The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Web Analytics
Rank - - -
Contract jobs citing Web Analytics 0 0 0
As % of all contract IT jobs located in Glasgow - - -
As % of the Processes & Methodologies category - - -
Number of daily rates quoted 0 0 0
Average daily rate - - -
UK excluding London average daily rate £400 £325 £400
% change year-on-year
+23.07% -18.75%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.00 £14.37
% change year-on-year
- -2.57%
Web Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Glasgow region.

Processes & Methodologies Category
Glasgow
Contract IT job ads with a match in the
Processes & Methodologies category
482 613 466
As % of all contract IT jobs located in Glasgow 76.87% 80.87% 78.72%
Number of daily rates quoted 251 374 227
Average daily rate £338 £375 £350
Average daily rate % change year-on-year
-10.00% +7.14%
90% offered a daily rate of more than £200 £275 £225
10% offered a daily rate of more than £475 £475 £451
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 6 6 8
Average hourly rate £33.36 £17.50 £15.00
Average hourly rate % change year-on-year
+90.60% +16.66%
90% offered a hourly rate of more than £16.50 £15.77 £10.93
10% offered a hourly rate of more than £49.41 £25.50 £32.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Web Analytics
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Glasgow region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Glasgow

Web Analytics
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Glasgow region.

Web Analytics Daily Rate Trend in Glasgow

Web Analytics
Hourly Rate Trend in Glasgow

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Glasgow region.

Web Analytics Hourly Rate Trend in Glasgow

Web Analytics
Top 7 Related IT Skills in Glasgow

For the 6 months to 5 February 2016, IT contractor jobs across the Glasgow region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 5 (100.00%) CRM
1 5 (100.00%) Analytics
2 4 (80.00%) Analytical Skills
2 4 (80.00%) Dynamics CRM
2 4 (80.00%) Agile Software Development
3 1 (20.00%) Customer Intelligence
3 1 (20.00%) Marketing

Web Analytics
Top Related IT Skills in Glasgow by Category

For the 6 months to 5 February 2016, IT contractor jobs across the Glasgow region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Business Applications
1 4 (80.00%) Dynamics CRM
General
1 1 (20.00%) Marketing
Job Titles
1 5 (100.00%) Analyst
1 5 (100.00%) Digital Analyst
1 5 (100.00%) Digital Performance Analyst
1 5 (100.00%) Performance Analyst
2 4 (80.00%) Web Analyst
Miscellaneous
1 4 (80.00%) Analytical Skills
Processes & Methodologies
1 5 (100.00%) Analytics
1 5 (100.00%) CRM
2 4 (80.00%) Agile Software Development
3 1 (20.00%) Customer Intelligence