The table below looks at the statistics for the Marketing Analyst role in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analyst in their job title over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Marketing Analyst
Rank 568 575 549
Rank change year-on-year
+7 -26
Contract jobs requiring a Marketing Analyst 28 18 28
As % of all contract IT jobs located in England 0.059% 0.038% 0.062%
As % of the Job Titles category 0.063% 0.040% 0.065%
Number of daily rates quoted 23 9 16
Average daily rate £345 £425 £256
Average daily rate % change year-on-year
-18.82% +65.85%
90% offered a daily rate of more than £300 £151 £181
10% offered a daily rate of more than £450 £480 £413
UK excluding London average daily rate £331 £350 £238
% change year-on-year
-5.35% +47.36%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Marketing Analyst
UK

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised in the England region. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
England
Contract IT job ads with a match in the
Job Titles category
44626 44477 42797
As % of all contract IT jobs located in England 94.57% 94.45% 94.37%
Number of daily rates quoted 29076 28059 25830
Average daily rate £420 £400 £400
Average daily rate % change year-on-year
+5.00% -
90% offered a daily rate of more than £263 £245 £225
10% offered a daily rate of more than £588 £575 £575
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 1591 1795 1920
Average hourly rate £17.50 £17.00 £17.50
Average hourly rate % change year-on-year
+2.94% -2.85%
90% offered a hourly rate of more than £11.00 £11.00 £11.38
10% offered a hourly rate of more than £49.00 £40.00 £40.00
UK excluding London average hourly rate £17.50 £16.50 £16.50
% change year-on-year
+6.06% -

Marketing Analyst
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analyst in the job title across the England region as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in England

Marketing Analyst
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analyst across the England region.

Marketing Analyst Daily Rate Trend in England

Marketing Analyst
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analyst across the England region over the 3 months to 10 February 2016.

Marketing Analyst Daily Rate Histogram in England

Marketing Analyst
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analyst across the England region.

Marketing Analyst Hourly Rate Trend in England

Marketing Analyst
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analyst within the England region over the 3 months to 10 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +12 15 £375 -11.76% 4
South West +6 5 £325 -
North West -13 5 £355 - 2
South East +18 3 £375 -11.76% 1
West Midlands - 1 £338 - 1
Marketing Analyst
UK

Marketing Analyst
Top 30 Related IT Skills in England

For the 6 months to 10 February 2016, IT contractor jobs across the England region that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title.

1 63 (100.00%) Marketing
2 24 (38.10%) SQL
2 24 (38.10%) Analytics
3 20 (31.75%) Analytical Skills
4 15 (23.81%) Finance
4 15 (23.81%) SAS
5 14 (22.22%) Google
6 13 (20.63%) Digital Marketing
7 12 (19.05%) Google Analytics
7 12 (19.05%) E-Commerce
8 11 (17.46%) CRM
8 11 (17.46%) Web Analytics
9 10 (15.87%) Base SAS
10 9 (14.29%) MS Excel
11 8 (12.70%) SEO
11 8 (12.70%) Retail
12 7 (11.11%) Tableau
12 7 (11.11%) Algorithms
12 7 (11.11%) Agile Software Development
13 6 (9.52%) QA
13 6 (9.52%) Stakeholder Management
13 6 (9.52%) Telecoms
13 6 (9.52%) Adobe
13 6 (9.52%) Salesforce.com
14 5 (7.94%) Business Intelligence
14 5 (7.94%) Python
14 5 (7.94%) Degree
14 5 (7.94%) Business Analysis
14 5 (7.94%) Competitor Analysis
14 5 (7.94%) Data Analysis

Marketing Analyst
Top Related IT Skills in England by Category

For the 6 months to 10 February 2016, IT contractor jobs across the England region that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 15 (23.81%) SAS
2 2 (3.17%) CMS
Applications
1 9 (14.29%) MS Excel
2 2 (3.17%) MS Office
2 2 (3.17%) MS PowerPoint
2 2 (3.17%) SPSS
3 1 (1.59%) Photoshop
3 1 (1.59%) Spreadsheet
Business Applications
1 3 (4.76%) Unica
1 3 (4.76%) WebTrends
2 2 (3.17%) FastStats
2 2 (3.17%) SAP Oil and Gas
3 1 (1.59%) Adobe Campaign
3 1 (1.59%) Data Workbench
3 1 (1.59%) Dynamics CRM
3 1 (1.59%) Payment Gateway
Cloud Services
1 12 (19.05%) Google Analytics
2 4 (6.35%) Adobe Analytics
3 3 (4.76%) Google Cloud Platform
3 3 (4.76%) Silverpop
4 2 (3.17%) AdWords
5 1 (1.59%) Google Drive
5 1 (1.59%) Pure360
5 1 (1.59%) Responsys
Communications & Networking
1 3 (4.76%) Broadband
1 3 (4.76%) SMS
Database & Business Intelligence
1 10 (15.87%) Base SAS
2 4 (6.35%) SAS Enterprise Guide
2 4 (6.35%) SQL Server
3 3 (4.76%) Big Data
3 3 (4.76%) BigQuery
3 3 (4.76%) Data Mining
3 3 (4.76%) Hadoop
4 2 (3.17%) Apache Hive
4 2 (3.17%) DB2
4 2 (3.17%) Relational Database
4 2 (3.17%) SAS Enterprise Miner
4 2 (3.17%) SQL Server Integration Services
4 2 (3.17%) SQL Server Reporting Services
5 1 (1.59%) SAS Data Integration Studio
5 1 (1.59%) SQL Server 2012
5 1 (1.59%) SQL Server Analysis Services
Development Applications
1 1 (1.59%) SQL Server Management Studio (SSMS)
1 1 (1.59%) Visual Studio
General
1 63 (100.00%) Marketing
2 15 (23.81%) Finance
3 8 (12.70%) Retail
4 6 (9.52%) Telecoms
5 4 (6.35%) Banking
6 2 (3.17%) Electronics
6 2 (3.17%) Manufacturing
7 1 (1.59%) Advertising
7 1 (1.59%) Games
7 1 (1.59%) Pharmaceutical
Libraries, Frameworks & Software Standards
1 1 (1.59%) .NET
1 1 (1.59%) HTML
Miscellaneous
1 20 (31.75%) Analytical Skills
2 7 (11.11%) Algorithms
3 3 (4.76%) Device Driver
3 3 (4.76%) Handset
3 3 (4.76%) Social Media
4 2 (3.17%) Computer Science
4 2 (3.17%) Economics
4 2 (3.17%) FMCG
4 2 (3.17%) Mathematics
4 2 (3.17%) Mobile App
4 2 (3.17%) New Media
4 2 (3.17%) Statistics
5 1 (1.59%) Blog
5 1 (1.59%) Life Science
5 1 (1.59%) Management Information System
5 1 (1.59%) User Experience
5 1 (1.59%) Visualisation
Operating Systems
1 1 (1.59%) Unix
Processes & Methodologies
1 24 (38.10%) Analytics
2 13 (20.63%) Digital Marketing
3 12 (19.05%) E-Commerce
4 11 (17.46%) CRM
4 11 (17.46%) Web Analytics
5 8 (12.70%) SEO
6 7 (11.11%) Agile Software Development
7 6 (9.52%) Stakeholder Management
8 5 (7.94%) Business Analysis
8 5 (7.94%) Business Intelligence
8 5 (7.94%) Competitor Analysis
8 5 (7.94%) Data Analysis
9 4 (6.35%) Data Management
9 4 (6.35%) Propensity Modelling
10 3 (4.76%) Content Management
10 3 (4.76%) Customer Analysis
10 3 (4.76%) Dashboard Development
10 3 (4.76%) Direct Marketing
10 3 (4.76%) Email Marketing
10 3 (4.76%) Financial Analysis
Programming Languages
1 24 (38.10%) SQL
2 5 (7.94%) Python
3 4 (6.35%) R
3 4 (6.35%) VBA
4 3 (4.76%) Java
5 2 (3.17%) SAS Macro
6 1 (1.59%) JavaScript
6 1 (1.59%) PHP
6 1 (1.59%) T-SQL
Qualifications
1 5 (7.94%) Degree
2 4 (6.35%) ACCA
2 4 (6.35%) CIMA
3 1 (1.59%) MBA
Quality Assurance & Compliance
1 6 (9.52%) QA
Vendors
1 14 (22.22%) Google
2 7 (11.11%) Tableau
3 6 (9.52%) Adobe
3 6 (9.52%) Salesforce.com
4 3 (4.76%) IBM
5 2 (3.17%) Microsoft
5 2 (3.17%) SAP
6 1 (1.59%) Apteco
6 1 (1.59%) New Relic
6 1 (1.59%) Omniture
6 1 (1.59%) Oracle
6 1 (1.59%) Salesforce Marketing Cloud
6 1 (1.59%) Splunk
6 1 (1.59%) Sysomos
6 1 (1.59%) Teradata
6 1 (1.59%) Twitter