The first table below looks at the demand for Direct Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 10 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
10 Jul 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 530 525 505
Rank change year-on-year
-5 -20
Contract jobs citing Direct Marketing 29 17 51
As % of all contract IT jobs located in England 0.061% 0.037% 0.098%
As % of the Processes & Methodologies category 0.082% 0.051% 0.14%
Number of daily rates quoted 22 11 37
Average daily rate
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of your Daily Rate
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£308 £275 £350
Average daily rate % change year-on-year
+11.81% -21.42%
90% offered a daily rate of more than £125 £220 £230
10% offered a daily rate of more than £425 £350 £450
UK excluding London average daily rate £350 £220 £400
% change year-on-year
+59.09% -45.00%
Number of hourly rates quoted 1 0 0
Average hourly rate £19.00 - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
35512 33332 37028
As % of all contract IT jobs located in England 74.47% 73.25% 70.88%
Number of daily rates quoted 22492 20543 21658
Average daily rate £403 £415 £400
Average daily rate % change year-on-year
-3.01% +3.75%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £575 £575 £579
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1089 997 1323
Average hourly rate £25.00 £31.25 £30.00
Average hourly rate % change year-on-year
-20.00% +4.16%
90% offered a hourly rate of more than £12.50 £13.50 £13.50
10% offered a hourly rate of more than £45.00 £47.50 £47.00
UK excluding London average hourly rate £26.98 £31.00 £30.00
% change year-on-year
-12.98% +3.33%
Direct Marketing
UK

Direct Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in England

Direct Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the England region.

Direct Marketing Daily Rate Trend in England

Direct Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing across the England region over the 3 months to 10 July 2014.

Direct Marketing Daily Rate Histogram in England

Direct Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the England region.

Direct Marketing Hourly Rate Trend in England

Direct Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the England region over the 3 months to 10 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +17 21 £290 +2.65% 18
South East -3 4 £350 +59.09% 2
South West - 2 £250 - 2
East Midlands +4 1 - -
North West - - - -
Yorkshire - - - - 1
West Midlands - - - -
East of England - - - -
Direct Marketing
UK

Direct Marketing
Top 30 Related IT Skills in England

For the 6 months to 10 July 2014, IT contractor jobs across the England region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 58 (100.00%) Marketing
2 25 (43.10%) SQL
3 22 (37.93%) SAS
4 19 (32.76%) Analytics
5 15 (25.86%) SPSS
6 12 (20.69%) Data Mining
7 10 (17.24%) Digital Marketing
7 10 (17.24%) MS Excel
7 10 (17.24%) Finance
7 10 (17.24%) Marketing Analytics
8 9 (15.52%) Relational Database
8 9 (15.52%) CRM
8 9 (15.52%) Microsoft
9 8 (13.79%) Campaign Management
9 8 (13.79%) Statistical Modelling
9 8 (13.79%) Visualisation
10 7 (12.07%) Customer Insight
10 7 (12.07%) Tableau
10 7 (12.07%) Digital Media
10 7 (12.07%) Advertising
10 7 (12.07%) Stakeholder Management
10 7 (12.07%) QlikView
10 7 (12.07%) Degree
11 6 (10.34%) Predictive Analytics
11 6 (10.34%) Banking
11 6 (10.34%) Data Analysis
11 6 (10.34%) Project Management
12 5 (8.62%) MS Office
12 5 (8.62%) .NET
12 5 (8.62%) Retail

Direct Marketing
Top Related IT Skills in England by Category

For the 6 months to 10 July 2014, IT contractor jobs across the England region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 22 (37.93%) SAS
Applications
1 15 (25.86%) SPSS
2 10 (17.24%) MS Excel
3 5 (8.62%) MS Office
4 3 (5.17%) Photoshop
4 3 (5.17%) Adobe Illustrator
5 2 (3.45%) MS PowerPoint
5 2 (3.45%) FastStats
5 2 (3.45%) PowerPivot
6 1 (1.72%) InDesign
6 1 (1.72%) Fireworks
6 1 (1.72%) MS Visio
Business Applications
1 2 (3.45%) Google Analytics
2 1 (1.72%) Magento
2 1 (1.72%) SiteCatalyst
2 1 (1.72%) Oracle CRM
Database & Business Intelligence
1 12 (20.69%) Data Mining
2 9 (15.52%) Relational Database
3 7 (12.07%) QlikView
4 4 (6.90%) SQL Server Reporting Services
4 4 (6.90%) SQL Server
4 4 (6.90%) SQL Server Integration Services
4 4 (6.90%) Base SAS
5 3 (5.17%) SQL Server 2000
6 2 (3.45%) Data Warehouse
6 2 (3.45%) DTS
6 2 (3.45%) SQL Server 2005
6 2 (3.45%) SQL Server 2008
7 1 (1.72%) Hadoop
7 1 (1.72%) SAS Enterprise Guide
7 1 (1.72%) Oracle BI EE
7 1 (1.72%) SQL Server Analysis Services
Development Applications
1 2 (3.45%) Dreamweaver
2 1 (1.72%) Axure RP
General
1 58 (100.00%) Marketing
2 10 (17.24%) Finance
3 7 (12.07%) Advertising
4 6 (10.34%) Banking
5 5 (8.62%) Retail
6 2 (3.45%) Multimedia
6 2 (3.45%) Telecoms
6 2 (3.45%) German Language
7 1 (1.72%) Italian Language
7 1 (1.72%) Spanish Language
7 1 (1.72%) Swedish Language
7 1 (1.72%) Danish Language
7 1 (1.72%) Dutch Language
7 1 (1.72%) French Language
7 1 (1.72%) Financial Institution
7 1 (1.72%) Legal
Job Titles
1 31 (53.45%) Analyst
2 12 (20.69%) Data Analyst
3 10 (17.24%) Marketing Analyst
4 6 (10.34%) SAS Analyst
4 6 (10.34%) Junior
4 6 (10.34%) Insight Analyst
5 5 (8.62%) Marketing Manager
5 5 (8.62%) Junior Analyst
6 3 (5.17%) Developer
6 3 (5.17%) Programme Manager
6 3 (5.17%) Database Analyst
6 3 (5.17%) Senior Analyst
6 3 (5.17%) SAS Insight Analyst
6 3 (5.17%) Marketing Data Analyst
6 3 (5.17%) Social Media Manager
7 2 (3.45%) Designer
7 2 (3.45%) Campaign Manager
7 2 (3.45%) Senior Insight Analyst
7 2 (3.45%) Support Analyst
7 2 (3.45%) SQL Developer
Libraries, Frameworks & Software Standards
1 5 (8.62%) .NET
2 3 (5.17%) HTML
3 2 (3.45%) MDX
3 2 (3.45%) XML
4 1 (1.72%) Flash
4 1 (1.72%) CSS
4 1 (1.72%) MapReduce
Miscellaneous
1 8 (13.79%) Visualisation
2 7 (12.07%) Digital Media
3 4 (6.90%) Social Media
3 4 (6.90%) Statistics
3 4 (6.90%) Mathematics
4 3 (5.17%) iPad
5 2 (3.45%) Computer Science
5 2 (3.45%) Economics
6 1 (1.72%) Web 2.0
6 1 (1.72%) Graphic Design
6 1 (1.72%) Photography
6 1 (1.72%) Copywriting
6 1 (1.72%) Data Integration
Operating Systems
1 1 (1.72%) UNIX
1 1 (1.72%) Windows
1 1 (1.72%) Linux
1 1 (1.72%) Apple iOS
Processes & Methodologies
1 19 (32.76%) Analytics
2 10 (17.24%) Marketing Analytics
2 10 (17.24%) Digital Marketing
3 9 (15.52%) CRM
4 8 (13.79%) Campaign Management
4 8 (13.79%) Statistical Modelling
5 7 (12.07%) Customer Insight
5 7 (12.07%) Stakeholder Management
6 6 (10.34%) Project Management
6 6 (10.34%) Data Analysis
6 6 (10.34%) Predictive Analytics
7 4 (6.90%) Database Marketing
7 4 (6.90%) Matrix Management
7 4 (6.90%) Business Intelligence
7 4 (6.90%) Online Marketing
8 3 (5.17%) Waterfall
8 3 (5.17%) Campaign Analysis
8 3 (5.17%) CHAID
9 2 (3.45%) B2C
9 2 (3.45%) E-Commerce
Programming Languages
1 25 (43.10%) SQL
2 3 (5.17%) Java
2 3 (5.17%) VBA
2 3 (5.17%) Data Analysis Expressions (DAX)
3 2 (3.45%) C
3 2 (3.45%) T-SQL
4 1 (1.72%) VB.NET
4 1 (1.72%) JavaScript
4 1 (1.72%) PHP
4 1 (1.72%) Shell Script
4 1 (1.72%) R
Qualifications
1 7 (12.07%) Degree
Quality Assurance & Compliance
1 3 (5.17%) QA
Vendors
1 9 (15.52%) Microsoft
2 7 (12.07%) Tableau
3 3 (5.17%) Alterian
4 2 (3.45%) Google
4 2 (3.45%) Adobe
4 2 (3.45%) Oracle
4 2 (3.45%) Salesforce.com
5 1 (1.72%) Facebook
5 1 (1.72%) Datameer
5 1 (1.72%) SAP
5 1 (1.72%) JD Edwards
5 1 (1.72%) comScore
5 1 (1.72%) Omniture
5 1 (1.72%) DoubleClick
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Rate: £120 - £130 per day
Posted: 1 hour ago
London
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Rate: £100 - £125 per annum
Posted: 1 hour ago
Yeovil, Somerset
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Rate: £50000 - £60000 per annum
Posted: Yesterday
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Rate: £350.00 - £450.00 per annum
Posted: 6 days ago