The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 26 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
26 Jan 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 529 494 477
Rank change year-on-year
-35 -17
Contract jobs citing Direct Marketing 27 36 29
As % of all contract IT jobs located in England 0.058% 0.081% 0.070%
As % of the Processes & Methodologies category 0.077% 0.11% 0.097%
Number of daily rates quoted 21 20 16
Average daily rate
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of your Daily Rate
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£375 £263 £334
Average daily rate % change year-on-year
+42.85% -21.34%
90% offered a daily rate of more than £225 £186 £256
10% offered a daily rate of more than £450 £478 £388
UK excluding London average daily rate £350 £200 £350
% change year-on-year
+75.00% -42.85%
Number of hourly rates quoted 0 2 0
Average hourly rate - £26.50 -
UK excluding London average hourly rate - £26.50 -
Direct Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
34844 33254 29955
As % of all contract IT jobs located in England 75.43% 74.76% 72.67%
Number of daily rates quoted 22736 20646 18101
Average daily rate £425 £403 £400
Average daily rate % change year-on-year
+5.59% +0.62%
90% offered a daily rate of more than £288 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 929 1059 1253
Average hourly rate £25.00 £26.50 £30.25
Average hourly rate % change year-on-year
-5.66% -12.39%
90% offered a hourly rate of more than £12.00 £12.00 £12.00
10% offered a hourly rate of more than £47.50 £45.00 £45.00
UK excluding London average hourly rate £25.25 £27.00 £31.50
% change year-on-year
-6.48% -14.28%

Direct Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in England

Direct Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the England region.

Direct Marketing Daily Rate Trend in England

Direct Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing across the England region over the 3 months to 26 January 2015.

Direct Marketing Daily Rate Histogram in England

Direct Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the England region.

Direct Marketing Hourly Rate Trend in England

Direct Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the England region over the 3 months to 26 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +3 11 £419 +8.06% 12
South West -24 8 £275 - 2
South East -28 5 £400 +97.53% 2
West Midlands 0 2 £350 -
North West - 1 £350 - 8
Yorkshire - - - - 4
East of England - - - -
Direct Marketing
UK

Direct Marketing
Top 30 Related IT Skills in England

For the 6 months to 26 January 2015, IT contractor jobs across the England region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 58 (100.00%) Marketing
2 33 (56.90%) SQL
3 27 (46.55%) Analytics
4 26 (44.83%) SAS
5 25 (43.10%) Analytical Skills
6 18 (31.03%) Finance
7 17 (29.31%) Campaign Management
8 15 (25.86%) CRM
9 11 (18.97%) Marketing Analytics
10 10 (17.24%) Digital Marketing
11 9 (15.52%) MS Excel
11 9 (15.52%) SPSS
12 8 (13.79%) Data Mining
12 8 (13.79%) SQL Server
13 7 (12.07%) .NET
13 7 (12.07%) SQL Server 2000
13 7 (12.07%) Degree
13 7 (12.07%) Stakeholder Management
13 7 (12.07%) Data Protection
14 6 (10.34%) Retail
14 6 (10.34%) Project Management
14 6 (10.34%) Microsoft
14 6 (10.34%) Advertising
14 6 (10.34%) E-Commerce
14 6 (10.34%) SMS
15 5 (8.62%) Data Modelling
15 5 (8.62%) MS Office
15 5 (8.62%) Database Marketing
15 5 (8.62%) Unica
16 4 (6.90%) Alterian

Direct Marketing
Top Related IT Skills in England by Category

For the 6 months to 26 January 2015, IT contractor jobs across the England region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 26 (44.83%) SAS
2 1 (1.72%) LiveCycle
2 1 (1.72%) Confluence
2 1 (1.72%) IIS
Applications
1 9 (15.52%) MS Excel
1 9 (15.52%) SPSS
2 5 (8.62%) MS Office
3 3 (5.17%) FastStats
Business Applications
1 3 (5.17%) Google Analytics
2 2 (3.45%) Optimost
2 2 (3.45%) WebTrends
3 1 (1.72%) Unica Affinium
Cloud Services
1 1 (1.72%) Amazon AWS
1 1 (1.72%) Rackspace Cloud
Communications & Networking
1 6 (10.34%) SMS
2 1 (1.72%) Intranet
Database & Business Intelligence
1 8 (13.79%) SQL Server
1 8 (13.79%) Data Mining
2 7 (12.07%) SQL Server 2000
3 4 (6.90%) SQL Server 2005
3 4 (6.90%) SQL Server 2008
3 4 (6.90%) Relational Database
4 3 (5.17%) SQL Server Integration Services
5 2 (3.45%) SQL Server Reporting Services
5 2 (3.45%) Data Mart
5 2 (3.45%) DTS
6 1 (1.72%) Big Data
6 1 (1.72%) Oracle Database
6 1 (1.72%) Oracle Database 10g
6 1 (1.72%) Data Warehouse
Development Applications
1 1 (1.72%) NUnit
1 1 (1.72%) Subversion
1 1 (1.72%) JIRA
1 1 (1.72%) Oracle APEX
1 1 (1.72%) Git (software)
1 1 (1.72%) Team Foundation Server
General
1 58 (100.00%) Marketing
2 18 (31.03%) Finance
3 6 (10.34%) Advertising
3 6 (10.34%) Retail
4 3 (5.17%) Games
5 1 (1.72%) Banking
5 1 (1.72%) Publishing
5 1 (1.72%) Legal
5 1 (1.72%) Pharmaceutical
5 1 (1.72%) Telecoms
Job Titles
1 26 (44.83%) Analyst
2 11 (18.97%) Data Analyst
3 7 (12.07%) Senior Analyst
4 6 (10.34%) Marketing Analyst
4 6 (10.34%) Campaign Analyst
5 5 (8.62%) Marketing Manager
6 4 (6.90%) Developer
7 3 (5.17%) Project Manager
7 3 (5.17%) Insight Analyst
8 2 (3.45%) Senior Insight Analyst
8 2 (3.45%) Marketing Data Analyst
8 2 (3.45%) Web Manager
8 2 (3.45%) Consultant
8 2 (3.45%) DBA
8 2 (3.45%) SQL Server DBA
8 2 (3.45%) SQL Developer
8 2 (3.45%) SQL DBA
8 2 (3.45%) Delivery Manager
8 2 (3.45%) SAS Analyst
8 2 (3.45%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 7 (12.07%) .NET
2 2 (3.45%) ASP.NET
2 2 (3.45%) CSS
2 2 (3.45%) XML
2 2 (3.45%) HTML
3 1 (1.72%) jQuery
3 1 (1.72%) SOAP
3 1 (1.72%) Web Services
3 1 (1.72%) ATL
Miscellaneous
1 25 (43.10%) Analytical Skills
2 4 (6.90%) Digital Media
2 4 (6.90%) Visualisation
2 4 (6.90%) Statistics
3 3 (5.17%) Mathematics
4 2 (3.45%) Copywriting
4 2 (3.45%) Video on Demand
4 2 (3.45%) Social Media
5 1 (1.72%) Open Source
5 1 (1.72%) FMCG
5 1 (1.72%) Management Information System
5 1 (1.72%) Clustering
5 1 (1.72%) Physics
5 1 (1.72%) Psychology
5 1 (1.72%) Computer Science
Operating Systems
1 2 (3.45%) UNIX
Processes & Methodologies
1 27 (46.55%) Analytics
2 17 (29.31%) Campaign Management
3 15 (25.86%) CRM
4 11 (18.97%) Marketing Analytics
5 10 (17.24%) Digital Marketing
6 7 (12.07%) Data Protection
6 7 (12.07%) Stakeholder Management
7 6 (10.34%) Project Management
7 6 (10.34%) E-Commerce
8 5 (8.62%) Data Modelling
8 5 (8.62%) Database Marketing
9 4 (6.90%) Email Marketing
9 4 (6.90%) Data Analysis
9 4 (6.90%) Business Intelligence
9 4 (6.90%) Multivariate Testing
9 4 (6.90%) Statistical Modelling
9 4 (6.90%) Online Marketing
10 3 (5.17%) Data Analytics
10 3 (5.17%) Campaign Analysis
10 3 (5.17%) Customer Segmentation
Programming Languages
1 33 (56.90%) SQL
2 3 (5.17%) T-SQL
3 2 (3.45%) VB.NET
3 2 (3.45%) VBA
3 2 (3.45%) C#
3 2 (3.45%) Java
3 2 (3.45%) R
4 1 (1.72%) JavaScript
4 1 (1.72%) PL/SQL
4 1 (1.72%) SAS Macro
4 1 (1.72%) VB
Qualifications
1 7 (12.07%) Degree
Quality Assurance & Compliance
1 3 (5.17%) QA
Vendors
1 6 (10.34%) Microsoft
2 5 (8.62%) Unica
3 4 (6.90%) Tableau
3 4 (6.90%) Alterian
3 4 (6.90%) Adobe
4 3 (5.17%) Teradata
4 3 (5.17%) Google
5 2 (3.45%) Omniture
5 2 (3.45%) Eloqua
5 2 (3.45%) Salesforce.com
5 2 (3.45%) Epiphany
5 2 (3.45%) Oracle
5 2 (3.45%) Chordiant
5 2 (3.45%) IBM
5 2 (3.45%) ExactTarget
6 1 (1.72%) Business Objects
6 1 (1.72%) Siebel
6 1 (1.72%) Sage
6 1 (1.72%) Rackspace
6 1 (1.72%) EPiServer
City of London
Progressive Recruitment
Rate: £375 - £400 per day + competitive
Posted: 3 days ago
London
Progressive Recruitment
Rate: £160 - £180 per day + competitive
Posted: 9 days ago
London
NFP Group Ltd
Rate: £400 - £425 per annum
Posted: 11 days ago
Bristol
Orgtel
Rate: £400 - £450 per day
Posted: 11 days ago
West London
Venn Group - UK
Rate: 300-500 Per Day
Posted: 13 days ago
Manchester
Real Staffing
Rate: £600 - £650 per day
Posted: 14 days ago
City of London
Progressive Recruitment
Rate: £400 - £450 per day + competitive
Posted: 16 days ago