The first table below looks at the demand for Web Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Marketing over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Web Marketing
Rank 570 538 547
Rank change year-on-year
-32 +9
Contract jobs citing Web Marketing 4 6 12
As % of all contract IT jobs located in England 0.008% 0.013% 0.023%
As % of the Processes & Methodologies category 0.011% 0.018% 0.032%
Number of daily rates quoted 1 5 4
Average daily rate
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£143 £240 £225
Average daily rate % change year-on-year
-40.62% +6.66%
UK excluding London average daily rate £143 £320 £275
% change year-on-year
-55.46% +16.36%
Number of hourly rates quoted 2 0 0
Average hourly rate £17.38 - -
UK excluding London average hourly rate £17.38 - -
Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
36732 34187 37631
As % of all contract IT jobs located in England 74.42% 73.38% 71.10%
Number of daily rates quoted 23130 21200 22120
Average daily rate £407 £412 £400
Average daily rate % change year-on-year
-1.33% +3.00%
90% offered a daily rate of more than £275 £274 £270
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1077 979 1380
Average hourly rate £24.00 £31.25 £32.00
Average hourly rate % change year-on-year
-23.20% -2.34%
90% offered a hourly rate of more than £12.50 £13.35 £14.00
10% offered a hourly rate of more than £46.50 £48.84 £46.00
UK excluding London average hourly rate £26.50 £31.00 £31.50
% change year-on-year
-14.51% -1.58%
Web Marketing
UK

Web Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Web Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in England

Web Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Marketing across the England region.

Web Marketing Daily Rate Trend in England

Web Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Marketing across the England region.

Web Marketing Hourly Rate Trend in England

Web Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Marketing within the England region over the 3 months to 30 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East -14 2 - - 2
London +14 1 - - 5
West Midlands - 1 £143 -
East of England - - - -
Yorkshire - - - - 1
North West - - - -
Web Marketing
UK

Web Marketing
Top 30 Related IT Skills in England

For the 6 months to 30 July 2014, IT contractor jobs across the England region citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Marketing.

1 9 (100.00%) Marketing
2 3 (33.33%) HTML
2 3 (33.33%) JavaScript
3 2 (22.22%) .NET
3 2 (22.22%) CSS
3 2 (22.22%) Photoshop
3 2 (22.22%) Finance
3 2 (22.22%) Manufacturing
3 2 (22.22%) Content Management
3 2 (22.22%) WordPress
3 2 (22.22%) User Stories
4 1 (11.11%) ASP.NET Web Forms
4 1 (11.11%) C#
4 1 (11.11%) Online Marketing
4 1 (11.11%) ASP.NET MVC
4 1 (11.11%) WebCenter
4 1 (11.11%) Facebook
4 1 (11.11%) Twitter
4 1 (11.11%) ASP.NET MVC 4
4 1 (11.11%) Analytics
4 1 (11.11%) Degree
4 1 (11.11%) Joomla!
4 1 (11.11%) Danish Language
4 1 (11.11%) Dutch Language
4 1 (11.11%) Italian Language
4 1 (11.11%) Japanese Language
4 1 (11.11%) Korean Language
4 1 (11.11%) Portuguese Language
4 1 (11.11%) Spanish Language
4 1 (11.11%) Swedish Language

Web Marketing
Top Related IT Skills in England by Category

For the 6 months to 30 July 2014, IT contractor jobs across the England region citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (22.22%) WordPress
2 1 (11.11%) Joomla!
2 1 (11.11%) CMS
Applications
1 2 (22.22%) Photoshop
Communications & Networking
1 1 (11.11%) Intranet
1 1 (11.11%) Internet
Database & Business Intelligence
1 1 (11.11%) MySQL
1 1 (11.11%) SQL Server
Development Applications
1 1 (11.11%) Dreamweaver
General
1 9 (100.00%) Marketing
2 2 (22.22%) Finance
2 2 (22.22%) Manufacturing
3 1 (11.11%) Danish Language
3 1 (11.11%) Dutch Language
3 1 (11.11%) Italian Language
3 1 (11.11%) Japanese Language
3 1 (11.11%) Korean Language
3 1 (11.11%) Portuguese Language
3 1 (11.11%) Spanish Language
3 1 (11.11%) Swedish Language
3 1 (11.11%) Publishing
3 1 (11.11%) Retail
Job Titles
1 2 (22.22%) Business Analyst
1 2 (22.22%) Developer
1 2 (22.22%) Analyst
1 2 (22.22%) Account Manager
1 2 (22.22%) Web Editor
2 1 (11.11%) WordPress Developer
2 1 (11.11%) Designer
2 1 (11.11%) Web Marketing Specialist
2 1 (11.11%) Web Producer
2 1 (11.11%) Web Content Editor
2 1 (11.11%) Content Editor
2 1 (11.11%) Web Designer
2 1 (11.11%) Web Developer
Libraries, Frameworks & Software Standards
1 3 (33.33%) HTML
2 2 (22.22%) .NET
2 2 (22.22%) CSS
3 1 (11.11%) ASP.NET Web Forms
3 1 (11.11%) ASP.NET MVC
3 1 (11.11%) WebCenter
3 1 (11.11%) ASP.NET MVC 4
3 1 (11.11%) WCF
3 1 (11.11%) ASP.NET
3 1 (11.11%) JSP
3 1 (11.11%) XML
3 1 (11.11%) XHTML
Miscellaneous
1 1 (11.11%) Copywriting
1 1 (11.11%) W3C
Processes & Methodologies
1 2 (22.22%) Content Management
1 2 (22.22%) User Stories
2 1 (11.11%) Online Marketing
2 1 (11.11%) Analytics
2 1 (11.11%) Internet Marketing
2 1 (11.11%) Web Analytics
2 1 (11.11%) MVC
2 1 (11.11%) SEO
Programming Languages
1 3 (33.33%) JavaScript
2 1 (11.11%) C#
2 1 (11.11%) Perl
2 1 (11.11%) PHP
Qualifications
1 1 (11.11%) Degree
System Software
1 1 (11.11%) Active Directory
Vendors
1 1 (11.11%) Facebook
1 1 (11.11%) Twitter
1 1 (11.11%) Google
1 1 (11.11%) Adobe
1 1 (11.11%) Oracle
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