The table below looks at the statistics for the Marketing Analyst role in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analyst in their job title over the 3 months to 1 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 May 2015
Same period 2014 Same period 2013
Marketing Analyst
Rank 568 554 518
Rank change year-on-year
-14 -36
Contract jobs requiring a Marketing Analyst 12 18 24
As % of all contract IT jobs located in England 0.024% 0.036% 0.055%
As % of the Job Titles category 0.026% 0.039% 0.059%
Number of daily rates quoted 11 13 14
Average daily rate
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£313 £300 £325
Average daily rate % change year-on-year
+4.16% -7.69%
90% offered a daily rate of more than £158 £139 £103
10% offered a daily rate of more than £425 £466 £513
UK excluding London average daily rate £250 £181 £388
% change year-on-year
+37.93% -53.22%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Marketing Analyst
UK

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised in the England region. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
England
Contract IT job ads with a match in the
Job Titles category
46777 45849 40413
As % of all contract IT jobs located in England 92.34% 92.43% 92.72%
Number of daily rates quoted 28979 28587 23731
Average daily rate £400 £395 £400
Average daily rate % change year-on-year
+1.26% -1.25%
90% offered a daily rate of more than £250 £230 £240
10% offered a daily rate of more than £575 £550 £575
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 1836 1861 2074
Average hourly rate £17.50 £17.50 £18.50
Average hourly rate % change year-on-year
- -5.40%
90% offered a hourly rate of more than £11.00 £11.00 £11.00
10% offered a hourly rate of more than £42.50 £42.50 £40.00
UK excluding London average hourly rate £16.83 £17.50 £17.50
% change year-on-year
-3.85% -

Marketing Analyst
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analyst in the job title across the England region as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in England

Marketing Analyst
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analyst across the England region.

Marketing Analyst Daily Rate Trend in England

Marketing Analyst
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analyst across the England region over the 3 months to 1 May 2015.

Marketing Analyst Daily Rate Histogram in England

Marketing Analyst
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analyst across the England region.

Marketing Analyst Hourly Rate Trend in England

Marketing Analyst
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analyst within the England region over the 3 months to 1 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -3 9 £388 -8.82% 4
South East -12 1 £120 -31.42% 2
East Midlands - 1 £313 -
North West - 1 £250 - 1
Marketing Analyst
UK

Marketing Analyst
Top 30 Related IT Skills in England

For the 6 months to 1 May 2015, IT contractor jobs across the England region that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title.

1 19 (100.00%) Marketing
2 12 (63.16%) Finance
3 10 (52.63%) Analytics
4 8 (42.11%) SQL
5 7 (36.84%) Data Analysis
6 6 (31.58%) SAS
6 6 (31.58%) Salesforce.com
6 6 (31.58%) Analytical Skills
7 5 (26.32%) Marketing Analytics
8 4 (21.05%) CRM
8 4 (21.05%) Direct Marketing
9 3 (15.79%) Relational Database
9 3 (15.79%) Degree
9 3 (15.79%) Data Mining
9 3 (15.79%) Project Management
9 3 (15.79%) Stakeholder Management
9 3 (15.79%) Risk Management
10 2 (10.53%) Adobe
10 2 (10.53%) MS Excel
10 2 (10.53%) Oracle
10 2 (10.53%) MS Office
10 2 (10.53%) Econometrics
10 2 (10.53%) Requirements Management
10 2 (10.53%) Banking
10 2 (10.53%) Retail
10 2 (10.53%) MS PowerPoint
10 2 (10.53%) Digital Marketing
10 2 (10.53%) Mathematics
10 2 (10.53%) Database Marketing
10 2 (10.53%) Spreadsheet

Marketing Analyst
Top Related IT Skills in England by Category

For the 6 months to 1 May 2015, IT contractor jobs across the England region that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 6 (31.58%) SAS
Applications
1 2 (10.53%) MS Excel
1 2 (10.53%) MS Office
1 2 (10.53%) MS PowerPoint
1 2 (10.53%) Spreadsheet
2 1 (5.26%) FastStats
2 1 (5.26%) SPSS
Cloud Services
1 1 (5.26%) Google Analytics
Database & Business Intelligence
1 3 (15.79%) Relational Database
1 3 (15.79%) Data Mining
2 1 (5.26%) Base SAS
2 1 (5.26%) SAP BI
General
1 19 (100.00%) Marketing
2 12 (63.16%) Finance
3 2 (10.53%) Banking
3 2 (10.53%) Retail
4 1 (5.26%) Financial Institution
4 1 (5.26%) Automotive
4 1 (5.26%) Advertising
4 1 (5.26%) Games
Libraries, Frameworks & Software Standards
1 1 (5.26%) ATL
Miscellaneous
1 6 (31.58%) Analytical Skills
2 2 (10.53%) Mathematics
3 1 (5.26%) Data Structures
3 1 (5.26%) Data Integration
3 1 (5.26%) Statistics
Processes & Methodologies
1 10 (52.63%) Analytics
2 7 (36.84%) Data Analysis
3 5 (26.32%) Marketing Analytics
4 4 (21.05%) CRM
4 4 (21.05%) Direct Marketing
5 3 (15.79%) Project Management
5 3 (15.79%) Stakeholder Management
5 3 (15.79%) Risk Management
6 2 (10.53%) Econometrics
6 2 (10.53%) Requirements Management
6 2 (10.53%) Digital Marketing
6 2 (10.53%) Database Marketing
6 2 (10.53%) Online Marketing
6 2 (10.53%) Predictive Modelling
7 1 (5.26%) Web Marketing
7 1 (5.26%) Marketing Strategy
7 1 (5.26%) Statistical Modelling
7 1 (5.26%) Campaign Management
7 1 (5.26%) Campaign Analysis
7 1 (5.26%) Propensity Modelling
Programming Languages
1 8 (42.11%) SQL
Qualifications
1 3 (15.79%) Degree
Quality Assurance & Compliance
1 1 (5.26%) GCP
Vendors
1 6 (31.58%) Salesforce.com
2 2 (10.53%) Adobe
2 2 (10.53%) Oracle
3 1 (5.26%) Tableau
3 1 (5.26%) Eloqua
3 1 (5.26%) Marketo
3 1 (5.26%) ExactTarget
3 1 (5.26%) Google
3 1 (5.26%) SAP
3 1 (5.26%) MicroStrategy
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