The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Kent region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank - - -
Contract jobs citing Google Analytics 0 0 0
As % of all contract IT jobs located in Kent - - -
As % of the Business Applications category - - -
Number of daily rates quoted 0 0 0
Average daily rate
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of your Daily Rate
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- - -
UK excluding London average daily rate £270 £288 £225
% change year-on-year
-6.08% +27.77%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £37.50 £17.69 £18.00
% change year-on-year
+111.98% -1.72%
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Kent region.

Business Applications Category
Kent
Contract IT job ads with a match in the
Business Applications category
7 26 13
As % of all contract IT jobs located in Kent 2.47% 8.78% 4.56%
Number of daily rates quoted 4 10 2
Average daily rate £450 £507 £575
Average daily rate % change year-on-year
-11.24% -11.82%
90% offered a daily rate of more than £284 £428 £455
10% offered a daily rate of more than £510 £530 £695
UK excluding London average daily rate £425 £400 £450
% change year-on-year
+6.25% -11.11%
Number of hourly rates quoted 1 0 0
Average hourly rate £20.67 - -
UK excluding London average hourly rate £31.50 £20.43 £32.50
% change year-on-year
+54.16% -37.13%

Google Analytics
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Kent region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Kent

Google Analytics
Daily Rate Trend in Kent

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Kent region.

Google Analytics Daily Rate Trend in Kent