The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the Guildford region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Guildford region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Web Analytics
Rank - - -
Contract jobs citing Web Analytics 0 0 0
As % of all contract IT jobs located in Guildford - - -
As % of the Processes & Methodologies category - - -
Number of daily rates quoted 0 0 0
Average daily rate - - -
UK excluding London average daily rate £400 £250 £325
% change year-on-year
+60.00% -23.07%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £16.50
Processes & Methodologies Category
Guildford
Contract IT job ads with a match in the
Processes & Methodologies category
160 143 74
As % of all contract IT jobs located in Guildford 73.06% 69.76% 63.79%
Number of daily rates quoted 78 67 39
Average daily rate £363 £375 £350
Average daily rate % change year-on-year
-3.33% +7.14%
90% offered a daily rate of more than £263 £165 £290
10% offered a daily rate of more than £475 £525 £450
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 6 19 7
Average hourly rate £33.50 £50.50 £35.00
Average hourly rate % change year-on-year
-33.66% +44.28%
90% offered a hourly rate of more than £13.57 £26.25 £15.00
10% offered a hourly rate of more than £165.00 £53.00 £47.50
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%
Web Analytics
Surrey

Web Analytics
Jobs Demand Trend in Guildford

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Guildford region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Guildford

Web Analytics
Daily Rate Trend in Guildford

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Guildford region.

Web Analytics Daily Rate Trend in Guildford

Web Analytics
Top 15 Related IT Skills in Guildford

For the 6 months to 18 April 2014, IT contractor jobs across the Guildford region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 3 (100.00%) Analytics
2 2 (66.67%) User Stories
2 2 (66.67%) Adobe CQ
2 2 (66.67%) Use Case
2 2 (66.67%) ISEB
2 2 (66.67%) Financial Institution
2 2 (66.67%) Finance
2 2 (66.67%) Content Management
3 1 (33.33%) Google
3 1 (33.33%) Marketing
3 1 (33.33%) Google Analytics
3 1 (33.33%) Email Marketing
3 1 (33.33%) HTML
3 1 (33.33%) Adobe
3 1 (33.33%) Data Analytics

Web Analytics
Top Related IT Skills in Guildford by Category

For the 6 months to 18 April 2014, IT contractor jobs across the Guildford region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (66.67%) Adobe CQ
Business Applications
1 1 (33.33%) Google Analytics
General
1 2 (66.67%) Financial Institution
1 2 (66.67%) Finance
2 1 (33.33%) Marketing
Job Titles
1 2 (66.67%) Web Business Analyst
1 2 (66.67%) Business Analyst
1 2 (66.67%) Analyst
1 2 (66.67%) Web Analyst
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) User Stories
2 2 (66.67%) Use Case
2 2 (66.67%) Content Management
3 1 (33.33%) Email Marketing
3 1 (33.33%) Data Analytics
Qualifications
1 2 (66.67%) ISEB
Vendors
1 1 (33.33%) Google
1 1 (33.33%) Adobe