The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the Essex region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Essex region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Google Analytics
Rank 46 42 -
Rank change year-on-year
-4 -
Contract jobs citing Google Analytics 1 3 0
As % of all contract IT jobs located in Essex 0.249% 0.723% -
As % of the Business Applications category 4.762% 9.375% -
Number of daily rates quoted 0 1 0
Average daily rate - £175 -
UK excluding London average daily rate £231 £263 £200
% change year-on-year
-11.90% +31.25%
Number of hourly rates quoted 0 2 0
Average hourly rate - £35.11 -
UK excluding London average hourly rate £13.50 £16.50 £20.00
% change year-on-year
-18.18% -17.50%
All Business Applications
Essex
Contract IT job ads with a match in the
Business Applications category
21 32 11
As % of all contract IT jobs located in Essex 5.224% 7.711% 2.806%
Number of daily rates quoted 15 13 5
Average daily rate £419 £450 £400
Average daily rate % change year-on-year
-6.94% +12.50%
90% offered a daily rate of more than £246 £198 £370
10% offered a daily rate of more than £450 £500 £460
UK excluding London average daily rate £425 £430 £420
% change year-on-year
-1.16% +2.38%
Number of hourly rates quoted 1 2 0
Average hourly rate £140.00 £35.11 -
Average hourly rate % change year-on-year
+298.74% -
UK excluding London average hourly rate £37.80 £22.50 £25.00
% change year-on-year
+68.00% -10.00%
Google Analytics
East of England

Google Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Essex region as a proportion of the total demand within the Business Applications category.

Essex Google Analytics Jobs Demand Trend

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Essex region.

Essex Google Analytics Daily Rate Trend

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Essex region.

Essex Google Analytics Hourly Rate Trend

Google Analytics
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT contractor jobs across the Essex region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 3 (100.00%) JavaScript
1 3 (100.00%) SQL
1 3 (100.00%) CSS
1 3 (100.00%) XML
1 3 (100.00%) XSLT
1 3 (100.00%) OO
1 3 (100.00%) XHTML
1 3 (100.00%) MVC
1 3 (100.00%) Google
1 3 (100.00%) Ajax
1 3 (100.00%) jQuery
1 3 (100.00%) HTML5
1 3 (100.00%) CSS3
1 3 (100.00%) Analytics
2 2 (66.67%) Image Processing
2 2 (66.67%) KnockoutJS
2 2 (66.67%) Responsive Web Design
2 2 (66.67%) Sass
2 2 (66.67%) LESS
2 2 (66.67%) Unit Testing
2 2 (66.67%) MooTools
2 2 (66.67%) Omniture
2 2 (66.67%) Dojo
2 2 (66.67%) Web Design
2 2 (66.67%) Adobe
2 2 (66.67%) Content Management
2 2 (66.67%) SEO
2 2 (66.67%) E-Commerce
2 2 (66.67%) CMS
2 2 (66.67%) FatWire

Google Analytics
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT contractor jobs across the Essex region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Development
1 3 (100.00%) CSS
1 3 (100.00%) XML
1 3 (100.00%) XSLT
1 3 (100.00%) XHTML
1 3 (100.00%) Ajax
1 3 (100.00%) jQuery
1 3 (100.00%) HTML5
1 3 (100.00%) CSS3
2 2 (66.67%) KnockoutJS
2 2 (66.67%) Sass
2 2 (66.67%) LESS
2 2 (66.67%) MooTools
2 2 (66.67%) Dojo
2 2 (66.67%) JSP
2 2 (66.67%) ASP
2 2 (66.67%) J2EE
2 2 (66.67%) HTML
3 1 (33.33%) .NET
3 1 (33.33%) SOAP
3 1 (33.33%) .NET Framework
Application Platforms
1 2 (66.67%) CMS
2 1 (33.33%) IIS
2 1 (33.33%) SharePoint
Applications
1 2 (66.67%) Photoshop
Database & Business Intelligence
1 1 (33.33%) SQL Server
Development Applications
1 1 (33.33%) Visual Studio
1 1 (33.33%) NUnit
1 1 (33.33%) CruiseControl
1 1 (33.33%) ReSharper
General
1 1 (33.33%) Advertising
Job Titles
1 3 (100.00%) Developer
2 2 (66.67%) Front-End Developer
3 1 (33.33%) .NET Developer
3 1 (33.33%) UI Developer
Operating Systems
1 1 (33.33%) Windows
1 1 (33.33%) Windows Server 2008
Processes & Methodologies
1 3 (100.00%) OO
1 3 (100.00%) MVC
1 3 (100.00%) Analytics
2 2 (66.67%) Image Processing
2 2 (66.67%) Responsive Web Design
2 2 (66.67%) Unit Testing
2 2 (66.67%) Web Design
2 2 (66.67%) Content Management
2 2 (66.67%) SEO
2 2 (66.67%) E-Commerce
2 2 (66.67%) Agile Software Development
3 1 (33.33%) TDD
3 1 (33.33%) Scrum
3 1 (33.33%) Validation
3 1 (33.33%) SSADM
3 1 (33.33%) Continuous Integration
3 1 (33.33%) Progressive Enhancement
3 1 (33.33%) Dependency Injection
Programming Languages
1 3 (100.00%) JavaScript
1 3 (100.00%) SQL
2 2 (66.67%) PHP
2 2 (66.67%) Java
3 1 (33.33%) C#
3 1 (33.33%) XPath
Vendors
1 3 (100.00%) Google
2 2 (66.67%) Omniture
2 2 (66.67%) Adobe
2 2 (66.67%) FatWire
3 1 (33.33%) Microsoft