The table below looks at the prevalence of the term Copywriting in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 4 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
4 Sep 2015
Same period 2014 Same period 2013
Copywriting
Rank 541 528 508
Rank change year-on-year
-13 -20
Contract jobs citing Copywriting 49 58 50
As % of all contract IT jobs located in England 0.092% 0.11% 0.10%
As % of the Miscellaneous category 0.28% 0.35% 0.32%
Number of daily rates quoted 29 29 30
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£275 £225 £237
Average daily rate % change year-on-year
+22.22% -5.06%
90% offered a daily rate of more than £168 £150 £166
10% offered a daily rate of more than £401 £375 £412
UK excluding London average daily rate £263 £213 £400
% change year-on-year
+23.52% -46.87%
Number of hourly rates quoted 4 4 0
Average hourly rate £22.50 £77.15 -
Average hourly rate % change year-on-year
-70.83% -
UK excluding London average hourly rate £40.00 £16.28 -
% change year-on-year
+145.77% -
Copywriting
UK

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the England region.

Miscellaneous Category
England
Contract IT job ads with a match in the
Miscellaneous category
17200 16582 15837
As % of all contract IT jobs located in England 32.43% 32.80% 33.24%
Number of daily rates quoted 10989 10105 9794
Average daily rate £425 £413 £425
Average daily rate % change year-on-year
+3.03% -2.94%
90% offered a daily rate of more than £250 £245 £250
10% offered a daily rate of more than £625 £600 £600
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 672 698 643
Average hourly rate £21.00 £19.00 £19.00
Average hourly rate % change year-on-year
+10.52% -
90% offered a hourly rate of more than £12.00 £12.50 £12.42
10% offered a hourly rate of more than £45.00 £42.50 £45.00
UK excluding London average hourly rate £21.50 £20.00 £17.50
% change year-on-year
+7.50% +14.28%

Copywriting
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Copywriting across the England region as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in England

Copywriting
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the England region.

Copywriting Daily Rate Trend in England

Copywriting
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting across the England region over the 3 months to 4 September 2015.

Copywriting Daily Rate Histogram in England

Copywriting
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the England region.

Copywriting Hourly Rate Trend in England

Copywriting
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Copywriting across the England region over the 3 months to 4 September 2015.

Copywriting Hourly Rate Histogram in England

Copywriting
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Copywriting within the England region over the 3 months to 4 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +6 31 £326 +45.00% 2
South East -20 13 £248 +19.51% 1
East of England +7 2 £233 +55.00%
North West -36 2 £463 +105.55%
Copywriting
UK

Copywriting
Top 30 Related IT Skills in England

For the 6 months to 4 September 2015, IT contractor jobs across the England region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 25 (32.89%) Finance
2 24 (31.58%) SEO
2 24 (31.58%) User Experience
3 23 (30.26%) Content Management
4 22 (28.95%) Photoshop
4 22 (28.95%) Marketing
5 19 (25.00%) Adobe
5 19 (25.00%) CMS
6 17 (22.37%) Publishing
7 16 (21.05%) Analytics
7 16 (21.05%) Social Media
8 14 (18.42%) Banking
8 14 (18.42%) HTML
9 11 (14.47%) Google
10 10 (13.16%) CSS
10 10 (13.16%) Internet
11 9 (11.84%) Intranet
11 9 (11.84%) Project Management
11 9 (11.84%) MS Office
11 9 (11.84%) Google Analytics
11 9 (11.84%) Drupal
11 9 (11.84%) Stakeholder Engagement
12 8 (10.53%) Time Management
12 8 (10.53%) Web Design
12 8 (10.53%) Mobile App
13 7 (9.21%) Advertising
13 7 (9.21%) Stakeholder Management
13 7 (9.21%) Digital Marketing
14 6 (7.89%) Web Accessibility
14 6 (7.89%) Agile Software Development

Copywriting
Top Related IT Skills in England by Category

For the 6 months to 4 September 2015, IT contractor jobs across the England region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 19 (25.00%) CMS
2 9 (11.84%) Drupal
3 5 (6.58%) WordPress
4 4 (5.26%) Joomla!
5 3 (3.95%) SharePoint
5 3 (3.95%) SharePoint 2013
6 1 (1.32%) LiveLink
6 1 (1.32%) Sitecore CMS
6 1 (1.32%) Jadu
6 1 (1.32%) Confluence
6 1 (1.32%) SharePoint 2010
6 1 (1.32%) Adobe Experience Manager
Applications
1 22 (28.95%) Photoshop
2 9 (11.84%) MS Office
3 6 (7.89%) MS Excel
3 6 (7.89%) Adobe Illustrator
4 5 (6.58%) MS PowerPoint
4 5 (6.58%) Acrobat
5 4 (5.26%) Adobe Creative Suite
6 3 (3.95%) Fireworks
7 2 (2.63%) InDesign
8 1 (1.32%) OmniGraffle
Business Applications
1 1 (1.32%) Dynamics CRM
Cloud Services
1 9 (11.84%) Google Analytics
2 1 (1.32%) Adobe Analytics
2 1 (1.32%) MailChimp
Communications & Networking
1 10 (13.16%) Internet
2 9 (11.84%) Intranet
Development Applications
1 1 (1.32%) Dreamweaver
1 1 (1.32%) JIRA
1 1 (1.32%) Balsamiq Mockups
1 1 (1.32%) Axure RP
General
1 25 (32.89%) Finance
2 22 (28.95%) Marketing
3 17 (22.37%) Publishing
4 14 (18.42%) Banking
5 7 (9.21%) Advertising
6 6 (7.89%) Legal
7 5 (6.58%) Retail
7 5 (6.58%) Local Government
8 3 (3.95%) Telecoms
9 2 (2.63%) French Language
10 1 (1.32%) German Language
10 1 (1.32%) Investment Banking
Job Titles
1 14 (18.42%) Designer
2 13 (17.11%) Copywriter
3 9 (11.84%) Content Manager
4 8 (10.53%) Content Editor
5 7 (9.21%) Web Editor
6 6 (7.89%) UX Designer
7 4 (5.26%) Coordinator
8 3 (3.95%) Junior
8 3 (3.95%) Digital Designer
8 3 (3.95%) Communications Officer
9 2 (2.63%) Creative Web Designer
9 2 (2.63%) Junior Designer
9 2 (2.63%) Web Content Editor
9 2 (2.63%) Analyst
9 2 (2.63%) Web Designer
9 2 (2.63%) Web Analyst
10 1 (1.32%) Web Manager
10 1 (1.32%) Web Producer
10 1 (1.32%) Digital Marketing Manager
10 1 (1.32%) Marketing Executive
Libraries, Frameworks & Software Standards
1 14 (18.42%) HTML
2 10 (13.16%) CSS
3 3 (3.95%) FreeMarker
4 2 (2.63%) HTML5
4 2 (2.63%) Flash
5 1 (1.32%) COM
5 1 (1.32%) CSS3
5 1 (1.32%) Sass
5 1 (1.32%) jQuery
Miscellaneous
1 24 (31.58%) User Experience
2 16 (21.05%) Social Media
3 8 (10.53%) Mobile App
4 5 (6.58%) Analytical Skills
4 5 (6.58%) Blog
5 4 (5.26%) Digital Media
5 4 (5.26%) Mobile Banking
6 3 (3.95%) Photography
7 2 (2.63%) FMCG
7 2 (2.63%) Online Banking
7 2 (2.63%) Graphic Design
8 1 (1.32%) Management Information System
8 1 (1.32%) BBC
Operating Systems
1 1 (1.32%) Android
Processes & Methodologies
1 24 (31.58%) SEO
2 23 (30.26%) Content Management
3 16 (21.05%) Analytics
4 9 (11.84%) Project Management
4 9 (11.84%) Stakeholder Engagement
5 8 (10.53%) Time Management
5 8 (10.53%) Web Design
6 7 (9.21%) Stakeholder Management
6 7 (9.21%) Digital Marketing
7 6 (7.89%) Web Accessibility
7 6 (7.89%) Agile Software Development
8 5 (6.58%) B2C
8 5 (6.58%) Marketing Strategy
9 4 (5.26%) B2B
9 4 (5.26%) Migration
9 4 (5.26%) Data Analysis
10 3 (3.95%) Email Marketing
10 3 (3.95%) Information Architecture
10 3 (3.95%) Benchmarking
10 3 (3.95%) E-Commerce
Programming Languages
1 3 (3.95%) JavaScript
2 2 (2.63%) PHP
Qualifications
1 5 (6.58%) Security Cleared
2 4 (5.26%) Degree
3 3 (3.95%) SC Cleared
4 1 (1.32%) BC Cleared
Vendors
1 19 (25.00%) Adobe
2 11 (14.47%) Google
3 6 (7.89%) Facebook
3 6 (7.89%) Twitter
4 5 (6.58%) Microsoft
5 2 (2.63%) Endeca
5 2 (2.63%) Oracle
6 1 (1.32%) Vignette
6 1 (1.32%) HP
6 1 (1.32%) RedDot
6 1 (1.32%) Coremetrics
6 1 (1.32%) Atlassian
6 1 (1.32%) Sitecore