The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Essex region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 3 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
3 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 54 55 69
Rank change year-on-year
+1 +14
Contract jobs citing Google Analytics 1 1 1
As % of all contract IT jobs located in Essex 0.25% 0.18% 0.18%
As % of the Cloud Services category 2.94% 6.25% 5.26%
Number of daily rates quoted 0 0 1
Median daily rate - - £350
UK excluding London median daily rate £385 £250 £300
% change year-on-year
+54.00% -16.66%
Number of hourly rates quoted 1 1 0
Median hourly rate £18.00 £45.00 -
Median hourly rate % change year-on-year
-60.00% -
UK excluding London median hourly rate £19.00 £14.50 £40.00
% change year-on-year
+31.03% -63.75%
Google Analytics
East of England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Essex region.

Cloud Services Category
Essex
Contract IT job ads with a match in the
Cloud Services category
34 16 19
As % of all contract IT jobs located in Essex 8.35% 2.82% 3.49%
Number of daily rates quoted 26 8 11
Median daily rate £325 £463 £425
Median daily rate % change year-on-year
-29.72% +8.82%
UK excluding London median daily rate £448 £413 £425
% change year-on-year
+8.48% -2.94%
Number of hourly rates quoted 4 6 1
Median hourly rate £33.73 £36.50 £47.00
Median hourly rate % change year-on-year
-7.60% -22.34%
UK excluding London median hourly rate £16.25 £27.50 £18.00
% change year-on-year
-40.90% +52.77%

Google Analytics
Jobs Demand Trend in Essex

The demand trend of contract jobs across the Essex region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Essex

Google Analytics
Daily Rate Trend in Essex

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Essex region.

Google Analytics Daily Rate Trend in Essex

Google Analytics
Hourly Rate Trend in Essex

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Essex region.

Google Analytics Hourly Rate Trend in Essex

Google Analytics
Top 8 Related IT Skills in Essex

For the 6 months to 3 December 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Essex region with a requirement for Google Analytics.

1 5 (100.00%) Google
1 5 (100.00%) Pay per click
1 5 (100.00%) Marketing
1 5 (100.00%) Digital Marketing
1 5 (100.00%) Social Media
1 5 (100.00%) Facebook
1 5 (100.00%) Twitter
1 5 (100.00%) Analytics

Google Analytics
Top Related IT Skills in Essex by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 5 (100.00%) Marketing
Job Titles
1 5 (100.00%) Digital Marketing Officer
1 5 (100.00%) Marketing Officer
Miscellaneous
1 5 (100.00%) Social Media
Processes & Methodologies
1 5 (100.00%) Analytics
1 5 (100.00%) Digital Marketing
1 5 (100.00%) Pay per click
Vendors
1 5 (100.00%) Facebook
1 5 (100.00%) Google
1 5 (100.00%) Twitter