The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 26 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
26 Mar 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 546 512 487
Rank change year-on-year
-34 -25
Contract jobs citing Direct Marketing 22 37 33
As % of all contract IT jobs located in England 0.045% 0.077% 0.080%
As % of the Processes & Methodologies category 0.059% 0.10% 0.11%
Number of daily rates quoted 17 21 18
Average daily rate
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£375 £350 £263
Average daily rate % change year-on-year
+7.14% +33.33%
90% offered a daily rate of more than £228 £300 £175
10% offered a daily rate of more than £454 £600 £358
UK excluding London average daily rate £325 £325 £331
% change year-on-year
- -1.88%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Direct Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
37399 36055 30415
As % of all contract IT jobs located in England 76.45% 75.45% 73.75%
Number of daily rates quoted 23601 22445 18639
Average daily rate £425 £410 £410
Average daily rate % change year-on-year
+3.78% -0.12%
90% offered a daily rate of more than £283 £275 £275
10% offered a daily rate of more than £580 £574 £575
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 1079 1080 1020
Average hourly rate £29.00 £27.00 £31.50
Average hourly rate % change year-on-year
+7.40% -14.28%
90% offered a hourly rate of more than £12.45 £12.14 £13.00
10% offered a hourly rate of more than £49.50 £50.00 £51.50
UK excluding London average hourly rate £31.44 £27.50 £32.00
% change year-on-year
+14.32% -14.06%

Direct Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in England

Direct Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the England region.

Direct Marketing Daily Rate Trend in England

Direct Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing across the England region over the 3 months to 26 March 2015.

Direct Marketing Daily Rate Histogram in England

Direct Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the England region.

Direct Marketing Hourly Rate Trend in England

Direct Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the England region over the 3 months to 26 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -9 10 £394 +12.50% 11
South West -12 5 £290 -10.76%
West Midlands -5 4 £325 -13.33% 1
South East -12 3 £400 +23.07% 4
East of England - - - - 2
Yorkshire - - - - 1
North West - - - - 3
Direct Marketing
UK

Direct Marketing
Top 30 Related IT Skills in England

For the 6 months to 26 March 2015, IT contractor jobs across the England region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 48 (100.00%) Marketing
2 32 (66.67%) SQL
3 25 (52.08%) Analytics
4 21 (43.75%) SAS
5 19 (39.58%) CRM
6 18 (37.50%) Analytical Skills
7 16 (33.33%) Campaign Management
8 12 (25.00%) Finance
9 11 (22.92%) Marketing Analytics
10 8 (16.67%) Teradata
11 7 (14.58%) Degree
12 6 (12.50%) Data Protection
12 6 (12.50%) Stakeholder Management
12 6 (12.50%) Retail
12 6 (12.50%) E-Commerce
13 5 (10.42%) SQL Server
13 5 (10.42%) MS Office
13 5 (10.42%) Digital Marketing
13 5 (10.42%) Unica
13 5 (10.42%) Line Management
14 4 (8.33%) Customer Engagement
14 4 (8.33%) Multivariate Testing
14 4 (8.33%) QA
14 4 (8.33%) Aprimo
14 4 (8.33%) .NET
14 4 (8.33%) Data Mining
14 4 (8.33%) MS Excel
14 4 (8.33%) SPSS
14 4 (8.33%) Project Management
15 3 (6.25%) Salesforce.com

Direct Marketing
Top Related IT Skills in England by Category

For the 6 months to 26 March 2015, IT contractor jobs across the England region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 21 (43.75%) SAS
2 1 (2.08%) IIS
2 1 (2.08%) SharePoint
2 1 (2.08%) Confluence
Applications
1 5 (10.42%) MS Office
2 4 (8.33%) MS Excel
2 4 (8.33%) SPSS
3 1 (2.08%) PowerPivot
Business Applications
1 3 (6.25%) Google Analytics
2 2 (4.17%) Optimost
2 2 (4.17%) WebTrends
3 1 (2.08%) Unica Affinium
Cloud Services
1 1 (2.08%) Rackspace Cloud
1 1 (2.08%) Amazon AWS
Communications & Networking
1 3 (6.25%) SMS
2 1 (2.08%) Intranet
Database & Business Intelligence
1 5 (10.42%) SQL Server
2 4 (8.33%) Data Mining
3 3 (6.25%) SQL Server 2000
3 3 (6.25%) Relational Database
4 2 (4.17%) SQL Server 2005
4 2 (4.17%) SQL Server Integration Services
4 2 (4.17%) Data Mart
4 2 (4.17%) SQL Server 2008
5 1 (2.08%) Data Warehouse
5 1 (2.08%) DTS
5 1 (2.08%) SQL Server Reporting Services
Development Applications
1 1 (2.08%) JIRA
1 1 (2.08%) Git (software)
1 1 (2.08%) NUnit
1 1 (2.08%) Subversion
General
1 48 (100.00%) Marketing
2 12 (25.00%) Finance
3 6 (12.50%) Retail
4 1 (2.08%) Pharmaceutical
4 1 (2.08%) Telecoms
4 1 (2.08%) Banking
4 1 (2.08%) Games
Job Titles
1 26 (54.17%) Analyst
2 11 (22.92%) Campaign Analyst
3 10 (20.83%) Data Analyst
4 6 (12.50%) Marketing Analyst
5 5 (10.42%) Senior Analyst
6 4 (8.33%) Insight Analyst
7 3 (6.25%) Developer
7 3 (6.25%) Marketing Data Analyst
7 3 (6.25%) CRM Analyst
8 2 (4.17%) Senior Insight Analyst
8 2 (4.17%) Web Analytics Manager
8 2 (4.17%) Web Manager
8 2 (4.17%) Senior Marketing Analyst
9 1 (2.08%) Architect
9 1 (2.08%) Project Manager
9 1 (2.08%) Business Analyst
9 1 (2.08%) Technical Architect
9 1 (2.08%) Senior Consultant
9 1 (2.08%) Consultant
9 1 (2.08%) DBA
Libraries, Frameworks & Software Standards
1 4 (8.33%) .NET
2 1 (2.08%) HTML
2 1 (2.08%) ASP.NET
2 1 (2.08%) ATL
2 1 (2.08%) CSS
2 1 (2.08%) SOAP
2 1 (2.08%) Web Services
2 1 (2.08%) XML
2 1 (2.08%) ODBC
2 1 (2.08%) jQuery
Miscellaneous
1 18 (37.50%) Analytical Skills
2 3 (6.25%) Mathematics
3 2 (4.17%) Copywriting
4 1 (2.08%) Physics
4 1 (2.08%) Psychology
4 1 (2.08%) FMCG
4 1 (2.08%) Clustering
4 1 (2.08%) Statistics
4 1 (2.08%) Digital Media
4 1 (2.08%) Visualisation
Operating Systems
1 2 (4.17%) UNIX
Processes & Methodologies
1 25 (52.08%) Analytics
2 19 (39.58%) CRM
3 16 (33.33%) Campaign Management
4 11 (22.92%) Marketing Analytics
5 6 (12.50%) Data Protection
5 6 (12.50%) Stakeholder Management
5 6 (12.50%) E-Commerce
6 5 (10.42%) Digital Marketing
6 5 (10.42%) Line Management
7 4 (8.33%) Customer Engagement
7 4 (8.33%) Multivariate Testing
7 4 (8.33%) Project Management
8 3 (6.25%) Business Intelligence
8 3 (6.25%) Database Marketing
8 3 (6.25%) Data Analysis
9 2 (4.17%) Marketing Management
9 2 (4.17%) Campaign Analysis
9 2 (4.17%) Continuous Improvement
9 2 (4.17%) Web Analytics
9 2 (4.17%) Econometrics
Programming Languages
1 32 (66.67%) SQL
2 3 (6.25%) T-SQL
3 1 (2.08%) VB
3 1 (2.08%) VB.NET
3 1 (2.08%) VBA
3 1 (2.08%) C#
3 1 (2.08%) Java
3 1 (2.08%) JavaScript
3 1 (2.08%) SAS Macro
3 1 (2.08%) R
Qualifications
1 7 (14.58%) Degree
2 1 (2.08%) ISEB
Quality Assurance & Compliance
1 4 (8.33%) QA
Vendors
1 8 (16.67%) Teradata
2 5 (10.42%) Unica
3 4 (8.33%) Aprimo
4 3 (6.25%) Salesforce.com
4 3 (6.25%) Adobe
4 3 (6.25%) Google
5 2 (4.17%) ExactTarget
5 2 (4.17%) Omniture
5 2 (4.17%) Epiphany
5 2 (4.17%) Alterian
5 2 (4.17%) Chordiant
6 1 (2.08%) IBM
6 1 (2.08%) Microsoft
6 1 (2.08%) Sage
6 1 (2.08%) Oracle
6 1 (2.08%) Siebel
6 1 (2.08%) EPiServer
6 1 (2.08%) Eloqua
6 1 (2.08%) Rackspace
6 1 (2.08%) Neolane
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