The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 9 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
9 Dec 2016
Same period 2015 Same period 2014
Online Marketing
Rank 595 582 576
Rank change year-on-year
-13 -6
Contract jobs citing Online Marketing 11 32 45
As % of all contract IT jobs located in England 0.024% 0.063% 0.087%
As % of the Processes & Methodologies category 0.029% 0.078% 0.11%
Number of daily rates quoted 8 19 15
Median daily rate £328 £250 £263
Median daily rate % change year-on-year
+31.00% -4.76%
90% offered a daily rate of more than £235 £158 £158
10% offered a daily rate of more than £430 £381 £495
UK excluding London median daily rate £325 £303 £338
% change year-on-year
+7.43% -10.37%
Number of hourly rates quoted 0 2 2
Median hourly rate - £18.50 £16.00
Median hourly rate % change year-on-year
- +15.62%
UK excluding London median hourly rate - £18.50 -
Online Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
37968 41123 39833
As % of all contract IT jobs located in England 82.80% 81.48% 77.29%
Number of daily rates quoted 25471 27052 26380
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £300 £300 £280
10% offered a daily rate of more than £600 £600 £600
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 996 1222 1137
Median hourly rate £28.00 £30.00 £25.00
Median hourly rate % change year-on-year
-6.66% +20.00%
90% offered a hourly rate of more than £12.50 £12.35 £11.75
10% offered a hourly rate of more than £50.00 £50.00 £47.50
UK excluding London median hourly rate £30.25 £34.00 £25.00
% change year-on-year
-11.02% +36.00%

Online Marketing
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Online Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in England

Online Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the England region.

Online Marketing Daily Rate Trend in England

Online Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing across the England region over the 3 months to 9 December 2016.

Online Marketing Daily Rate Histogram in England

Online Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the England region.

Online Marketing Hourly Rate Trend in England

Online Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Online Marketing within the England region over the 3 months to 9 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +5 9 £330 +32.00% 13
South East +19 1 - - 7
North West +5 1 £325 - 1
Online Marketing
UK

Online Marketing
Top 30 Related IT Skills in England

For the 6 months to 9 December 2016, IT contractor jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Online Marketing.

1 38 (100.00%) Marketing
2 15 (39.47%) JavaScript
3 13 (34.21%) HTML
3 13 (34.21%) E-Commerce
4 12 (31.58%) Degree
5 10 (26.32%) Email Marketing
5 10 (26.32%) Digital Marketing
5 10 (26.32%) SQL
5 10 (26.32%) CRM
5 10 (26.32%) Salesforce.com
6 9 (23.68%) Social Media
7 8 (21.05%) SQL Server
7 8 (21.05%) SEO
7 8 (21.05%) Analytics
8 7 (18.42%) Project Management
8 7 (18.42%) Advertising
8 7 (18.42%) CSS
9 6 (15.79%) Web Services
9 6 (15.79%) XML
9 6 (15.79%) T-SQL
9 6 (15.79%) Data Mining
9 6 (15.79%) SMS
9 6 (15.79%) Google Analytics
9 6 (15.79%) Data Architecture
9 6 (15.79%) QA
9 6 (15.79%) Database Marketing
9 6 (15.79%) Google
9 6 (15.79%) Customer Segmentation
9 6 (15.79%) Salesforce Marketing Cloud
10 5 (13.16%) AngularJS

Online Marketing
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (10.53%) nginx
2 3 (7.89%) CMS
2 3 (7.89%) WordPress
3 2 (5.26%) SharePoint
3 2 (5.26%) Umbraco
4 1 (2.63%) SAS
4 1 (2.63%) Sitecore CMS
Applications
1 3 (7.89%) InDesign
2 2 (5.26%) Adobe Illustrator
2 2 (5.26%) MS PowerPoint
2 2 (5.26%) Photoshop
3 1 (2.63%) MS Excel
Business Applications
1 2 (5.26%) Sage X3
2 1 (2.63%) Dynamics CRM
2 1 (2.63%) Radian6
2 1 (2.63%) WebTrends
Cloud Services
1 6 (15.79%) Google Analytics
2 4 (10.53%) SaaS
3 2 (5.26%) Adobe Creative Cloud
3 2 (5.26%) AdWords
Communications & Networking
1 6 (15.79%) SMS
2 2 (5.26%) Intranet
2 2 (5.26%) Skype
Database & Business Intelligence
1 8 (21.05%) SQL Server
2 6 (15.79%) Data Mining
3 4 (10.53%) MySQL
4 2 (5.26%) SQL Server 2008
5 1 (2.63%) Endeca
Development Applications
1 2 (5.26%) Git (software)
1 2 (5.26%) gulp
2 1 (2.63%) Bower
2 1 (2.63%) Moq
2 1 (2.63%) MSBuild
2 1 (2.63%) NuGet
General
1 38 (100.00%) Marketing
2 7 (18.42%) Advertising
3 5 (13.16%) Retail
4 4 (10.53%) Brand Awareness
4 4 (10.53%) German Language
5 2 (5.26%) Telecoms
6 1 (2.63%) Banking
6 1 (2.63%) Finance
6 1 (2.63%) Games
6 1 (2.63%) Legal
Job Titles
1 9 (23.68%) Developer
1 9 (23.68%) Marketing Manager
2 6 (15.79%) CRM Specialist
3 4 (10.53%) Analyst
3 4 (10.53%) Django Developer
3 4 (10.53%) Python Developer
3 4 (10.53%) Python/Django Developer
4 3 (7.89%) Designer
4 3 (7.89%) Digital Marketing Manager
5 2 (5.26%) AdWords Manager
5 2 (5.26%) Analytics Developer
5 2 (5.26%) Business Analyst
5 2 (5.26%) Campaign Manager
5 2 (5.26%) Contracts Manager
5 2 (5.26%) HTML CSS Designer
5 2 (5.26%) JavaScript Developer
5 2 (5.26%) Web Designer
5 2 (5.26%) Web Developer
5 2 (5.26%) Web Manager
6 1 (2.63%) Senior Developer
Libraries, Frameworks & Software Standards
1 13 (34.21%) HTML
2 7 (18.42%) CSS
3 6 (15.79%) Web Services
3 6 (15.79%) XML
4 5 (13.16%) AngularJS
4 5 (13.16%) CSS3
4 5 (13.16%) HTML5
5 4 (10.53%) Django
5 4 (10.53%) LEMP Stack
6 2 (5.26%) jQuery
7 1 (2.63%) .NET
7 1 (2.63%) ASP.NET
7 1 (2.63%) Node.js
7 1 (2.63%) React
7 1 (2.63%) RESTful
7 1 (2.63%) Sass
7 1 (2.63%) Semantic HTML
7 1 (2.63%) Twitter Bootstrap
7 1 (2.63%) Velocity
Miscellaneous
1 9 (23.68%) Social Media
2 5 (13.16%) Digital Media
3 3 (7.89%) Analytical Skills
3 3 (7.89%) User Experience
4 2 (5.26%) FMCG
5 1 (2.63%) Blog
5 1 (2.63%) Copywriting
5 1 (2.63%) Economics
5 1 (2.63%) iPad
5 1 (2.63%) Management Information System
5 1 (2.63%) Mathematics
5 1 (2.63%) Social Network
5 1 (2.63%) Statistics
5 1 (2.63%) W3C
Operating Systems
1 4 (10.53%) Linux
2 1 (2.63%) Unix
Processes & Methodologies
1 13 (34.21%) E-Commerce
2 10 (26.32%) CRM
2 10 (26.32%) Digital Marketing
2 10 (26.32%) Email Marketing
3 8 (21.05%) Analytics
3 8 (21.05%) SEO
4 7 (18.42%) Project Management
5 6 (15.79%) Customer Segmentation
5 6 (15.79%) Data Architecture
5 6 (15.79%) Database Marketing
6 5 (13.16%) Pay per click
7 4 (10.53%) B2B
7 4 (10.53%) Code Optimisation
7 4 (10.53%) Data Acquisition
7 4 (10.53%) Integrated Marketing
7 4 (10.53%) Marketing Automation
7 4 (10.53%) Project Planning
7 4 (10.53%) Web Design
8 3 (7.89%) Stakeholder Management
8 3 (7.89%) Web Development
Programming Languages
1 15 (39.47%) JavaScript
2 10 (26.32%) SQL
3 6 (15.79%) T-SQL
4 4 (10.53%) Python
5 1 (2.63%) C#
5 1 (2.63%) Perl
5 1 (2.63%) PHP
5 1 (2.63%) R
Qualifications
1 12 (31.58%) Degree
Quality Assurance & Compliance
1 6 (15.79%) QA
2 1 (2.63%) Actionable Recommendations
System Software
1 1 (2.63%) Docker
Vendors
1 10 (26.32%) Salesforce.com
2 6 (15.79%) Google
2 6 (15.79%) Salesforce Marketing Cloud
3 4 (10.53%) Marketo
4 3 (7.89%) Adobe
5 2 (5.26%) Barracuda Networks
5 2 (5.26%) HEAT Software
5 2 (5.26%) Kaspersky
5 2 (5.26%) Sage
6 1 (2.63%) Coremetrics
6 1 (2.63%) hybris
6 1 (2.63%) Microsoft
6 1 (2.63%) Sitecore
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