The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 22 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Oct 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 548 521 512
Rank change year-on-year
-27 -9
Contract jobs citing Direct Marketing 31 30 52
As % of all contract IT jobs located in England 0.059% 0.063% 0.10%
As % of the Processes & Methodologies category 0.080% 0.084% 0.14%
Number of daily rates quoted 23 12 42
Average daily rate
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of your Daily Rate
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£325 £313 £425
Average daily rate % change year-on-year
+4.00% -26.47%
90% offered a daily rate of more than £166 £278 £260
10% offered a daily rate of more than £545 £578 £450
UK excluding London average daily rate £425 £300 £425
% change year-on-year
+41.66% -29.41%
Number of hourly rates quoted 1 4 0
Average hourly rate £31.00 £17.50 -
Average hourly rate % change year-on-year
+77.14% -
UK excluding London average hourly rate - £17.50 -
Direct Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38739 35662 36929
As % of all contract IT jobs located in England 73.86% 74.61% 72.52%
Number of daily rates quoted 25226 22568 21925
Average daily rate £423 £405 £400
Average daily rate % change year-on-year
+4.32% +1.25%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £588 £575 £580
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 1102 1033 1380
Average hourly rate £24.00 £27.50 £29.00
Average hourly rate % change year-on-year
-12.72% -5.17%
90% offered a hourly rate of more than £12.00 £12.75 £12.50
10% offered a hourly rate of more than £48.00 £45.00 £46.00
UK excluding London average hourly rate £25.00 £28.50 £27.50
% change year-on-year
-12.28% +3.63%

Direct Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in England

Direct Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the England region.

Direct Marketing Daily Rate Trend in England

Direct Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing across the England region over the 3 months to 22 October 2014.

Direct Marketing Daily Rate Histogram in England

Direct Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the England region.

Direct Marketing Hourly Rate Trend in England

Direct Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the England region over the 3 months to 22 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +22 19 £300 -4.00% 7
Yorkshire -2 3 - -
South West -31 3 £425 +30.76% 2
South East -21 2 £296 +13.94% 4
East Midlands - 2 £500 -
East of England -22 1 £550 +100.00% 2
West Midlands - 1 - - 1
North West - - - - 1
Direct Marketing
UK

Direct Marketing
Top 30 Related IT Skills in England

For the 6 months to 22 October 2014, IT contractor jobs across the England region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 61 (100.00%) Marketing
2 29 (47.54%) SQL
3 28 (45.90%) Analytical Skills
4 20 (32.79%) SAS
5 18 (29.51%) Finance
6 17 (27.87%) Analytics
7 11 (18.03%) SPSS
7 11 (18.03%) Advertising
8 10 (16.39%) Digital Marketing
8 10 (16.39%) MS Excel
9 9 (14.75%) CRM
9 9 (14.75%) Project Management
9 9 (14.75%) Stakeholder Management
10 8 (13.11%) Microsoft
10 8 (13.11%) Marketing Analytics
10 8 (13.11%) Relational Database
10 8 (13.11%) Campaign Management
11 7 (11.48%) Online Marketing
11 7 (11.48%) .NET
11 7 (11.48%) SQL Server
11 7 (11.48%) Data Analysis
12 6 (9.84%) Data Mining
12 6 (9.84%) SQL Server 2000
12 6 (9.84%) FastStats
12 6 (9.84%) Statistical Modelling
13 5 (8.20%) Tableau
13 5 (8.20%) Social Media
13 5 (8.20%) SMS
13 5 (8.20%) Business Intelligence
13 5 (8.20%) Data Modelling

Direct Marketing
Top Related IT Skills in England by Category

For the 6 months to 22 October 2014, IT contractor jobs across the England region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 20 (32.79%) SAS
2 1 (1.64%) LiveCycle
Applications
1 11 (18.03%) SPSS
2 10 (16.39%) MS Excel
3 6 (9.84%) FastStats
4 5 (8.20%) MS Office
5 2 (3.28%) MS PowerPoint
5 2 (3.28%) PowerPivot
6 1 (1.64%) Photoshop
6 1 (1.64%) Adobe Illustrator
Business Applications
1 1 (1.64%) Google Analytics
Communications & Networking
1 5 (8.20%) SMS
Database & Business Intelligence
1 8 (13.11%) Relational Database
2 7 (11.48%) SQL Server
3 6 (9.84%) Data Mining
3 6 (9.84%) SQL Server 2000
4 4 (6.56%) SQL Server Reporting Services
4 4 (6.56%) SQL Server 2005
4 4 (6.56%) SQL Server Integration Services
4 4 (6.56%) SQL Server 2008
5 2 (3.28%) QlikView
5 2 (3.28%) DTS
6 1 (1.64%) Oracle Database
6 1 (1.64%) Big Data
6 1 (1.64%) Data Warehouse
6 1 (1.64%) Oracle Database 10g
6 1 (1.64%) SQL Server Analysis Services
6 1 (1.64%) Oracle BI EE
Development Applications
1 1 (1.64%) Team Foundation Server
1 1 (1.64%) Dreamweaver
1 1 (1.64%) Oracle APEX
General
1 61 (100.00%) Marketing
2 18 (29.51%) Finance
3 11 (18.03%) Advertising
4 3 (4.92%) Games
4 3 (4.92%) Retail
5 2 (3.28%) Multimedia
5 2 (3.28%) Publishing
5 2 (3.28%) Banking
5 2 (3.28%) Legal
6 1 (1.64%) Telecoms
Job Titles
1 28 (45.90%) Analyst
2 9 (14.75%) Marketing Analyst
3 7 (11.48%) Junior
3 7 (11.48%) Data Analyst
3 7 (11.48%) Marketing Manager
4 6 (9.84%) Junior Analyst
4 6 (9.84%) Senior Analyst
5 5 (8.20%) Insight Analyst
6 3 (4.92%) Social Media Manager
6 3 (4.92%) Campaign Manager
6 3 (4.92%) Senior Insight Analyst
6 3 (4.92%) Database Analyst
6 3 (4.92%) Project Manager
7 2 (3.28%) Database Marketing Analyst
7 2 (3.28%) Campaign Analyst
7 2 (3.28%) Digital Marketing Manager
7 2 (3.28%) Marketing Executive
7 2 (3.28%) SAS Analyst
7 2 (3.28%) SQL Server DBA
7 2 (3.28%) SQL Developer
Libraries, Frameworks & Software Standards
1 7 (11.48%) .NET
2 2 (3.28%) MDX
2 2 (3.28%) HTML
2 2 (3.28%) XML
3 1 (1.64%) ASP.NET
3 1 (1.64%) CSS
Miscellaneous
1 28 (45.90%) Analytical Skills
2 5 (8.20%) Social Media
3 4 (6.56%) Statistics
3 4 (6.56%) Video on Demand
3 4 (6.56%) Digital Media
4 3 (4.92%) Visualisation
5 2 (3.28%) Copywriting
5 2 (3.28%) Mathematics
5 2 (3.28%) Economics
6 1 (1.64%) User Experience
6 1 (1.64%) iPad
6 1 (1.64%) Open Source
6 1 (1.64%) Management Information System
6 1 (1.64%) Computer Science
Operating Systems
1 1 (1.64%) UNIX
Processes & Methodologies
1 17 (27.87%) Analytics
2 10 (16.39%) Digital Marketing
3 9 (14.75%) CRM
3 9 (14.75%) Project Management
3 9 (14.75%) Stakeholder Management
4 8 (13.11%) Marketing Analytics
4 8 (13.11%) Campaign Management
5 7 (11.48%) Online Marketing
5 7 (11.48%) Data Analysis
6 6 (9.84%) Statistical Modelling
7 5 (8.20%) Business Intelligence
7 5 (8.20%) Data Modelling
7 5 (8.20%) Database Marketing
7 5 (8.20%) Data Protection
7 5 (8.20%) Email Marketing
8 4 (6.56%) Statistical Analysis
8 4 (6.56%) Agile Software Development
8 4 (6.56%) B2B
8 4 (6.56%) Customer Segmentation
9 3 (4.92%) Customer Insight
Programming Languages
1 29 (47.54%) SQL
2 5 (8.20%) VBA
3 3 (4.92%) Java
4 2 (3.28%) C
4 2 (3.28%) T-SQL
4 2 (3.28%) VB.NET
4 2 (3.28%) Data Analysis Expressions (DAX)
4 2 (3.28%) R
5 1 (1.64%) VB
5 1 (1.64%) C#
5 1 (1.64%) PL/SQL
5 1 (1.64%) Shell Script
Qualifications
1 5 (8.20%) Degree
Quality Assurance & Compliance
1 4 (6.56%) QA
Systems Management
1 1 (1.64%) EMC NetWorker
Vendors
1 8 (13.11%) Microsoft
2 5 (8.20%) Tableau
3 2 (3.28%) Unica
3 2 (3.28%) Alterian
3 2 (3.28%) Business Objects
3 2 (3.28%) Eloqua
4 1 (1.64%) IBM
4 1 (1.64%) Oracle
4 1 (1.64%) Teradata
4 1 (1.64%) Adobe
4 1 (1.64%) Sage
4 1 (1.64%) Omniture
4 1 (1.64%) DoubleClick
4 1 (1.64%) Google
London
Progressive Recruitment
Rate: £180 - £200 per day + competitive
Posted: 3 days ago
Bristol
Reed Technology - UK Posting Account
Rate: £250 - £400 per day
Posted: 23 days ago
Aylesbury
Real Staffing
Rate: competitive
Posted: 27 days ago