The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Hammersmith region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 24 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Feb 2017
Same period 2016 Same period 2015
Advertising
London / Hammersmith
Rank 3 - -
Rank change year-on-year
- 0
Contract jobs citing Advertising 10 0 0
As % of all contract IT jobs located in Hammersmith 24.39% - -
As % of the General category 55.56% - -
Number of daily rates quoted 10 0 0
Median daily rate £416 - -
UK excluding London median daily rate £400 £369 £365
% change year-on-year
+8.47% +1.02%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.00 £15.00 £11.00
% change year-on-year
- +36.36%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Hammersmith region.

General Category
Hammersmith
Contract IT job ads with a match in the
General category
18 22 22
As % of all contract IT jobs located in Hammersmith 43.90% 53.66% 75.86%
Number of daily rates quoted 16 17 14
Median daily rate £408 £450 £474
Median daily rate % change year-on-year
-9.44% -5.01%
90% offered a daily rate of more than £189 £125 £375
10% offered a daily rate of more than £600 £575 £625
UK excluding London median daily rate £410 £400 £400
% change year-on-year
+2.50% -
Number of hourly rates quoted 2 2 1
Median hourly rate £53.75 £43.00 £170.00
Median hourly rate % change year-on-year
+25.00% -74.70%
UK excluding London median hourly rate £27.00 £31.50 £22.85
% change year-on-year
-14.28% +37.85%

Advertising
Jobs Demand Trend in Hammersmith

The demand trend of contract jobs across the Hammersmith region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in Hammersmith

Advertising
Daily Rate Trend in Hammersmith

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Hammersmith region.

Advertising Daily Rate Trend in Hammersmith

Advertising
Daily Rate Histogram in Hammersmith

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Hammersmith region over the 3 months to 24 February 2017.

Advertising Daily Rate Histogram in Hammersmith

Advertising
Top 30 Related IT Skills in Hammersmith

For the 6 months to 24 February 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hammersmith region with a requirement for Advertising.

1 13 (100.00%) Telecoms
2 6 (46.15%) Business Intelligence
2 6 (46.15%) Analytics
3 5 (38.46%) Analytical Skills
3 5 (38.46%) SQL
3 5 (38.46%) Marketing
4 4 (30.77%) SAS
4 4 (30.77%) Netezza
4 4 (30.77%) Direct Marketing
4 4 (30.77%) Database Marketing
4 4 (30.77%) BusinessObjects
4 4 (30.77%) Stakeholder Management
4 4 (30.77%) Relational Database
4 4 (30.77%) User Experience
5 3 (23.08%) Project Management
6 2 (15.38%) Retail
6 2 (15.38%) Change Control
6 2 (15.38%) Conflict Management
7 1 (7.69%) Data Lineage
7 1 (7.69%) Virtual Team
7 1 (7.69%) A/B Testing
7 1 (7.69%) Data Quality
7 1 (7.69%) Information Governance
7 1 (7.69%) Digital Analytics
7 1 (7.69%) Change Management
7 1 (7.69%) MS Office
7 1 (7.69%) Microsoft
7 1 (7.69%) Adobe
7 1 (7.69%) Adobe Analytics
7 1 (7.69%) Business Analysis

Advertising
Top Related IT Skills in Hammersmith by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (30.77%) SAS
Applications
1 1 (7.69%) MS Office
1 1 (7.69%) MS PowerPoint
Cloud Services
1 1 (7.69%) Adobe Analytics
Database & Business Intelligence
1 4 (30.77%) BusinessObjects
1 4 (30.77%) Relational Database
General
1 13 (100.00%) Telecoms
2 5 (38.46%) Marketing
3 2 (15.38%) Retail
Job Titles
1 3 (23.08%) Analyst
1 3 (23.08%) Data Manager
1 3 (23.08%) Marketing Manager
2 2 (15.38%) Digital Project Manager
2 2 (15.38%) Project Manager
3 1 (7.69%) Analytics Manager
3 1 (7.69%) Business Analyst
3 1 (7.69%) Data Analyst
3 1 (7.69%) Digital Analyst
3 1 (7.69%) Digital Insight Analyst
3 1 (7.69%) Digital Transformation
3 1 (7.69%) Digital Transformation Manager
3 1 (7.69%) Information Analyst
3 1 (7.69%) Insight Analyst
3 1 (7.69%) Marketing Business Analyst
3 1 (7.69%) Quality Analyst
3 1 (7.69%) Senior Manager
3 1 (7.69%) SQL Analyst
3 1 (7.69%) Transformation Manager
3 1 (7.69%) Web Analyst
Miscellaneous
1 5 (38.46%) Analytical Skills
2 4 (30.77%) User Experience
3 1 (7.69%) Virtual Team
Processes & Methodologies
1 6 (46.15%) Analytics
1 6 (46.15%) Business Intelligence
2 4 (30.77%) Database Marketing
2 4 (30.77%) Direct Marketing
2 4 (30.77%) Stakeholder Management
3 3 (23.08%) Project Management
4 2 (15.38%) Change Control
4 2 (15.38%) Conflict Management
5 1 (7.69%) A/B Testing
5 1 (7.69%) Business Analysis
5 1 (7.69%) Change Management
5 1 (7.69%) Data Lineage
5 1 (7.69%) Digital Analytics
5 1 (7.69%) Information Governance
5 1 (7.69%) Project Planning
5 1 (7.69%) Web Analytics
Programming Languages
1 5 (38.46%) SQL
Qualifications
1 1 (7.69%) Degree
Quality Assurance & Compliance
1 1 (7.69%) Data Quality
Vendors
1 4 (30.77%) Netezza
2 1 (7.69%) Adobe
2 1 (7.69%) Microsoft
2 1 (7.69%) Omniture