The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 6 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
6 May 2016
Same period 2015 Same period 2014
Online Marketing
Rank 614 579 571
Rank change year-on-year
-35 -8
Contract jobs citing Online Marketing 23 34 20
As % of all contract IT jobs located in England 0.045% 0.067% 0.040%
As % of the Processes & Methodologies category 0.055% 0.085% 0.052%
Number of daily rates quoted 13 20 8
Median daily rate £175 £316 £370
Median daily rate % change year-on-year
-44.66% -14.52%
90% offered a daily rate of more than £135 £249 £164
10% offered a daily rate of more than £290 £430 £508
UK excluding London median daily rate £178 £300 £288
% change year-on-year
-40.83% +4.34%
Number of hourly rates quoted 0 1 1
Median hourly rate - £18.00 £150.00
Median hourly rate % change year-on-year
- -88.00%
UK excluding London median hourly rate - £18.00 -
Online Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
41611 40093 38816
As % of all contract IT jobs located in England 81.63% 79.03% 77.98%
Number of daily rates quoted 27834 25415 24688
Median daily rate £450 £415 £400
Median daily rate % change year-on-year
+8.43% +3.75%
90% offered a daily rate of more than £300 £283 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 908 1174 1149
Median hourly rate £30.00 £29.00 £30.00
Median hourly rate % change year-on-year
+3.44% -3.33%
90% offered a hourly rate of more than £12.75 £12.35 £12.50
10% offered a hourly rate of more than £47.50 £47.88 £50.00
UK excluding London median hourly rate £36.00 £30.00 £30.50
% change year-on-year
+20.00% -1.63%

Online Marketing
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Online Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in England

Online Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the England region.

Online Marketing Daily Rate Trend in England

Online Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing across the England region over the 3 months to 6 May 2016.

Online Marketing Daily Rate Histogram in England

Online Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the England region.

Online Marketing Hourly Rate Trend in England

Online Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Online Marketing within the England region over the 3 months to 6 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East -12 8 £158 -54.67% 7
London -17 7 £175 -56.25% 14
East of England - 4 - - 2
North West -13 2 - - 2
South West - 2 £275 -
Online Marketing
UK

Online Marketing
Top 30 Related IT Skills in England

For the 6 months to 6 May 2016, IT contractor jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Online Marketing.

1 55 (100.00%) Marketing
2 22 (40.00%) Email Marketing
2 22 (40.00%) Digital Marketing
2 22 (40.00%) HTML
3 20 (36.36%) CSS
4 17 (30.91%) SEO
5 16 (29.09%) Degree
6 15 (27.27%) Pay per click
7 14 (25.45%) Social Media
8 13 (23.64%) Analytics
9 12 (21.82%) Marketing Strategy
9 12 (21.82%) E-Commerce
10 11 (20.00%) Web Development
10 11 (20.00%) Digital Media
10 11 (20.00%) Analytical Skills
11 10 (18.18%) Database Marketing
11 10 (18.18%) B2B
12 9 (16.36%) JavaScript
13 8 (14.55%) Salesforce.com
13 8 (14.55%) CRM
13 8 (14.55%) Web Analytics
13 8 (14.55%) Finance
13 8 (14.55%) CMS
13 8 (14.55%) Project Planning
13 8 (14.55%) German Language
13 8 (14.55%) SaaS
13 8 (14.55%) Marketing Automation
13 8 (14.55%) Data Acquisition
13 8 (14.55%) Marketo
13 8 (14.55%) Brand Awareness

Online Marketing
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (14.55%) CMS
2 3 (5.45%) SAS
2 3 (5.45%) Sitecore CMS
3 1 (1.82%) Adobe Experience Manager
3 1 (1.82%) Apache Solr
3 1 (1.82%) Magnolia
3 1 (1.82%) nginx
Applications
1 3 (5.45%) MS Office
1 3 (5.45%) MS Project
2 1 (1.82%) MS PowerPoint
2 1 (1.82%) Photoshop
Business Applications
1 1 (1.82%) Dynamics CRM
Cloud Services
1 8 (14.55%) SaaS
2 2 (3.64%) Google Analytics
3 1 (1.82%) Adobe Analytics
3 1 (1.82%) AdWords
3 1 (1.82%) Google Tag Manager
Communications & Networking
1 1 (1.82%) Internet
1 1 (1.82%) SMS
Database & Business Intelligence
1 1 (1.82%) Big Data
1 1 (1.82%) MySQL
Development Applications
1 1 (1.82%) Git (software)
1 1 (1.82%) gulp
General
1 55 (100.00%) Marketing
2 8 (14.55%) Brand Awareness
2 8 (14.55%) Finance
2 8 (14.55%) German Language
3 3 (5.45%) Games
3 3 (5.45%) Multimedia
3 3 (5.45%) Retail
3 3 (5.45%) Spanish Language
4 2 (3.64%) Advertising
4 2 (3.64%) Italian Language
5 1 (1.82%) Banking
5 1 (1.82%) French Language
5 1 (1.82%) Law
5 1 (1.82%) Portuguese Language
Job Titles
1 10 (18.18%) Campaign Executive
1 10 (18.18%) Email Executive
2 9 (16.36%) Developer
3 7 (12.73%) Front End Developer (Client-Side Developer)
3 7 (12.73%) Project Manager
4 6 (10.91%) Digital Project Manager
4 6 (10.91%) Marketing Manager
5 4 (7.27%) Analyst
5 4 (7.27%) Campaign Manager
6 3 (5.45%) Analytics Manager
6 3 (5.45%) Applications Manager
6 3 (5.45%) Applications Project Manager
6 3 (5.45%) CRM Campaign Manager
6 3 (5.45%) Email Campaign Manager
6 3 (5.45%) HTML CSS Developer
6 3 (5.45%) HTML Developer
6 3 (5.45%) Marketing Officer
6 3 (5.45%) Web Applications Project Manager
6 3 (5.45%) Web Manager
6 3 (5.45%) Web Project Manager
Libraries, Frameworks & Software Standards
1 22 (40.00%) HTML
2 20 (36.36%) CSS
3 5 (9.09%) jQuery
4 3 (5.45%) .NET
4 3 (5.45%) CSS3
4 3 (5.45%) HTML5
5 2 (3.64%) Ajax
5 2 (3.64%) AngularJS
5 2 (3.64%) Classic ASP
5 2 (3.64%) Sass
5 2 (3.64%) XML
5 2 (3.64%) XSL
6 1 (1.82%) ATL
6 1 (1.82%) D3.js
6 1 (1.82%) Django
6 1 (1.82%) Flash
6 1 (1.82%) JSON
6 1 (1.82%) LEMP Stack
6 1 (1.82%) RESTful
Miscellaneous
1 14 (25.45%) Social Media
2 11 (20.00%) Analytical Skills
2 11 (20.00%) Digital Media
3 6 (10.91%) User Experience
4 4 (7.27%) Mathematics
4 4 (7.27%) Statistics
5 3 (5.45%) Life Science
6 1 (1.82%) Copywriting
6 1 (1.82%) FMCG
6 1 (1.82%) iPad
6 1 (1.82%) Mobile App
6 1 (1.82%) Visualisation
Operating Systems
1 1 (1.82%) Linux
Processes & Methodologies
1 22 (40.00%) Digital Marketing
1 22 (40.00%) Email Marketing
2 17 (30.91%) SEO
3 15 (27.27%) Pay per click
4 13 (23.64%) Analytics
5 12 (21.82%) E-Commerce
5 12 (21.82%) Marketing Strategy
6 11 (20.00%) Web Development
7 10 (18.18%) B2B
7 10 (18.18%) Database Marketing
8 8 (14.55%) CRM
8 8 (14.55%) Data Acquisition
8 8 (14.55%) Marketing Automation
8 8 (14.55%) Project Planning
8 8 (14.55%) Web Analytics
9 7 (12.73%) Front End Development
10 6 (10.91%) Campaign Management
10 6 (10.91%) Project Management
11 5 (9.09%) Business Intelligence
12 3 (5.45%) PRINCE2
Programming Languages
1 9 (16.36%) JavaScript
2 3 (5.45%) SQL
3 1 (1.82%) ActionScript
3 1 (1.82%) Python
Qualifications
1 16 (29.09%) Degree
2 3 (5.45%) PRINCE2 Certification
Quality Assurance & Compliance
1 2 (3.64%) QA
Vendors
1 8 (14.55%) Marketo
1 8 (14.55%) Salesforce.com
2 3 (5.45%) Google
2 3 (5.45%) Sitecore
2 3 (5.45%) Tableau
3 2 (3.64%) Adobe
4 1 (1.82%) Akamai
City, London
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