The table below looks at the statistics for the Marketing Analyst role in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analyst in their job title over the 3 months to 24 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Nov 2014
Same period 2013 Same period 2012
Marketing Analyst
Rank 570 549 546
Rank change year-on-year
-21 -3
Contract jobs requiring a Marketing Analyst 15 12 9
As % of all contract IT jobs located in England 0.029% 0.025% 0.019%
As % of the Job Titles category 0.032% 0.027% 0.020%
Number of daily rates quoted 11 8 5
Average daily rate
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£275 £243 £250
Average daily rate % change year-on-year
+13.40% -3.00%
90% offered a daily rate of more than £160 £150 £212
10% offered a daily rate of more than £350 £306 £415
UK excluding London average daily rate £315 £255 £225
% change year-on-year
+23.52% +13.33%
Number of hourly rates quoted 0 2 0
Average hourly rate - £16.25 -
UK excluding London average hourly rate - £16.25 -
Marketing Analyst
UK

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised in the England region. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
England
Contract IT job ads with a match in the
Job Titles category
47197 44125 44556
As % of all contract IT jobs located in England 90.57% 92.83% 93.12%
Number of daily rates quoted 30320 27264 25557
Average daily rate £400 £400 £390
Average daily rate % change year-on-year
- +2.56%
90% offered a daily rate of more than £225 £230 £230
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £370 £350 £350
% change year-on-year
+5.71% -
Number of hourly rates quoted 1945 1929 2395
Average hourly rate £16.00 £17.00 £18.50
Average hourly rate % change year-on-year
-5.88% -8.10%
90% offered a hourly rate of more than £10.50 £11.00 £11.00
10% offered a hourly rate of more than £39.00 £37.80 £41.00
UK excluding London average hourly rate £16.00 £16.00 £17.50
% change year-on-year
- -8.57%

Marketing Analyst
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analyst in the job title across the England region as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in England

Marketing Analyst
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analyst across the England region.

Marketing Analyst Daily Rate Trend in England

Marketing Analyst
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analyst across the England region over the 3 months to 24 November 2014.

Marketing Analyst Daily Rate Histogram in England

Marketing Analyst
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analyst across the England region.

Marketing Analyst Hourly Rate Trend in England

Marketing Analyst
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analyst within the England region over the 3 months to 24 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +17 13 £275 +19.56% 2
South East -33 1 £305 - 3
South West - 1 £325 -
West Midlands - - - -
Yorkshire - - - - 2
East Midlands - - - -
North West - - - - 1
Marketing Analyst
UK

Marketing Analyst
Top 30 Related IT Skills in England

For the 6 months to 24 November 2014, IT contractor jobs across the England region that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title.

1 37 (100.00%) Marketing
2 21 (56.76%) SQL
3 13 (35.14%) Finance
3 13 (35.14%) Analytical Skills
4 12 (32.43%) Analytics
5 10 (27.03%) Relational Database
5 10 (27.03%) Data Analysis
5 10 (27.03%) SAS
6 9 (24.32%) Direct Marketing
7 8 (21.62%) FastStats
8 7 (18.92%) MS Excel
9 6 (16.22%) Degree
10 5 (13.51%) Omniture
10 5 (13.51%) Database Marketing
10 5 (13.51%) CRM
10 5 (13.51%) Salesforce.com
10 5 (13.51%) Marketo
11 4 (10.81%) Eloqua
11 4 (10.81%) Marketing Analytics
11 4 (10.81%) Statistical Modelling
11 4 (10.81%) Data Warehouse
11 4 (10.81%) E-Commerce
11 4 (10.81%) MS Office
11 4 (10.81%) Google
12 3 (8.11%) Aprimo
12 3 (8.11%) Retail
12 3 (8.11%) B2B
12 3 (8.11%) Project Management
12 3 (8.11%) SPSS
12 3 (8.11%) Campaign Management

Marketing Analyst
Top Related IT Skills in England by Category

For the 6 months to 24 November 2014, IT contractor jobs across the England region that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 10 (27.03%) SAS
2 1 (2.70%) SharePoint
Applications
1 8 (21.62%) FastStats
2 7 (18.92%) MS Excel
3 4 (10.81%) MS Office
4 3 (8.11%) SPSS
5 2 (5.41%) Spreadsheet
6 1 (2.70%) MS PowerPoint
6 1 (2.70%) Photoshop
Business Applications
1 3 (8.11%) Google Analytics
Communications & Networking
1 1 (2.70%) Intranet
1 1 (2.70%) Internet
Database & Business Intelligence
1 10 (27.03%) Relational Database
2 4 (10.81%) Data Warehouse
3 2 (5.41%) Hadoop
3 2 (5.41%) Oracle Database
3 2 (5.41%) DB2
4 1 (2.70%) MS Access
General
1 37 (100.00%) Marketing
2 13 (35.14%) Finance
3 3 (8.11%) Retail
4 2 (5.41%) Legal
4 2 (5.41%) Publishing
5 1 (2.70%) Banking
5 1 (2.70%) Advertising
5 1 (2.70%) Private Banking
5 1 (2.70%) Telecoms
Miscellaneous
1 13 (35.14%) Analytical Skills
2 3 (8.11%) Data Integration
3 2 (5.41%) Data Structures
3 2 (5.41%) Data Extraction
4 1 (2.70%) Performance Metrics
4 1 (2.70%) Social Media
4 1 (2.70%) Statistics
4 1 (2.70%) Mathematics
Processes & Methodologies
1 12 (32.43%) Analytics
2 10 (27.03%) Data Analysis
3 9 (24.32%) Direct Marketing
4 5 (13.51%) Database Marketing
4 5 (13.51%) CRM
5 4 (10.81%) E-Commerce
5 4 (10.81%) Statistical Modelling
5 4 (10.81%) Marketing Analytics
6 3 (8.11%) Campaign Management
6 3 (8.11%) Campaign Analysis
6 3 (8.11%) Digital Marketing
6 3 (8.11%) B2B
6 3 (8.11%) Project Management
7 2 (5.41%) Data Modelling
7 2 (5.41%) Business Intelligence
7 2 (5.41%) Logistics
7 2 (5.41%) Migration
7 2 (5.41%) Mobile Marketing
8 1 (2.70%) DSDM
8 1 (2.70%) Stakeholder Management
Programming Languages
1 21 (56.76%) SQL
2 3 (8.11%) R
3 2 (5.41%) VBA
4 1 (2.70%) MATLAB
Qualifications
1 6 (16.22%) Degree
Vendors
1 5 (13.51%) Omniture
1 5 (13.51%) Salesforce.com
1 5 (13.51%) Marketo
2 4 (10.81%) Eloqua
2 4 (10.81%) Google
3 3 (8.11%) Aprimo
3 3 (8.11%) Tableau
4 2 (5.41%) Oracle
4 2 (5.41%) Business Objects
4 2 (5.41%) Microsoft
4 2 (5.41%) Adobe
4 2 (5.41%) Neolane
4 2 (5.41%) Teradata
5 1 (2.70%) MicroStrategy
5 1 (2.70%) SAP
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