The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Online Marketing
Rank 565 553 541
Rank change year-on-year
-12 -12
Contract jobs citing Online Marketing 31 40 36
As % of all contract IT jobs located in England 0.066% 0.085% 0.079%
As % of the Processes & Methodologies category 0.081% 0.11% 0.10%
Number of daily rates quoted 17 13 13
Average daily rate £350 £320 £365
Average daily rate % change year-on-year
+9.37% -12.32%
90% offered a daily rate of more than £191 £158 £127
10% offered a daily rate of more than £525 £373 £540
UK excluding London average daily rate £256 £365 £300
% change year-on-year
-30.00% +21.66%
Number of hourly rates quoted 1 2 0
Average hourly rate £16.00 £16.00 -
UK excluding London average hourly rate £16.00 - -
Online Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38418 36663 34938
As % of all contract IT jobs located in England 81.41% 77.86% 77.04%
Number of daily rates quoted 25454 23704 21566
Average daily rate £430 £425 £401
Average daily rate % change year-on-year
+1.17% +5.98%
90% offered a daily rate of more than £300 £285 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1094 997 1101
Average hourly rate £37.50 £26.50 £27.50
Average hourly rate % change year-on-year
+41.50% -3.63%
90% offered a hourly rate of more than £12.72 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £46.00 £47.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Online Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in England

Online Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the England region.

Online Marketing Daily Rate Trend in England

Online Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing across the England region over the 3 months to 10 February 2016.

Online Marketing Daily Rate Histogram in England

Online Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the England region.

Online Marketing Hourly Rate Trend in England

Online Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the England region over the 3 months to 10 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -2 13 £375 +50.00% 14
East of England +9 8 £140 -56.92% 2
South East +8 5 £278 -38.27% 5
South West - 3 £225 -
North West - 2 £300 - 4
Online Marketing
UK

Online Marketing
Top 30 Related IT Skills in England

For the 6 months to 10 February 2016, IT contractor jobs across the England region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 67 (100.00%) Marketing
2 32 (47.76%) HTML
3 27 (40.30%) CSS
4 23 (34.33%) Analytics
5 22 (32.84%) Digital Marketing
6 19 (28.36%) SEO
7 17 (25.37%) Email Marketing
8 14 (20.90%) Web Development
8 14 (20.90%) Degree
8 14 (20.90%) CMS
8 14 (20.90%) User Experience
8 14 (20.90%) Analytical Skills
9 12 (17.91%) Finance
9 12 (17.91%) Web Analytics
10 11 (16.42%) JavaScript
10 11 (16.42%) Social Media
11 10 (14.93%) E-Commerce
12 9 (13.43%) Retail
12 9 (13.43%) Marketing Strategy
13 8 (11.94%) Campaign Management
13 8 (11.94%) Front End Development
13 8 (11.94%) Content Management
13 8 (11.94%) Project Management
14 7 (10.45%) CRM
14 7 (10.45%) Google
14 7 (10.45%) Pay per click
14 7 (10.45%) jQuery
14 7 (10.45%) Database Marketing
15 6 (8.96%) Digital Media
15 6 (8.96%) Google Analytics

Online Marketing
Top Related IT Skills in England by Category

For the 6 months to 10 February 2016, IT contractor jobs across the England region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 14 (20.90%) CMS
2 4 (5.97%) SAS
3 3 (4.48%) Drupal
3 3 (4.48%) Sitecore CMS
3 3 (4.48%) WordPress
4 1 (1.49%) Adobe Experience Manager
4 1 (1.49%) Apache Solr
4 1 (1.49%) ExpressionEngine
4 1 (1.49%) Magnolia
Applications
1 6 (8.96%) MS Excel
1 6 (8.96%) MS Office
2 3 (4.48%) MS Project
2 3 (4.48%) Photoshop
3 2 (2.99%) Adobe Creative Suite
3 2 (2.99%) Adobe Illustrator
3 2 (2.99%) MS PowerPoint
4 1 (1.49%) InDesign
Business Applications
1 1 (1.49%) Dynamics CRM
1 1 (1.49%) Magento
1 1 (1.49%) Payment Gateway
Cloud Services
1 6 (8.96%) Google Analytics
2 2 (2.99%) MailChimp
3 1 (1.49%) AdWords
3 1 (1.49%) Google Tag Manager
Communications & Networking
1 4 (5.97%) Internet
2 1 (1.49%) Intranet
Development Applications
1 1 (1.49%) Dreamweaver
General
1 67 (100.00%) Marketing
2 12 (17.91%) Finance
3 9 (13.43%) Retail
4 6 (8.96%) Advertising
5 4 (5.97%) Games
5 4 (5.97%) Legal
5 4 (5.97%) Multimedia
6 2 (2.99%) Banking
6 2 (2.99%) Publishing
6 2 (2.99%) Spanish Language
7 1 (1.49%) Interactive Media
7 1 (1.49%) Italian Language
7 1 (1.49%) Law
7 1 (1.49%) Pharmaceutical
7 1 (1.49%) Portuguese Language
Job Titles
1 13 (19.40%) Developer
2 10 (14.93%) Front End Developer (Client-Side Developer)
3 7 (10.45%) Campaign Executive
3 7 (10.45%) Email Executive
3 7 (10.45%) HTML CSS Developer
3 7 (10.45%) HTML Developer
3 7 (10.45%) Project Manager
4 6 (8.96%) Digital Project Manager
4 6 (8.96%) Marketing Manager
4 6 (8.96%) Web Developer
5 5 (7.46%) Digital Executive
5 5 (7.46%) Digital Marketing Executive
5 5 (7.46%) JavaScript Developer
5 5 (7.46%) Marketing Executive
5 5 (7.46%) Web Editor
6 4 (5.97%) Designer
6 4 (5.97%) Online Marketing Executive
7 3 (4.48%) Data Analysis Manager
7 3 (4.48%) Digital Marketing Manager
7 3 (4.48%) Front End Web Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 32 (47.76%) HTML
2 27 (40.30%) CSS
3 7 (10.45%) jQuery
4 4 (5.97%) CSS3
4 4 (5.97%) HTML5
5 3 (4.48%) .NET
5 3 (4.48%) Ajax
5 3 (4.48%) Classic ASP
5 3 (4.48%) XML
5 3 (4.48%) XSL
6 2 (2.99%) XHTML
7 1 (1.49%) ASP.NET
7 1 (1.49%) ATL
7 1 (1.49%) Flash
7 1 (1.49%) JSON
7 1 (1.49%) Sass
7 1 (1.49%) Twitter Bootstrap
7 1 (1.49%) Web Services
Miscellaneous
1 14 (20.90%) Analytical Skills
1 14 (20.90%) User Experience
2 11 (16.42%) Social Media
3 6 (8.96%) Digital Media
4 4 (5.97%) Computer Science
4 4 (5.97%) Mathematics
4 4 (5.97%) Statistics
5 3 (4.48%) FMCG
5 3 (4.48%) Life Science
5 3 (4.48%) PMI
6 2 (2.99%) Copywriting
6 2 (2.99%) New Media
6 2 (2.99%) Social Network
7 1 (1.49%) Graphic Design
7 1 (1.49%) Mobile App
7 1 (1.49%) NHS
7 1 (1.49%) Podcast
7 1 (1.49%) Video on Demand
Operating Systems
1 1 (1.49%) Windows
Processes & Methodologies
1 23 (34.33%) Analytics
2 22 (32.84%) Digital Marketing
3 19 (28.36%) SEO
4 17 (25.37%) Email Marketing
5 14 (20.90%) Web Development
6 12 (17.91%) Web Analytics
7 10 (14.93%) E-Commerce
8 9 (13.43%) Marketing Strategy
9 8 (11.94%) Campaign Management
9 8 (11.94%) Content Management
9 8 (11.94%) Front End Development
9 8 (11.94%) Project Management
10 7 (10.45%) CRM
10 7 (10.45%) Database Marketing
10 7 (10.45%) Pay per click
11 5 (7.46%) B2C
11 5 (7.46%) Business Intelligence
11 5 (7.46%) Mobile Development
12 4 (5.97%) Competitive Intelligence
12 4 (5.97%) Operations Research
Programming Languages
1 11 (16.42%) JavaScript
2 4 (5.97%) SQL
3 3 (4.48%) PHP
4 1 (1.49%) ActionScript
4 1 (1.49%) ActionScript 2.0
4 1 (1.49%) C#
Qualifications
1 14 (20.90%) Degree
2 3 (4.48%) PMI Certification
2 3 (4.48%) PRINCE2 Certification
3 1 (1.49%) Security Cleared
Quality Assurance & Compliance
1 6 (8.96%) QA
2 1 (1.49%) SLA
Systems Management
1 3 (4.48%) TeamSite
2 2 (2.99%) Systems Management Server (SMS)
Vendors
1 7 (10.45%) Google
2 4 (5.97%) Adobe
2 4 (5.97%) Tableau
3 3 (4.48%) Interwoven
3 3 (4.48%) Sitecore
4 2 (2.99%) Microsoft
5 1 (1.49%) Akamai
5 1 (1.49%) Apple
5 1 (1.49%) Ektron
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