The table below looks at the statistics for SEO skills in IT contracts advertised for the Gloucestershire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 17 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 50 - 42
Rank change year-on-year
- 0
Contract jobs citing SEO 1 0 1
As % of all contract IT jobs located in Gloucestershire 0.22% - 0.25%
As % of the Processes & Methodologies category 0.35% - 0.34%
Number of daily rates quoted 1 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£300 - -
UK excluding London average daily rate £275 £318 £320
% change year-on-year
-13.52% -0.62%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £27.50 £37.50 £18.00
% change year-on-year
-26.66% +108.33%
SEO
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Gloucestershire region.

Processes & Methodologies Category
Gloucestershire
Contract IT job ads with a match in the
Processes & Methodologies category
283 150 292
As % of all contract IT jobs located in Gloucestershire 61.39% 59.76% 71.57%
Number of daily rates quoted 143 82 135
Average daily rate £400 £363 £375
Average daily rate % change year-on-year
+10.34% -3.33%
90% offered a daily rate of more than £263 £215 £275
10% offered a daily rate of more than £500 £475 £450
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 12 20 34
Average hourly rate £40.00 £14.38 £29.00
Average hourly rate % change year-on-year
+178.26% -50.43%
90% offered a hourly rate of more than £27.50 £12.75 £25.00
10% offered a hourly rate of more than £42.50 £35.00 £39.00
UK excluding London average hourly rate £25.75 £30.00 £30.00
% change year-on-year
-14.16% -

SEO
Jobs Demand Trend in Gloucestershire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Gloucestershire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Gloucestershire

SEO
Daily Rate Trend in Gloucestershire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Gloucestershire region.

SEO Daily Rate Trend in Gloucestershire

SEO
Top 10 Related IT Skills in Gloucestershire

For the 6 months to 17 September 2014, IT contractor jobs across the Gloucestershire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 4 (100.00%) WebTrends
1 4 (100.00%) Finance
1 4 (100.00%) CMS
1 4 (100.00%) Google
1 4 (100.00%) Pay per click
1 4 (100.00%) Marketing
1 4 (100.00%) Google Analytics
1 4 (100.00%) Digital Marketing
1 4 (100.00%) Digital Media
1 4 (100.00%) Analytics

SEO
Top Related IT Skills in Gloucestershire by Category

For the 6 months to 17 September 2014, IT contractor jobs across the Gloucestershire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (100.00%) CMS
Business Applications
1 4 (100.00%) WebTrends
1 4 (100.00%) Google Analytics
General
1 4 (100.00%) Finance
1 4 (100.00%) Marketing
Job Titles
1 4 (100.00%) PPC Specialist
1 4 (100.00%) PPC Manager
1 4 (100.00%) PPC Analyst
1 4 (100.00%) PPC Executive
Miscellaneous
1 4 (100.00%) Digital Media
Processes & Methodologies
1 4 (100.00%) Pay per click
1 4 (100.00%) Digital Marketing
1 4 (100.00%) Analytics
Vendors
1 4 (100.00%) Google