The table below looks at the prevalence of the term Copywriting in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 29 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 May 2015
Same period 2014 Same period 2013
Copywriting
Rank 562 508 492
Rank change year-on-year
-54 -16
Contract jobs citing Copywriting 28 60 37
As % of all contract IT jobs located in England 0.058% 0.12% 0.087%
As % of the Miscellaneous category 0.18% 0.39% 0.26%
Number of daily rates quoted 13 37 23
Average daily rate
Keep up to 90%
of your Daily Rate
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£313 £234 £230
Average daily rate % change year-on-year
+33.54% +1.73%
90% offered a daily rate of more than £212 £138 £170
10% offered a daily rate of more than £500 £450 £293
UK excluding London average daily rate £225 £450 £226
% change year-on-year
-50.00% +98.89%
Number of hourly rates quoted 2 0 6
Average hourly rate £17.50 - £22.00
90% offered a hourly rate of more than £16.30 - £20.50
10% offered a hourly rate of more than £18.70 - £23.00
UK excluding London average hourly rate - - £19.00
Copywriting
UK

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the England region.

Miscellaneous Category
England
Contract IT job ads with a match in the
Miscellaneous category
15514 15484 14208
As % of all contract IT jobs located in England 32.02% 32.15% 33.29%
Number of daily rates quoted 9731 9758 8574
Average daily rate £420 £413 £425
Average daily rate % change year-on-year
+1.81% -2.94%
90% offered a daily rate of more than £253 £234 £243
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 598 614 617
Average hourly rate £18.24 £21.00 £22.66
Average hourly rate % change year-on-year
-13.16% -7.32%
90% offered a hourly rate of more than £12.00 £12.00 £13.00
10% offered a hourly rate of more than £45.00 £42.50 £45.00
UK excluding London average hourly rate £19.00 £21.50 £21.50
% change year-on-year
-11.62% -

Copywriting
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Copywriting across the England region as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in England

Copywriting
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the England region.

Copywriting Daily Rate Trend in England

Copywriting
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting across the England region over the 3 months to 29 May 2015.

Copywriting Daily Rate Histogram in England

Copywriting
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the England region.

Copywriting Hourly Rate Trend in England

Copywriting
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Copywriting within the England region over the 3 months to 29 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -19 18 £381 +65.76% 11
South East +1 8 £323 -0.76%
East of England 0 1 £225 - 1
North West - 1 - - 2
Copywriting
UK

Copywriting
Top 30 Related IT Skills in England

For the 6 months to 29 May 2015, IT contractor jobs across the England region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 17 (31.48%) Content Management
1 17 (31.48%) Marketing
2 14 (25.93%) Finance
3 13 (24.07%) Photoshop
4 12 (22.22%) User Experience
4 12 (22.22%) HTML
5 11 (20.37%) CMS
5 11 (20.37%) Banking
6 10 (18.52%) SEO
6 10 (18.52%) Publishing
7 9 (16.67%) Internet
8 8 (14.81%) Project Management
8 8 (14.81%) Adobe
9 7 (12.96%) Intranet
9 7 (12.96%) Stakeholder Management
9 7 (12.96%) Social Media
10 6 (11.11%) Legal
10 6 (11.11%) CSS
11 5 (9.26%) MS Excel
11 5 (9.26%) Data Analysis
12 4 (7.41%) MS PowerPoint
12 4 (7.41%) FreeMarker
12 4 (7.41%) Drupal
12 4 (7.41%) Time Management
12 4 (7.41%) Analytical Skills
12 4 (7.41%) Mobile App
12 4 (7.41%) Mobile Banking
12 4 (7.41%) Retail
12 4 (7.41%) Degree
12 4 (7.41%) Adobe Illustrator

Copywriting
Top Related IT Skills in England by Category

For the 6 months to 29 May 2015, IT contractor jobs across the England region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 11 (20.37%) CMS
2 4 (7.41%) Drupal
3 2 (3.70%) SharePoint
4 1 (1.85%) Joomla!
4 1 (1.85%) WordPress
4 1 (1.85%) Sitefinity
Applications
1 13 (24.07%) Photoshop
2 5 (9.26%) MS Excel
3 4 (7.41%) MS PowerPoint
3 4 (7.41%) Adobe Illustrator
3 4 (7.41%) MS Office
4 3 (5.56%) Adobe Creative Suite
5 2 (3.70%) InDesign
5 2 (3.70%) Acrobat
6 1 (1.85%) Fireworks
6 1 (1.85%) MS Visio
Business Applications
1 1 (1.85%) Dynamics CRM
Cloud Services
1 1 (1.85%) Google Analytics
1 1 (1.85%) Adobe Analytics
Communications & Networking
1 9 (16.67%) Internet
2 7 (12.96%) Intranet
3 1 (1.85%) FTP
Database & Business Intelligence
1 2 (3.70%) MySQL
Development Applications
1 1 (1.85%) Dreamweaver
General
1 17 (31.48%) Marketing
2 14 (25.93%) Finance
3 11 (20.37%) Banking
4 10 (18.52%) Publishing
5 6 (11.11%) Legal
6 4 (7.41%) Retail
7 3 (5.56%) Advertising
8 2 (3.70%) Local Government
8 2 (3.70%) Telecoms
9 1 (1.85%) Manufacturing
9 1 (1.85%) Investment Banking
9 1 (1.85%) Retail Banking
9 1 (1.85%) French Language
Job Titles
1 13 (24.07%) Copywriter
2 5 (9.26%) Web Editor
2 5 (9.26%) Designer
3 4 (7.41%) Content Manager
3 4 (7.41%) Author
4 3 (5.56%) Technical Author
4 3 (5.56%) Content Editor
5 2 (3.70%) Technical Editor
5 2 (3.70%) Digital Designer
5 2 (3.70%) Communications Manager
6 1 (1.85%) Project Manager
6 1 (1.85%) Business Analyst
6 1 (1.85%) Junior
6 1 (1.85%) Analyst
6 1 (1.85%) Administrator
6 1 (1.85%) Graphic Designer
6 1 (1.85%) Technical Writer
6 1 (1.85%) Delivery Manager
6 1 (1.85%) Marketing Manager
6 1 (1.85%) E-Commerce Specialist
Libraries, Frameworks & Software Standards
1 12 (22.22%) HTML
2 6 (11.11%) CSS
3 4 (7.41%) FreeMarker
4 3 (5.56%) jQuery
5 2 (3.70%) Flash
6 1 (1.85%) COM
6 1 (1.85%) HTML5
6 1 (1.85%) Sass
Miscellaneous
1 12 (22.22%) User Experience
2 7 (12.96%) Social Media
3 4 (7.41%) Analytical Skills
3 4 (7.41%) Mobile App
3 4 (7.41%) Mobile Banking
4 2 (3.70%) Online Banking
4 2 (3.70%) Statistics
5 1 (1.85%) Animation
5 1 (1.85%) Photography
5 1 (1.85%) Video Editing
5 1 (1.85%) Social Network
Operating Systems
1 2 (3.70%) Mac OS
1 2 (3.70%) Mac OS X
Processes & Methodologies
1 17 (31.48%) Content Management
2 10 (18.52%) SEO
3 8 (14.81%) Project Management
4 7 (12.96%) Stakeholder Management
5 5 (9.26%) Data Analysis
6 4 (7.41%) Time Management
6 4 (7.41%) E-Commerce
7 3 (5.56%) Benchmarking
7 3 (5.56%) CRM
7 3 (5.56%) B2B
7 3 (5.56%) Email Marketing
7 3 (5.56%) Web Accessibility
7 3 (5.56%) Stakeholder Engagement
8 2 (3.70%) Digital Marketing
8 2 (3.70%) Campaign Management
8 2 (3.70%) Analytics
8 2 (3.70%) Agile Software Development
9 1 (1.85%) Change Management
9 1 (1.85%) B2C
9 1 (1.85%) Web Design
Programming Languages
1 3 (5.56%) JavaScript
2 2 (3.70%) PHP
Qualifications
1 4 (7.41%) Degree
2 2 (3.70%) Security Cleared
3 1 (1.85%) SC Cleared
Vendors
1 8 (14.81%) Adobe
2 4 (7.41%) Microsoft
3 3 (5.56%) Google
4 2 (3.70%) Facebook
4 2 (3.70%) Twitter
4 2 (3.70%) Apple
5 1 (1.85%) HP
City, London
Xcede
Rate: £200 - £250 per day
Posted: Yesterday
City of London
Interquest - IQ Public Sector
Rate: £250 - £300 per day
Posted: 14 days ago
London
Michael Page
Rate: £500 - £501 per day
Posted: 17 days ago