The first table below looks at the prevalence of the term Advertising in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Glasgow region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Advertising
Rank - 57 55
Contract jobs citing Advertising 0 4 4
As % of all contract IT jobs located in Glasgow - 0.517% 0.585%
As % of the General category - 0.935% 1.220%
Number of daily rates quoted 0 4 3
Average daily rate - £388 £300
Average daily rate % change year-on-year
- +29.16%
UK excluding London average daily rate £350 £375 £300
% change year-on-year
-6.66% +25.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.77 £30.00 £15.06
% change year-on-year
-47.43% +99.17%
All of the General Category
Glasgow
Contract IT job ads with a match in the
General category
416 428 328
As % of all contract IT jobs located in Glasgow 43.47% 55.37% 47.95%
Number of daily rates quoted 230 219 193
Average daily rate £350 £338 £363
Average daily rate % change year-on-year
+3.70% -6.89%
90% offered a daily rate of more than £270 £225 £250
10% offered a daily rate of more than £500 £450 £475
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 8 7 1
Average hourly rate £14.50 £9.50 £19.00
Average hourly rate % change year-on-year
+52.63% -50.00%
UK excluding London average hourly rate £25.00 £25.00 £26.50
% change year-on-year
- -5.66%
Advertising
Scotland

Advertising
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Glasgow region as a proportion of the total demand within the General category.

Glasgow Advertising Jobs Demand Trend

Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Glasgow region.

Glasgow Advertising Daily Rate Trend