The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Leeds region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 22 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
22 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 102 - 81
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 8 0 1
As % of all contract IT jobs located in Leeds 0.55% - 0.097%
As % of the Cloud Services category 5.41% - 2.70%
Number of daily rates quoted 7 0 0
Median daily rate £400 - -
UK excluding London median daily rate £300 £363 £300
% change year-on-year
-17.24% +20.83%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £24.00 £11.00
% change year-on-year
-18.29% +118.18%
Google Analytics
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Leeds region.

Cloud Services Category
Leeds
Contract IT job ads with a match in the
Cloud Services category
148 71 37
As % of all contract IT jobs located in Leeds 10.15% 4.40% 3.58%
Number of daily rates quoted 119 56 26
Median daily rate £500 £415 £350
Median daily rate % change year-on-year
+20.48% +18.57%
90% offered a daily rate of more than £350 £333 £307
10% offered a daily rate of more than £600 £500 £415
UK excluding London median daily rate £450 £400 £380
% change year-on-year
+12.50% +5.26%
Number of hourly rates quoted 1 0 0
Median hourly rate £14.50 - -
UK excluding London median hourly rate £16.14 £22.00 £17.00
% change year-on-year
-26.62% +29.41%

Google Analytics
Jobs Demand Trend in Leeds

The demand trend of contract jobs across the Leeds region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Leeds

Google Analytics
Daily Rate Trend in Leeds

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Leeds region.

Google Analytics Daily Rate Trend in Leeds

Google Analytics
Top 25 Related IT Skills in Leeds

For the 6 months to 22 July 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Leeds region with a requirement for Google Analytics.

1 11 (100.00%) Google
1 11 (100.00%) Analytics
2 8 (72.73%) User Experience
2 8 (72.73%) Adobe Creative Suite
2 8 (72.73%) Translating Business Requirements
2 8 (72.73%) OmniGraffle
2 8 (72.73%) Axure RP
2 8 (72.73%) Wireframes
2 8 (72.73%) Agile Software Development
2 8 (72.73%) Competitor Analysis
2 8 (72.73%) Adobe
2 8 (72.73%) Benchmarking
2 8 (72.73%) Degree
3 7 (63.64%) Taxonomies
4 3 (27.27%) SEO
5 2 (18.18%) Visualisation
5 2 (18.18%) Web Development
5 2 (18.18%) Data Visualisation
5 2 (18.18%) Google Tag Manager
6 1 (9.09%) Digital Analytics
6 1 (9.09%) Link Building
6 1 (9.09%) XML
6 1 (9.09%) Social Media
6 1 (9.09%) Web Analytics
6 1 (9.09%) Marketing

Google Analytics
Top Related IT Skills in Leeds by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 8 (72.73%) Adobe Creative Suite
1 8 (72.73%) OmniGraffle
Cloud Services
1 2 (18.18%) Google Tag Manager
Development Applications
1 8 (72.73%) Axure RP
General
1 1 (9.09%) Marketing
Job Titles
1 8 (72.73%) Designer
1 8 (72.73%) UX Designer
2 2 (18.18%) Analyst
3 1 (9.09%) Contracts Manager
3 1 (9.09%) Digital Analyst
3 1 (9.09%) Digital Analytics Analyst
3 1 (9.09%) SEO Analyst
3 1 (9.09%) SEO Manager
Libraries, Frameworks & Software Standards
1 1 (9.09%) XML
Miscellaneous
1 8 (72.73%) User Experience
2 7 (63.64%) Taxonomies
3 2 (18.18%) Visualisation
4 1 (9.09%) Social Media
Processes & Methodologies
1 11 (100.00%) Analytics
2 8 (72.73%) Agile Software Development
2 8 (72.73%) Benchmarking
2 8 (72.73%) Competitor Analysis
2 8 (72.73%) Translating Business Requirements
2 8 (72.73%) Wireframes
3 3 (27.27%) SEO
4 2 (18.18%) Data Visualisation
4 2 (18.18%) Web Development
5 1 (9.09%) Digital Analytics
5 1 (9.09%) Link Building
5 1 (9.09%) Web Analytics
Qualifications
1 8 (72.73%) Degree
Vendors
1 11 (100.00%) Google
2 8 (72.73%) Adobe