The table below looks at the statistics for Web Marketing skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Marketing over the 3 months to 4 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
4 May 2016
Same period 2015 Same period 2014
Web Marketing
Rank 621 591 583
Rank change year-on-year
-30 -8
Contract jobs citing Web Marketing 10 19 5
As % of all contract IT jobs located in England 0.020% 0.037% 0.010%
As % of the Processes & Methodologies category 0.024% 0.047% 0.013%
Number of daily rates quoted 3 10 2
Median daily rate £550 £363 £325
Median daily rate % change year-on-year
+51.72% +11.53%
UK excluding London median daily rate - £393 £325
% change year-on-year
- +20.76%
Number of hourly rates quoted 5 4 0
Median hourly rate £18.50 £16.25 -
Median hourly rate % change year-on-year
+13.84% -
UK excluding London median hourly rate £18.50 £16.25 -
% change year-on-year
+13.84% -
Web Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
41645 40103 38723
As % of all contract IT jobs located in England 81.71% 79.12% 77.96%
Number of daily rates quoted 27844 25420 24585
Median daily rate £445 £415 £400
Median daily rate % change year-on-year
+7.22% +3.75%
90% offered a daily rate of more than £300 £285 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 911 1177 1144
Median hourly rate £30.00 £29.00 £30.00
Median hourly rate % change year-on-year
+3.44% -3.33%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £47.50 £47.88 £50.00
UK excluding London median hourly rate £36.00 £30.50 £31.00
% change year-on-year
+18.03% -1.61%

Web Marketing
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Web Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in England

Web Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Marketing across the England region.

Web Marketing Daily Rate Trend in England

Web Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Marketing across the England region over the 3 months to 4 May 2016.

Web Marketing Daily Rate Histogram in England

Web Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Marketing across the England region.

Web Marketing Hourly Rate Trend in England

Web Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Marketing within the England region over the 3 months to 4 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East -8 5 - - 1
London -13 5 £550 +67.93%
Web Marketing
UK

Web Marketing
Top 30 Related IT Skills in England

For the 6 months to 4 May 2016, IT contractor jobs citing Web Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Web Marketing.

1 24 (96.00%) Marketing
2 7 (28.00%) Photoshop
3 6 (24.00%) E-Commerce
3 6 (24.00%) Google
3 6 (24.00%) Analytics
4 5 (20.00%) AdWords
4 5 (20.00%) Social Media
4 5 (20.00%) Project Management
4 5 (20.00%) Replication
5 4 (16.00%) CMS
5 4 (16.00%) Adobe
5 4 (16.00%) SEO
5 4 (16.00%) Blog
6 3 (12.00%) Web Design
7 2 (8.00%) Data Analytics
7 2 (8.00%) Marketing Analytics
7 2 (8.00%) Dependency Management
7 2 (8.00%) Social Media Monitoring
7 2 (8.00%) Kalman Filter
7 2 (8.00%) Digital Analytics
7 2 (8.00%) Programme Management
7 2 (8.00%) Validation
7 2 (8.00%) CAD
7 2 (8.00%) AutoCAD
7 2 (8.00%) Telecoms
7 2 (8.00%) CRM
7 2 (8.00%) HTML
7 2 (8.00%) JavaScript
7 2 (8.00%) Google Analytics
7 2 (8.00%) Web Analytics

Web Marketing
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (16.00%) CMS
2 1 (4.00%) Node.js
2 1 (4.00%) WordPress
Applications
1 7 (28.00%) Photoshop
2 2 (8.00%) AutoCAD
2 2 (8.00%) InDesign
3 1 (4.00%) Adobe Illustrator
3 1 (4.00%) MS PowerPoint
Cloud Services
1 5 (20.00%) AdWords
2 2 (8.00%) Google Analytics
Database & Business Intelligence
1 1 (4.00%) SQL Server
1 1 (4.00%) SQL Server Analysis Services
1 1 (4.00%) SQL Server Integration Services
1 1 (4.00%) SQL Server Reporting Services
General
1 24 (96.00%) Marketing
2 2 (8.00%) Telecoms
3 1 (4.00%) Advertising
3 1 (4.00%) Manufacturing
3 1 (4.00%) Retail
Job Titles
1 7 (28.00%) Analyst
2 6 (24.00%) Web Analyst
3 4 (16.00%) Deployment Analyst
4 3 (12.00%) E-CommerceWebmaster
4 3 (12.00%) Webmaster
5 2 (8.00%) Data Analyst
5 2 (8.00%) Digital Programme Manager
5 2 (8.00%) Junior
5 2 (8.00%) Junior Analyst
5 2 (8.00%) Junior Data Analyst
5 2 (8.00%) Junior Web Analyst
5 2 (8.00%) Programme Manager
6 1 (4.00%) C# Developer
6 1 (4.00%) Developer
6 1 (4.00%) Marketing Analyst
6 1 (4.00%) Online Marketing Analyst
6 1 (4.00%) Report Developer
6 1 (4.00%) Web Analytics Manager
6 1 (4.00%) Web Manager
6 1 (4.00%) Web Programme Manager
Libraries, Frameworks & Software Standards
1 2 (8.00%) HTML
1 2 (8.00%) HTML5
2 1 (4.00%) .NET
2 1 (4.00%) ASP.NET
2 1 (4.00%) CSS
2 1 (4.00%) CSS3
Miscellaneous
1 5 (20.00%) Replication
1 5 (20.00%) Social Media
2 4 (16.00%) Blog
3 2 (8.00%) Data Extraction
4 1 (4.00%) Analytical Skills
4 1 (4.00%) Digital Media
4 1 (4.00%) Smartphone
Processes & Methodologies
1 6 (24.00%) Analytics
1 6 (24.00%) E-Commerce
2 5 (20.00%) Project Management
3 4 (16.00%) SEO
4 3 (12.00%) Web Design
5 2 (8.00%) Agile Software Development
5 2 (8.00%) CAD
5 2 (8.00%) CRM
5 2 (8.00%) Data Analysis
5 2 (8.00%) Data Analytics
5 2 (8.00%) Data Validation
5 2 (8.00%) Dependency Management
5 2 (8.00%) Digital Analytics
5 2 (8.00%) Kalman Filter
5 2 (8.00%) Marketing Analytics
5 2 (8.00%) Programme Management
5 2 (8.00%) Social Media Monitoring
5 2 (8.00%) Validation
5 2 (8.00%) Waterfall
5 2 (8.00%) Web Analytics
Programming Languages
1 2 (8.00%) JavaScript
2 1 (4.00%) Apple Swift
2 1 (4.00%) C#
2 1 (4.00%) Objective-C
2 1 (4.00%) PHP
2 1 (4.00%) Python
2 1 (4.00%) Ruby
2 1 (4.00%) SQL
2 1 (4.00%) T-SQL
Qualifications
1 1 (4.00%) Degree
Vendors
1 6 (24.00%) Google
2 4 (16.00%) Adobe
3 1 (4.00%) Facebook
3 1 (4.00%) Twitter