The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Social Media
Rank 69 57 58
Rank change year-on-year
-12 +1
Contract jobs citing Social Media 5 4 1
As % of all contract IT jobs located in Glasgow 0.58% 0.58% 0.12%
As % of the Miscellaneous category 3.03% 2.82% 0.85%
Number of daily rates quoted 0 2 1
Average daily rate
Keep up to 90%
of your Daily Rate
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- £160 £110
Average daily rate % change year-on-year
- +45.45%
UK excluding London average daily rate £350 £320 £300
% change year-on-year
+9.37% +6.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £12.00 £22.50 £15.00
% change year-on-year
-46.66% +50.00%
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Glasgow region.

Miscellaneous Category
Glasgow
Contract IT job ads with a match in the
Miscellaneous category
165 142 117
As % of all contract IT jobs located in Glasgow 19.05% 20.58% 13.98%
Number of daily rates quoted 77 73 47
Average daily rate £325 £400 £300
Average daily rate % change year-on-year
-18.75% +33.33%
90% offered a daily rate of more than £215 £160 £150
10% offered a daily rate of more than £440 £500 £425
UK excluding London average daily rate £350 £350 £338
% change year-on-year
- +3.70%
Number of hourly rates quoted 3 7 8
Average hourly rate £55.75 £12.50 £12.75
Average hourly rate % change year-on-year
+346.00% -1.96%
90% offered a hourly rate of more than £16.64 £9.25 £9.50
10% offered a hourly rate of more than £94.00 £17.40 £21.31
UK excluding London average hourly rate £19.00 £17.50 £29.00
% change year-on-year
+8.57% -39.65%

Social Media
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Glasgow region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Glasgow

Social Media
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Glasgow region.

Social Media Daily Rate Trend in Glasgow

Social Media
Top 16 Related IT Skills in Glasgow

For the 6 months to 22 August 2014, IT contractor jobs across the Glasgow region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 4 (57.14%) Games
1 4 (57.14%) Competitor Analysis
1 4 (57.14%) Marketing
1 4 (57.14%) Agile Software Development
2 2 (28.57%) Content Management
2 2 (28.57%) CMS
2 2 (28.57%) Web Development
2 2 (28.57%) HTML
3 1 (14.29%) JavaScript
3 1 (14.29%) CSS
3 1 (14.29%) DNS
3 1 (14.29%) Intranet
3 1 (14.29%) Management Information System
3 1 (14.29%) jQuery
3 1 (14.29%) Web Usability
3 1 (14.29%) Digital Media

Social Media
Top Related IT Skills in Glasgow by Category

For the 6 months to 22 August 2014, IT contractor jobs across the Glasgow region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 2 (28.57%) CMS
Communications & Networking
1 1 (14.29%) DNS
1 1 (14.29%) Intranet
General
1 4 (57.14%) Games
1 4 (57.14%) Marketing
Job Titles
1 2 (28.57%) Developer
2 1 (14.29%) Web Developer
2 1 (14.29%) Communications Manager
2 1 (14.29%) User Experience Developer
Libraries, Frameworks & Software Standards
1 2 (28.57%) HTML
2 1 (14.29%) CSS
2 1 (14.29%) jQuery
Miscellaneous
1 1 (14.29%) Management Information System
1 1 (14.29%) Digital Media
Processes & Methodologies
1 4 (57.14%) Competitor Analysis
1 4 (57.14%) Agile Software Development
2 2 (28.57%) Content Management
2 2 (28.57%) Web Development
3 1 (14.29%) Web Usability
Programming Languages
1 1 (14.29%) JavaScript