The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 28 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Jul 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 592 597 564
Rank change year-on-year
+5 -33
Contract jobs citing Direct Marketing 44 24 31
As % of all contract IT jobs located in England 0.088% 0.046% 0.063%
As % of the Processes & Methodologies category 0.11% 0.058% 0.079%
Number of daily rates quoted 34 12 22
Median daily rate £343 £388 £308
Median daily rate % change year-on-year
-11.61% +26.01%
90% offered a daily rate of more than £200 £166 £125
10% offered a daily rate of more than £525 £425 £448
UK excluding London median daily rate £325 £263 £350
% change year-on-year
+23.80% -25.00%
Number of hourly rates quoted 3 0 2
Median hourly rate £20.00 - £65.75
UK excluding London median hourly rate - - -
Direct Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
41454 41365 38999
As % of all contract IT jobs located in England 83.05% 80.00% 78.90%
Number of daily rates quoted 27626 27425 24650
Median daily rate £448 £420 £405
Median daily rate % change year-on-year
+6.54% +3.70%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 961 1085 1124
Median hourly rate £28.50 £27.50 £25.00
Median hourly rate % change year-on-year
+3.63% +10.00%
90% offered a hourly rate of more than £12.79 £12.50 £13.00
10% offered a hourly rate of more than £51.50 £52.19 £45.00
UK excluding London median hourly rate £30.00 £30.00 £26.98
% change year-on-year
- +11.21%

Direct Marketing
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Direct Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in England

Direct Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the England region.

Direct Marketing Daily Rate Trend in England

Direct Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing across the England region over the 3 months to 28 July 2016.

Direct Marketing Daily Rate Histogram in England

Direct Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the England region.

Direct Marketing Hourly Rate Trend in England

Direct Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the England region over the 3 months to 28 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +17 32 £375 -11.76% 9
South West +9 8 £325 +85.71% 1
North West - 3 £200 -
South East - 1 - - 1
Direct Marketing
UK

Direct Marketing
Top 30 Related IT Skills in England

For the 6 months to 28 July 2016, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Direct Marketing.

1 62 (100.00%) Marketing
2 22 (35.48%) SQL
3 21 (33.87%) Analytics
4 20 (32.26%) CRM
5 19 (30.65%) Retail
6 18 (29.03%) SAS
7 16 (25.81%) Digital Marketing
8 12 (19.35%) Degree
9 11 (17.74%) Customer Insight
9 11 (17.74%) B2C
10 10 (16.13%) Customer Analytics
10 10 (16.13%) Campaign Management
10 10 (16.13%) Coaching
10 10 (16.13%) Analytical Skills
11 9 (14.52%) Campaign Analysis
12 8 (12.90%) MS Excel
12 8 (12.90%) R
13 7 (11.29%) MS Office
14 6 (9.68%) VBA
14 6 (9.68%) Zachman Framework
14 6 (9.68%) TOGAF
14 6 (9.68%) Base SAS
14 6 (9.68%) Customer Analysis
14 6 (9.68%) Email Marketing
14 6 (9.68%) Outbound Marketing
15 5 (8.06%) Actionable Insight
15 5 (8.06%) Statistical Modelling
15 5 (8.06%) New Media
15 5 (8.06%) Data Cleansing
15 5 (8.06%) Relational Database

Direct Marketing
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (29.03%) SAS
2 2 (3.23%) CMS
2 2 (3.23%) WordPress
Applications
1 8 (12.90%) MS Excel
2 7 (11.29%) MS Office
3 2 (3.23%) MS PowerPoint
3 2 (3.23%) SPSS
4 1 (1.61%) Photoshop
Business Applications
1 2 (3.23%) Eloqua
1 2 (3.23%) FastStats
1 2 (3.23%) Unica
2 1 (1.61%) Adobe Campaign
Cloud Services
1 4 (6.45%) Google Analytics
2 1 (1.61%) Microsoft Azure
Communications & Networking
1 4 (6.45%) SMS
2 1 (1.61%) Intranet
Database & Business Intelligence
1 6 (9.68%) Base SAS
2 5 (8.06%) Data Warehouse
2 5 (8.06%) Relational Database
2 5 (8.06%) SQL Server
3 3 (4.84%) SAS Enterprise Guide
4 2 (3.23%) DTS
4 2 (3.23%) SQL Server Integration Services
4 2 (3.23%) SQL Server Reporting Services
5 1 (1.61%) MongoDB
5 1 (1.61%) PostgreSQL
5 1 (1.61%) RDBMS
5 1 (1.61%) SQL Server 2000
5 1 (1.61%) SQL Server 2005
5 1 (1.61%) SQL Server 2008
Development Applications
1 2 (3.23%) SQL Server Management Studio (SSMS)
General
1 62 (100.00%) Marketing
2 19 (30.65%) Retail
3 5 (8.06%) Finance
3 5 (8.06%) Publishing
4 4 (6.45%) Banking
5 3 (4.84%) Advertising
5 3 (4.84%) Brand Awareness
5 3 (4.84%) Legal
6 2 (3.23%) Billing
7 1 (1.61%) French Language
7 1 (1.61%) Games
7 1 (1.61%) German Language
7 1 (1.61%) Russian Language
7 1 (1.61%) Telecoms
7 1 (1.61%) Turkish Language
Job Titles
1 28 (45.16%) Analyst
2 13 (20.97%) Marketing Analyst
3 12 (19.35%) Insight Analyst
4 9 (14.52%) Architect
4 9 (14.52%) SAS Analyst
4 9 (14.52%) Solutions Architect
5 5 (8.06%) CRM Manager
5 5 (8.06%) Customer Analyst
5 5 (8.06%) Data Analyst
5 5 (8.06%) Lead Solutions Architect
5 5 (8.06%) Marketing Manager
5 5 (8.06%) SAS Marketing Analyst
6 4 (6.45%) Business Analyst
6 4 (6.45%) Campaign Manager
6 4 (6.45%) Marketing Insight Analyst
6 4 (6.45%) SAS Insight Analyst
6 4 (6.45%) Senior Analyst
6 4 (6.45%) Senior Architect
6 4 (6.45%) Senior Insight Analyst
6 4 (6.45%) Senior Solutions Architect
Libraries, Frameworks & Software Standards
1 4 (6.45%) HTML
2 3 (4.84%) .NET
2 3 (4.84%) XML
3 1 (1.61%) .NET Framework
3 1 (1.61%) AngularJS
3 1 (1.61%) CSS
3 1 (1.61%) REST
3 1 (1.61%) Spring
Miscellaneous
1 10 (16.13%) Analytical Skills
2 5 (8.06%) New Media
3 4 (6.45%) Mathematics
4 3 (4.84%) Copywriting
4 3 (4.84%) Data Structures
5 2 (3.23%) Blog
5 2 (3.23%) Computer Science
5 2 (3.23%) Data Protection Act
5 2 (3.23%) Digital Media
5 2 (3.23%) Economics
5 2 (3.23%) Enterprise Software
5 2 (3.23%) Social Media
5 2 (3.23%) Social Network
5 2 (3.23%) Statistics
5 2 (3.23%) User Experience
6 1 (1.61%) Data Extraction
6 1 (1.61%) Over-the-Top Content
6 1 (1.61%) Visualisation
Operating Systems
1 1 (1.61%) Android
1 1 (1.61%) Apple iOS
1 1 (1.61%) Linux
1 1 (1.61%) Windows
1 1 (1.61%) Windows Server
Processes & Methodologies
1 21 (33.87%) Analytics
2 20 (32.26%) CRM
3 16 (25.81%) Digital Marketing
4 11 (17.74%) B2C
4 11 (17.74%) Customer Insight
5 10 (16.13%) Campaign Management
5 10 (16.13%) Coaching
5 10 (16.13%) Customer Analytics
6 9 (14.52%) Campaign Analysis
7 6 (9.68%) Customer Analysis
7 6 (9.68%) Email Marketing
7 6 (9.68%) Outbound Marketing
7 6 (9.68%) TOGAF
7 6 (9.68%) Zachman Framework
8 5 (8.06%) Actionable Insight
8 5 (8.06%) Data Cleansing
8 5 (8.06%) Statistical Modelling
9 4 (6.45%) Data Management
9 4 (6.45%) Database Marketing
9 4 (6.45%) Marketing Analytics
Programming Languages
1 22 (35.48%) SQL
2 8 (12.90%) R
3 6 (9.68%) VBA
4 2 (3.23%) C
4 2 (3.23%) Python
4 2 (3.23%) T-SQL
5 1 (1.61%) Java
5 1 (1.61%) JavaScript
5 1 (1.61%) MATLAB
5 1 (1.61%) SAS Macro
Qualifications
1 12 (19.35%) Degree
2 1 (1.61%) SC Cleared
2 1 (1.61%) Security Cleared
Quality Assurance & Compliance
1 2 (3.23%) QA
Vendors
1 4 (6.45%) Google
2 3 (4.84%) Teradata
3 2 (3.23%) Apteco
3 2 (3.23%) Facebook
3 2 (3.23%) Oracle
3 2 (3.23%) Twitter
4 1 (1.61%) Adobe
4 1 (1.61%) Microsoft
4 1 (1.61%) Salesforce.com
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