The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Advertising
Rank 66 74 69
Rank change year-on-year
+8 -5
Contract jobs citing Advertising 4 1 1
As % of all contract IT jobs located in Glasgow 0.47% 0.12% 0.13%
As % of the General category 0.96% 0.28% 0.30%
Number of daily rates quoted 4 1 0
Average daily rate
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of your Daily Rate
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£375 £222 -
Average daily rate % change year-on-year
+68.91% -
UK excluding London average daily rate £360 £385 £375
% change year-on-year
-6.49% +2.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.00 £22.50 £16.50
% change year-on-year
-33.33% +36.36%
Advertising
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Glasgow region.

General Category
Glasgow
Contract IT job ads with a match in the
General category
418 351 337
As % of all contract IT jobs located in Glasgow 48.77% 42.86% 42.88%
Number of daily rates quoted 210 151 173
Average daily rate £365 £375 £375
Average daily rate % change year-on-year
-2.66% -
90% offered a daily rate of more than £300 £276 £227
10% offered a daily rate of more than £455 £450 £500
UK excluding London average daily rate £396 £388 £388
% change year-on-year
+2.19% -
Number of hourly rates quoted 8 1 9
Average hourly rate £15.00 £11.00 £12.50
Average hourly rate % change year-on-year
+36.36% -12.00%
90% offered a hourly rate of more than £12.35 £11.00 £9.25
10% offered a hourly rate of more than £65.00 £11.00 £17.10
UK excluding London average hourly rate £22.50 £22.00 £22.50
% change year-on-year
+2.27% -2.22%

Advertising
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Glasgow region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Glasgow

Advertising
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Glasgow region.

Advertising Daily Rate Trend in Glasgow

Advertising
Daily Rate Histogram in Glasgow

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Glasgow region over the 3 months to 31 July 2015.

Advertising Daily Rate Histogram in Glasgow

Advertising
Top 30 Related IT Skills in Glasgow

For the 6 months to 31 July 2015, IT contractor jobs across the Glasgow region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 5 (100.00%) Microsoft
2 3 (60.00%) SharePoint
2 3 (60.00%) C#
2 3 (60.00%) .NET
3 2 (40.00%) Dynamics CRM
3 2 (40.00%) jQuery
3 2 (40.00%) ASP.NET
3 2 (40.00%) HTML
3 2 (40.00%) JavaScript
3 2 (40.00%) MS Excel
3 2 (40.00%) CRM
3 2 (40.00%) SharePoint 2013
4 1 (20.00%) Performance Tuning
4 1 (20.00%) SDLC
4 1 (20.00%) Business Intelligence
4 1 (20.00%) SQL Server 2000
4 1 (20.00%) Project Management
4 1 (20.00%) SQL
4 1 (20.00%) T-SQL
4 1 (20.00%) CSS
4 1 (20.00%) SQL Server
4 1 (20.00%) SQL Server Analysis Services
4 1 (20.00%) SQL Server 2008
4 1 (20.00%) HTML5
4 1 (20.00%) SharePoint 2010
4 1 (20.00%) SQL Server Integration Services
4 1 (20.00%) Technical Architecture
4 1 (20.00%) SQL Server 2005
4 1 (20.00%) Replication
4 1 (20.00%) Clustering

Advertising
Top Related IT Skills in Glasgow by Category

For the 6 months to 31 July 2015, IT contractor jobs across the Glasgow region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 3 (60.00%) SharePoint
2 2 (40.00%) SharePoint 2013
3 1 (20.00%) SharePoint 2010
Applications
1 2 (40.00%) MS Excel
Business Applications
1 2 (40.00%) Dynamics CRM
Database & Business Intelligence
1 1 (20.00%) SQL Server
1 1 (20.00%) SQL Server 2000
1 1 (20.00%) SQL Server Reporting Services
1 1 (20.00%) SQL Server 2005
1 1 (20.00%) SQL Server Integration Services
1 1 (20.00%) SQL Server Analysis Services
1 1 (20.00%) SQL Server 2008
Job Titles
1 3 (60.00%) Microsoft Developer
1 3 (60.00%) Developer
2 2 (40.00%) SharePoint Developer
3 1 (20.00%) Dynamics CRM Developer
3 1 (20.00%) CRM Developer
3 1 (20.00%) CRM Architect
3 1 (20.00%) DBA
3 1 (20.00%) SQL DBA
3 1 (20.00%) Architect
Libraries, Frameworks & Software Standards
1 3 (60.00%) .NET
2 2 (40.00%) ASP.NET
2 2 (40.00%) jQuery
2 2 (40.00%) HTML
3 1 (20.00%) HTML5
3 1 (20.00%) CSS
Miscellaneous
1 1 (20.00%) Replication
1 1 (20.00%) Clustering
Processes & Methodologies
1 2 (40.00%) CRM
2 1 (20.00%) Business Intelligence
2 1 (20.00%) Project Management
2 1 (20.00%) Technical Architecture
2 1 (20.00%) Performance Tuning
2 1 (20.00%) SDLC
Programming Languages
1 3 (60.00%) C#
2 2 (40.00%) JavaScript
3 1 (20.00%) SQL
3 1 (20.00%) T-SQL
Vendors
1 5 (100.00%) Microsoft