The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 2 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Oct 2014
Same period 2013 Same period 2012
Social Media
Rank 68 56 61
Rank change year-on-year
-12 +5
Contract jobs citing Social Media 6 4 6
As % of all contract IT jobs located in Glasgow 0.74% 0.63% 0.78%
As % of the Miscellaneous category 3.03% 2.09% 3.68%
Number of daily rates quoted 2 3 3
Average daily rate
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of your Daily Rate
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£209 £160 £285
Average daily rate % change year-on-year
+30.31% -43.85%
UK excluding London average daily rate £295 £325 £300
% change year-on-year
-9.38% +8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £17.50 £16.35 £32.50
% change year-on-year
+7.06% -49.70%
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Glasgow region.

Miscellaneous Category
Glasgow
Contract IT job ads with a match in the
Miscellaneous category
198 191 163
As % of all contract IT jobs located in Glasgow 24.44% 29.98% 21.20%
Number of daily rates quoted 109 94 70
Average daily rate £325 £375 £320
Average daily rate % change year-on-year
-13.33% +17.18%
90% offered a daily rate of more than £170 £200 £200
10% offered a daily rate of more than £466 £500 £369
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 4 5 7
Average hourly rate £15.77 £12.50 £15.50
Average hourly rate % change year-on-year
+26.16% -19.35%
90% offered a hourly rate of more than £12.00 £9.25 £9.50
10% offered a hourly rate of more than £30.50 £12.50 £17.50
UK excluding London average hourly rate £18.00 £17.50 £26.00
% change year-on-year
+2.85% -32.69%

Social Media
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Glasgow region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Glasgow

Social Media
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Glasgow region.

Social Media Daily Rate Trend in Glasgow

Social Media
Top 24 Related IT Skills in Glasgow

For the 6 months to 2 October 2014, IT contractor jobs across the Glasgow region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 4 (50.00%) Games
1 4 (50.00%) Agile Software Development
1 4 (50.00%) Competitor Analysis
1 4 (50.00%) Marketing
2 3 (37.50%) Content Management
3 2 (25.00%) CMS
4 1 (12.50%) Web Development
4 1 (12.50%) Taxonomies
4 1 (12.50%) QA
4 1 (12.50%) Copywriting
4 1 (12.50%) Google Analytics
4 1 (12.50%) jQuery
4 1 (12.50%) Digital Media
4 1 (12.50%) Analytics
4 1 (12.50%) User Experience
4 1 (12.50%) Google
4 1 (12.50%) Statistics
4 1 (12.50%) HTML
4 1 (12.50%) JavaScript
4 1 (12.50%) CSS
4 1 (12.50%) DNS
4 1 (12.50%) Management Information System
4 1 (12.50%) SEO
4 1 (12.50%) Publishing

Social Media
Top Related IT Skills in Glasgow by Category

For the 6 months to 2 October 2014, IT contractor jobs across the Glasgow region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 2 (25.00%) CMS
Business Applications
1 1 (12.50%) Google Analytics
Communications & Networking
1 1 (12.50%) DNS
General
1 4 (50.00%) Games
1 4 (50.00%) Marketing
2 1 (12.50%) Publishing
Job Titles
1 1 (12.50%) UX Developer
1 1 (12.50%) Communications Manager
1 1 (12.50%) Content Editor
1 1 (12.50%) Developer
1 1 (12.50%) Analyst
Libraries, Frameworks & Software Standards
1 1 (12.50%) jQuery
1 1 (12.50%) HTML
1 1 (12.50%) CSS
Miscellaneous
1 1 (12.50%) Taxonomies
1 1 (12.50%) Copywriting
1 1 (12.50%) Digital Media
1 1 (12.50%) User Experience
1 1 (12.50%) Statistics
1 1 (12.50%) Management Information System
Processes & Methodologies
1 4 (50.00%) Agile Software Development
1 4 (50.00%) Competitor Analysis
2 3 (37.50%) Content Management
3 1 (12.50%) Web Development
3 1 (12.50%) Analytics
3 1 (12.50%) SEO
Programming Languages
1 1 (12.50%) JavaScript
Quality Assurance & Compliance
1 1 (12.50%) QA
Vendors
1 1 (12.50%) Google