The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 30 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jul 2015
Same period 2014 Same period 2013
Social Media
Rank 64 75 62
Rank change year-on-year
+11 -13
Contract jobs citing Social Media 3 1 4
As % of all contract IT jobs located in Glasgow 0.35% 0.12% 0.51%
As % of the Miscellaneous category 1.16% 0.43% 1.66%
Number of daily rates quoted 0 0 2
Average daily rate
Keep up to 90%
of your Daily Rate
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- - £160
UK excluding London average daily rate £363 £325 £300
% change year-on-year
+11.53% +8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.00 £11.00 £27.50
% change year-on-year
+45.45% -60.00%
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Glasgow region.

Miscellaneous Category
Glasgow
Contract IT job ads with a match in the
Miscellaneous category
259 235 241
As % of all contract IT jobs located in Glasgow 29.98% 28.73% 30.78%
Number of daily rates quoted 124 115 113
Average daily rate £340 £351 £400
Average daily rate % change year-on-year
-3.20% -12.18%
90% offered a daily rate of more than £250 £250 £175
10% offered a daily rate of more than £455 £444 £500
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 12 2 10
Average hourly rate £26.22 £94.00 £12.17
Average hourly rate % change year-on-year
-72.10% +672.39%
90% offered a hourly rate of more than £14.80 £11.50 £9.25
10% offered a hourly rate of more than £65.00 £94.00 £17.10
UK excluding London average hourly rate £19.08 £21.12 £20.00
% change year-on-year
-9.63% +5.57%

Social Media
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Glasgow region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Glasgow

Social Media
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Glasgow region.

Social Media Daily Rate Trend in Glasgow

Social Media
Top 25 Related IT Skills in Glasgow

For the 6 months to 30 July 2015, IT contractor jobs across the Glasgow region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 6 (85.71%) Analytics
2 4 (57.14%) Content Management
2 4 (57.14%) Adobe Experience Manager
2 4 (57.14%) User Experience
2 4 (57.14%) Adobe
2 4 (57.14%) SEO
2 4 (57.14%) CMS
2 4 (57.14%) Google
2 4 (57.14%) Google Analytics
3 3 (42.86%) Time Management
3 3 (42.86%) Marketing
3 3 (42.86%) Degree
4 2 (28.57%) Blog
5 1 (14.29%) Use Case
5 1 (14.29%) BPMN
5 1 (14.29%) Waterfall
5 1 (14.29%) Agile Software Development
5 1 (14.29%) Finance
5 1 (14.29%) UML
5 1 (14.29%) MS Visio
5 1 (14.29%) Big Data
5 1 (14.29%) Business Analysis
5 1 (14.29%) User Stories
5 1 (14.29%) Social Media Monitoring
5 1 (14.29%) Mentoring

Social Media
Top Related IT Skills in Glasgow by Category

For the 6 months to 30 July 2015, IT contractor jobs across the Glasgow region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 4 (57.14%) CMS
1 4 (57.14%) Adobe Experience Manager
Applications
1 1 (14.29%) MS Visio
Cloud Services
1 4 (57.14%) Google Analytics
Database & Business Intelligence
1 1 (14.29%) Big Data
General
1 3 (42.86%) Marketing
2 1 (14.29%) Finance
Job Titles
1 4 (57.14%) Content Editor
2 1 (14.29%) Business Analyst
2 1 (14.29%) Analyst
Miscellaneous
1 4 (57.14%) User Experience
2 2 (28.57%) Blog
Processes & Methodologies
1 6 (85.71%) Analytics
2 4 (57.14%) SEO
2 4 (57.14%) Content Management
3 3 (42.86%) Time Management
4 1 (14.29%) BPMN
4 1 (14.29%) Waterfall
4 1 (14.29%) UML
4 1 (14.29%) Business Analysis
4 1 (14.29%) Use Case
4 1 (14.29%) Agile Software Development
4 1 (14.29%) User Stories
4 1 (14.29%) Social Media Monitoring
4 1 (14.29%) Mentoring
Qualifications
1 3 (42.86%) Degree
Vendors
1 4 (57.14%) Adobe
1 4 (57.14%) Google