The first table below looks at the demand for Direct Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 539 538 506
Rank change year-on-year
-1 -32
Contract jobs citing Direct Marketing 30 17 49
As % of all contract IT jobs located in England 0.062% 0.037% 0.093%
As % of the Processes & Methodologies category 0.083% 0.050% 0.13%
Number of daily rates quoted 21 11 34
Average daily rate
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of your Daily Rate
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£325 £275 £370
Average daily rate % change year-on-year
+18.18% -25.67%
90% offered a daily rate of more than £125 £220 £275
10% offered a daily rate of more than £450 £338 £450
UK excluding London average daily rate £350 £220 £400
% change year-on-year
+59.09% -45.00%
Number of hourly rates quoted 2 0 0
Average hourly rate £65.75 - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
36184 34070 37593
As % of all contract IT jobs located in England 74.46% 73.31% 71.02%
Number of daily rates quoted 22865 21114 22100
Average daily rate £405 £413 £400
Average daily rate % change year-on-year
-1.81% +3.12%
90% offered a daily rate of more than £275 £275 £270
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1063 1001 1360
Average hourly rate £24.00 £31.00 £32.00
Average hourly rate % change year-on-year
-22.58% -3.12%
90% offered a hourly rate of more than £12.50 £13.00 £14.00
10% offered a hourly rate of more than £45.00 £48.84 £47.50
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%
Direct Marketing
UK

Direct Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in England

Direct Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the England region.

Direct Marketing Daily Rate Trend in England

Direct Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing across the England region over the 3 months to 23 July 2014.

Direct Marketing Daily Rate Histogram in England

Direct Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the England region.

Direct Marketing Hourly Rate Trend in England

Direct Marketing
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Direct Marketing across the England region over the 3 months to 23 July 2014.

Direct Marketing Hourly Rate Histogram in England

Direct Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the England region over the 3 months to 23 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +12 23 £290 +2.65% 23
South East -4 3 £350 +59.09% 2
South West - 2 £250 -
East Midlands +3 1 - -
North West - - - -
Yorkshire - - - - 2
West Midlands - - - -
East of England - - - -
Direct Marketing
UK

Direct Marketing
Top 30 Related IT Skills in England

For the 6 months to 23 July 2014, IT contractor jobs across the England region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 59 (100.00%) Marketing
2 23 (38.98%) SQL
3 20 (33.90%) SAS
4 19 (32.20%) Analytics
5 15 (25.42%) SPSS
6 12 (20.34%) Data Mining
7 11 (18.64%) Marketing Analytics
8 10 (16.95%) CRM
8 10 (16.95%) Finance
9 9 (15.25%) Digital Marketing
9 9 (15.25%) Advertising
9 9 (15.25%) MS Excel
10 8 (13.56%) Microsoft
10 8 (13.56%) Campaign Management
10 8 (13.56%) Statistical Modelling
10 8 (13.56%) Relational Database
10 8 (13.56%) Visualisation
11 7 (11.86%) Tableau
11 7 (11.86%) Digital Media
11 7 (11.86%) Stakeholder Management
11 7 (11.86%) QlikView
11 7 (11.86%) Degree
12 6 (10.17%) Predictive Analytics
12 6 (10.17%) Data Analysis
12 6 (10.17%) Project Management
12 6 (10.17%) .NET
13 4 (6.78%) Online Marketing
13 4 (6.78%) Base SAS
13 4 (6.78%) Customer Insight
13 4 (6.78%) Banking

Direct Marketing
Top Related IT Skills in England by Category

For the 6 months to 23 July 2014, IT contractor jobs across the England region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 20 (33.90%) SAS
Applications
1 15 (25.42%) SPSS
2 9 (15.25%) MS Excel
3 4 (6.78%) MS Office
4 3 (5.08%) Photoshop
4 3 (5.08%) Adobe Illustrator
4 3 (5.08%) MS PowerPoint
5 2 (3.39%) FastStats
5 2 (3.39%) PowerPivot
6 1 (1.69%) InDesign
6 1 (1.69%) Fireworks
6 1 (1.69%) MS Visio
Business Applications
1 1 (1.69%) Oracle CRM
1 1 (1.69%) Google Analytics
1 1 (1.69%) Magento
1 1 (1.69%) SiteCatalyst
Communications & Networking
1 2 (3.39%) SMS
Database & Business Intelligence
1 12 (20.34%) Data Mining
2 8 (13.56%) Relational Database
3 7 (11.86%) QlikView
4 4 (6.78%) Base SAS
4 4 (6.78%) SQL Server
4 4 (6.78%) SQL Server Reporting Services
4 4 (6.78%) SQL Server Integration Services
5 3 (5.08%) SQL Server 2000
6 2 (3.39%) DTS
6 2 (3.39%) SQL Server 2005
6 2 (3.39%) SQL Server 2008
7 1 (1.69%) Hadoop
7 1 (1.69%) SAS Enterprise Guide
7 1 (1.69%) Oracle BI EE
7 1 (1.69%) SQL Server Analysis Services
7 1 (1.69%) Data Warehouse
Development Applications
1 2 (3.39%) Dreamweaver
2 1 (1.69%) Axure RP
General
1 59 (100.00%) Marketing
2 10 (16.95%) Finance
3 9 (15.25%) Advertising
4 4 (6.78%) Banking
4 4 (6.78%) Retail
5 2 (3.39%) Multimedia
5 2 (3.39%) German Language
5 2 (3.39%) Telecoms
6 1 (1.69%) Financial Institution
6 1 (1.69%) Games
6 1 (1.69%) Danish Language
6 1 (1.69%) Dutch Language
6 1 (1.69%) French Language
6 1 (1.69%) Italian Language
6 1 (1.69%) Spanish Language
6 1 (1.69%) Swedish Language
Job Titles
1 30 (50.85%) Analyst
2 13 (22.03%) Data Analyst
3 10 (16.95%) Marketing Analyst
4 7 (11.86%) Junior
5 6 (10.17%) Junior Analyst
5 6 (10.17%) Marketing Manager
6 5 (8.47%) SAS Analyst
6 5 (8.47%) Insight Analyst
7 3 (5.08%) Marketing Data Analyst
7 3 (5.08%) Social Media Manager
7 3 (5.08%) Developer
7 3 (5.08%) Programme Manager
7 3 (5.08%) Senior Analyst
7 3 (5.08%) Database Analyst
8 2 (3.39%) Solutions Architect
8 2 (3.39%) Support Analyst
8 2 (3.39%) Architect
8 2 (3.39%) Graphic Designer
8 2 (3.39%) SQL Developer
8 2 (3.39%) Business Intelligence Analyst
Libraries, Frameworks & Software Standards
1 6 (10.17%) .NET
2 3 (5.08%) HTML
3 2 (3.39%) MDX
3 2 (3.39%) XML
4 1 (1.69%) Flash
4 1 (1.69%) CSS
4 1 (1.69%) MapReduce
Miscellaneous
1 8 (13.56%) Visualisation
2 7 (11.86%) Digital Media
3 4 (6.78%) Statistics
3 4 (6.78%) Mathematics
4 3 (5.08%) Social Media
5 2 (3.39%) iPad
5 2 (3.39%) Video on Demand
5 2 (3.39%) Computer Science
5 2 (3.39%) Economics
6 1 (1.69%) Web 2.0
6 1 (1.69%) Graphic Design
6 1 (1.69%) Photography
6 1 (1.69%) Copywriting
6 1 (1.69%) Data Integration
Operating Systems
1 1 (1.69%) UNIX
1 1 (1.69%) Windows
1 1 (1.69%) Linux
1 1 (1.69%) Apple iOS
Processes & Methodologies
1 19 (32.20%) Analytics
2 11 (18.64%) Marketing Analytics
3 10 (16.95%) CRM
4 9 (15.25%) Digital Marketing
5 8 (13.56%) Campaign Management
5 8 (13.56%) Statistical Modelling
6 7 (11.86%) Stakeholder Management
7 6 (10.17%) Data Analysis
7 6 (10.17%) Predictive Analytics
7 6 (10.17%) Project Management
8 4 (6.78%) E-Commerce
8 4 (6.78%) Business Intelligence
8 4 (6.78%) Database Marketing
8 4 (6.78%) Customer Insight
8 4 (6.78%) Matrix Management
8 4 (6.78%) Online Marketing
9 3 (5.08%) Email Marketing
9 3 (5.08%) Waterfall
10 2 (3.39%) Campaign Analysis
10 2 (3.39%) Multivariate Testing
Programming Languages
1 23 (38.98%) SQL
2 4 (6.78%) Java
3 3 (5.08%) VBA
3 3 (5.08%) Data Analysis Expressions (DAX)
4 2 (3.39%) C
4 2 (3.39%) T-SQL
5 1 (1.69%) VB.NET
5 1 (1.69%) JavaScript
5 1 (1.69%) PHP
5 1 (1.69%) Shell Script
5 1 (1.69%) R
Qualifications
1 7 (11.86%) Degree
Quality Assurance & Compliance
1 3 (5.08%) QA
Systems Management
1 1 (1.69%) EMC NetWorker
Vendors
1 8 (13.56%) Microsoft
2 7 (11.86%) Tableau
3 3 (5.08%) Alterian
4 2 (3.39%) Adobe
4 2 (3.39%) Oracle
4 2 (3.39%) Salesforce.com
5 1 (1.69%) Datameer
5 1 (1.69%) SAP
5 1 (1.69%) JD Edwards
5 1 (1.69%) Omniture
5 1 (1.69%) DoubleClick
5 1 (1.69%) Google
5 1 (1.69%) comScore
London
JM
Rate: £200 - £210 per day
Posted: Yesterday
London
Experis Ltd
Rate: £130.00 - £145.00 per day
Posted: 2 days ago
City of London
Progressive Recruitment
Rate: £160 - £180 per day + competitive
Posted: 12 days ago