The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 29 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Dec 2014
Same period 2013 Same period 2012
Online Marketing
Rank 537 529 485
Rank change year-on-year
-8 -44
Contract jobs citing Online Marketing 42 34 43
As % of all contract IT jobs located in England 0.085% 0.073% 0.097%
As % of the Processes & Methodologies category 0.11% 0.098% 0.13%
Number of daily rates quoted 15 15 21
Average daily rate
Keep up to 90%
of your Daily Rate
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£263 £338 £263
Average daily rate % change year-on-year
-22.22% +28.57%
90% offered a daily rate of more than £158 £163 £163
10% offered a daily rate of more than £410 £390 £420
UK excluding London average daily rate £338 £320 £250
% change year-on-year
+5.46% +28.00%
Number of hourly rates quoted 2 0 1
Average hourly rate £16.00 - £12.50
UK excluding London average hourly rate - - £12.50
Online Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
36864 34787 31986
As % of all contract IT jobs located in England 74.80% 74.29% 72.27%
Number of daily rates quoted 24516 21800 19146
Average daily rate £425 £403 £400
Average daily rate % change year-on-year
+5.59% +0.62%
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £590 £575 £575
UK excluding London average daily rate £390 £370 £365
% change year-on-year
+5.40% +1.36%
Number of hourly rates quoted 1032 1076 1341
Average hourly rate £25.00 £27.00 £30.00
Average hourly rate % change year-on-year
-7.40% -10.00%
90% offered a hourly rate of more than £11.50 £12.50 £12.82
10% offered a hourly rate of more than £47.50 £45.00 £45.00
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Online Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in England

Online Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the England region.

Online Marketing Daily Rate Trend in England

Online Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing across the England region over the 3 months to 29 December 2014.

Online Marketing Daily Rate Histogram in England

Online Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the England region.

Online Marketing Hourly Rate Trend in England

Online Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the England region over the 3 months to 29 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +1 25 £225 -34.54% 12
South East - 12 £356 - 9
West Midlands - 3 - - 1
East of England -9 1 £325 -27.77% 2
South West - 1 £350 - 4
Yorkshire - - - - 4
East Midlands - - - -
North West - - - - 3
Online Marketing
UK

Online Marketing
Top 30 Related IT Skills in England

For the 6 months to 29 December 2014, IT contractor jobs across the England region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 94 (100.00%) Marketing
2 38 (40.43%) HTML
2 38 (40.43%) Social Media
3 33 (35.11%) Analytics
4 32 (34.04%) SEO
5 23 (24.47%) Digital Marketing
5 23 (24.47%) CSS
5 23 (24.47%) E-Commerce
6 22 (23.40%) JavaScript
6 22 (23.40%) Adobe
7 21 (22.34%) Flash
8 20 (21.28%) Analytical Skills
9 19 (20.21%) Photoshop
9 19 (20.21%) Google
10 18 (19.15%) Dreamweaver
11 17 (18.09%) XHTML
11 17 (18.09%) jQuery
12 16 (17.02%) Retail
12 16 (17.02%) Degree
13 15 (15.96%) Advertising
13 15 (15.96%) Google Analytics
14 14 (14.89%) Project Management
15 12 (12.77%) Content Management
16 11 (11.70%) Web Analytics
17 10 (10.64%) CMS
17 10 (10.64%) Finance
18 9 (9.57%) Omniture
19 8 (8.51%) Pay per click
19 8 (8.51%) CRM
20 7 (7.45%) Microsoft

Online Marketing
Top Related IT Skills in England by Category

For the 6 months to 29 December 2014, IT contractor jobs across the England region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 10 (10.64%) CMS
2 4 (4.26%) Joomla!
2 4 (4.26%) WordPress
2 4 (4.26%) IBM Notes
3 3 (3.19%) SharePoint
4 2 (2.13%) Drupal
4 2 (2.13%) TeamSite
5 1 (1.06%) nginx
5 1 (1.06%) SAS
5 1 (1.06%) ColdFusion
5 1 (1.06%) Apache
Applications
1 19 (20.21%) Photoshop
2 4 (4.26%) MS Excel
2 4 (4.26%) Adobe Creative Suite
3 2 (2.13%) MS Office
3 2 (2.13%) MS PowerPoint
3 2 (2.13%) Spreadsheet
4 1 (1.06%) SPSS
4 1 (1.06%) Adobe Illustrator
4 1 (1.06%) InDesign
Business Applications
1 15 (15.96%) Google Analytics
2 7 (7.45%) WebTrends
3 1 (1.06%) Magento
Communications & Networking
1 7 (7.45%) Internet
2 3 (3.19%) Intranet
3 1 (1.06%) FTP
Database & Business Intelligence
1 4 (4.26%) QlikView
2 2 (2.13%) SQL Server
3 1 (1.06%) DB2
3 1 (1.06%) OLAP
3 1 (1.06%) Data Mining
3 1 (1.06%) SQL Server 2000
3 1 (1.06%) SQL Server 2005
3 1 (1.06%) Base SAS
3 1 (1.06%) SQL Server 2008
3 1 (1.06%) Hadoop
3 1 (1.06%) Big Data
3 1 (1.06%) MySQL
Development Applications
1 18 (19.15%) Dreamweaver
2 1 (1.06%) ProC
2 1 (1.06%) Git (software)
General
1 94 (100.00%) Marketing
2 16 (17.02%) Retail
3 15 (15.96%) Advertising
4 10 (10.64%) Finance
5 6 (6.38%) Games
6 4 (4.26%) Publishing
6 4 (4.26%) Danish Language
7 3 (3.19%) Banking
8 2 (2.13%) Law
8 2 (2.13%) Legal
9 1 (1.06%) Multimedia
9 1 (1.06%) Dutch Language
9 1 (1.06%) German Language
Job Titles
1 24 (25.53%) Designer
2 17 (18.09%) Analyst
2 17 (18.09%) Web Designer
3 12 (12.77%) Marketing Manager
4 9 (9.57%) Digital Marketing Manager
4 9 (9.57%) Web Analyst
5 8 (8.51%) Developer
6 7 (7.45%) Social Media Manager
7 5 (5.32%) Web Developer
8 4 (4.26%) Consultant
8 4 (4.26%) Data Analyst
9 3 (3.19%) SEO Consultant
9 3 (3.19%) Web Editor
9 3 (3.19%) Web Manager
9 3 (3.19%) Web Content Editor
9 3 (3.19%) Content Editor
10 2 (2.13%) Marketing Analyst
10 2 (2.13%) Performance Analyst
10 2 (2.13%) PHP Developer
10 2 (2.13%) Senior Consultant
Libraries, Frameworks & Software Standards
1 38 (40.43%) HTML
2 23 (24.47%) CSS
3 21 (22.34%) Flash
4 17 (18.09%) XHTML
4 17 (18.09%) jQuery
5 3 (3.19%) HTML5
6 1 (1.06%) CSS3
6 1 (1.06%) Semantic HTML
6 1 (1.06%) ASP.NET 2.0
6 1 (1.06%) ASP.NET MVC
6 1 (1.06%) Web Services
6 1 (1.06%) XML
6 1 (1.06%) .NET
6 1 (1.06%) ASP.NET
6 1 (1.06%) ATL
6 1 (1.06%) WSDL
6 1 (1.06%) XML Schema
6 1 (1.06%) LAMP
6 1 (1.06%) Ajax
6 1 (1.06%) MDX
Miscellaneous
1 38 (40.43%) Social Media
2 20 (21.28%) Analytical Skills
3 6 (6.38%) User Experience
4 5 (5.32%) Blog
5 4 (4.26%) Online Games
5 4 (4.26%) New Media
6 3 (3.19%) Digital Media
6 3 (3.19%) Computer Science
7 2 (2.13%) Animation
7 2 (2.13%) W3C
7 2 (2.13%) Management Information System
7 2 (2.13%) Mobile App
8 1 (1.06%) iPad
8 1 (1.06%) Web 2.0
8 1 (1.06%) Graphic Design
8 1 (1.06%) Psychology
8 1 (1.06%) Copywriting
Operating Systems
1 1 (1.06%) Linux
Processes & Methodologies
1 33 (35.11%) Analytics
2 32 (34.04%) SEO
3 23 (24.47%) E-Commerce
3 23 (24.47%) Digital Marketing
4 14 (14.89%) Project Management
5 12 (12.77%) Content Management
6 11 (11.70%) Web Analytics
7 8 (8.51%) Pay per click
7 8 (8.51%) CRM
8 7 (7.45%) Web Design
8 7 (7.45%) Email Marketing
8 7 (7.45%) Display Advertising
8 7 (7.45%) Marketing Strategy
9 6 (6.38%) Performance Monitoring
10 5 (5.32%) Customer Segmentation
10 5 (5.32%) Migration
10 5 (5.32%) User Acceptance Testing
10 5 (5.32%) Direct Marketing
11 4 (4.26%) Time Management
12 3 (3.19%) Risk Management
Programming Languages
1 22 (23.40%) JavaScript
2 5 (5.32%) ActionScript
3 4 (4.26%) PHP
3 4 (4.26%) SQL
4 2 (2.13%) ActionScript 2.0
5 1 (1.06%) R
5 1 (1.06%) PROC SQL
5 1 (1.06%) T-SQL
5 1 (1.06%) C#
Qualifications
1 16 (17.02%) Degree
2 1 (1.06%) ISEB
Quality Assurance & Compliance
1 5 (5.32%) QA
Systems Management
1 4 (4.26%) BMC PATROL
Vendors
1 22 (23.40%) Adobe
2 19 (20.21%) Google
3 9 (9.57%) Omniture
4 7 (7.45%) Microsoft
5 4 (4.26%) Lotus
6 2 (2.13%) Facebook
7 1 (1.06%) Venda
7 1 (1.06%) Tableau
7 1 (1.06%) ATG
7 1 (1.06%) Oracle
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University of Westminster
Posted: Yesterday
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Rate: £280 - £360 per day
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Hydrogen Group
Rate: £300.00 - £350.00 per annum + Negotiable
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