The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 20 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
20 Nov 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 564 542 513
Rank change year-on-year
-22 -29
Contract jobs citing Direct Marketing 24 23 34
As % of all contract IT jobs located in England 0.046% 0.049% 0.072%
As % of the Processes & Methodologies category 0.062% 0.066% 0.10%
Number of daily rates quoted 20 11 23
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £380 £400
Average daily rate % change year-on-year
-7.89% -5.00%
90% offered a daily rate of more than £185 £260 £240
10% offered a daily rate of more than £550 £600 £450
UK excluding London average daily rate £350 £380 £400
% change year-on-year
-7.89% -5.00%
Number of hourly rates quoted 0 3 0
Average hourly rate - £17.50 -
UK excluding London average hourly rate - £17.50 -
Direct Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38475 34780 33846
As % of all contract IT jobs located in England 73.79% 74.28% 72.13%
Number of daily rates quoted 25328 22005 20116
Average daily rate £425 £401 £405
Average daily rate % change year-on-year
+6.11% -1.11%
90% offered a daily rate of more than £280 £275 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £380 £363 £370
% change year-on-year
+4.82% -2.02%
Number of hourly rates quoted 1105 1033 1318
Average hourly rate £24.00 £27.50 £29.00
Average hourly rate % change year-on-year
-12.72% -5.17%
90% offered a hourly rate of more than £12.00 £12.93 £12.50
10% offered a hourly rate of more than £50.00 £45.00 £46.50
UK excluding London average hourly rate £25.00 £30.00 £29.00
% change year-on-year
-16.66% +3.44%

Direct Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in England

Direct Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the England region.

Direct Marketing Daily Rate Trend in England

Direct Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing across the England region over the 3 months to 20 November 2014.

Direct Marketing Daily Rate Histogram in England

Direct Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the England region.

Direct Marketing Hourly Rate Trend in England

Direct Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the England region over the 3 months to 20 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London 0 13 £325 -16.12% 17
South West - 3 £425 - 2
South East -27 2 £300 +15.38% 6
West Midlands - 2 £350 - 2
East Midlands - 2 £500 -
North West - 1 £350 - 2
East of England - 1 £550 - 2
Yorkshire - - - - 5
Direct Marketing
UK

Direct Marketing
Top 30 Related IT Skills in England

For the 6 months to 20 November 2014, IT contractor jobs across the England region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 62 (100.00%) Marketing
2 30 (48.39%) SQL
3 27 (43.55%) Analytical Skills
4 21 (33.87%) SAS
5 20 (32.26%) Finance
5 20 (32.26%) Analytics
6 12 (19.35%) Digital Marketing
7 11 (17.74%) Advertising
7 11 (17.74%) MS Excel
7 11 (17.74%) CRM
7 11 (17.74%) Marketing Analytics
8 9 (14.52%) SPSS
9 8 (12.90%) Stakeholder Management
9 8 (12.90%) Microsoft
9 8 (12.90%) Campaign Management
9 8 (12.90%) Relational Database
10 7 (11.29%) Online Marketing
10 7 (11.29%) Data Mining
10 7 (11.29%) .NET
10 7 (11.29%) SQL Server
10 7 (11.29%) Degree
11 6 (9.68%) Data Protection
11 6 (9.68%) Database Marketing
11 6 (9.68%) MS Office
11 6 (9.68%) E-Commerce
11 6 (9.68%) SQL Server 2000
11 6 (9.68%) FastStats
11 6 (9.68%) Statistical Modelling
12 5 (8.06%) Social Media
12 5 (8.06%) Project Management

Direct Marketing
Top Related IT Skills in England by Category

For the 6 months to 20 November 2014, IT contractor jobs across the England region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 21 (33.87%) SAS
2 1 (1.61%) LiveCycle
Applications
1 11 (17.74%) MS Excel
2 9 (14.52%) SPSS
3 6 (9.68%) MS Office
3 6 (9.68%) FastStats
4 2 (3.23%) PowerPivot
4 2 (3.23%) MS PowerPoint
5 1 (1.61%) Photoshop
5 1 (1.61%) Adobe Illustrator
Business Applications
1 3 (4.84%) Google Analytics
2 2 (3.23%) Optimost
2 2 (3.23%) WebTrends
Communications & Networking
1 5 (8.06%) SMS
Database & Business Intelligence
1 8 (12.90%) Relational Database
2 7 (11.29%) SQL Server
2 7 (11.29%) Data Mining
3 6 (9.68%) SQL Server 2000
4 5 (8.06%) SQL Server Integration Services
5 4 (6.45%) SQL Server Reporting Services
5 4 (6.45%) SQL Server 2005
5 4 (6.45%) SQL Server 2008
6 2 (3.23%) DTS
7 1 (1.61%) Big Data
7 1 (1.61%) Oracle Database
7 1 (1.61%) SQL Server Analysis Services
7 1 (1.61%) Oracle BI EE
7 1 (1.61%) Oracle Database 10g
7 1 (1.61%) Data Warehouse
Development Applications
1 1 (1.61%) Dreamweaver
1 1 (1.61%) Oracle APEX
1 1 (1.61%) Team Foundation Server
General
1 62 (100.00%) Marketing
2 20 (32.26%) Finance
3 11 (17.74%) Advertising
4 5 (8.06%) Retail
5 3 (4.84%) Games
6 2 (3.23%) Banking
6 2 (3.23%) Publishing
6 2 (3.23%) Legal
6 2 (3.23%) Multimedia
7 1 (1.61%) Pharmaceutical
7 1 (1.61%) Telecoms
Job Titles
1 27 (43.55%) Analyst
2 9 (14.52%) Marketing Analyst
3 8 (12.90%) Data Analyst
4 7 (11.29%) Marketing Manager
5 6 (9.68%) Junior
6 5 (8.06%) Junior Analyst
7 4 (6.45%) Senior Analyst
8 3 (4.84%) Database Analyst
8 3 (4.84%) SAS Analyst
8 3 (4.84%) Project Manager
8 3 (4.84%) Insight Analyst
8 3 (4.84%) Social Media Manager
9 2 (3.23%) Digital Architect
9 2 (3.23%) Digital Solutions Architect
9 2 (3.23%) Marketing Data Analyst
9 2 (3.23%) Marketing Executive
9 2 (3.23%) Web Analytics Manager
9 2 (3.23%) Campaign Manager
9 2 (3.23%) Web Manager
9 2 (3.23%) Architect
Libraries, Frameworks & Software Standards
1 7 (11.29%) .NET
2 2 (3.23%) XML
2 2 (3.23%) MDX
3 1 (1.61%) ASP.NET
3 1 (1.61%) CSS
3 1 (1.61%) HTML
Miscellaneous
1 27 (43.55%) Analytical Skills
2 5 (8.06%) Social Media
2 5 (8.06%) Statistics
3 4 (6.45%) Mathematics
3 4 (6.45%) Visualisation
3 4 (6.45%) Video on Demand
3 4 (6.45%) Digital Media
4 2 (3.23%) Copywriting
4 2 (3.23%) Economics
5 1 (1.61%) Management Information System
5 1 (1.61%) Open Source
5 1 (1.61%) Physics
5 1 (1.61%) Psychology
5 1 (1.61%) Computer Science
5 1 (1.61%) iPad
5 1 (1.61%) User Experience
Operating Systems
1 1 (1.61%) UNIX
Processes & Methodologies
1 20 (32.26%) Analytics
2 12 (19.35%) Digital Marketing
3 11 (17.74%) CRM
3 11 (17.74%) Marketing Analytics
4 8 (12.90%) Campaign Management
4 8 (12.90%) Stakeholder Management
5 7 (11.29%) Online Marketing
6 6 (9.68%) Data Protection
6 6 (9.68%) Statistical Modelling
6 6 (9.68%) E-Commerce
6 6 (9.68%) Database Marketing
7 5 (8.06%) Email Marketing
7 5 (8.06%) Data Analysis
7 5 (8.06%) Data Modelling
7 5 (8.06%) Business Intelligence
7 5 (8.06%) Project Management
8 4 (6.45%) B2B
8 4 (6.45%) Statistical Analysis
8 4 (6.45%) Customer Segmentation
8 4 (6.45%) Multivariate Testing
Programming Languages
1 30 (48.39%) SQL
2 4 (6.45%) VBA
3 3 (4.84%) T-SQL
3 3 (4.84%) Java
3 3 (4.84%) R
4 2 (3.23%) Data Analysis Expressions (DAX)
4 2 (3.23%) VB.NET
4 2 (3.23%) C
5 1 (1.61%) C#
5 1 (1.61%) PL/SQL
5 1 (1.61%) VB
5 1 (1.61%) Shell Script
5 1 (1.61%) SAS Macro
Qualifications
1 7 (11.29%) Degree
Quality Assurance & Compliance
1 3 (4.84%) QA
Systems Management
1 1 (1.61%) EMC NetWorker
Vendors
1 8 (12.90%) Microsoft
2 4 (6.45%) Tableau
3 3 (4.84%) Google
3 3 (4.84%) Unica
3 3 (4.84%) Adobe
3 3 (4.84%) Omniture
4 2 (3.23%) Teradata
4 2 (3.23%) Alterian
4 2 (3.23%) Oracle
4 2 (3.23%) Business Objects
4 2 (3.23%) Eloqua
5 1 (1.61%) IBM
5 1 (1.61%) Sage
5 1 (1.61%) DoubleClick
Manchester
Opus Recruitment Solutions Ltd
Rate: £350 per annum
Posted: 3 days ago
City of London
Real Staffing
Rate: competitive
Posted: 3 days ago
City of London
Progressive Recruitment
Rate: £350 - £375 per day + competitive
Posted: 7 days ago
Bristol
Real Staffing
Rate: £215 per day
Posted: 14 days ago
City of London
Progressive Recruitment
Rate: £350 - £450 per day + competitive
Posted: 14 days ago
City of London
Progressive Recruitment
Rate: £300 - £400 per day + competitive
Posted: 21 days ago