The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Hammersmith region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 22 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
22 Jan 2017
Same period 2016 Same period 2015
Advertising
London / Hammersmith
Rank 2 12 -
Rank change year-on-year
+10 -
Contract jobs citing Advertising 9 1 0
As % of all contract IT jobs located in Hammersmith 28.13% 2.22% -
As % of the General category 64.29% 3.57% -
Number of daily rates quoted 9 0 0
Median daily rate £456 - -
UK excluding London median daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.00 £15.50 £18.00
% change year-on-year
-3.22% -13.88%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Hammersmith region.

General Category
Hammersmith
Contract IT job ads with a match in the
General category
14 28 20
As % of all contract IT jobs located in Hammersmith 43.75% 62.22% 60.61%
Number of daily rates quoted 14 19 12
Median daily rate £456 £441 £426
Median daily rate % change year-on-year
+3.22% +3.57%
90% offered a daily rate of more than £185 £200 £355
10% offered a daily rate of more than £600 £562 £532
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 0 2 0
Median hourly rate - £43.00 -
UK excluding London median hourly rate £27.00 £33.25 £26.00
% change year-on-year
-18.79% +27.88%

Advertising
Jobs Demand Trend in Hammersmith

The demand trend of contract jobs across the Hammersmith region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in Hammersmith

Advertising
Daily Rate Trend in Hammersmith

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Hammersmith region.

Advertising Daily Rate Trend in Hammersmith

Advertising
Daily Rate Histogram in Hammersmith

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Hammersmith region over the 3 months to 22 January 2017.

Advertising Daily Rate Histogram in Hammersmith

Advertising
Top 27 Related IT Skills in Hammersmith

For the 6 months to 22 January 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hammersmith region with a requirement for Advertising.

1 10 (100.00%) Telecoms
2 5 (50.00%) Business Intelligence
2 5 (50.00%) Marketing
3 4 (40.00%) Direct Marketing
3 4 (40.00%) Database Marketing
3 4 (40.00%) SAS
3 4 (40.00%) Netezza
3 4 (40.00%) Analytics
3 4 (40.00%) Relational Database
3 4 (40.00%) SQL
3 4 (40.00%) BusinessObjects
4 3 (30.00%) Project Management
4 3 (30.00%) Stakeholder Management
4 3 (30.00%) User Experience
4 3 (30.00%) Analytical Skills
5 2 (20.00%) Retail
5 2 (20.00%) Change Control
6 1 (10.00%) Adobe Analytics
6 1 (10.00%) MS Office
6 1 (10.00%) Microsoft
6 1 (10.00%) Adobe
6 1 (10.00%) MS PowerPoint
6 1 (10.00%) Omniture
6 1 (10.00%) Change Management
6 1 (10.00%) Project Planning
6 1 (10.00%) Digital Analytics
6 1 (10.00%) Conflict Management

Advertising
Top Related IT Skills in Hammersmith by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (40.00%) SAS
Applications
1 1 (10.00%) MS Office
1 1 (10.00%) MS PowerPoint
Cloud Services
1 1 (10.00%) Adobe Analytics
Database & Business Intelligence
1 4 (40.00%) BusinessObjects
1 4 (40.00%) Relational Database
General
1 10 (100.00%) Telecoms
2 5 (50.00%) Marketing
3 2 (20.00%) Retail
Job Titles
1 3 (30.00%) Data Manager
1 3 (30.00%) Marketing Manager
2 2 (20.00%) Analyst
2 2 (20.00%) Digital Project Manager
2 2 (20.00%) Project Manager
3 1 (10.00%) Business Analyst
3 1 (10.00%) Business Intelligence Manager
3 1 (10.00%) Digital Analyst
3 1 (10.00%) Digital Insight Analyst
3 1 (10.00%) Digital Transformation
3 1 (10.00%) Digital Transformation Manager
3 1 (10.00%) Insight Analyst
3 1 (10.00%) Marketing Analyst
3 1 (10.00%) Marketing Business Analyst
3 1 (10.00%) SQL Analyst
3 1 (10.00%) Transformation Manager
3 1 (10.00%) Web Analyst
Miscellaneous
1 3 (30.00%) Analytical Skills
1 3 (30.00%) User Experience
Processes & Methodologies
1 5 (50.00%) Business Intelligence
2 4 (40.00%) Analytics
2 4 (40.00%) Database Marketing
2 4 (40.00%) Direct Marketing
3 3 (30.00%) Project Management
3 3 (30.00%) Stakeholder Management
4 2 (20.00%) Change Control
5 1 (10.00%) Change Management
5 1 (10.00%) Conflict Management
5 1 (10.00%) Digital Analytics
5 1 (10.00%) Project Planning
Programming Languages
1 4 (40.00%) SQL
Vendors
1 4 (40.00%) Netezza
2 1 (10.00%) Adobe
2 1 (10.00%) Microsoft
2 1 (10.00%) Omniture