The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Online Marketing
Rank 520 508 483
Rank change year-on-year
-12 -25
Contract jobs citing Online Marketing 37 31 39
As % of all contract IT jobs located in England 0.081% 0.070% 0.095%
As % of the Processes & Methodologies category 0.11% 0.093% 0.13%
Number of daily rates quoted 11 12 21
Average daily rate
Keep up to 90%
of your Daily Rate
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£325 £345 £263
Average daily rate % change year-on-year
-5.79% +31.42%
90% offered a daily rate of more than £150 £126 £175
10% offered a daily rate of more than £375 £540 £360
UK excluding London average daily rate £365 £300 £263
% change year-on-year
+21.66% +14.28%
Number of hourly rates quoted 2 0 1
Average hourly rate £16.00 - £20.00
UK excluding London average hourly rate - - £20.00
Online Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
34421 33336 29989
As % of all contract IT jobs located in England 75.52% 74.76% 72.76%
Number of daily rates quoted 22421 20614 18160
Average daily rate £425 £405 £400
Average daily rate % change year-on-year
+4.93% +1.25%
90% offered a daily rate of more than £288 £275 £275
10% offered a daily rate of more than £578 £575 £575
UK excluding London average daily rate £398 £375 £360
% change year-on-year
+6.00% +4.16%
Number of hourly rates quoted 921 1049 1240
Average hourly rate £25.00 £27.00 £30.00
Average hourly rate % change year-on-year
-7.40% -10.00%
90% offered a hourly rate of more than £12.00 £12.00 £12.00
10% offered a hourly rate of more than £46.50 £46.30 £45.00
UK excluding London average hourly rate £26.00 £27.50 £31.07
% change year-on-year
-5.45% -11.49%

Online Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in England

Online Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the England region.

Online Marketing Daily Rate Trend in England

Online Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing across the England region over the 3 months to 29 January 2015.

Online Marketing Daily Rate Histogram in England

Online Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the England region.

Online Marketing Hourly Rate Trend in England

Online Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the England region over the 3 months to 29 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +10 20 £192 -47.39% 28
South East -1 13 £450 - 18
West Midlands - 1 - - 4
East of England - 1 £325 -
South West - - - - 2
Yorkshire - - - - 6
East Midlands - - - - 3
North West - - - - 5
Online Marketing
UK

Online Marketing
Top 30 Related IT Skills in England

For the 6 months to 29 January 2015, IT contractor jobs across the England region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 82 (100.00%) Marketing
2 36 (43.90%) Social Media
3 29 (35.37%) HTML
4 28 (34.15%) SEO
5 26 (31.71%) Analytics
6 23 (28.05%) Digital Marketing
7 21 (25.61%) Advertising
7 21 (25.61%) E-Commerce
8 19 (23.17%) Google
9 18 (21.95%) Retail
10 15 (18.29%) Google Analytics
11 14 (17.07%) Adobe
11 14 (17.07%) CSS
12 13 (15.85%) JavaScript
12 13 (15.85%) Analytical Skills
13 12 (14.63%) Flash
13 12 (14.63%) Degree
14 10 (12.20%) Content Management
14 10 (12.20%) Photoshop
15 9 (10.98%) Dreamweaver
15 9 (10.98%) Microsoft
15 9 (10.98%) Omniture
15 9 (10.98%) Display Advertising
16 8 (9.76%) jQuery
16 8 (9.76%) Web Analytics
16 8 (9.76%) Finance
16 8 (9.76%) CMS
16 8 (9.76%) Internet
16 8 (9.76%) Project Management
16 8 (9.76%) XHTML

Online Marketing
Top Related IT Skills in England by Category

For the 6 months to 29 January 2015, IT contractor jobs across the England region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (9.76%) CMS
2 4 (4.88%) Joomla!
2 4 (4.88%) WordPress
3 3 (3.66%) SharePoint
4 2 (2.44%) Drupal
4 2 (2.44%) TeamSite
5 1 (1.22%) ColdFusion
5 1 (1.22%) Apache
5 1 (1.22%) SAS
5 1 (1.22%) nginx
Applications
1 10 (12.20%) Photoshop
2 5 (6.10%) MS Excel
3 4 (4.88%) Adobe Creative Suite
4 2 (2.44%) Spreadsheet
4 2 (2.44%) MS Office
4 2 (2.44%) MS PowerPoint
5 1 (1.22%) Adobe Illustrator
5 1 (1.22%) InDesign
5 1 (1.22%) SPSS
Business Applications
1 15 (18.29%) Google Analytics
2 3 (3.66%) WebTrends
3 1 (1.22%) Magento
Cloud Services
1 2 (2.44%) Cloud Computing
Communications & Networking
1 8 (9.76%) Internet
2 3 (3.66%) Intranet
3 1 (1.22%) FTP
Database & Business Intelligence
1 2 (2.44%) SQL Server
2 1 (1.22%) SQL Server 2005
2 1 (1.22%) SQL Server 2000
2 1 (1.22%) DB2
2 1 (1.22%) OLAP
2 1 (1.22%) MySQL
2 1 (1.22%) Data Mining
2 1 (1.22%) Hadoop
2 1 (1.22%) Base SAS
2 1 (1.22%) SQL Server 2008
2 1 (1.22%) Big Data
Development Applications
1 9 (10.98%) Dreamweaver
2 1 (1.22%) ProC
2 1 (1.22%) Git (software)
General
1 82 (100.00%) Marketing
2 21 (25.61%) Advertising
3 18 (21.95%) Retail
4 8 (9.76%) Finance
5 4 (4.88%) Legal
6 3 (3.66%) Banking
6 3 (3.66%) Publishing
7 2 (2.44%) Law
8 1 (1.22%) Games
8 1 (1.22%) Dutch Language
8 1 (1.22%) German Language
Job Titles
1 18 (21.95%) Marketing Manager
2 17 (20.73%) Analyst
3 14 (17.07%) Designer
4 11 (13.41%) Digital Marketing Manager
5 9 (10.98%) Web Analyst
6 8 (9.76%) Web Designer
7 7 (8.54%) Developer
8 4 (4.88%) Social Media Manager
8 4 (4.88%) Web Developer
8 4 (4.88%) Consultant
8 4 (4.88%) Data Analyst
9 3 (3.66%) SEO Consultant
9 3 (3.66%) Web Content Editor
9 3 (3.66%) Content Editor
9 3 (3.66%) Web Editor
10 2 (2.44%) Digital Designer
10 2 (2.44%) Senior SEO Consultant
10 2 (2.44%) Front-End Developer
10 2 (2.44%) Coordinator
10 2 (2.44%) Programme Manager
Libraries, Frameworks & Software Standards
1 29 (35.37%) HTML
2 14 (17.07%) CSS
3 12 (14.63%) Flash
4 8 (9.76%) jQuery
4 8 (9.76%) XHTML
5 3 (3.66%) HTML5
6 1 (1.22%) LAMP
6 1 (1.22%) Ajax
6 1 (1.22%) Velocity
6 1 (1.22%) WCF
6 1 (1.22%) LINQ
6 1 (1.22%) MDX
6 1 (1.22%) Web Services
6 1 (1.22%) XML
6 1 (1.22%) ASP.NET
6 1 (1.22%) ATL
6 1 (1.22%) .NET
6 1 (1.22%) XML Schema
6 1 (1.22%) WSDL
6 1 (1.22%) ASP.NET 2.0
Miscellaneous
1 36 (43.90%) Social Media
2 13 (15.85%) Analytical Skills
3 5 (6.10%) User Experience
4 3 (3.66%) Digital Media
5 2 (2.44%) W3C
5 2 (2.44%) Management Information System
5 2 (2.44%) Animation
5 2 (2.44%) Blog
5 2 (2.44%) Computer Science
6 1 (1.22%) Copywriting
6 1 (1.22%) Graphic Design
6 1 (1.22%) Web 2.0
6 1 (1.22%) iPad
6 1 (1.22%) Mobile App
Operating Systems
1 1 (1.22%) Linux
Processes & Methodologies
1 28 (34.15%) SEO
2 26 (31.71%) Analytics
3 23 (28.05%) Digital Marketing
4 21 (25.61%) E-Commerce
5 10 (12.20%) Content Management
6 9 (10.98%) Display Advertising
7 8 (9.76%) Web Analytics
7 8 (9.76%) Project Management
8 7 (8.54%) B2B
8 7 (8.54%) Email Marketing
9 6 (7.32%) Performance Monitoring
9 6 (7.32%) Pay per click
9 6 (7.32%) Telemarketing
10 5 (6.10%) Risk Management
10 5 (6.10%) Customer Segmentation
11 4 (4.88%) Time Management
11 4 (4.88%) CRM
11 4 (4.88%) Direct Marketing
12 3 (3.66%) Asset Management
12 3 (3.66%) Migration
Programming Languages
1 13 (15.85%) JavaScript
2 5 (6.10%) ActionScript
3 4 (4.88%) PHP
3 4 (4.88%) SQL
4 2 (2.44%) ActionScript 2.0
5 1 (1.22%) C#
5 1 (1.22%) T-SQL
5 1 (1.22%) R
5 1 (1.22%) PROC SQL
Qualifications
1 12 (14.63%) Degree
2 1 (1.22%) ISEB
Quality Assurance & Compliance
1 1 (1.22%) QA
System Software
1 6 (7.32%) VMware Infrastructure
Vendors
1 19 (23.17%) Google
2 14 (17.07%) Adobe
3 9 (10.98%) Microsoft
3 9 (10.98%) Omniture
4 6 (7.32%) Citrix
4 6 (7.32%) VMware
5 3 (3.66%) Facebook
6 1 (1.22%) ATG
6 1 (1.22%) Dell
6 1 (1.22%) Oracle
6 1 (1.22%) Venda
6 1 (1.22%) Tableau
6 1 (1.22%) Twitter
England
Claremont Consulting Limited
Rate: £350 - £380 per day
Posted: 16 days ago
City of London
Real Staffing
Rate: £192 per day + competitive
Posted: 17 days ago
Beverley
Computer Futures
Rate: £180 - £240 per day + negotiable doe
Posted: 22 days ago