The first table below looks at the prevalence of the term Advertising in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Glasgow region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Advertising
Rank 66 - 57
Rank change year-on-year
- 0
Contract jobs citing Advertising 2 0 3
As % of all contract IT jobs located in Glasgow 0.29% - 0.39%
As % of the General category 0.77% - 0.71%
Number of daily rates quoted 1 0 3
Average daily rate £275 - £375
UK excluding London average daily rate £386 £331 £375
% change year-on-year
+16.60% -11.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £21.00 £15.00 £27.50
% change year-on-year
+40.00% -45.45%
General Category
Glasgow
Contract IT job ads with a match in the
General category
260 406 420
As % of all contract IT jobs located in Glasgow 37.85% 44.86% 54.33%
Number of daily rates quoted 129 239 208
Average daily rate £355 £350 £350
Average daily rate % change year-on-year
+1.42% -
90% offered a daily rate of more than £275 £273 £225
10% offered a daily rate of more than £425 £500 £450
UK excluding London average daily rate £380 £375 £375
% change year-on-year
+1.33% -
Number of hourly rates quoted 2 6 6
Average hourly rate £9.50 £14.50 £16.00
Average hourly rate % change year-on-year
-34.48% -9.37%
90% offered a hourly rate of more than £9.10 £9.85 £9.50
10% offered a hourly rate of more than £9.90 £45.00 £61.80
UK excluding London average hourly rate £25.00 £27.00 £25.00
% change year-on-year
-7.40% +8.00%
Advertising
Scotland

Advertising
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Glasgow region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Glasgow

Advertising
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Glasgow region.

Advertising Daily Rate Trend in Glasgow

Advertising
Top 15 Related IT Skills in Glasgow

For the 6 months to 18 April 2014, IT contractor jobs across the Glasgow region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 1 (50.00%) C#
1 1 (50.00%) HTML
1 1 (50.00%) .NET
1 1 (50.00%) Photoshop
1 1 (50.00%) CSS
1 1 (50.00%) CRM
1 1 (50.00%) SharePoint
1 1 (50.00%) Microsoft
1 1 (50.00%) Microsoft Certification
1 1 (50.00%) CMS
1 1 (50.00%) Dynamics CRM
1 1 (50.00%) Marketing
1 1 (50.00%) Display Advertising
1 1 (50.00%) jQuery
1 1 (50.00%) Semantic HTML

Advertising
Top Related IT Skills in Glasgow by Category

For the 6 months to 18 April 2014, IT contractor jobs across the Glasgow region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) SharePoint
1 1 (50.00%) CMS
Applications
1 1 (50.00%) Photoshop
Business Applications
1 1 (50.00%) Dynamics CRM
General
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Developer
1 1 (50.00%) Web Designer
1 1 (50.00%) Microsoft Developer
1 1 (50.00%) Photoshop Designer
1 1 (50.00%) Dynamics CRM Developer
1 1 (50.00%) Designer
1 1 (50.00%) CRM Developer
Libraries, Frameworks & Software Standards
1 1 (50.00%) HTML
1 1 (50.00%) .NET
1 1 (50.00%) CSS
1 1 (50.00%) jQuery
1 1 (50.00%) Semantic HTML
Processes & Methodologies
1 1 (50.00%) CRM
1 1 (50.00%) Display Advertising
Programming Languages
1 1 (50.00%) C#
Qualifications
1 1 (50.00%) Microsoft Certification
Vendors
1 1 (50.00%) Microsoft