The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Online Marketing
Rank 524 518 522
Rank change year-on-year
-6 +4
Contract jobs citing Online Marketing 54 51 52
As % of all contract IT jobs located in England 0.10% 0.11% 0.098%
As % of the Processes & Methodologies category 0.14% 0.14% 0.14%
Number of daily rates quoted 21 30 29
Average daily rate
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of your Daily Rate
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£170 £230 £325
Average daily rate % change year-on-year
-26.08% -29.23%
90% offered a daily rate of more than £160 £159 £149
10% offered a daily rate of more than £350 £415 £536
UK excluding London average daily rate £160 £163 £291
% change year-on-year
-1.53% -44.20%
Number of hourly rates quoted 1 0 2
Average hourly rate £12.00 - £32.00
UK excluding London average hourly rate £12.00 - £18.50
Online Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38925 35924 38359
As % of all contract IT jobs located in England 74.49% 74.48% 72.52%
Number of daily rates quoted 24714 22629 22625
Average daily rate £413 £403 £400
Average daily rate % change year-on-year
+2.48% +0.62%
90% offered a daily rate of more than £275 £275 £268
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 1104 1022 1412
Average hourly rate £23.50 £27.97 £31.50
Average hourly rate % change year-on-year
-15.98% -11.20%
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £47.50 £50.00 £47.00
UK excluding London average hourly rate £26.25 £30.00 £30.00
% change year-on-year
-12.50% -

Online Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in England

Online Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the England region.

Online Marketing Daily Rate Trend in England

Online Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing across the England region over the 3 months to 19 September 2014.

Online Marketing Daily Rate Histogram in England

Online Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the England region.

Online Marketing Hourly Rate Trend in England

Online Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the England region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Yorkshire - 21 £160 - 3
South East -2 9 £350 +118.75% 21
London -4 9 £280 -12.50% 24
North West -2 5 £90 - 5
East of England -18 4 £350 +16.66% 4
South West - 3 - - 6
West Midlands - 2 - - 2
East Midlands - - - - 4
Online Marketing
UK

Online Marketing
Top 30 Related IT Skills in England

For the 6 months to 19 September 2014, IT contractor jobs across the England region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 78 (100.00%) Marketing
2 31 (39.74%) Social Media
3 30 (38.46%) HTML
4 29 (37.18%) Analytics
5 26 (33.33%) Analytical Skills
6 25 (32.05%) JavaScript
7 24 (30.77%) SEO
8 23 (29.49%) Project Management
9 22 (28.21%) CSS
10 21 (26.92%) Adobe
11 20 (25.64%) Digital Marketing
12 19 (24.36%) Photoshop
13 18 (23.08%) Flash
13 18 (23.08%) jQuery
14 17 (21.79%) Degree
14 17 (21.79%) Dreamweaver
15 16 (20.51%) E-Commerce
15 16 (20.51%) XHTML
16 13 (16.67%) Microsoft
17 12 (15.38%) CRM
17 12 (15.38%) IBM Notes
17 12 (15.38%) WebTrends
17 12 (15.38%) Lotus
17 12 (15.38%) Games
17 12 (15.38%) User Acceptance Testing
17 12 (15.38%) QA
17 12 (15.38%) Blog
17 12 (15.38%) New Media
17 12 (15.38%) Marketing Strategy
18 11 (14.10%) QlikView

Online Marketing
Top Related IT Skills in England by Category

For the 6 months to 19 September 2014, IT contractor jobs across the England region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 12 (15.38%) IBM Notes
2 11 (14.10%) CMS
3 4 (5.13%) WordPress
3 4 (5.13%) Joomla!
3 4 (5.13%) SharePoint
4 2 (2.56%) SAS
5 1 (1.28%) Node.js
5 1 (1.28%) Drupal
Applications
1 19 (24.36%) Photoshop
2 4 (5.13%) MS Excel
3 3 (3.85%) MS Office
4 2 (2.56%) MS PowerPoint
5 1 (1.28%) SPSS
5 1 (1.28%) Fireworks
Business Applications
1 12 (15.38%) WebTrends
2 5 (6.41%) Google Analytics
3 1 (1.28%) SiteCatalyst
3 1 (1.28%) Magento
Communications & Networking
1 5 (6.41%) Internet
2 4 (5.13%) Intranet
3 2 (2.56%) HTTP
4 1 (1.28%) FTP
Database & Business Intelligence
1 11 (14.10%) QlikView
2 2 (2.56%) MongoDB
3 1 (1.28%) Data Mining
3 1 (1.28%) Oracle BI EE
Development Applications
1 17 (21.79%) Dreamweaver
2 1 (1.28%) Visual Studio
General
1 78 (100.00%) Marketing
2 12 (15.38%) Games
3 11 (14.10%) Danish Language
4 9 (11.54%) Retail
4 9 (11.54%) Advertising
5 7 (8.97%) Finance
6 4 (5.13%) Publishing
7 2 (2.56%) Legal
8 1 (1.28%) Telecoms
8 1 (1.28%) Manufacturing
8 1 (1.28%) German Language
8 1 (1.28%) Multimedia
Job Titles
1 21 (26.92%) Designer
2 17 (21.79%) Web Designer
3 8 (10.26%) Social Media Manager
4 6 (7.69%) Developer
5 5 (6.41%) Web Developer
5 5 (6.41%) Marketing Manager
6 4 (5.13%) Analyst
7 3 (3.85%) Coordinator
7 3 (3.85%) Project Manager
7 3 (3.85%) Web Editor
7 3 (3.85%) E-Commerce Manager
7 3 (3.85%) Web Manager
7 3 (3.85%) Web Content Editor
7 3 (3.85%) Content Editor
8 2 (2.56%) Photoshop Designer
8 2 (2.56%) Digital Marketing Manager
8 2 (2.56%) Programme Manager
8 2 (2.56%) Digital Designer
9 1 (1.28%) PPC Manager
9 1 (1.28%) PPC Analyst
Libraries, Frameworks & Software Standards
1 30 (38.46%) HTML
2 22 (28.21%) CSS
3 18 (23.08%) Flash
3 18 (23.08%) jQuery
4 16 (20.51%) XHTML
5 2 (2.56%) JSON
5 2 (2.56%) AngularJS
5 2 (2.56%) REST
5 2 (2.56%) HTML5
6 1 (1.28%) CSS3
6 1 (1.28%) ASP.NET Web Forms
6 1 (1.28%) ASP.NET
6 1 (1.28%) .NET
6 1 (1.28%) Velocity
Miscellaneous
1 31 (39.74%) Social Media
2 26 (33.33%) Analytical Skills
3 12 (15.38%) Blog
3 12 (15.38%) New Media
4 11 (14.10%) Online Games
5 9 (11.54%) User Experience
6 3 (3.85%) Mobile App
7 2 (2.56%) Animation
7 2 (2.56%) Digital Media
8 1 (1.28%) Client/Server
8 1 (1.28%) Mathematics
8 1 (1.28%) Psychology
8 1 (1.28%) Computer Science
8 1 (1.28%) Copywriting
8 1 (1.28%) FMCG
8 1 (1.28%) Economics
8 1 (1.28%) Statistics
Processes & Methodologies
1 29 (37.18%) Analytics
2 24 (30.77%) SEO
3 23 (29.49%) Project Management
4 20 (25.64%) Digital Marketing
5 16 (20.51%) E-Commerce
6 12 (15.38%) CRM
6 12 (15.38%) User Acceptance Testing
6 12 (15.38%) Marketing Strategy
7 11 (14.10%) Web Analytics
8 9 (11.54%) Content Management
9 8 (10.26%) Web Design
10 7 (8.97%) Migration
10 7 (8.97%) Pay per click
10 7 (8.97%) Direct Marketing
11 4 (5.13%) Performance Monitoring
11 4 (5.13%) Multivariate Testing
12 3 (3.85%) Stakeholder Engagement
12 3 (3.85%) Campaign Management
12 3 (3.85%) Line Management
12 3 (3.85%) Customer Segmentation
Programming Languages
1 25 (32.05%) JavaScript
2 1 (1.28%) R
2 1 (1.28%) C#
2 1 (1.28%) SQL
2 1 (1.28%) VB
2 1 (1.28%) PowerHouse
Qualifications
1 17 (21.79%) Degree
2 1 (1.28%) ISEB
Quality Assurance & Compliance
1 12 (15.38%) QA
Systems Management
1 11 (14.10%) BMC PATROL
Vendors
1 21 (26.92%) Adobe
2 13 (16.67%) Microsoft
3 12 (15.38%) Lotus
4 10 (12.82%) Google
5 3 (3.85%) Facebook
6 2 (2.56%) Omniture
7 1 (1.28%) Twitter
7 1 (1.28%) Business Objects
7 1 (1.28%) EPiServer
7 1 (1.28%) DoubleClick
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