The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Online Marketing
Rank 547 528 508
Rank change year-on-year
-19 -20
Contract jobs citing Online Marketing 39 27 47
As % of all contract IT jobs located in England 0.077% 0.056% 0.11%
As % of the Processes & Methodologies category 0.099% 0.074% 0.14%
Number of daily rates quoted 24 10 26
Average daily rate
Keep up to 90%
of your Daily Rate
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£300 £258 £325
Average daily rate % change year-on-year
+16.50% -20.76%
90% offered a daily rate of more than £150 £158 £128
10% offered a daily rate of more than £425 £355 £500
UK excluding London average daily rate £300 £288 £425
% change year-on-year
+4.34% -32.35%
Number of hourly rates quoted 1 0 0
Average hourly rate £18.00 - -
UK excluding London average hourly rate £18.00 - -
Online Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
39339 36598 33493
As % of all contract IT jobs located in England 77.63% 76.43% 75.06%
Number of daily rates quoted 25883 23216 20586
Average daily rate £415 £405 £415
Average daily rate % change year-on-year
+2.46% -2.40%
90% offered a daily rate of more than £288 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £388 £375 £370
% change year-on-year
+3.33% +1.35%
Number of hourly rates quoted 1049 1105 1023
Average hourly rate £27.50 £26.50 £31.00
Average hourly rate % change year-on-year
+3.77% -14.51%
90% offered a hourly rate of more than £12.35 £13.00 £13.50
10% offered a hourly rate of more than £50.00 £46.00 £48.84
UK excluding London average hourly rate £30.00 £28.50 £30.50
% change year-on-year
+5.26% -6.55%

Online Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in England

Online Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the England region.

Online Marketing Daily Rate Trend in England

Online Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing across the England region over the 3 months to 3 July 2015.

Online Marketing Daily Rate Histogram in England

Online Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the England region.

Online Marketing Hourly Rate Trend in England

Online Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the England region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -10 14 £400 +128.57% 18
South East -9 13 £400 +28.00% 13
East Midlands - 5 £300 - 2
West Midlands +2 4 - - 4
East of England +1 1 £150 -62.50% 2
North West - 1 £313 - 6
Online Marketing
UK

Online Marketing
Top 30 Related IT Skills in England

For the 6 months to 3 July 2015, IT contractor jobs across the England region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 71 (100.00%) Marketing
2 32 (45.07%) Digital Marketing
3 26 (36.62%) Analytics
4 24 (33.80%) Social Media
5 23 (32.39%) E-Commerce
6 20 (28.17%) HTML
6 20 (28.17%) User Experience
7 19 (26.76%) CSS
8 18 (25.35%) SEO
9 17 (23.94%) Retail
10 16 (22.54%) Photoshop
11 15 (21.13%) Degree
11 15 (21.13%) Analytical Skills
12 14 (19.72%) Content Management
13 12 (16.90%) Microsoft
14 11 (15.49%) Project Management
14 11 (15.49%) B2B
15 10 (14.08%) Management Information System
15 10 (14.08%) Web Design
15 10 (14.08%) Agile Software Development
15 10 (14.08%) Pay per click
15 10 (14.08%) Dashboard Development
16 9 (12.68%) Information Architecture
16 9 (12.68%) Google
16 9 (12.68%) Spreadsheet
16 9 (12.68%) Advertising
17 8 (11.27%) Adobe
17 8 (11.27%) Citrix
17 8 (11.27%) JavaScript
17 8 (11.27%) VMware Infrastructure

Online Marketing
Top Related IT Skills in England by Category

For the 6 months to 3 July 2015, IT contractor jobs across the England region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (5.63%) CMS
1 4 (5.63%) WordPress
1 4 (5.63%) Adobe Experience Manager
2 3 (4.23%) SAS
3 1 (1.41%) Apache
3 1 (1.41%) Apache Pig
3 1 (1.41%) Apache Spark
3 1 (1.41%) ExpressionEngine
3 1 (1.41%) Kentico
Applications
1 16 (22.54%) Photoshop
2 9 (12.68%) Spreadsheet
3 7 (9.86%) Adobe Illustrator
4 5 (7.04%) MS Excel
5 2 (2.82%) SPSS
5 2 (2.82%) MS PowerPoint
6 1 (1.41%) Fireworks
6 1 (1.41%) MS Office
Business Applications
1 5 (7.04%) Magento
2 1 (1.41%) Dynamics CRM
Cloud Services
1 8 (11.27%) Google Analytics
2 3 (4.23%) Adobe Analytics
3 2 (2.82%) Cloud Computing
4 1 (1.41%) Google App Engine
4 1 (1.41%) Google Cloud Platform
Communications & Networking
1 6 (8.45%) Internet
Database & Business Intelligence
1 3 (4.23%) Hadoop
1 3 (4.23%) Big Data
2 2 (2.82%) SQL Server
2 2 (2.82%) Data Mining
3 1 (1.41%) Base SAS
3 1 (1.41%) Apache Hive
3 1 (1.41%) MySQL
Development Applications
1 6 (8.45%) Git (software)
2 5 (7.04%) Grunt
2 5 (7.04%) gulp
3 1 (1.41%) Team Foundation Server
3 1 (1.41%) Cucumber
3 1 (1.41%) SpecFlow
3 1 (1.41%) Visual Studio
3 1 (1.41%) Subversion
3 1 (1.41%) JIRA
3 1 (1.41%) Selenium
General
1 71 (100.00%) Marketing
2 17 (23.94%) Retail
3 9 (12.68%) Advertising
4 7 (9.86%) Legal
5 3 (4.23%) Finance
6 2 (2.82%) Telecoms
7 1 (1.41%) Automotive
7 1 (1.41%) Publishing
7 1 (1.41%) Games
Job Titles
1 17 (23.94%) Marketing Manager
2 14 (19.72%) Analyst
3 9 (12.68%) Developer
4 7 (9.86%) Digital Marketing Manager
5 6 (8.45%) Online Marketing Manager
5 6 (8.45%) Business Analyst
6 5 (7.04%) Project Manager
6 5 (7.04%) Web Developer
7 4 (5.63%) Social Media Manager
7 4 (5.63%) Magento Developer
8 3 (4.23%) Data Scientist
8 3 (4.23%) Agile Business Analyst
9 2 (2.82%) Marketing Analyst
9 2 (2.82%) Web Analyst
9 2 (2.82%) Senior Analyst
9 2 (2.82%) Data Analyst
9 2 (2.82%) .NET Developer
9 2 (2.82%) Designer
10 1 (1.41%) VB.NET Developer
10 1 (1.41%) Senior Test Analyst
Libraries, Frameworks & Software Standards
1 20 (28.17%) HTML
2 19 (26.76%) CSS
3 6 (8.45%) jQuery
4 5 (7.04%) HTML5
4 5 (7.04%) Twitter Bootstrap
5 4 (5.63%) Sass
5 4 (5.63%) LESS
5 4 (5.63%) .NET
6 2 (2.82%) ASP.NET
6 2 (2.82%) Flash
7 1 (1.41%) XHTML
7 1 (1.41%) Cocoa
7 1 (1.41%) CodeIgniter
7 1 (1.41%) Django
7 1 (1.41%) XML
7 1 (1.41%) Cocoa Touch
7 1 (1.41%) CSS3
7 1 (1.41%) Google Maps API
7 1 (1.41%) FBML
7 1 (1.41%) ASP.NET MVC
Miscellaneous
1 24 (33.80%) Social Media
2 20 (28.17%) User Experience
3 15 (21.13%) Analytical Skills
4 10 (14.08%) Management Information System
5 3 (4.23%) Blog
6 2 (2.82%) Visualisation
7 1 (1.41%) Mobile App
7 1 (1.41%) Algorithms
7 1 (1.41%) W3C
7 1 (1.41%) Statistics
7 1 (1.41%) Graphic Design
7 1 (1.41%) Animation
7 1 (1.41%) Video Editing
7 1 (1.41%) Cybernetics
7 1 (1.41%) Mathematics
7 1 (1.41%) Computer Science
Operating Systems
1 1 (1.41%) UNIX
1 1 (1.41%) Windows
1 1 (1.41%) Linux
1 1 (1.41%) Apple iOS
Processes & Methodologies
1 32 (45.07%) Digital Marketing
2 26 (36.62%) Analytics
3 23 (32.39%) E-Commerce
4 18 (25.35%) SEO
5 14 (19.72%) Content Management
6 11 (15.49%) B2B
6 11 (15.49%) Project Management
7 10 (14.08%) Web Design
7 10 (14.08%) Agile Software Development
7 10 (14.08%) Pay per click
7 10 (14.08%) Dashboard Development
8 9 (12.68%) Information Architecture
9 8 (11.27%) Channel Management
9 8 (11.27%) Telemarketing
10 7 (9.86%) Stakeholder Management
11 6 (8.45%) CRM
11 6 (8.45%) Marketing Strategy
12 5 (7.04%) Web Analytics
12 5 (7.04%) Workflow
12 5 (7.04%) Asset Management
Programming Languages
1 8 (11.27%) JavaScript
2 6 (8.45%) PHP
3 3 (4.23%) PHP5
3 3 (4.23%) R
4 2 (2.82%) SQL
4 2 (2.82%) C#
5 1 (1.41%) VB.NET
5 1 (1.41%) ActionScript
5 1 (1.41%) Python
5 1 (1.41%) Objective-C
5 1 (1.41%) Apple Swift
5 1 (1.41%) ActionScript 2.0
Qualifications
1 15 (21.13%) Degree
Quality Assurance & Compliance
1 1 (1.41%) WAI
1 1 (1.41%) QA
System Software
1 8 (11.27%) VMware Infrastructure
Systems Management
1 1 (1.41%) Oozie
Vendors
1 12 (16.90%) Microsoft
2 9 (12.68%) Google
3 8 (11.27%) Adobe
3 8 (11.27%) Citrix
3 8 (11.27%) VMware
4 7 (9.86%) Twitter
5 6 (8.45%) Facebook
6 1 (1.41%) Siebel
6 1 (1.41%) Omniture
6 1 (1.41%) Marketo
6 1 (1.41%) Salesforce.com
6 1 (1.41%) Dell
6 1 (1.41%) Aprimo
6 1 (1.41%) Sitecore
6 1 (1.41%) Eloqua