The table below looks at the statistics for SEO skills in IT contracts advertised for the Gloucestershire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank - 56 -
Contract jobs citing SEO 0 3 0
As % of all contract IT jobs located in Gloucestershire - 0.57% -
As % of the Processes & Methodologies category - 0.80% -
Number of daily rates quoted 0 2 0
Average daily rate - £338 -
UK excluding London average daily rate £360 £300 £325
% change year-on-year
+20.00% -7.69%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £30.00 £30.00 £48.75
% change year-on-year
- -38.46%
SEO
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Gloucestershire region.

Processes & Methodologies Category
Gloucestershire
Contract IT job ads with a match in the
Processes & Methodologies category
358 373 202
As % of all contract IT jobs located in Gloucestershire 79.03% 71.05% 67.11%
Number of daily rates quoted 205 227 97
Average daily rate £415 £400 £400
Average daily rate % change year-on-year
+3.75% -
90% offered a daily rate of more than £300 £310 £268
10% offered a daily rate of more than £519 £500 £500
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 26 23 17
Average hourly rate £39.27 £40.00 £13.50
Average hourly rate % change year-on-year
-1.82% +196.29%
90% offered a hourly rate of more than £23.00 £27.50 £12.75
10% offered a hourly rate of more than £46.20 £44.00 £45.00
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

SEO
Jobs Demand Trend in Gloucestershire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Gloucestershire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Gloucestershire

SEO
Daily Rate Trend in Gloucestershire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Gloucestershire region.

SEO Daily Rate Trend in Gloucestershire