The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 538 506 487
Rank change year-on-year
-32 -19
Contract jobs citing Direct Marketing 26 40 27
As % of all contract IT jobs located in England 0.055% 0.087% 0.066%
As % of the Processes & Methodologies category 0.072% 0.12% 0.090%
Number of daily rates quoted 21 23 15
Average daily rate
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of your Daily Rate
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£375 £338 £275
Average daily rate % change year-on-year
+11.11% +22.72%
90% offered a daily rate of more than £158 £205 £208
10% offered a daily rate of more than £475 £580 £350
UK excluding London average daily rate £325 £205 £340
% change year-on-year
+58.53% -39.70%
Number of hourly rates quoted 0 2 0
Average hourly rate - £26.50 -
UK excluding London average hourly rate - £26.50 -
Direct Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
36276 34482 29909
As % of all contract IT jobs located in England 76.17% 75.38% 73.44%
Number of daily rates quoted 23210 21106 18166
Average daily rate £425 £408 £400
Average daily rate % change year-on-year
+4.29% +1.87%
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £400 £375 £363
% change year-on-year
+6.66% +3.44%
Number of hourly rates quoted 964 1079 1107
Average hourly rate £28.19 £27.50 £30.00
Average hourly rate % change year-on-year
+2.50% -8.33%
90% offered a hourly rate of more than £12.00 £12.33 £12.35
10% offered a hourly rate of more than £49.50 £47.50 £51.50
UK excluding London average hourly rate £30.00 £27.50 £31.50
% change year-on-year
+9.09% -12.69%

Direct Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in England

Direct Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the England region.

Direct Marketing Daily Rate Trend in England

Direct Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Direct Marketing across the England region over the 3 months to 27 February 2015.

Direct Marketing Daily Rate Histogram in England

Direct Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the England region.

Direct Marketing Hourly Rate Trend in England

Direct Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the England region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South West -19 10 £250 -23.07%
London -23 10 £413 +17.85% 15
West Midlands -4 3 £325 -
South East -34 3 £400 +95.12% 2
East of England - - - - 1
Yorkshire - - - -
North West - - - - 4
Direct Marketing
UK

Direct Marketing
Top 30 Related IT Skills in England

For the 6 months to 27 February 2015, IT contractor jobs across the England region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 50 (100.00%) Marketing
2 34 (68.00%) SQL
3 27 (54.00%) Analytics
4 24 (48.00%) SAS
5 19 (38.00%) Analytical Skills
6 18 (36.00%) CRM
7 16 (32.00%) Campaign Management
8 15 (30.00%) Finance
9 11 (22.00%) Marketing Analytics
10 7 (14.00%) Retail
11 6 (12.00%) Degree
11 6 (12.00%) Data Protection
11 6 (12.00%) E-Commerce
11 6 (12.00%) Data Modelling
12 5 (10.00%) MS Office
12 5 (10.00%) Unica
12 5 (10.00%) Teradata
13 4 (8.00%) Digital Marketing
13 4 (8.00%) QA
13 4 (8.00%) Multivariate Testing
13 4 (8.00%) Customer Engagement
13 4 (8.00%) Stakeholder Management
13 4 (8.00%) MS Excel
13 4 (8.00%) Project Management
13 4 (8.00%) SPSS
13 4 (8.00%) .NET
13 4 (8.00%) SQL Server
13 4 (8.00%) SMS
13 4 (8.00%) Business Intelligence
14 3 (6.00%) Data Mining

Direct Marketing
Top Related IT Skills in England by Category

For the 6 months to 27 February 2015, IT contractor jobs across the England region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 24 (48.00%) SAS
2 1 (2.00%) Confluence
2 1 (2.00%) IIS
Applications
1 5 (10.00%) MS Office
2 4 (8.00%) MS Excel
2 4 (8.00%) SPSS
Business Applications
1 3 (6.00%) Google Analytics
2 2 (4.00%) Optimost
2 2 (4.00%) WebTrends
3 1 (2.00%) Unica Affinium
Cloud Services
1 1 (2.00%) Amazon AWS
1 1 (2.00%) Rackspace Cloud
Communications & Networking
1 4 (8.00%) SMS
2 1 (2.00%) Intranet
Database & Business Intelligence
1 4 (8.00%) SQL Server
2 3 (6.00%) Data Mining
2 3 (6.00%) SQL Server 2000
2 3 (6.00%) Relational Database
3 2 (4.00%) Data Mart
3 2 (4.00%) SQL Server Integration Services
4 1 (2.00%) SQL Server 2008
4 1 (2.00%) SQL Server 2005
4 1 (2.00%) SQL Server Reporting Services
4 1 (2.00%) Data Warehouse
4 1 (2.00%) DTS
Development Applications
1 1 (2.00%) NUnit
1 1 (2.00%) Subversion
1 1 (2.00%) JIRA
1 1 (2.00%) Git (software)
General
1 50 (100.00%) Marketing
2 15 (30.00%) Finance
3 7 (14.00%) Retail
4 1 (2.00%) Games
4 1 (2.00%) Banking
4 1 (2.00%) Pharmaceutical
4 1 (2.00%) Telecoms
Job Titles
1 26 (52.00%) Analyst
2 11 (22.00%) Data Analyst
3 10 (20.00%) Campaign Analyst
4 6 (12.00%) Marketing Analyst
5 5 (10.00%) Senior Analyst
6 3 (6.00%) Insight Analyst
6 3 (6.00%) Project Manager
6 3 (6.00%) Developer
6 3 (6.00%) Marketing Data Analyst
7 2 (4.00%) Delivery Manager
7 2 (4.00%) SAS Analyst
7 2 (4.00%) Senior Insight Analyst
7 2 (4.00%) Web Manager
7 2 (4.00%) Senior Marketing Analyst
7 2 (4.00%) Web Analytics Manager
7 2 (4.00%) Campaign Manager
7 2 (4.00%) CRM Analyst
8 1 (2.00%) Automation Analyst
8 1 (2.00%) Development Analyst
8 1 (2.00%) Change Manager
Libraries, Frameworks & Software Standards
1 4 (8.00%) .NET
2 1 (2.00%) ASP.NET
2 1 (2.00%) ATL
2 1 (2.00%) CSS
2 1 (2.00%) SOAP
2 1 (2.00%) Web Services
2 1 (2.00%) XML
2 1 (2.00%) jQuery
2 1 (2.00%) HTML
Miscellaneous
1 19 (38.00%) Analytical Skills
2 3 (6.00%) Mathematics
3 2 (4.00%) Copywriting
4 1 (2.00%) FMCG
4 1 (2.00%) Visualisation
4 1 (2.00%) Digital Media
4 1 (2.00%) Physics
4 1 (2.00%) Psychology
4 1 (2.00%) Management Information System
4 1 (2.00%) Clustering
4 1 (2.00%) Statistics
Operating Systems
1 2 (4.00%) UNIX
Processes & Methodologies
1 27 (54.00%) Analytics
2 18 (36.00%) CRM
3 16 (32.00%) Campaign Management
4 11 (22.00%) Marketing Analytics
5 6 (12.00%) E-Commerce
5 6 (12.00%) Data Modelling
5 6 (12.00%) Data Protection
6 4 (8.00%) Digital Marketing
6 4 (8.00%) Project Management
6 4 (8.00%) Business Intelligence
6 4 (8.00%) Stakeholder Management
6 4 (8.00%) Multivariate Testing
6 4 (8.00%) Customer Engagement
7 3 (6.00%) Customer Segmentation
7 3 (6.00%) Line Management
7 3 (6.00%) Data Security
7 3 (6.00%) Data Analysis
7 3 (6.00%) Statistical Analysis
7 3 (6.00%) Data Mapping
7 3 (6.00%) Database Marketing
Programming Languages
1 34 (68.00%) SQL
2 2 (4.00%) T-SQL
3 1 (2.00%) VB
3 1 (2.00%) VB.NET
3 1 (2.00%) VBA
3 1 (2.00%) SAS Macro
3 1 (2.00%) R
3 1 (2.00%) C#
3 1 (2.00%) Java
3 1 (2.00%) JavaScript
Qualifications
1 6 (12.00%) Degree
2 1 (2.00%) ISEB
Quality Assurance & Compliance
1 4 (8.00%) QA
Vendors
1 5 (10.00%) Teradata
1 5 (10.00%) Unica
2 3 (6.00%) Google
2 3 (6.00%) Adobe
2 3 (6.00%) Salesforce.com
3 2 (4.00%) Epiphany
3 2 (4.00%) Chordiant
3 2 (4.00%) Aprimo
3 2 (4.00%) Alterian
3 2 (4.00%) Omniture
3 2 (4.00%) Tableau
3 2 (4.00%) ExactTarget
4 1 (2.00%) EPiServer
4 1 (2.00%) Eloqua
4 1 (2.00%) Rackspace
4 1 (2.00%) Neolane
4 1 (2.00%) IBM
4 1 (2.00%) Microsoft
4 1 (2.00%) Oracle
4 1 (2.00%) Siebel
City of London
Progressive Recruitment
Rate: £400 - £450 per day
Posted: 2 days ago
City of London
Progressive Recruitment
Rate: £300 - £350 per day + competitive
Posted: 8 days ago