The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 560 529 515
Rank change year-on-year
-31 -14
Contract jobs citing Direct Marketing 29 31 28
As % of all contract IT jobs located in England 0.057% 0.066% 0.062%
As % of the Processes & Methodologies category 0.077% 0.088% 0.086%
Number of daily rates quoted 25 20 15
Average daily rate
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of your Daily Rate
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£350 £249 £338
Average daily rate % change year-on-year
+40.70% -26.29%
90% offered a daily rate of more than £171 £186 £258
10% offered a daily rate of more than £515 £488 £425
UK excluding London average daily rate £313 £205 £340
% change year-on-year
+52.43% -39.70%
Number of hourly rates quoted 0 5 0
Average hourly rate - £17.50 -
UK excluding London average hourly rate - £17.50 -
Direct Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
37706 35111 32588
As % of all contract IT jobs located in England 74.60% 74.22% 72.10%
Number of daily rates quoted 25073 22066 19516
Average daily rate £425 £401 £400
Average daily rate % change year-on-year
+6.11% +0.12%
90% offered a daily rate of more than £285 £270 £270
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £388 £363 £365
% change year-on-year
+6.89% -0.68%
Number of hourly rates quoted 1051 1076 1369
Average hourly rate £24.00 £26.50 £30.00
Average hourly rate % change year-on-year
-9.43% -11.66%
90% offered a hourly rate of more than £11.50 £12.50 £12.50
10% offered a hourly rate of more than £47.50 £45.00 £46.50
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Direct Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in England

Direct Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the England region.

Direct Marketing Daily Rate Trend in England

Direct Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing across the England region over the 3 months to 18 December 2014.

Direct Marketing Daily Rate Histogram in England

Direct Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the England region.

Direct Marketing Hourly Rate Trend in England

Direct Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the England region over the 3 months to 18 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +28 17 £400 +23.07% 3
South West - 7 £275 - 2
South East -51 2 £300 +48.14% 2
West Midlands - 2 £350 - 1
North West - 1 £350 - 1
Yorkshire - - - - 1
East Midlands - - - - 1
East of England - - - -
Direct Marketing
UK

Direct Marketing
Top 30 Related IT Skills in England

For the 6 months to 18 December 2014, IT contractor jobs across the England region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 64 (100.00%) Marketing
2 34 (53.13%) SQL
3 29 (45.31%) Analytical Skills
4 25 (39.06%) Analytics
5 24 (37.50%) SAS
6 20 (31.25%) Finance
7 15 (23.44%) Campaign Management
8 14 (21.88%) CRM
9 12 (18.75%) MS Excel
10 11 (17.19%) Marketing Analytics
10 11 (17.19%) Digital Marketing
11 9 (14.06%) Advertising
12 8 (12.50%) Microsoft
13 7 (10.94%) Stakeholder Management
13 7 (10.94%) Retail
13 7 (10.94%) SPSS
13 7 (10.94%) Project Management
13 7 (10.94%) .NET
13 7 (10.94%) SQL Server
13 7 (10.94%) MS Office
13 7 (10.94%) Data Protection
13 7 (10.94%) Relational Database
14 6 (9.38%) Online Marketing
14 6 (9.38%) Email Marketing
14 6 (9.38%) E-Commerce
14 6 (9.38%) Data Mining
14 6 (9.38%) SQL Server 2000
14 6 (9.38%) Degree
15 5 (7.81%) SMS
15 5 (7.81%) Data Modelling

Direct Marketing
Top Related IT Skills in England by Category

For the 6 months to 18 December 2014, IT contractor jobs across the England region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 24 (37.50%) SAS
2 1 (1.56%) LiveCycle
Applications
1 12 (18.75%) MS Excel
2 7 (10.94%) SPSS
2 7 (10.94%) MS Office
3 4 (6.25%) FastStats
4 2 (3.13%) MS PowerPoint
5 1 (1.56%) Adobe Illustrator
5 1 (1.56%) Photoshop
5 1 (1.56%) PowerPivot
Business Applications
1 3 (4.69%) Google Analytics
2 2 (3.13%) Optimost
2 2 (3.13%) WebTrends
Communications & Networking
1 5 (7.81%) SMS
2 1 (1.56%) Intranet
Database & Business Intelligence
1 7 (10.94%) SQL Server
1 7 (10.94%) Relational Database
2 6 (9.38%) Data Mining
2 6 (9.38%) SQL Server 2000
3 4 (6.25%) SQL Server 2008
3 4 (6.25%) SQL Server 2005
3 4 (6.25%) SQL Server Integration Services
4 3 (4.69%) SQL Server Reporting Services
5 2 (3.13%) DTS
6 1 (1.56%) SQL Server Analysis Services
6 1 (1.56%) Oracle Database 10g
6 1 (1.56%) Data Warehouse
6 1 (1.56%) Big Data
6 1 (1.56%) Oracle Database
Development Applications
1 1 (1.56%) Oracle APEX
1 1 (1.56%) Dreamweaver
1 1 (1.56%) Team Foundation Server
General
1 64 (100.00%) Marketing
2 20 (31.25%) Finance
3 9 (14.06%) Advertising
4 7 (10.94%) Retail
5 3 (4.69%) Banking
5 3 (4.69%) Games
6 2 (3.13%) Publishing
6 2 (3.13%) Legal
7 1 (1.56%) Multimedia
7 1 (1.56%) Pharmaceutical
7 1 (1.56%) Telecoms
Job Titles
1 31 (48.44%) Analyst
2 12 (18.75%) Data Analyst
3 8 (12.50%) Marketing Analyst
4 6 (9.38%) Senior Analyst
4 6 (9.38%) Campaign Analyst
5 5 (7.81%) Marketing Manager
6 4 (6.25%) Project Manager
6 4 (6.25%) Junior
6 4 (6.25%) Junior Analyst
7 3 (4.69%) SAS Analyst
7 3 (4.69%) Insight Analyst
8 2 (3.13%) Social Media Manager
8 2 (3.13%) Digital Solutions Architect
8 2 (3.13%) Digital Architect
8 2 (3.13%) Marketing Data Analyst
8 2 (3.13%) Digital Marketing Manager
8 2 (3.13%) Marketing Consultant
8 2 (3.13%) CRM Analyst
8 2 (3.13%) Web Analytics Manager
8 2 (3.13%) DBA
Libraries, Frameworks & Software Standards
1 7 (10.94%) .NET
2 2 (3.13%) XML
3 1 (1.56%) MDX
3 1 (1.56%) ASP.NET
3 1 (1.56%) ATL
3 1 (1.56%) CSS
3 1 (1.56%) HTML
Miscellaneous
1 29 (45.31%) Analytical Skills
2 4 (6.25%) Visualisation
2 4 (6.25%) Video on Demand
2 4 (6.25%) Social Media
2 4 (6.25%) Statistics
3 3 (4.69%) Mathematics
3 3 (4.69%) Digital Media
4 2 (3.13%) Copywriting
5 1 (1.56%) Physics
5 1 (1.56%) Psychology
5 1 (1.56%) Computer Science
5 1 (1.56%) Management Information System
5 1 (1.56%) Open Source
5 1 (1.56%) iPad
5 1 (1.56%) FMCG
Operating Systems
1 1 (1.56%) UNIX
Processes & Methodologies
1 25 (39.06%) Analytics
2 15 (23.44%) Campaign Management
3 14 (21.88%) CRM
4 11 (17.19%) Marketing Analytics
4 11 (17.19%) Digital Marketing
5 7 (10.94%) Stakeholder Management
5 7 (10.94%) Project Management
5 7 (10.94%) Data Protection
6 6 (9.38%) Online Marketing
6 6 (9.38%) Email Marketing
6 6 (9.38%) E-Commerce
7 5 (7.81%) Data Modelling
7 5 (7.81%) Multivariate Testing
7 5 (7.81%) Statistical Modelling
8 4 (6.25%) B2B
8 4 (6.25%) Data Analysis
8 4 (6.25%) Database Marketing
9 3 (4.69%) Predictive Analytics
9 3 (4.69%) Statistical Analysis
9 3 (4.69%) Agile Software Development
Programming Languages
1 34 (53.13%) SQL
2 3 (4.69%) T-SQL
2 3 (4.69%) VBA
2 3 (4.69%) Java
2 3 (4.69%) R
3 2 (3.13%) VB.NET
4 1 (1.56%) SAS Macro
4 1 (1.56%) Shell Script
4 1 (1.56%) VB
4 1 (1.56%) PL/SQL
4 1 (1.56%) C
4 1 (1.56%) C#
4 1 (1.56%) Data Analysis Expressions (DAX)
Qualifications
1 6 (9.38%) Degree
Quality Assurance & Compliance
1 3 (4.69%) QA
Systems Management
1 1 (1.56%) EMC NetWorker
Vendors
1 8 (12.50%) Microsoft
2 4 (6.25%) Tableau
2 4 (6.25%) Adobe
2 4 (6.25%) Alterian
3 3 (4.69%) Unica
3 3 (4.69%) Google
3 3 (4.69%) Teradata
3 3 (4.69%) Eloqua
4 2 (3.13%) ExactTarget
4 2 (3.13%) Oracle
4 2 (3.13%) Business Objects
4 2 (3.13%) Salesforce.com
4 2 (3.13%) Omniture
5 1 (1.56%) Sage
5 1 (1.56%) IBM