The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Online Marketing
Rank 534 519 478
Rank change year-on-year
-15 -41
Contract jobs citing Online Marketing 30 27 36
As % of all contract IT jobs located in England 0.063% 0.059% 0.088%
As % of the Processes & Methodologies category 0.083% 0.078% 0.12%
Number of daily rates quoted 11 9 22
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£320 £450 £263
Average daily rate % change year-on-year
-28.88% +71.42%
90% offered a daily rate of more than £192 £207 £180
10% offered a daily rate of more than £375 £560 £398
UK excluding London average daily rate £365 £300 £263
% change year-on-year
+21.66% +14.28%
Number of hourly rates quoted 1 0 1
Average hourly rate £16.00 - £20.00
UK excluding London average hourly rate - - £20.00
Online Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
36276 34482 29909
As % of all contract IT jobs located in England 76.17% 75.38% 73.44%
Number of daily rates quoted 23210 21106 18166
Average daily rate £425 £408 £400
Average daily rate % change year-on-year
+4.29% +1.87%
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £400 £375 £363
% change year-on-year
+6.66% +3.44%
Number of hourly rates quoted 964 1079 1107
Average hourly rate £28.19 £27.50 £30.00
Average hourly rate % change year-on-year
+2.50% -8.33%
90% offered a hourly rate of more than £12.00 £12.33 £12.35
10% offered a hourly rate of more than £49.50 £47.50 £51.50
UK excluding London average hourly rate £30.00 £27.50 £31.50
% change year-on-year
+9.09% -12.69%

Online Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in England

Online Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the England region.

Online Marketing Daily Rate Trend in England

Online Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing across the England region over the 3 months to 27 February 2015.

Online Marketing Daily Rate Histogram in England

Online Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the England region.

Online Marketing Hourly Rate Trend in England

Online Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the England region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -13 17 £250 -38.65% 16
South East -22 9 - - 11
West Midlands - 2 - - 4
East of England - - - -
South West - - - - 2
Yorkshire - - - -
East Midlands - - - - 4
North East - - - -
North West - - - - 6
Online Marketing
UK

Online Marketing
Top 30 Related IT Skills in England

For the 6 months to 27 February 2015, IT contractor jobs across the England region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 68 (100.00%) Marketing
2 34 (50.00%) Social Media
3 22 (32.35%) Analytics
3 22 (32.35%) SEO
4 21 (30.88%) HTML
5 20 (29.41%) Advertising
6 19 (27.94%) Digital Marketing
7 18 (26.47%) E-Commerce
8 15 (22.06%) Google
9 14 (20.59%) Retail
9 14 (20.59%) Google Analytics
10 10 (14.71%) CSS
11 9 (13.24%) Flash
11 9 (13.24%) Adobe
11 9 (13.24%) Project Management
11 9 (13.24%) Display Advertising
11 9 (13.24%) Omniture
11 9 (13.24%) Analytical Skills
12 8 (11.76%) Content Management
12 8 (11.76%) Degree
12 8 (11.76%) Microsoft
12 8 (11.76%) B2B
12 8 (11.76%) JavaScript
13 7 (10.29%) Citrix
13 7 (10.29%) Internet
13 7 (10.29%) Telemarketing
13 7 (10.29%) CMS
13 7 (10.29%) VMware
13 7 (10.29%) VMware Infrastructure
13 7 (10.29%) User Experience

Online Marketing
Top Related IT Skills in England by Category

For the 6 months to 27 February 2015, IT contractor jobs across the England region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (10.29%) CMS
2 2 (2.94%) Joomla!
2 2 (2.94%) Drupal
2 2 (2.94%) WordPress
2 2 (2.94%) TeamSite
3 1 (1.47%) nginx
3 1 (1.47%) Kentico
3 1 (1.47%) Apache
3 1 (1.47%) SharePoint
3 1 (1.47%) SAS
3 1 (1.47%) ColdFusion
Applications
1 6 (8.82%) Photoshop
2 4 (5.88%) MS Excel
3 3 (4.41%) Spreadsheet
4 1 (1.47%) Adobe Creative Suite
4 1 (1.47%) SPSS
4 1 (1.47%) Adobe Illustrator
4 1 (1.47%) InDesign
Business Applications
1 14 (20.59%) Google Analytics
2 2 (2.94%) WebTrends
Cloud Services
1 2 (2.94%) Cloud Computing
2 1 (1.47%) Google App Engine
2 1 (1.47%) Google Cloud Platform
Communications & Networking
1 7 (10.29%) Internet
2 1 (1.47%) Intranet
Database & Business Intelligence
1 2 (2.94%) SQL Server
2 1 (1.47%) DB2
2 1 (1.47%) OLAP
2 1 (1.47%) Data Mining
2 1 (1.47%) SQL Server 2000
2 1 (1.47%) SQL Server 2005
2 1 (1.47%) Base SAS
2 1 (1.47%) SQL Server 2008
2 1 (1.47%) Hadoop
2 1 (1.47%) Big Data
2 1 (1.47%) MySQL
Development Applications
1 5 (7.35%) Dreamweaver
2 1 (1.47%) ProC
2 1 (1.47%) Git (software)
General
1 68 (100.00%) Marketing
2 20 (29.41%) Advertising
3 14 (20.59%) Retail
4 6 (8.82%) Legal
5 4 (5.88%) Finance
6 3 (4.41%) Publishing
6 3 (4.41%) Banking
7 2 (2.94%) Law
8 1 (1.47%) Games
8 1 (1.47%) Dutch Language
8 1 (1.47%) German Language
Job Titles
1 18 (26.47%) Marketing Manager
2 16 (23.53%) Analyst
3 9 (13.24%) Web Analyst
3 9 (13.24%) Digital Marketing Manager
4 8 (11.76%) Designer
5 7 (10.29%) Developer
6 5 (7.35%) Social Media Manager
7 4 (5.88%) Consultant
7 4 (5.88%) Data Analyst
8 3 (4.41%) Web Designer
8 3 (4.41%) Web Developer
8 3 (4.41%) Business Analyst
8 3 (4.41%) SEO Consultant
9 2 (2.94%) Front-End Developer
9 2 (2.94%) Web Manager
9 2 (2.94%) Senior Consultant
9 2 (2.94%) .NET Developer
9 2 (2.94%) PHP Developer
9 2 (2.94%) Product Manager
9 2 (2.94%) Senior Analyst
Libraries, Frameworks & Software Standards
1 21 (30.88%) HTML
2 10 (14.71%) CSS
3 9 (13.24%) Flash
4 4 (5.88%) XHTML
4 4 (5.88%) jQuery
5 3 (4.41%) HTML5
6 2 (2.94%) .NET
6 2 (2.94%) ASP.NET
7 1 (1.47%) ATL
7 1 (1.47%) ASP.NET 2.0
7 1 (1.47%) ASP.NET MVC
7 1 (1.47%) Web Services
7 1 (1.47%) XML
7 1 (1.47%) WSDL
7 1 (1.47%) XML Schema
7 1 (1.47%) LAMP
7 1 (1.47%) Ajax
7 1 (1.47%) MDX
7 1 (1.47%) WCF
7 1 (1.47%) LINQ
Miscellaneous
1 34 (50.00%) Social Media
2 9 (13.24%) Analytical Skills
3 7 (10.29%) User Experience
4 4 (5.88%) Blog
5 3 (4.41%) Management Information System
6 2 (2.94%) Computer Science
6 2 (2.94%) W3C
6 2 (2.94%) Digital Media
7 1 (1.47%) Mobile App
7 1 (1.47%) iPad
7 1 (1.47%) Copywriting
7 1 (1.47%) Web 2.0
7 1 (1.47%) Graphic Design
Operating Systems
1 1 (1.47%) Linux
Processes & Methodologies
1 22 (32.35%) SEO
1 22 (32.35%) Analytics
2 19 (27.94%) Digital Marketing
3 18 (26.47%) E-Commerce
4 9 (13.24%) Project Management
4 9 (13.24%) Display Advertising
5 8 (11.76%) Content Management
5 8 (11.76%) B2B
6 7 (10.29%) Telemarketing
7 6 (8.82%) Email Marketing
7 6 (8.82%) CRM
7 6 (8.82%) Risk Management
8 5 (7.35%) Stakeholder Management
8 5 (7.35%) Asset Management
8 5 (7.35%) Web Analytics
9 4 (5.88%) Time Management
9 4 (5.88%) Marketing Strategy
10 3 (4.41%) Information Architecture
10 3 (4.41%) Customer Segmentation
10 3 (4.41%) Pay per click
Programming Languages
1 8 (11.76%) JavaScript
2 6 (8.82%) ActionScript
3 4 (5.88%) PHP
3 4 (5.88%) SQL
4 3 (4.41%) ActionScript 2.0
5 1 (1.47%) R
5 1 (1.47%) PROC SQL
5 1 (1.47%) Python
5 1 (1.47%) T-SQL
5 1 (1.47%) C#
Qualifications
1 8 (11.76%) Degree
Quality Assurance & Compliance
1 1 (1.47%) QA
System Software
1 7 (10.29%) VMware Infrastructure
Vendors
1 15 (22.06%) Google
2 9 (13.24%) Adobe
2 9 (13.24%) Omniture
3 8 (11.76%) Microsoft
4 7 (10.29%) VMware
4 7 (10.29%) Citrix
5 3 (4.41%) Facebook
5 3 (4.41%) Twitter
6 1 (1.47%) Venda
6 1 (1.47%) Tableau
6 1 (1.47%) ATG
6 1 (1.47%) Oracle
6 1 (1.47%) Dell
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