The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised for the Hampshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 4 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
4 Mar 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank - - 91
Contract jobs citing Marketing Analytics 0 0 5
As % of all contract IT jobs located in Hampshire - - 0.35%
As % of the Processes & Methodologies category - - 0.48%
Number of daily rates quoted 0 0 3
Average daily rate
Keep up to 90%
of your Daily Rate
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- - £438
UK excluding London average daily rate £350 £330 £438
% change year-on-year
+6.06% -24.57%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £18.00 - -
Marketing Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Hampshire region.

Processes & Methodologies Category
Hampshire
Contract IT job ads with a match in the
Processes & Methodologies category
1644 1338 1048
As % of all contract IT jobs located in Hampshire 77.18% 70.94% 74.17%
Number of daily rates quoted 921 744 575
Average daily rate £380 £360 £360
Average daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £275 £240 £260
10% offered a daily rate of more than £538 £500 £450
UK excluding London average daily rate £400 £375 £363
% change year-on-year
+6.66% +3.44%
Number of hourly rates quoted 70 70 82
Average hourly rate £35.00 £37.50 £32.50
Average hourly rate % change year-on-year
-6.66% +15.38%
90% offered a hourly rate of more than £12.50 £12.00 £11.00
10% offered a hourly rate of more than £42.00 £118.00 £45.00
UK excluding London average hourly rate £30.00 £27.50 £31.50
% change year-on-year
+9.09% -12.69%

Marketing Analytics
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analytics across the Hampshire region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in Hampshire

Marketing Analytics
Daily Rate Trend in Hampshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the Hampshire region.

Marketing Analytics Daily Rate Trend in Hampshire