The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 28 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Aug 2014
Same period 2013 Same period 2012
Online Marketing
Rank 517 507 521
Rank change year-on-year
-10 +14
Contract jobs citing Online Marketing 61 55 48
As % of all contract IT jobs located in England 0.12% 0.11% 0.090%
As % of the Processes & Methodologies category 0.16% 0.16% 0.13%
Number of daily rates quoted 24 31 22
Average daily rate
Keep up to 90%
of your Daily Rate
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£173 £325 £338
Average daily rate % change year-on-year
-46.92% -3.70%
90% offered a daily rate of more than £148 £160 £187
10% offered a daily rate of more than £350 £500 £592
UK excluding London average daily rate £160 £160 £185
% change year-on-year
- -13.51%
Number of hourly rates quoted 1 0 3
Average hourly rate £12.00 - £18.50
UK excluding London average hourly rate £12.00 - £16.25
Online Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
37593 35462 37976
As % of all contract IT jobs located in England 74.67% 73.73% 71.54%
Number of daily rates quoted 23709 22246 22478
Average daily rate £413 £405 £400
Average daily rate % change year-on-year
+1.85% +1.25%
90% offered a daily rate of more than £275 £275 £265
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 1066 975 1367
Average hourly rate £22.50 £29.25 £32.50
Average hourly rate % change year-on-year
-23.07% -10.00%
90% offered a hourly rate of more than £12.50 £12.75 £13.50
10% offered a hourly rate of more than £45.60 £50.00 £45.00
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

Online Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in England

Online Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the England region.

Online Marketing Daily Rate Trend in England

Online Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing across the England region over the 3 months to 28 August 2014.

Online Marketing Daily Rate Histogram in England

Online Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the England region.

Online Marketing Hourly Rate Trend in England

Online Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the England region over the 3 months to 28 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Yorkshire - 17 £160 - 2
South East -10 14 £350 +118.75% 7
London -7 12 £280 -13.84% 20
North West -1 5 £90 - 6
East of England -24 5 £375 - 3
South West - 3 - -
West Midlands - 3 £143 - 1
East Midlands - - - - 5
Online Marketing
UK

Online Marketing
Top 30 Related IT Skills in England

For the 6 months to 28 August 2014, IT contractor jobs across the England region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 78 (100.00%) Marketing
2 32 (41.03%) Social Media
3 29 (37.18%) Analytics
4 27 (34.62%) HTML
5 23 (29.49%) SEO
6 22 (28.21%) Project Management
6 22 (28.21%) JavaScript
7 21 (26.92%) Digital Marketing
8 19 (24.36%) CSS
9 18 (23.08%) E-Commerce
9 18 (23.08%) Adobe
10 17 (21.79%) Degree
11 16 (20.51%) Photoshop
12 15 (19.23%) Flash
12 15 (19.23%) jQuery
13 14 (17.95%) Dreamweaver
14 13 (16.67%) Microsoft
14 13 (16.67%) XHTML
14 13 (16.67%) Blog
15 12 (15.38%) QA
15 12 (15.38%) User Acceptance Testing
15 12 (15.38%) Games
15 12 (15.38%) IBM Notes
15 12 (15.38%) CRM
15 12 (15.38%) Lotus
15 12 (15.38%) WebTrends
15 12 (15.38%) New Media
15 12 (15.38%) Marketing Strategy
16 11 (14.10%) Online Games
16 11 (14.10%) BMC PATROL

Online Marketing
Top Related IT Skills in England by Category

For the 6 months to 28 August 2014, IT contractor jobs across the England region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 12 (15.38%) IBM Notes
2 9 (11.54%) CMS
3 4 (5.13%) Joomla!
3 4 (5.13%) SharePoint
3 4 (5.13%) WordPress
4 2 (2.56%) SAS
5 1 (1.28%) Drupal
5 1 (1.28%) Node.js
Applications
1 16 (20.51%) Photoshop
2 4 (5.13%) MS Excel
3 3 (3.85%) MS Office
4 2 (2.56%) MS PowerPoint
5 1 (1.28%) SPSS
5 1 (1.28%) Fireworks
Business Applications
1 12 (15.38%) WebTrends
2 5 (6.41%) Google Analytics
3 1 (1.28%) Magento
3 1 (1.28%) SiteCatalyst
Communications & Networking
1 5 (6.41%) Internet
2 4 (5.13%) Intranet
3 2 (2.56%) HTTP
4 1 (1.28%) FTP
Database & Business Intelligence
1 11 (14.10%) QlikView
2 2 (2.56%) MongoDB
3 1 (1.28%) Data Mining
3 1 (1.28%) Oracle BI EE
Development Applications
1 14 (17.95%) Dreamweaver
2 1 (1.28%) Visual Studio
General
1 78 (100.00%) Marketing
2 12 (15.38%) Games
3 11 (14.10%) Danish Language
4 10 (12.82%) Retail
5 9 (11.54%) Advertising
6 7 (8.97%) Finance
7 4 (5.13%) Publishing
8 2 (2.56%) Legal
9 1 (1.28%) Manufacturing
9 1 (1.28%) Multimedia
9 1 (1.28%) German Language
9 1 (1.28%) Telecoms
Job Titles
1 18 (23.08%) Designer
2 14 (17.95%) Web Designer
3 8 (10.26%) Social Media Manager
4 6 (7.69%) Marketing Manager
5 5 (6.41%) Coordinator
6 4 (5.13%) Developer
6 4 (5.13%) Analyst
7 3 (3.85%) Web Developer
7 3 (3.85%) Project Manager
7 3 (3.85%) E-Commerce Manager
7 3 (3.85%) Digital Marketing Manager
7 3 (3.85%) Web Manager
7 3 (3.85%) Web Content Editor
7 3 (3.85%) Content Editor
7 3 (3.85%) Web Editor
8 2 (2.56%) PPC Specialist
8 2 (2.56%) Marketing Executive
8 2 (2.56%) Digital Designer
8 2 (2.56%) PPC Executive
8 2 (2.56%) PPC Manager
Libraries, Frameworks & Software Standards
1 27 (34.62%) HTML
2 19 (24.36%) CSS
3 15 (19.23%) Flash
3 15 (19.23%) jQuery
4 13 (16.67%) XHTML
5 2 (2.56%) JSON
5 2 (2.56%) HTML5
5 2 (2.56%) REST
5 2 (2.56%) AngularJS
6 1 (1.28%) ASP.NET Web Forms
6 1 (1.28%) .NET
6 1 (1.28%) ASP.NET
6 1 (1.28%) CSS3
6 1 (1.28%) Velocity
Miscellaneous
1 32 (41.03%) Social Media
2 13 (16.67%) Blog
3 12 (15.38%) New Media
4 11 (14.10%) Online Games
5 3 (3.85%) Mobile App
5 3 (3.85%) Digital Media
6 2 (2.56%) FMCG
6 2 (2.56%) Animation
7 1 (1.28%) Mathematics
7 1 (1.28%) Psychology
7 1 (1.28%) Computer Science
7 1 (1.28%) Copywriting
7 1 (1.28%) Client/Server
7 1 (1.28%) Economics
7 1 (1.28%) Statistics
Processes & Methodologies
1 29 (37.18%) Analytics
2 23 (29.49%) SEO
3 22 (28.21%) Project Management
4 21 (26.92%) Digital Marketing
5 18 (23.08%) E-Commerce
6 12 (15.38%) User Acceptance Testing
6 12 (15.38%) CRM
6 12 (15.38%) Marketing Strategy
7 11 (14.10%) Web Analytics
8 9 (11.54%) Pay per click
9 8 (10.26%) Content Management
10 7 (8.97%) Direct Marketing
10 7 (8.97%) Web Design
11 5 (6.41%) Migration
12 4 (5.13%) Multivariate Testing
12 4 (5.13%) Performance Monitoring
13 3 (3.85%) Customer Segmentation
13 3 (3.85%) Stakeholder Engagement
13 3 (3.85%) Campaign Management
13 3 (3.85%) Email Marketing
Programming Languages
1 22 (28.21%) JavaScript
2 1 (1.28%) SQL
2 1 (1.28%) VB
2 1 (1.28%) PowerHouse
2 1 (1.28%) R
2 1 (1.28%) C#
Qualifications
1 17 (21.79%) Degree
2 1 (1.28%) ISEB
Quality Assurance & Compliance
1 12 (15.38%) QA
Systems Management
1 11 (14.10%) BMC PATROL
Vendors
1 18 (23.08%) Adobe
2 13 (16.67%) Microsoft
3 12 (15.38%) Lotus
4 11 (14.10%) Google
5 4 (5.13%) Facebook
6 2 (2.56%) Twitter
6 2 (2.56%) Omniture
7 1 (1.28%) DoubleClick
7 1 (1.28%) EPiServer
7 1 (1.28%) Business Objects
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