytical Skills
9 14 (15.05%) CSS
10 13 (13.98%) Photoshop
10 13 (13.98%) Stakeholder Management
11 12 (12.90%) Digital Marketing
11 12 (12.90%) Publishing
12 11 (11.83%) Retail
12 11 (11.83%) Degree
12 11 (11.83%) Analytics
12 11 (11.83%) Axure RP
13 10 (10.75%) Banking
14 9 (9.68%) Agile Software Development
14 9 (9.68%) MS Office
14 9 (9.68%) QA
15 8 (8.60%) Local Government
15 8 (8.60%) CRM
15 8 (8.60%) Fireworks
15 8 (8.60%) Advertising

Copywriting
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (24.73%) CMS
2 3 (3.23%) Sitecore CMS
3 2 (2.15%) SharePoint
3 2 (2.15%) Umbraco
3 2 (2.15%) WordPress
4 1 (1.08%) Adobe Experience Manager
Applications
1 13 (13.98%) Photoshop
2 9 (9.68%) MS Office
3 8 (8.60%) Fireworks
4 7 (7.53%) MS Excel
5 3 (3.23%) Adobe Creative Suite
5 3 (3.23%) MS PowerPoint
6 2 (2.15%) Adobe Illustrator
6 2 (2.15%) OmniGraffle
7 1 (1.08%) Adobe After Effects
7 1 (1.08%) CINEMA 4D
7 1 (1.08%) Final Cut Pro
7 1 (1.08%) InDesign
7 1 (1.08%) MS Visio
Business Applications
1 1 (1.08%) Adobe Campaign
1 1 (1.08%) Sprinklr
Cloud Services
1 4 (4.30%) Google Analytics
Communications & Networking
1 3 (3.23%) Internet
2 2 (2.15%) Intranet
3 1 (1.08%) SMS
Database & Business Intelligence
1 1 (1.08%) Data Mining
1 1 (1.08%) Endeca
Development Applications
1 11 (11.83%) Axure RP
2 1 (1.08%) JIRA
General
1 34 (36.56%) Marketing
2 29 (31.18%) Finance
3 12 (12.90%) Publishing
4 11 (11.83%) Retail
5 10 (10.75%) Banking
6 8 (8.60%) Advertising
6 8 (8.60%) Local Government
7 7 (7.53%) Legal
8 4 (4.30%) Telecoms
9 3 (3.23%) Multimedia
10 2 (2.15%) Financial Institution
10 2 (2.15%) French Language
10 2 (2.15%) Italian Language
10 2 (2.15%) Spanish Language
11 1 (1.08%) Pharmaceutical
11 1 (1.08%) Retail Banking
Job Titles
1 15 (16.13%) Copywriter
2 13 (13.98%) Content Manager
3 11 (11.83%) Content Editor
4 7 (7.53%) Designer
4 7 (7.53%) Digital Content Editor
4 7 (7.53%) Digital Editor
4 7 (7.53%) Web Manager
5 6 (6.45%) UX Designer
5 6 (6.45%) Web Content Manager
6 5 (5.38%) Digital Copywriter
7 3 (3.23%) Administrator
7 3 (3.23%) Communications Manager
7 3 (3.23%) CRM Manager
7 3 (3.23%) Digital Content Manager
7 3 (3.23%) Marketing Assistant
7 3 (3.23%) Marketing Manager
8 2 (2.15%) Developer
8 2 (2.15%) HR Specialist
8 2 (2.15%) Project Manager
8 2 (2.15%) Web Producer
Libraries, Frameworks & Software Standards
1 21 (22.58%) HTML
2 14 (15.05%) CSS
3 3 (3.23%) CSS3
3 3 (3.23%) HTML5
4 2 (2.15%) Flash
5 1 (1.08%) Spring
Miscellaneous
1 32 (34.41%) User Experience
2 21 (22.58%) Social Media
3 14 (15.05%) Analytical Skills
4 5 (5.38%) Mobile App
5 3 (3.23%) Taxonomies
6 1 (1.08%) BBC
6 1 (1.08%) Blog
6 1 (1.08%) Digital Media
6 1 (1.08%) FMCG
6 1 (1.08%) Management Information System
6 1 (1.08%) Mobile Banking
6 1 (1.08%) Online Banking
6 1 (1.08%) Ontologies
6 1 (1.08%) Psychology
6 1 (1.08%) Smart Meter
6 1 (1.08%) Statistics
6 1 (1.08%) W3C
Processes & Methodologies
1 21 (22.58%) Project Management
2 17 (18.28%) Wireframes
3 16 (17.20%) Content Management
4 15 (16.13%) SEO
4 15 (16.13%) Service Design
5 14 (15.05%) Prototyping
6 13 (13.98%) Stakeholder Management
7 12 (12.90%) Digital Marketing
8 11 (11.83%) Analytics
9 9 (9.68%) Agile Software Development
10 8 (8.60%) Coaching
10 8 (8.60%) CRM
11 6 (6.45%) B2B
11 6 (6.45%) Content Development
11 6 (6.45%) Direct Marketing
11 6 (6.45%) Migration
12 5 (5.38%) B2C
12 5 (5.38%) Change Management
12 5 (5.38%) Time Management
12 5 (5.38%) UX Design
Programming Languages
1 1 (1.08%) C
1 1 (1.08%) JavaScript
Qualifications
1 11 (11.83%) Degree
2 3 (3.23%) Security Cleared
3 1 (1.08%) Postgraduate
Quality Assurance & Compliance
1 9 (9.68%) QA
Systems Management
1 1 (1.08%) TeamSite
Vendors
1 6 (6.45%) Adobe
2 4 (4.30%) Microsoft
2 4 (4.30%) Salesforce.com
2 4 (4.30%) Twitter
3 3 (3.23%) Facebook
3 3 (3.23%) Google
3 3 (3.23%) Sitecore
4 2 (2.15%) EPiServer
4 2 (2.15%) SAP
4 2 (2.15%) Sophos
5 1 (1.08%) FatWire
5 1 (1.08%) Hootsuite
5 1 (1.08%) IBM
5 1 (1.08%) Salesforce Marketing Cloud
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